Equity Plus
EquityPlus is a privately-held tax credit financing advisory firm serving nonprofit and for-profit developers, banks, and community development entities. Its two principals structure, underwrite, and close NMTC, Historic, LIHTC, and Solar tax credit transactions across the Southeast and Mid-Atlantic US.
- Company typePrivate
- Founded2011
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Equity Plus does
EquityPlus, LLC is a privately-held tax credit financing advisory firm founded in 2011 and based in Madison, Mississippi, with regional coverage spanning the Southeast (led by co-founder Tim McCarty) and the DC Metro area (led by co-founder Avram Fechter). The firm provides structuring, underwriting, closing, asset-management, and compliance services across four federal and state tax credit programs: New Market Tax Credits (NMTC), Historic Tax Credits (HTC), Low Income Housing Tax Credits (LIHTC), and Solar Tax Credits, plus owner's-representation/development services and CDE allocation application authoring. Its clients include for-profit and nonprofit developers, banks and financial institutions, and Community Development Entities (CDEs); EquityPlus also manages the D.C. LIHTC Equity Fund, which invests in affordable housing projects in Washington, D.C.
The firm's business model is professional services delivered on a project-by-project, success-based fee basis with no retainer and no upfront cost, positioning EquityPlus as "on-demand capacity" for organizations that cannot afford full-time tax credit staff. Principals have closed over $800M in combined NMTC/HTC/LIHTC financing and authored NMTC allocation applications for three CDE clients totaling $155M in awarded allocations. The firm's notable projects include Dorsey Flats (49-unit renovation in Petersburg, VA), The Buick Building (historic renovation in Mobile, AL), Kilpatrick Woods (241-home subdivision in Hagerstown, MD, described as the largest affordable homeownership development on the east coast), and Ox Fibre Apartments (83-unit workforce housing in Frederick, MD). Customer relationships are long-tenured, with documented 13+ years with E&G Group and 15+ years with Manna Inc.
EquityPlus is owned and controlled by its two founders, with no disclosed institutional investors, parent company, or external funding rounds. The team is small (1-10 employees), the LLC is registered in Mississippi, and operating geographies are limited to the Mid-Atlantic and Southeast United States. Distribution is direct and relationship-driven via the two principals, supplemented by a content-marketing presence (project portfolio, news articles, and thought leadership on factory-built affordable housing). Revenue figures, fundraising history, and AI/technology capabilities beyond domain expertise are not disclosed in the available data.
Equity Plus firmographics
Firmographics- Name
- Equity Plus
- Legal name
- EquityPlus, LLC
- Website
- https://equityplusllc.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EquityPlus is a privately-held tax credit financing advisory firm serving nonprofit and for-profit developers, banks, and community development entities. Its two principals structure, underwrite, and close NMTC, Historic, LIHTC, and Solar tax credit transactions across the Southeast and Mid-Atlantic US.
- Ownership category
- akta.pro rank
Equity Plus industry classification
Industry- Product category
- Tax Credit Advisory and Real Estate Development Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Real Estate Tax, Incentives & Cost Segregation Advisory (BPAJANAJ)
Keywords
Where Equity Plus is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Equity Plus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Advisory and Consulting Services: Professional services fees for structuring, underwriting, closing, and managing tax-advantaged development projects. The company works without retainer or up-front cost, suggesting a success-based or transaction-fee model tied to project financing and completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based advisory services without upfront costs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Equity Plus product offering
Product offeringCore offering
EquityPlus is a privately-held investment and advisory firm that provides structuring, underwriting, closing, development, and asset management services for projects financed through federal and state tax credit programs, including Historic Tax Credits (HTC), New Market Tax Credits (NMTC), and Low Income Housing Tax Credits (LIHTC). The firm also writes Community Development Entity (CDE) allocation applications and serves as owner's representative/project manager for nonprofit developers of tax credit-financed real estate.
Product overview
EquityPlus is a privately-held investment and advisory firm offering tax credit financing services. The company provides six core service offerings: Historic Tax Credits, New Market Tax Credits, Low Income Housing Tax Credits, Real Estate Development Services, CDE Allocation Application services, and Solar Tax Credits. These services work together to help developers access federal and state tax credit programs to finance affordable housing and community development projects. EquityPlus has completed over $400 million in public/private projects and manages a D.C. LIHTC Equity Fund for District of Columbia affordable housing investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Historic Tax Credits EquityPlus underwrites, closes, and provides asset management services for investors; structures, underwrites, and arranges financing for for-profit and non-profit developers; coordinates all parties to close the financing; and delivers compliance services during the 5-year compliance period for historic tax credit projects.
- New Market Tax Credits EquityPlus underwrites, closes, and provides asset management services for investors; structures, underwrites, and arranges financing for for-profit and non-profit developers; coordinates all parties to close the financing; and delivers compliance services during the 5-year compliance period for New Market Tax Credit projects.
- Low Income Housing Tax Credits EquityPlus prepares applications for tax credits, locates the LIHTC investor, locates the lender, structures the transaction, coordinates all parties to close the financing, and delivers compliance services during the 15-year compliance period for low-income housing tax credit projects.
- Real Estate Development Services EquityPlus acts as owner's representative and project manager for nonprofits as they develop tax credit-financed real estate projects. Principals have developed over $110 million in retail and residential properties and have an additional $80 million currently in development.
- CDE Allocation Application EquityPlus is available to write entire applications or advise clients on how to improve applications for NMTC allocation. The team has authored multiple successful applications for CDE clients totaling $155 million in allocation awards.
