Autoquip

What Autoquip does

Autoquip Corporation is a privately held industrial lifting and material handling equipment manufacturer headquartered in Guthrie, Oklahoma, operating since 1947. The company designs and builds custom-engineered and standard scissor lifts, vertical reciprocating conveyors (VRCs), dock lifts, vertical ram lifts, tilters, turntables, and bascule bridges, with capacity ranges from 8,000 lbs to 300,000 lbs and vertical travel up to 100 feet. Its product portfolio is supported by a 10,000+ model design library, the in-house OSCO Controls subsidiary for automation/PLC/HMI integration, the AQ Connect intelligent controls system, and a refreshed American Lifts sub-brand.

The company sells primarily through a direct enterprise field-sales model with five US regional sales managers, a Latin America manager, an inside sales team, and a dedicated European partner (JAB, Germany), under a quote-based pricing model. Revenue is generated predominantly from one-time custom equipment sales plus a recurring parts and services stream, with a 2-year industry-best warranty supporting aftermarket stickiness. Customers operate in aerospace, manufacturing, logistics, automotive, agriculture, beverage, and pharmaceutical sectors, with named logos including Boeing, FedEx, Amazon, Honda, Coca-Cola, John Deere, and CVS Caremark.

Autoquip is family-owned with no disclosed institutional investment, employs a multi-department sales and operating staff in Oklahoma, and complies with ASME B20.1, NFPA 70, ANSI Z535, AWS D.1, and OSHA 29CFR1910 across relevant product lines. Its commercial posture is anchored by heavy customization, deep factory-integration capabilities, and a long-tenured engineering brand rather than AI-native or software-defined differentiation.

Name

Autoquip

Legal name

Autoquip Corporation

Website

https://autoquip.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Autoquip is a privately held Oklahoma-based manufacturer of custom-engineered industrial lifting and material handling equipment — scissor lifts, VRCs, dock lifts, and vertical ram lifts up to 300,000 lbs — serving enterprise customers across aerospace, logistics, manufacturing, and industrial sectors in North America and Europe.

Ownership category

akta.pro rank

Product category

Industrial Lifting Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Industrial lifting equipment
• Scissor lift tables
• Vertical reciprocating conveyors
• Material handling equipment
• Custom lift solutions

Headquarters

HQ city

Guthrie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Lifting Equipment Sales: One-time sale of custom-engineered or standard lift equipment including scissor lifts, VRCs, dock lifts, tilters, turntables, and vertical ram lifts. Pricing is quote-based based on specifications. Primary revenue stream.
2. Parts & Services: Replacement parts, maintenance services, and technical support for existing equipment. Parts hotline and service request forms available.
3. Warranty Services: Industry-best 2-year warranty on all parts provided with equipment purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Autoquip manufactures and sells custom-engineered industrial lifting and material handling equipment, including scissor lift tables, vertical reciprocating conveyors (VRCs), dock lifts, vertical ram lifts, turntables, tilters, and bascule bridges. The company designs high-capacity solutions (up to 300,000 lbs) and provides supporting automation, controls, parts, and service.

Product overview

Autoquip is an industrial lifting and material handling equipment manufacturer offering a comprehensive portfolio of standard and custom lift products. The core product lineup includes Scissor Lift Tables (Series 35, Compact, TorkLift, Titan, Super Titan series), Turn Tables (manual and powered), Freight Lifts & Vertical Reciprocating Conveyors (VRCs) in hydraulic and mechanical configurations, Dock Lifts, Vertical Ram Lifts, Bascule Bridges, and Tilters & Upenders. The American Lifts sub-brand provides premium product variants. Beyond standard products, Autoquip offers Custom Engineered Solutions and Automation & Integration Services to connect lifts with factory systems including PLCs, AGVs, AMRs, robotics, and conveyor systems. The company also provides an intelligent AQ Connect controls system as an add-on, supported by the in-house OSCO Controls division.

Differentiator

Problem solved

Functional benefit

Brands

• American Lifts®: Premium product line of scissor lifts including Tork Lift, Compact Lift, and Air Cargo Lift for reliable performance in industrial environments.
• OSCO Controls
• AQ Connect
• Autoquip University

