Green Grass
Green Grass is a Downers Grove, Illinois-based landscape design, construction, and maintenance company serving residential homeowners and commercial property managers across Chicago's western suburbs, offering project-based construction, recurring maintenance, and seasonal snow removal services.
- Company typePrivate
- Founded1995
- HeadquartersDowners Grove, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Green Grass does
Green Grass is a privately held landscape design, construction, and maintenance company headquartered in Downers Grove, Illinois. Founded in 1995 and operating under the legal entity Green Grass Opco LLC, the company serves both residential homeowners and commercial property managers concentrated in Chicago's western suburbs, including Wheaton, Glen Ellyn, Hinsdale, Oak Brook, La Grange, and Lake Geneva. Its core offerings are organized into two service lines: a residential division providing landscape design and construction (patios, driveways, outdoor kitchens, fire pits, plantings, lighting and sound, pergolas, and ancillary structures) coupled with recurring maintenance, and a commercial division providing weekly lawn and planting-bed service, snow and ice removal, and add-on services such as mulch, aeration, annual flowers, and power washing.
The business operates on three revenue mechanics: (1) one-time project-based revenue from residential construction, gated by a design retainer; (2) recurring monthly subscription revenue from maintenance contracts; and (3) seasonal recurring revenue from commercial snow and ice removal. Go-to-market is direct-to-consumer and direct-to-property-manager; customers initiate contact through the company's website inquiry forms and the sales process is fulfilled by proposal, design, and project execution. Snow operations are run in coordination with partner company Green Garden Group via shared hiring campaigns, allowing the combined entity to position as one of the largest snow management operators in Chicagoland.
Operationally, the firm differentiates on crew quality (every crew led by a foreman with at least ten years' experience), a two-year workmanship guarantee (twice the industry standard), and service-management tooling in the form of a customer portal for electronic proposals, invoicing, and autopay. The company was recognized in the 2023 Lawn & Landscape Top 100 and maintains a headcount in the 11-50 range, but no revenue figures, funding history, or named enterprise customers are disclosed in public materials.
Green Grass firmographics
Firmographics- Name
- Green Grass
- Legal name
- Green Grass Opco LLC
- Website
- https://greengrasslandscape.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Grass is a Downers Grove, Illinois-based landscape design, construction, and maintenance company serving residential homeowners and commercial property managers across Chicago's western suburbs, offering project-based construction, recurring maintenance, and seasonal snow removal services.
- Ownership category
- akta.pro rank
Green Grass industry classification
Industry- Product category
- Landscaping Services
- NAICS
- Landscaping Services (561730), Landscape Architectural Services (54132)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Landscaping & Lawn Care (BPABADAB)
- akta.pro secondary industries
- Commercial Landscaping & Grounds Maintenance (IMAIAIAA), Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where Green Grass is headquartered
LocationHeadquarters
- HQ city
- Downers Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green Grass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Residential Landscape Construction: One-time project-based revenue from landscape construction services including patios, driveways, outdoor kitchens, fire pits, plantings, landscape lighting, sound systems, pergolas and structures. Revenue generated through project proposals with design retainer required to begin design phase.
- Landscape Maintenance Services: Recurring revenue from weekly and monthly maintenance services for both residential and commercial properties. Includes lawn service, planting bed maintenance, seasonal cleanups, and add-on services.
- Snow Management Services: Seasonal snow and ice removal services for commercial properties and residential clients during winter months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Residential Construction - Custom Quote |
| Subscription | Monthly | Residential Maintenance - Custom Quote |
| Subscription | Monthly | Commercial Maintenance - Custom Quote |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Green Grass product offering
Product offeringCore offering
Green Grass is a landscape construction and maintenance company serving residential homeowners and commercial property managers in Chicago's Western Suburbs. It designs and builds outdoor living spaces (patios, driveways, outdoor kitchens, fire pits, plantings, landscape lighting, pergolas) and provides ongoing maintenance, snow and ice removal, and add-on services such as mulch, aeration, and power washing. Operations are headquartered in Downers Grove, Illinois, with a portfolio spanning Wheaton, Glen Ellyn, Hinsdale, Oak Brook, La Grange, and Lake Geneva.
