What MTD CNC does

MTD CNC (legally MTD Ebusiness Ltd) is a privately held UK-based B2B media and marketing platform serving the CNC machining and broader manufacturing sector, founded in 2006 with headquarters in Bedford, UK and an operating headcount of 11–50. The company operates a digital news portal at mtdcnc.com alongside a bi-monthly print and digital magazine (MTD Magazine), a portfolio of podcasts (including the MTDCNC Podcast, SME Focus, Tools Down, and Power and Motion Podcast series), and a wide social media footprint that the company reports collectively reaches roughly 4 million manufacturing engineers per month. Its content covers CNC milling, turning, 5-axis and precision machining, automation, metrology, and adjacent manufacturing technologies, with dedicated editorial sections for the UK, Europe, Asia, and North America and live on-site coverage of major industry events including IMTS, Farnborough Airshow, JIMTOF, Euroblech, and MACH.

The core technology is a digital media production stack spanning editorial publishing, video production, podcast production, and multi-platform social distribution, complemented by a content archive of case studies, product reviews, and factory-tour videos. Beyond content publishing, MTD CNC monetizes its audience by selling advertising, sponsored content, event hosting, PR, and print services to manufacturing equipment suppliers, with a sales function covering the UK, Europe, Asia, and the Middle East. Named supplier partners include DMG MORI, Starrag, Matsuura Machinery, Dugard, Star Micronics GB, and Whitehouse Machine Tools; the company also surfaces third-party product listings (e.g., Brother, Hanwha, Biglia, SPINNER, Star, Mitutoyo, PSL Datatrack) that are editorial features rather than MTD-owned products.

Revenue mechanics are advertising-led and not publicly disclosed: sponsorships and ad placements are sold through a direct sales motion with rates available on request, supplemented by video production, social media management, event hosting, and PR service fees from manufacturing equipment suppliers. The company is independently owned with no disclosed institutional investors or parent; leadership includes Paul Jones (CEO and Manufacturing Journalist), Colin Griffiths (Operations Director), Tom Skubala (Technical Presenter), and Lyndsey Vickers (Presenter and Global Creative Sales Director).

Name

MTD CNC

Legal name

MTD Ebusiness Ltd

Website

https://mtdcnc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MTD CNC is a UK-based B2B media and marketing platform serving the CNC machining and manufacturing sector, operating a news website, bi-monthly magazine, podcasts, and social channels reaching roughly 4 million manufacturing engineers monthly to sell advertising, sponsored content, and marketing services to machine tool and tooling suppliers.

Ownership category

akta.pro rank

Product category

Industrial B2B Media and Marketing Services

NAICS

Machine Tool Manufacturing (333517)

SIC

Services-Motion Picture & Video Tape Production (7812), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

Keywords

• CNC machining media
• Manufacturing video production
• B2B industrial marketing
• Machine tool publishing
• Engineering trade content

Headquarters

HQ city

Finedon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Advertising and Sponsorship: MTDCNC generates revenue by providing digital media marketing, video production, social media management, event hosting, PR and print services to manufacturing equipment suppliers. The platform offers sponsored content opportunities and advertising placements across its digital properties, reaching 4 million engineers monthly.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

MTD CNC is a B2B media and marketing services company that publishes digital news, a bi-monthly print magazine, and a podcast dedicated to CNC machining and the wider manufacturing sector, while also offering digital marketing, video production, social media management, event hosting, SEO, and web development services to machine tool and tooling suppliers worldwide. Its platform aggregates an audience of approximately 4 million engineers per month across more than 150 countries, which the company monetizes through advertising, sponsorship, and bespoke marketing engagements for industrial vendors.

