Green Grass

What Green Grass does

Green Grass is a privately held landscape design, construction, and maintenance company headquartered in Downers Grove, Illinois. Founded in 1995 and operating under the legal entity Green Grass Opco LLC, the company serves both residential homeowners and commercial property managers concentrated in Chicago's western suburbs, including Wheaton, Glen Ellyn, Hinsdale, Oak Brook, La Grange, and Lake Geneva. Its core offerings are organized into two service lines: a residential division providing landscape design and construction (patios, driveways, outdoor kitchens, fire pits, plantings, lighting and sound, pergolas, and ancillary structures) coupled with recurring maintenance, and a commercial division providing weekly lawn and planting-bed service, snow and ice removal, and add-on services such as mulch, aeration, annual flowers, and power washing.

The business operates on three revenue mechanics: (1) one-time project-based revenue from residential construction, gated by a design retainer; (2) recurring monthly subscription revenue from maintenance contracts; and (3) seasonal recurring revenue from commercial snow and ice removal. Go-to-market is direct-to-consumer and direct-to-property-manager; customers initiate contact through the company's website inquiry forms and the sales process is fulfilled by proposal, design, and project execution. Snow operations are run in coordination with partner company Green Garden Group via shared hiring campaigns, allowing the combined entity to position as one of the largest snow management operators in Chicagoland.

Operationally, the firm differentiates on crew quality (every crew led by a foreman with at least ten years' experience), a two-year workmanship guarantee (twice the industry standard), and service-management tooling in the form of a customer portal for electronic proposals, invoicing, and autopay. The company was recognized in the 2023 Lawn & Landscape Top 100 and maintains a headcount in the 11-50 range, but no revenue figures, funding history, or named enterprise customers are disclosed in public materials.

Name

Green Grass

Legal name

Green Grass Opco LLC

Website

https://greengrasslandscape.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Grass is a Downers Grove, Illinois-based landscape design, construction, and maintenance company serving residential homeowners and commercial property managers across Chicago's western suburbs, offering project-based construction, recurring maintenance, and seasonal snow removal services.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Commercial Landscaping & Grounds Maintenance (IMAIAIAA), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Landscape construction services
• Landscape maintenance services
• Commercial snow removal
• Residential landscape design
• Outdoor living spaces

Headquarters

HQ city

Downers Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Residential Landscape Construction: One-time project-based revenue from landscape construction services including patios, driveways, outdoor kitchens, fire pits, plantings, landscape lighting, sound systems, pergolas and structures. Revenue generated through project proposals with design retainer required to begin design phase.
2. Landscape Maintenance Services: Recurring revenue from weekly and monthly maintenance services for both residential and commercial properties. Includes lawn service, planting bed maintenance, seasonal cleanups, and add-on services.
3. Snow Management Services: Seasonal snow and ice removal services for commercial properties and residential clients during winter months.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Green Grass is a landscape construction and maintenance company serving residential homeowners and commercial property managers in Chicago's Western Suburbs. It designs and builds outdoor living spaces (patios, driveways, outdoor kitchens, fire pits, plantings, landscape lighting, pergolas) and provides ongoing maintenance, snow and ice removal, and add-on services such as mulch, aeration, and power washing. Operations are headquartered in Downers Grove, Illinois, with a portfolio spanning Wheaton, Glen Ellyn, Hinsdale, Oak Brook, La Grange, and Lake Geneva.

Product overview

Green Grass is a landscape construction and maintenance company offering two core service lines: Residential Construction & Maintenance and Commercial Landscape Maintenance & Snow. The Residential division provides comprehensive landscape design and construction services including patios, driveways, outdoor kitchens, fire pits, plantings, landscape lighting and sound, and pergolas. The Commercial division focuses on year-round property maintenance with weekly lawn and planting bed service, snow and ice removal, and add-on services. The company operates in Chicago's Western Suburbs with a portfolio spanning Wheaton, Glen Ellyn, Lake Geneva, Hinsdale, Oak Brook, and La Grange. The company also offers a Customer Portal for invoice management, autopay, and proposal acceptance.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Construction & Maintenance

Quantifiable outcome

• Two-year guarantee on self-performed work, double the industry standard
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Green Garden GroupcoreStrategic or Co-development PartnerGreen Garden Group is a partner company working with Green Grass Landscape on snow management operations. Together they form one of the largest and most respected snow management companies in the Chicagoland area, offering snow and ice removal services through shared hiring campaigns and operational coordination.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BrightView Landscapes: BrightView is the largest U.S. commercial landscaping services company, offering landscape maintenance, design/build, and snow & ice management nationwide. Overlaps with Green Grass across commercial maintenance and snow services, but operates at far greater scale and breadth.
• TruGreen: TruGreen is the largest U.S. residential lawn care provider, offering fertilization, weed control, and maintenance programs to homeowners. Comparable to Green Grass's residential maintenance and lawn-care subscription offering, though TruGreen is a national franchise-style operation.
• LandCare (Aurora): LandCare, now part of Aurora Group, is a large U.S. commercial landscape maintenance provider serving property managers and corporate clients nationwide. Comparable commercial maintenance and snow & ice management service mix.

Direct peers

• Ruppert Landscape: Privately held mid-Atlantic landscape services firm offering commercial landscape maintenance, landscape construction, and snow & ice management. Most directly comparable mid-sized peer combining residential/commercial construction, maintenance, and snow services.
• Davey Tree Expert Company: Employee-owned provider of tree care, landscape services, and grounds management for residential and commercial clients. Highly comparable integrated service mix including maintenance, construction and snow/ice work for property managers.
• Mariani Landscape: High-end residential landscape design, build, and maintenance firm serving affluent North Shore Chicago and select other markets. Closest peer to Green Grass's premium residential construction and design-retailer positioning in the Chicago metro.
• Yellowstone Landscape: Regional landscape services company offering commercial landscape maintenance, installation, and irrigation services across the southern U.S. Comparable integrated maintenance + construction model serving commercial property managers.
• SavATree: Private equity-backed provider of tree, shrub, and lawn care services to residential and commercial customers. Comparable integrated residential and commercial plant-care offering with subscription maintenance model.
• Bartlett Tree Experts: National tree and shrub care company providing pruning, removal, and landscape services to residential and commercial clients. Comparable plant-care expertise and recurring maintenance contracts for high-end properties.
• HighGrove Partners: Commercial landscape services firm serving corporate campuses and Class-A properties across the Southeast. Comparable commercial grounds maintenance, enhancements, and snow & ice management offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greengrasslandscape

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Grass