VRR
VRR is a Dutch manufacturer of EASA-certified Unit Load Devices (aircraft cargo containers and pallets), serving 250+ airlines, ULD leasing firms, express carriers, and specialist shippers across 50+ countries with pallets, collapsible and fire-resistant containers, cool containers, and horse stalls.
- Company typePrivate
- Founded1946
- HeadquartersRotterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What VRR does
VRR (Van Riemsdijk Rotterdam B.V.) is a Dutch manufacturer of Unit Load Devices (ULDs)—aircraft-certified containers and pallets used to load and secure cargo in commercial aircraft bellies and main decks. Founded in 1946 in Rotterdam and family-owned under the Van Riemsdijk family, the company sells primarily to airlines, ULD leasing companies, express carriers, and specialised shippers (livestock, pharmaceutical, oversized freight). Its portfolio spans aluminium pallets (PMC and PAG), general cargo containers, the AAX Collapsible and AAY Collapsible containers, the Air7 inflatable AKE (claimed as the world's first inflatable AKE container), EASA-certified fire-resistant and watertight containers compliant with SAE AS8992 and (E)TSO-C90e, cool containers with rapid-decompression hatches for pharma and perishables, and certified horse stalls. Production runs under FCA terms at a Vietnam factory, while the Netherlands site handles design, engineering, certification, and customer support.
VRR operates a hybrid go-to-market: an online shop with transparent unit pricing for pallets (approximately $880–$933 per pallet depending on variant), and account-manager-led direct sales for container products and customised engineering solutions. A dedicated repair station near Schiphol Airport (EASA Part 145 approved) provides maintenance services on any-OEM ULDs, generating recurring service revenue from both VRR-fleet customers and third-party leasing operators. Within air cargo, ULDs function as regulated aircraft parts—EASA/FAA certification, durability (~10-year lifespan), and fleet-wide standardisation create natural switching frictions that support multi-decade customer relationships, including KLM (since the 1980s) and ACL Airshop (15+ year partnership). The roughly 100–250 person staff includes six compliance engineers dedicated to certification; VRR merged with IGB, a certification support provider, in March 2021 to bring that capability in-house.
The business combines product sales (pallets and containers), recurring repair and after-market revenue, and custom engineering for specialised cargo. Recent strategic activity has emphasised product-line expansion into pallets (the 2026 "We Keep It Simple" launch, with first-order KLM), fire-resistant narrow-body containers (AAY Container, 2026), and industry-wide sustainability initiatives (co-development of the ULD Climate Impact Label, launched at ULD CARE 2025). Revenue is not publicly disclosed; the company is privately held with no external funding rounds identified, serving 250+ customers across 50+ countries.
VRR firmographics
Firmographics- Name
- VRR
- Legal name
- Van Riemsdijk Rotterdam B.V.
- Website
- https://vrr.aero
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VRR is a Dutch manufacturer of EASA-certified Unit Load Devices (aircraft cargo containers and pallets), serving 250+ airlines, ULD leasing firms, express carriers, and specialist shippers across 50+ countries with pallets, collapsible and fire-resistant containers, cool containers, and horse stalls.
- Ownership category
- akta.pro rank
Where VRR is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
VRR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ULDs and Pallets Sales: Sale of certified Unit Load Devices including pallets (PMC, PAG) and containers (general cargo, cool, collapsible, fire-resistant, horse stalls, customised). Products are sold directly through account managers and online shop.
- Repair and Maintenance Services: EASA Part 145 certified repair station near Schiphol Airport providing repair and maintenance services for ULDs, regardless of OEM. Repairs pallets, containers, horse stalls, cool containers, car transporters, and catering equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | PAG 3.7 mm Pallet |
| Unit Pricing | Multi-year contract | PAG 3.3 mm Pallet |
| Unit Pricing | Multi-year contract | PMC Pallet 3.0 mm |
| Unit Pricing | Multi-year contract | PMC Pallet 3.3 mm |
| Unit Pricing | Multi-year contract | PMC Pallet 3.7 mm |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
VRR product offering
Product offeringCore offering
VRR designs, manufactures, and sells certified Unit Load Devices (ULDs) — including pallets, containers, collapsible ULDs, cool containers, horse stalls, fire-resistant containers, and customised solutions — for airlines, leasing companies, and freight operators worldwide. The company also operates an EASA Part 145 certified repair and maintenance station near Schiphol Airport providing ULD repair services regardless of OEM.
Product overview
VRR is a global leader in air cargo Unit Load Devices (ULDs), offering a comprehensive portfolio of certified containers and pallets for the aviation industry. The product lineup includes General Cargo Containers (efficient main/lower-deck containers for express mail and e-commerce), Cool Containers (temperature-controlled units for pharma and perishables with rapid decompression capabilities), Horse Stalls (specialised livestock transport), and Collapsible ULDs (innovative foldable AAX, AAY, and Air7 inflatable containers that solve ULD fleet imbalance). VRR has recently expanded into pallets with the We Keep It Simple pallet range (PMC and PAG aluminium pallets), and offers Customised Containers for specialised transport needs. All products are EASA-certified and designed for flight safety, cargo protection, and efficient handling.
Differentiator
Problem solved
Functional benefit
Products and services
- PMC and PAG Pallets (We keep it Simple pallet range) Aluminium air cargo pallets sold through the VRR online shop. PMC pallets (96 x 125 inch / 2,438 x 3,175 mm) are available in 3.0mm, 3.3mm, and 3.7mm variants with tare weights from 88kg to 101.5kg and a Max Gross Weight of 6,804 kg / 15,000 lbs. PAG pallets (88 x 125 inch / 2,235 x 3,175 mm) are available in 3.3mm (87.1kg tare) and 3.7mm (94kg tare) variants. Used by commercial airlines, express carriers, and leasing companies.
- General Cargo Containers Main and lower-deck containers designed for efficient transport of general cargo, express mail and e-commerce freight. Features super-sized door entrances and calculated interior dimensions to maximise cargo storage and minimise ground-handler access time. Sold to commercial airlines and air cargo operators.
- Cool Containers Temperature-controlled containers that guarantee an unbroken cold supply chain for perishable goods such as food and pharmaceuticals. Built with rapid decompression hatch properties to equalise internal pressure if aircraft hold pressure drops suddenly. Sold to pharmaceutical manufacturers, vaccine distributors, and perishable food shippers.
- Horse Stalls Certified ULD containers specifically designed for the safe, comfortable, and efficient air transport of livestock. Robust aluminium construction offers a maximum level of animal welfare and groom safety. Sold to specialist animal transport companies and airlines offering livestock services.
- Collapsible ULDs (AAX Collapsible, AAY Collapsible, Air7) Innovative foldable and stackable containers including AAX Collapsible (folds to a fraction of original size, stacks 4 high by airplane for repositioning), AAY Collapsible (stacks up to 8 high in trucks/warehouses and 6 high in aircraft holds; one truck delivers 8 versus 4 standard AAYs for 2x efficiency), and Air7 (world's first inflatable AKE using SUP board and inflatable boat materials; inflates in 30 seconds and collapses in 2 minutes; stacks 7 high when folded). Sold to ULD leasing companies, airlines, and freight operators seeking to reduce empty container repositioning costs by 3-6x.
- AAY Container Fire-resistant, watertight container designed specifically for narrow body aircraft. Provides maximum protection for cargo while meeting strict aviation safety requirements per EASA ETSO-C90e / FAA TSO-C90e and SAE AS8992 standards. Sold to commercial airlines operating narrow body fleets.
- Fireproof Containers (FRC) Passive fire-resistant containers whose panels and doors are constructed from fire-resistant materials designed to suppress fires through oxygen starvation. Used voluntarily to mitigate risk of certain fire classes per SAE AS8992, EASA ETSO-C90e and FAA TSO-C90e. Sold to airlines and air cargo operators prioritising cargo fire safety.
- Customised Containers Co-created unique containers and pallets for the specialised transport of valuable, complex, oversized, or overweight cargo. Engineered to meet specific multi-modal requirements and the highest aviation standards. Sold to customers needing bespoke ULD solutions such as horse stalls and multi-modal transport applications.
- ULD Repair and Maintenance Services EASA Part 145 certified repair and maintenance services for ULDs — regardless of OEM — performed at VRR's repair station near Schiphol Airport in Badhoevedorp. Services cover lower/main-deck containers, pallets, horse stalls, cool containers, car transporters, and catering equipment using original OEM parts. Sold to airlines, ULD leasing companies, and freight operators worldwide.
Quantifiable outcome
- Collapsible containers reduce repositioning costs by 3-6x compared to standard containers
- +3 more outcomes
Companies that use VRR
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
VRR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
VRR partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and flagship.
- ULD Care (Climate Impact Label Launch)coreAt ULD CARE Conference 2025 in Copenhagen, the ULD Climate Impact Label was officially launched with first labels presented to leading ULD manufacturers including VRR. The label provides transparent sustainability scoring (A++ to F) based on weight for AKE containers, promoting environmental performance evaluation.
- ULD CarecoreIndustry association for ULD safety and sustainability. VRR's Sales Manager Ben Lakerveld initiated the ULD Climate Impact Label concept at ULD CARE 2023. VRR's Innovation Engineer Louise Platell helped develop the label from idea to reality. VRR officially endorsed the label at ULD CARE 2024 Istanbul conference alongside other major ULD manufacturers.