Products and services

• Scissor Lift Tables Heavy-duty scissor lift tables engineered for durability, safety, and seamless integration, available in multiple series (Series 35, Compact, TorkLift, Titan, Super Titan) with capacities up to 135,000 lbs and travel up to 40+ feet. Used in industrial manufacturing and material handling operations.
• Turn Tables Industrial turntables that rotate products up to 360 degrees in one or both directions, available in manual or powered configurations for work positioning, ergonomics, and worker productivity.
• Freight Lifts - VRC (Vertical Reciprocating Conveyors) Vertical reciprocating conveyors for transferring high-capacity freight between mezzanine levels, available in hydraulic and mechanical configurations including cantilever, straddle, 4-post, and Freightlite models. Designed for warehouse and distribution operations.
• Dock Lifts Loading dock equipment including scissor lifts, truck levelers, and accessories for maximizing efficiency at loading docks with pit and surface-mounted solutions.
• Vertical Ram Lifts Heavy-duty vertical ram lifts using single or dual hydraulic cylinder configurations for extremely high lifting and/or axle load capacities, available with in-ground installations up to 300,000 lbs.
• Bascule Bridges Hydraulically-operated drawbridges for temporarily spanning traffic ways such as railway spurs or alleyways, available in single leaf, double leaf, and double wide configurations.
• Tilters & Upenders Industrial tilters and upenders for repositioning heavy equipment, containers, and coils through 90-degree tilting and upending operations, available in hydraulic and pneumatic configurations.
• American Lifts Premium product line including TorkLift, Compact Lift, and Air Cargo Lift sub-brands known for rugged durability and dependability in logistics and manufacturing environments.
• Custom Engineered Solutions Custom-engineered lifting solutions tailored for unique application requirements including work platform lifts, VRCs, scissor lifts, and integrated systems for aerospace, logistics, manufacturing, and other complex material handling applications.
• Automation & Integration Solutions Advanced automation and integration services for connecting lifts with PLCs, AGVs, AMRs, robotics, and conveyor systems for real-time control and automated workflows.
• Parts & Services Replacement parts, maintenance services, and technical support for Autoquip's installed lifting equipment, backed by a 2-year industry-best parts warranty.

Quantifiable outcome

• Capacities up to 135,000 lbs for scissor lifts and 300,000 lbs for in-ground ram installations
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

One partnership is on record.

• OSCO ControlscoreTechnology or IntegrationOSCO Controls is an internal division of Autoquip rather than an external partnership. Led by Collin Prock (OSCO Controls General Manager), the division provides in-house controls engineering capabilities including custom control panels, PLC programming, HMI interfaces, and automation integration services for Autoquip's lift products.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Southworth Products: Southworth Products is one of the closest direct competitors, manufacturing scissor lift tables, tilters, upenders, and pallet positioners for industrial material handling. Its product portfolio and target customer base (manufacturing, warehouse, logistics) substantially overlap Autoquip's, making it the most comparable US peer.
• Presto Lifts: Presto Lifts produces scissor lift tables, stackers, tilters, and powered lift equipment for industrial and warehouse customers. Its catalog of mechanical and hydraulic lifts competes head-to-head with Autoquip's standard lift offerings and is frequently part of the same vendor shortlists.
• Bishamon Industries: Bishamon designs and manufactures ergonomic lift tables, tilters, and work positioners for manufacturing and distribution. Its specialty in custom-engineered work positioning solutions directly overlaps with Autoquip's work positioning and turntable product lines.
• Vestil Manufacturing: Vestil is a broad material handling equipment manufacturer offering lift tables, dock equipment, conveyors, and industrial lifts. Its expansive catalog and focus on standard products make it a frequent competitor to Autoquip's standard scissor lift and dock lift lines.
• Pentalift Equipment Corporation: Pentalift manufactures lift tables, dock lifts, and custom-engineered material handling equipment serving manufacturing and logistics. Its dock lift and custom engineered offerings directly overlap Autoquip's freight lift and dock product lines.
• B&P Manufacturing: B&P Manufacturing produces scissor lift tables, tilters, and custom ergonomic lifting solutions for industrial customers. Its custom-engineered positioning mirrors Autoquip's approach to application-specific lift design.
• Advance Lifts: Advance Lifts manufactures a wide range of scissor lift tables, pallet positioners, and custom lift solutions for industrial applications. Its standard product breadth and custom engineering focus make it a comparable US-based peer in the same product category.

Broad incumbents

• Columbus McKinnon Corporation: Columbus McKinnon is a large, publicly-traded industrial lifting and material handling company with a broad portfolio including hoists, cranes, lifting attachments, and lift tables. While not specializing in Autoquip's custom VRCs and ram lifts, it competes in adjacent categories and serves similar customer verticals.
• Konecranes: Konecranes is a global leader in overhead cranes, hoists, and material handling solutions serving manufacturing, ports, and warehousing. Its lifting and material handling equipment overlaps with Autoquip's vertical ram lifts and turntable/cranes-adjacent offerings, though it is much broader and operates globally.

Regional players

• Autoquip / American Lifts Europe (JAB): JAB Becker (Germany) is Autoquip's announced 2025 managing partner for European markets, providing geographic reach Autoquip lacks. As a regional partner/distributor, it represents Autoquip's channel into Europe and is comparable as a regional handling equipment specialist serving European industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/autoquiplifts
• YouTubeyoutube.com/user/autoquiplifts
• Facebookfacebook.com/autoquip
• LinkedInlinkedin.com/company/autoquip-com
• Instagraminstagram.com/autoquip_lifts

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoquip