What Green Garden Group does

Green Garden Group (GGG) is a privately held buy-and-build holding company formed in 2021 that acquires and operates premier landscape businesses across Greater Chicagoland, Southeast Wisconsin, and Northwest Indiana. The platform retains four wholly owned operating sub-brands — Green Grass (Western Suburbs residential design-build and maintenance, founded 1995), Wingren Landscape (Western Suburbs premium residential and commercial maintenance), Grant & Power Landscaping (Western Suburbs and Southeast Wisconsin commercial maintenance and design-build at scale), and Bertog Landscape (Northwest Suburbs residential design and maintenance) — each preserving its own name, local leadership, and crews while sharing centralized back-office infrastructure.

The platform is built around a standardized enterprise technology stack comprising Aspire for operations and crew management, Acumatica for cloud financials, Inova for payroll, and Samsara for fleet GPS and telematics, all delivered as turnkey infrastructure to acquisition partners on day one alongside an in-house safety certification and training program. GGG employs approximately 400 professionally trained staff across the four brands and has ranked on the Lawn & Landscape Top 100 for four consecutive years (2023–2026), currently #3 in Chicago Metro and #4 in Illinois.

GGG generates revenue across four service lines: recurring commercial maintenance contracts (turf, beds, irrigation, fertilization, pruning, integrated pest management), 24/7 snow and ice operations bundled or sold standalone, enhancement work (planting refreshes, bed renovation, irrigation audits, hardscape repair) delivered within existing contracts, and commercial bid-build capital projects. Commercial customers — property managers, REITs, multi-site operators, and corporate real estate teams — purchase via bespoke single master service agreements covering full Chicagoland; residential customers are served through the four sub-brand websites. Acquisition growth is driven by CEO-level confidential outreach to landscape company owners in the $10–25M revenue range, supported by a downloadable owner guide and NDA-protected inquiry process; pricing is quote-based and not publicly disclosed.

Name

Green Garden Group

Legal name

Green Garden Group

Website

https://greengardengrp.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Green Garden Group is a privately held 2021 buy-and-build holding company that acquires and operates four Chicagoland landscape sub-brands — Green Grass, Wingren, Grant & Power, and Bertog — delivering commercial maintenance, snow operations, enhancement, and bid-build services to property managers, REITs, and multi-site operators across the metro.

Ownership category

akta.pro rank

Product category

Commercial Landscaping Services

NAICS

Landscaping Services (56173), Landscape Architectural Services (54132)

SIC

Agricultural Services (700)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG)

Keywords

• Commercial landscaping services
• Landscape maintenance
• Snow and ice management
• Landscape design build
• Commercial property maintenance

Headquarters

HQ city

Downers Grove

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Commercial Maintenance Contracts: Year-round site care contracts covering turf, beds, irrigation, seasonal color, fertilization, pruning, and weed control. Weekly service routes with consistent crew assignment, monthly site reports, and integrated pest management. Sold as master service agreements to property managers and REITs.
2. Snow & Ice Operations: 24/7 winter response services across the Chicago metro with centralized dispatch and decentralized execution. Includes pre-storm site mapping, equipment staging, liquid de-icing, salt-only options, and real-time storm reporting. Typically sold as part of a bundled commercial maintenance contract or as a standalone seasonal service.
3. Enhancement Work: Seasonal upgrades, planting refreshes, and capital improvements within an existing service contract — spring/fall color rotation, bed renovation, irrigation audits, hardscape repair. Delivered as add-on work within ongoing maintenance relationships.
4. Commercial Bid-Build: Larger aftermarket capital projects — major site redevelopment, amenity additions, and upgrades to existing properties. Involves in-house landscape architects and designers, hardscape, irrigation, lighting, and site features. Sold as project-based work with multi-phase install and budget/phasing options.
5. Acquisition Integration (Holding Company): The company grows by acquiring landscape companies and integrating them into the group platform. Revenue expands through the addition of each acquired brand's commercial and residential service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Green Garden Group is a buy-and-build holding company that acquires and operates premier landscape businesses across the Chicago metro area. Through four operating sub-brands (Green Grass, Wingren, Grant & Power, and Bertog), the company delivers commercial landscape maintenance, 24/7 snow and ice operations, seasonal enhancement work, and commercial bid-build capital projects under single master service agreements covering Greater Chicagoland, Southeast Wisconsin, and Northwest Indiana.

Product overview

Green Garden Group is a buy-and-build holding company platform formed in 2021 that acquires and operates premier landscape businesses across the Chicago metro area (Greater Chicagoland, Southeast Wisconsin, and Northwest Indiana). The platform operates four sub-brands — Green Grass (Western Suburbs residential design-build and maintenance, founded 1995), Wingren Landscape (Western Suburbs premium residential and commercial maintenance), Grant & Power Landscaping (Western Suburbs and SE Wisconsin commercial maintenance and design-build), and Bertog Landscape (Northwest Suburbs residential design and maintenance) — each retaining its own name, leadership, and local identity. The group provides four service lines: Commercial Maintenance, Snow & Ice Operations, Enhancement Work, and Commercial Bid-Build. Across all four brands, the group operates a shared technology stack built on Aspire (operations), Acumatica (financials), Inova (payroll), and Samsara (fleet GPS), with centralized HR, accounting, fleet, IT, recruiting, and marketing managed at the group level. The company employs approximately 400 people and has ranked on the Lawn & Landscape Top 100 for four consecutive years (2023–2026), ranked #3 in Chicago Metro and #4 in Illinois.