- Solar Tax Credits EquityPlus underwrites and secures financing for dedicated solar projects and projects where solar contributes added power to the owner's triple bottom line. Recent residential projects have used solar systems to increase owner returns and offset common area power usage.
- D.C. LIHTC Equity Fund Equity fund that invests in affordable housing projects in the District of Columbia.
Quantifiable outcome
- Over $400 million in public/private projects completed
- +3 more outcomes
Companies that use Equity Plus
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Equity Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Equity Plus partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Manna Inc.coreManna is a nonprofit that has been creating and preserving affordable housing in DC for over 40 years. EquityPlus has advised Manna on tax credit financing for over 15 years, helping preserve nearly 1,200 units of affordable housing.
- Jubilee HousingcoreJubilee Housing develops affordable housing in Washington D.C. EquityPlus has a rich array of skills throughout the development process and has become an integral part of Jubilee's mission team over multiple projects.
- E&G Group, LLCcoreE&G Group has worked with EquityPlus principals for over 13 years in tax credit deals. EquityPlus is described as knowing more about tax credit financing and its active participants than anyone in the marketplace.
- MH AdvisorscoreDevelopment partner on multiple projects including Dorsey Flats (49 apartments for 55+ tenants) and Dorsey Homes (47 new single-family homes) in Petersburg, VA.
- Rogers and WillardminorDevelopment partner on The Buick Building project in Mobile, AL, the most significant building project on St. Louis Street in over 50 years.
- Harkins BuildersminorConstruction partner listed among EquityPlus ecosystem partners.
- Whiting-TurnerminorConstruction partner listed among EquityPlus ecosystem partners.
- Michael BestminorLegal/consulting partner listed among EquityPlus ecosystem partners.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Equity Plus competitors and assessment
Company assessmentBroad incumbents
- Capital One Community Development Banking: Major U.S. bank that finances LIHTC and NMTC projects for affordable housing and community development. Comparable as a financial partner/advisor to developers and CDEs in the same tax credit financing transactions EquityPlus structures.
- Enterprise Community Partners: National CDFI and affordable housing organization that deploys LIHTC, NMTC, and HTC capital and provides development advisory. A larger, mission-driven incumbent that overlaps with EquityPlus's developer advisory and financing arrangement services.
- CohnReznick LLP: Top-tier accounting and advisory firm with a dedicated affordable housing and tax credit practice serving LIHTC, NMTC, and HTC clients. A broader incumbent offering tax credit advisory as part of a full-service professional services platform.
- JPMorgan Chase Community Development Banking: Large U.S. bank with a dedicated LIHTC, NMTC, and HTC financing practice that works with developers and CDEs. Overlaps with EquityPlus on tax credit financing advisory and structured lending for affordable housing and community development projects.
Direct peers
- R4 Capital: Affordable housing LIHTC syndicator and investor that both partners with and competes against EquityPlus. Provides comparable advisory, financing, and investment services for affordable housing developers using the same federal tax credit programs.
- WNC & Associates: National LIHTC syndicator and fund manager that underwrites, structures, and invests in affordable housing tax credit transactions. Operates in the same LIHTC structuring and syndication value chain as EquityPlus.
- Boston Financial Investment Management: One of the largest LIHTC syndicators in the U.S., providing equity capital and asset management for affordable housing. Comparable as a transaction-structuring and equity investor for the same LIHTC-funded affordable housing projects EquityPlus advises on.
- Forsyth Street Advisors: Financial advisory firm focused on New Markets Tax Credit allocation, deployment, and project finance. Directly comparable as a specialist NMTC advisor serving developers, CDEs, and investors, similar to EquityPlus's NMTC practice.
- Low Income Investment Fund (LIIF): National CDFI that finances affordable housing and community development projects using LIHTC, NMTC, and other public/private capital. Comparable as a community development financing intermediary in the same tax credit ecosystem.
- Novogradac & Company LLP: National accounting and advisory firm specializing in LIHTC, NMTC, and HTC structuring, underwriting, and compliance. Directly comparable to EquityPlus across the same tax-credit service lines, but at significantly larger scale and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Equity Plus social profiles
Digital presenceEquity Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equity Plus leadership team
Management profileNumber of profiles
Profiles2 records
Equity Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equity Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equity Plus
What does Equity Plus do?
EquityPlus is a privately-held investment and advisory firm that provides structuring, underwriting, closing, development, and asset management services for projects financed through federal and state tax credit programs, including Historic Tax Credits (HTC), New Market Tax Credits (NMTC), and Low Income Housing Tax Credits (LIHTC). The firm also writes Community Development Entity (CDE) allocation applications and serves as owner's representative/project manager for nonprofit developers of tax credit-financed real estate.
Is Equity Plus a public or private company?
Equity Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equity Plus founded?
Equity Plus was founded in 2011. It employs 1 to 10 people.
Where is Equity Plus based?
Equity Plus is headquartered in Madison, United States, in the North America region.
How does Equity Plus make money?
One revenue line is on record: advisory and Consulting Services.
Who are Equity Plus's main competitors?
Broad incumbents on record are Capital One Community Development Banking, Enterprise Community Partners, CohnReznick LLP and JPMorgan Chase Community Development Banking. Direct peers are R4 Capital, WNC & Associates, Boston Financial Investment Management, Forsyth Street Advisors, Low Income Investment Fund (LIIF) and Novogradac & Company LLP.
Does Equity Plus have an API?
No public API is recorded for Equity Plus.
What industry is Equity Plus in?
Equity Plus's product category is Tax Credit Advisory and Real Estate Development Services. Its primary akta.pro industry code is BPAJANAJ, Real Estate Tax, Incentives & Cost Segregation Advisory. Its NAICS code is 523940 and its SIC code is 6282.