Product overview
Green Grass is a landscape construction and maintenance company offering two core service lines: Residential Construction & Maintenance and Commercial Landscape Maintenance & Snow. The Residential division provides comprehensive landscape design and construction services including patios, driveways, outdoor kitchens, fire pits, plantings, landscape lighting and sound, and pergolas. The Commercial division focuses on year-round property maintenance with weekly lawn and planting bed service, snow and ice removal, and add-on services. The company operates in Chicago's Western Suburbs with a portfolio spanning Wheaton, Glen Ellyn, Lake Geneva, Hinsdale, Oak Brook, and La Grange. The company also offers a Customer Portal for invoice management, autopay, and proposal acceptance.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Construction & Maintenance
Quantifiable outcome
- Two-year guarantee on self-performed work, double the industry standard
- +1 more outcomes
Companies that use Green Grass
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Green Grass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Green Grass partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Green Garden GroupcoreGreen Garden Group is a partner company working with Green Grass Landscape on snow management operations. Together they form one of the largest and most respected snow management companies in the Chicagoland area, offering snow and ice removal services through shared hiring campaigns and operational coordination.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Green Grass competitors and assessment
Company assessmentBroad incumbents
- BrightView Landscapes: BrightView is the largest U.S. commercial landscaping services company, offering landscape maintenance, design/build, and snow & ice management nationwide. Overlaps with Green Grass across commercial maintenance and snow services, but operates at far greater scale and breadth.
- TruGreen: TruGreen is the largest U.S. residential lawn care provider, offering fertilization, weed control, and maintenance programs to homeowners. Comparable to Green Grass's residential maintenance and lawn-care subscription offering, though TruGreen is a national franchise-style operation.
- LandCare (Aurora): LandCare, now part of Aurora Group, is a large U.S. commercial landscape maintenance provider serving property managers and corporate clients nationwide. Comparable commercial maintenance and snow & ice management service mix.
Direct peers
- Ruppert Landscape: Privately held mid-Atlantic landscape services firm offering commercial landscape maintenance, landscape construction, and snow & ice management. Most directly comparable mid-sized peer combining residential/commercial construction, maintenance, and snow services.
- Davey Tree Expert Company: Employee-owned provider of tree care, landscape services, and grounds management for residential and commercial clients. Highly comparable integrated service mix including maintenance, construction and snow/ice work for property managers.
- Mariani Landscape: High-end residential landscape design, build, and maintenance firm serving affluent North Shore Chicago and select other markets. Closest peer to Green Grass's premium residential construction and design-retailer positioning in the Chicago metro.
- Yellowstone Landscape: Regional landscape services company offering commercial landscape maintenance, installation, and irrigation services across the southern U.S. Comparable integrated maintenance + construction model serving commercial property managers.
- SavATree: Private equity-backed provider of tree, shrub, and lawn care services to residential and commercial customers. Comparable integrated residential and commercial plant-care offering with subscription maintenance model.
- Bartlett Tree Experts: National tree and shrub care company providing pruning, removal, and landscape services to residential and commercial clients. Comparable plant-care expertise and recurring maintenance contracts for high-end properties.
- HighGrove Partners: Commercial landscape services firm serving corporate campuses and Class-A properties across the Southeast. Comparable commercial grounds maintenance, enhancements, and snow & ice management offering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Green Grass social profiles
Digital presenceGreen Grass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Grass leadership team
Management profileNumber of profiles
Green Grass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Grass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Grass
What does Green Grass do?
Green Grass is a landscape construction and maintenance company serving residential homeowners and commercial property managers in Chicago's Western Suburbs. It designs and builds outdoor living spaces (patios, driveways, outdoor kitchens, fire pits, plantings, landscape lighting, pergolas) and provides ongoing maintenance, snow and ice removal, and add-on services such as mulch, aeration, and power washing. Operations are headquartered in Downers Grove, Illinois, with a portfolio spanning Wheaton, Glen Ellyn, Hinsdale, Oak Brook, La Grange, and Lake Geneva.
Is Green Grass a public or private company?
Green Grass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Grass founded?
Green Grass was founded in 1995. It employs 11 to 50 people.
Where is Green Grass based?
Green Grass is headquartered in Downers Grove, United States, in the North America region.
How does Green Grass make money?
Three revenue lines are on record. Residential Landscape Construction is the primary driver. The others are landscape Maintenance Services and snow Management Services.
Who are Green Grass's main competitors?
Broad incumbents on record are BrightView Landscapes, TruGreen and LandCare (Aurora). Direct peers are Ruppert Landscape, Davey Tree Expert Company, Mariani Landscape, Yellowstone Landscape, SavATree, Bartlett Tree Experts and HighGrove Partners.
Does Green Grass have an API?
No public API is recorded for Green Grass.
What industry is Green Grass in?
Green Grass's product category is Landscaping Services. Its primary akta.pro industry code is BPABADAB, Residential Landscaping & Lawn Care, with a secondary code of IMAIAIAA, Commercial Landscaping & Grounds Maintenance. Its NAICS code is 561730 and its SIC code is 7340.