Differentiator

Problem solved

Functional benefit

Brands

• Green Grass: Residential design-build and full-service maintenance. Founded 1995. Headquartered in Downers Grove. Serves Western Suburbs.
• Wingren Landscape
• Grant & Power Landscaping
• Bertog Landscape

Products and services

• Commercial Maintenance Year-round site care including turf maintenance, landscape beds, irrigation, seasonal color installation, fertilization, pruning, and weed control. Delivered with consistent crew assignment, monthly site reports, and integrated pest management for commercial properties across the Chicago metro.
• Snow & Ice Operations 24/7 winter response across the Chicago metro with centralized dispatch and decentralized execution. Includes pre-storm site mapping, equipment staging, liquid de-icing and salt-only contract options, real-time storm reporting with photo documentation, and weather-triggered escalation.
• Enhancement Work Seasonal upgrades, planting refreshes, and capital improvements within an existing service contract. Includes spring and fall color rotation programs, bed renovation, irrigation audits, hardscape repair, and minor capital work for commercial clients.
• Commercial Bid-Build Larger aftermarket capital landscape projects including major site redevelopment, amenity additions, and upgrades to existing commercial properties. Includes in-house landscape architects, hardscape, irrigation, lighting, site features, general contractor coordination, and multi-phase installation.

Quantifiable outcome

• Four consecutive years on the Lawn & Landscape Top 100
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• AspirecoreTechnology or IntegrationAspire is the operations management platform used across all four Green Garden Group operating brands for scheduling, project tracking, and crew management. It is described as a turnkey solution inherited by new acquisition partners on day one.
• AcumaticacoreTechnology or IntegrationAcumatica is the cloud ERP platform deployed group-wide for financial management and accounting. New acquisition partners inherit this system as part of the standard tech stack integration.
• InovacoreTechnology or IntegrationInova is the payroll platform used across all four operating brands for payroll processing. Part of the bundled in-house training and expertise provided to new acquisition partners.
• SamsaracoreTechnology or IntegrationSamsara provides fleet GPS and telematics across the group's vehicle fleet for routing, tracking, and equipment monitoring. Included in the technology stack for all four brands.
• Green GrasscoreStrategic or Co-development PartnerOne of four operating sub-brands of Green Garden Group. Western Suburbs residential design-build and full-service maintenance. Founded 1995. Headquartered in Downers Grove. Participates in the group's peer network, shared playbooks, and cross-brand career paths.
• Wingren LandscapecoreStrategic or Co-development PartnerOne of four operating sub-brands of Green Garden Group. Western Suburbs premium residential landscape and commercial maintenance. The oldest business in the GGG family, tracing back decades. Participates in monthly operator forums and shared playbooks.
• Grant & Power LandscapingcoreStrategic or Co-development PartnerOne of four operating sub-brands of Green Garden Group. Western Suburbs and Southeast Wisconsin commercial landscape maintenance and design-build at scale. Provides depth in commercial work for the platform. Joined the group in 2022.
• Bertog LandscapecoreStrategic or Co-development PartnerOne of four operating sub-brands of Green Garden Group. Northwest Suburbs residential design and maintenance. Multi-generational reputation for craft. Joined the group in 2023.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mainscape: Privately held commercial landscape management company headquartered in the Midwest offering maintenance, snow & ice, irrigation, and design-build services. Directly comparable as a multi-site commercial landscape provider with bundled snow operations serving property managers and large portfolios.
• Gothic Landscape: Privately held regional commercial landscape services company with strong recurring maintenance, enhancement, and snow operations. Comparable as a multi-service commercial landscape provider with snow & ice as a core offering, though primarily serving the Western U.S. rather than the Midwest.
• Yellowstone Landscape: Privately held, multi-region commercial landscape maintenance and snow & ice provider built largely through acquisition. Directly comparable buy-and-build model, recurring commercial contract base, and bundled winter services; provides a strong operator-led peer benchmark outside GGG's Chicagoland footprint.
• TruGreen: Largest U.S. residential lawn care and landscape services company operating under a national branch model. Comparable as a residential and commercial landscape services provider with recurring service contracts, although focused more on lawn care than full landscape maintenance and design-build.
• Mariani Landscape: Large, privately held residential and commercial landscape design-build and maintenance firm operating in the Midwest. Comparable as a premium landscape services provider with strong design-build capability, multi-generational brand reputation, and integrated maintenance operations.
• Level Green Landscaping: Privately held commercial landscape management company focused on multi-site maintenance, enhancements, and snow & ice across the Mid-Atlantic. Comparable as a regional commercial landscape provider whose core customer base is property managers and REITs, similar to GGG's primary commercial segment.

Broad incumbents

• Davey Tree Expert Company: Large, established, employee-owned provider of tree care, landscape maintenance, and environmental services across the U.S. Comparable as a diversified landscape services incumbent with commercial and residential contracts, utility-scale operations, and a national branch footprint.
• BrightView Holdings: The largest publicly traded commercial landscape services company in the U.S., directly comparable as a multi-site commercial maintenance, snow & ice, and design-build provider with a national footprint. Comparable scale, breadth of services, and enterprise customer base, but operates as a broad incumbent across multiple regions rather than a Chicago-concentrated buy-and-build.

Others

• Aspire Software (ServiceTitan for Green Industry): Operations management platform used by GGG across all four operating brands for scheduling, project tracking, and crew management. Listed as an 'OTHERS' peer because it is GGG's core technology vendor rather than a competitor, but is highly relevant as a comparable technology-stack benchmark for the green industry.

Regional players

• McFarlane's Landscape: Midwest-based residential and commercial landscape services company with design-build, maintenance, and snow operations. Comparable in services and Midwestern operating context, although it does not appear to operate a sub-brand holding structure comparable to GGG's buy-and-build platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/green-garden-grp

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Garden Group