Product overview

MTD CNC is a B2B media and marketing platform for the manufacturing and CNC machining industry, offering a unified portfolio of digital media services and content platforms. The core offering comprises the MTD CNC News Platform (reaching 4 million engineers monthly), the bi-monthly MTD Magazine (with 10x the digital footprint of traditional publishers), and the MTDCNC Podcast series. Service offerings include Digital Media Marketing, Video Production, Social Media Management (with 1.2M+ combined social followers), Event Hosting, and PR and Print Services. The platform also showcases third-party manufacturing equipment products including CNC machines (Star, Biglia, Brother, Hanwha, SPINNER), automation systems (Tezmaksan), metrology equipment (Mitutoyo), and software solutions (PSL Datatrack), though these are featured products from supplier partners rather than MTD CNC's own offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• MTD CNC Digital News Platform

Quantifiable outcome

• Reaches 4 million engineers monthly
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• DMG MORIcoreGTM or Marketing PartnerDMG MORI is featured as a major supplier partner and sponsor on MTDCNC platform, with content covering their machine tools and innovation events including DMG MORI Innovation Days.
• StarragcoreGTM or Marketing PartnerStarrag is featured as a supplier partner on MTDCNC, with coverage of their aerospace manufacturing technology events and machine tools.
• Matsuura Machinery LtdcoreGTM or Marketing PartnerMatsuura is featured as a supplier partner, with case study content about their CNC machining centers and 5-axis automation systems.
• Vargus UKminorGTM or Marketing PartnerVargus UK featured as a supplier partner on the MTDCNC platform.
• DugardcoreGTM or Marketing PartnerDugard is a featured supplier partner on MTDCNC, representing SMEC Machine Tools, Kitamura, Hanwha and Chevalier in the UK market. BN3 7BZ, 01273 732286.
• Star Micronics GB Limited (Star GB)coreGTM or Marketing PartnerStar GB is a leading supplier of CNC sliding head lathes featured on MTDCNC throughout the UK and Eire. DE21 7BZ. Offers innovative machine tool technology, customer support, and turnkey applications solutions.
• Whitehouse Machine ToolscoreChannel Partner/ Reseller/ DistributorWhitehouse Machine Tools is a UK-based machine tool supplier and distributor featured on MTDCNC. They represent Brother, Mitsubishi Electric, Biglia, SPINNER and other brands. They operate sales offices in UK and serve as exclusive sales agent for Brother in Britain and Ireland.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modern Machine Shop: Gardner Business Media's flagship CNC machining and metalworking trade publication, offering news, technical articles and video content to the same manufacturing engineer audience MTDCNC targets. Direct competitor in editorial and advertising sales.
• Production Machining: PMPA's media property covering precision machined parts and CNC turning/milling, with a similar B2B media + advertising model targeting the same machine tool and supplier ecosystem.
• Cutting Tool Engineering: B2B media brand for the metal cutting industry, covering cutting tools, workholding and machining strategies — directly overlapping MTDCNC's editorial scope and supplier advertiser base.
• Manufacturing Engineering Magazine (SME): Society of Manufacturing Engineers' flagship publication covering manufacturing technology, processes and equipment — directly competitive for the same engineer audience and supplier advertisers.
• The FABRICATOR (FMA): Fabricators & Manufacturers Association's media brand covering metal forming, fabrication and CNC cutting — overlapping with MTDCNC's content and advertising categories.
• MoldMaking Technology: Gardner Business Media title serving the mold manufacturing sector with strong CNC machining overlap, comparable B2B editorial and supplier sponsorship model.

Broad incumbents

• IndustryWeek: Established broad-based manufacturing media brand covering operations, leadership and technology; a larger incumbent that overlaps with MTDCNC at the editorial and advertiser level but is not CNC-specialized.

Emerging players

• Engineering.com: Digital-first engineering content platform with growing video and article coverage of manufacturing technology — a newer, digitally-native peer competing for the same engineer audience and supplier sponsorships.
• Automation.com: CFE Media's automation and industrial media platform with overlap into CNC, robotics and manufacturing supplier advertising — partial overlap with MTDCNC's coverage.

Others

• Thomas Publishing / ThomasNet: B2B industrial sourcing platform with content/media offerings reaching manufacturers and engineers — adjacent rather than directly competitive, but increasingly competing for supplier marketing budgets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mtdcnc
• YouTubeyoutube.com/MTDCNC
• Facebookfacebook.com/MTDCNC
• LinkedInlinkedin.com/company/mtdcnc
• Instagraminstagram.com/mtdcnc
• TikToktiktok.com/@mtdcnc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTD CNC