- AviusULDminorCo-endorser of ULD Climate Impact Label initiative.
- Nordisk Aviation ProductsminorCo-endorser of ULD Climate Impact Label initiative.
- PalNet GmbH Air Cargo ProductsminorCo-endorser of ULD Climate Impact Label initiative.
- SATCO INC.minorCo-endorser of ULD Climate Impact Label initiative.
- Taiwan Fylin IndustrialminorCo-endorser of ULD Climate Impact Label initiative.
- ACL AirshopflagshipStrategic partnership spanning over 15 years. ACL Airshop is a major ULD leasing company operating on six continents. VRR supplies AAY Collapsible containers which ACL offers to airline customers for efficient repositioning and storage. ACL reports significant logistics savings and customer benefits from the collapsible containers.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
VRR competitors and assessment
Company assessmentDirect peers
- Nordisk Aviation Products: Norwegian-headquartered global leader in air cargo ULD manufacturing, offering containers, pallets and nets across the same FAA/EASA-certified product categories as VRR. Direct competitor for the same airline, leasing and integrator customer base.
- PalNet GmbH Air Cargo Products: German manufacturer of air cargo pallets, containers and ULD components serving airlines and integrators globally. Direct competitor in ULD manufacturing and a fellow co-endorser of the ULD Climate Impact Label alongside VRR.
- SATCO Inc: US-based ULD manufacturer producing air cargo pallets, containers and accessories for commercial airlines and the US Department of Defense. Direct competitor in the certified ULD manufacturing space and Climate Impact Label co-endorser.
- Taiwan Fylin Industrial: Taiwanese manufacturer of air cargo ULDs and galley equipment for global airlines. Direct competitor in pallets and containers and fellow co-endorser of the ULD Climate Impact Label.
- AviusULD: Netherlands-based ULD manufacturer offering pallets, containers and nets to airlines and leasing companies. Direct peer competing for the same European customer base as VRR and co-endorser of the ULD Climate Impact Label.
Emerging players
- Envirotainer: Swedish active temperature-controlled air cargo container provider for pharmaceuticals and life sciences. Comparable to VRR's cool container line, though Envirotainer focuses on active (compressor-driven) rather than passive temperature control.
- DoKaSch Temperature Solutions: German maker of active temperature-controlled air cargo containers (Opticooler) for pharmaceutical logistics. Comparable in pharma cold-chain air cargo to VRR's cool container portfolio, though DoKaSch's units are active/refrigerated rather than passive.
- SkyCell: Swiss provider of hybrid (active/passive) temperature-controlled air cargo containers for high-value pharmaceuticals. Adjacent competitor in pharma air cargo cold chain alongside VRR's cool containers.
Others
- ACL Airshop: Global ULD leasing and management company and one of VRR's flagship strategic partners for 15+ years, using VRR's AAY Collapsible for its fleet. Operates downstream of VRR as a customer/lessor rather than a manufacturer competitor.
- Unilode Aviation Solutions: Global ULD management and pooling operator serving airlines with a large fleet. Cited customer of VRR for ULD supply; sits downstream of VRR in the ULD value chain as a leasing/pooling customer rather than a manufacturing peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
VRR social profiles
Digital presenceVRR compliance and trust
Trust signalCompliance7 records
VRR financial estimates
Financial estimateRevenue estimate
Valuation estimate
VRR leadership team
Management profileNumber of profiles
Profiles8 records
VRR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VRR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VRR
What does VRR do?
VRR designs, manufactures, and sells certified Unit Load Devices (ULDs) — including pallets, containers, collapsible ULDs, cool containers, horse stalls, fire-resistant containers, and customised solutions — for airlines, leasing companies, and freight operators worldwide. The company also operates an EASA Part 145 certified repair and maintenance station near Schiphol Airport providing ULD repair services regardless of OEM.
Is VRR a public or private company?
VRR is a private company. It is classified as family owned and is currently operating.
When was VRR founded?
VRR was founded in 1946. It employs 101 to 250 people.
Where is VRR based?
VRR is headquartered in Rotterdam, Netherlands, in the Europe region.
How does VRR make money?
Two revenue lines are on record. ULDs and Pallets Sales are the primary driver. The others are repair and Maintenance Services.
Who are VRR's main competitors?
Direct peers on record are Nordisk Aviation Products, PalNet GmbH Air Cargo Products, SATCO Inc, Taiwan Fylin Industrial and AviusULD. Emerging players are Envirotainer, DoKaSch Temperature Solutions and SkyCell. Others are ACL Airshop and Unilode Aviation Solutions.
Does VRR have an API?
No public API is recorded for VRR.