What NATEEVO does

NATEEVO DIGITAL, S.L. is a privately held digital transformation agency headquartered in Alcobendas (Madrid), Spain, operating as a subsidiary within the VASS ecosystem. Founded around 2004, the company delivers end-to-end digital services through its proprietary "Digital Fullness" framework covering Strategy, Experience Design, MarTech, Analytics & Data Intelligence, and Brand & Creatividad. It serves enterprise and mid-market clients across EMEA, North America, and LATAM, with offices in eight countries (Spain, UK, Sweden, Netherlands, USA, Canada, Mexico, Colombia) and stated access to 500+ multidisciplinary experts.

The company's product portfolio comprises nine core solutions — Loyalty, Customer Data Activation, E-Retail, Growth, IA Generativa (Generative AI), Digital Listening, SEO, Accesibilidad, and Universal Consent — plus a Customer Journey Analytics module that maps multi-path journeys using ERP/CRM/eCommerce/CDP integrations. Technical depth is anchored in elite platform certifications: Salesforce Summit Partner, Adobe Gold Solution Partner (12+ years), plus partnerships with Google, OneTrust, and HubSpot. The stack supports MarTech implementation (Marketing Cloud, Datorama, Segment CDP), marketing automation, customer data platforms, programmatic/Header Bidding advertising, and GDPR/CCPA privacy and consent management. Documented client outcomes include 7x CAC multiplication on loyalty programs, 15% CAC reduction with up to 10% revenue lift on Customer Data Activation, 30% faster growth acceleration, 50% operational efficiency improvement on GenAI deployments, and revenue doubling (TV Azteca) or 65%→99.9% data reliability (Avianca) on individual engagements.

NATEEVO generates revenue primarily through professional services (consulting, design, MarTech implementation, campaign execution) and multi-year managed services or retainer contracts with enterprise clients. Pricing is custom-scoped and not publicly disclosed. The customer base spans retail/consumer goods (Coca-Cola, Havaianas, Mahou, Telepizza, Dufry/Avolta), insurance and financial services (MAPFRE, BBVA Spain, Markel, Wealth Wizards, Liberis), media and entertainment (Disney/FOX/National Geographic, TV Azteca, El Tiempo), telecom/energy/automotive (Repsol, Endesa, Mobilize, izzi), travel and tourism (Xcaret, Avianca), and pharmaceuticals (Roche, Almirall). The company maintains B Corp certification in Spain, Mexico, and Colombia, and holds ENS High Category security certification under Spain's National Security Scheme.

Name

NATEEVO

Legal name

NATEEVO DIGITAL, S.L.

Website

https://nateevo.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

NATEEVO is a privately held Spanish digital transformation agency, operating within the VASS ecosystem, that delivers strategy, MarTech, analytics, and creative services to enterprise clients across EMEA, North America, and LATAM through its "Digital Fullness" framework.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Advertising Agencies (541810)

SIC

Services-Computer Integrated Systems Design (7373), Services-Advertising Agencies (7311)

akta.pro primary industry

Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)

Keywords

• Digital transformation consulting
• Marketing technology services
• Customer data platform
• Loyalty program management
• Digital experience design

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services / Agency Fees: NATEEVO operates as a digital transformation agency providing end-to-end professional services including strategy consulting, design, MarTech implementation, marketing automation, data analytics, and campaign management. Revenue is generated through agency fees, consulting engagements, and managed services contracts with enterprise clients.
2. Managed Services / Retainer Contracts: Ongoing managed services including marketing automation operations, campaign management, data platform administration, and continuous improvement programs under retainer arrangements with clients such as MAPFRE (ongoing since inception), Repsol (multi-year omnichannel campaign orchestration), and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

NATEEVO is a digital transformation agency that develops and operates end-to-end digital solutions for enterprise clients, organized under its proprietary 'Digital Fullness' framework. It delivers nine global solutions (Loyalty, Customer Data Activation, E-Retail, Growth, IA Generativa, Digital Listening, SEO, Accesibilidad, Universal Consent) and supporting services in Strategy, Experience Design, MarTech, Analítica & Data Intelligence, and Brand & Creatividad, primarily implementing and operating Salesforce, Adobe, Google, HubSpot, and OneTrust platforms.

Product overview

NATEEVO is a digital transformation agency operating under the 'Digital Fullness' concept, providing end-to-end digital solutions through a portfolio of nine core products and five service capabilities. The core products include Loyalty (customer retention), Customer Data Activation (data-driven growth), E-Retail (digital commerce), Growth (business acceleration), IA Generativa (generative AI for 50% operational efficiency), Digital Listening (social monitoring), SEO (search optimization), Accesibilidad (digital inclusion), and Universal Consent (GDPR compliance). Supporting these are Customer Journey Analytics for omnichannel journey mapping and optimization, plus service pillars in Strategy, Experience Design, MarTech, Analitica & Data Intelligence, and Brand & Creatividad. The company is a certified Salesforce Summit Partner and Adobe Gold Solution Partner, implementing and operating solutions across these technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Loyalty Customer loyalty solution focused on increasing customer retention and revenue; clients have reported CAC multiplied by 7x and loyalized customers spending 67% more.
• Customer Data Activation (CDA) Data activation solution reducing CAC by 15% and increasing retention and revenue by up to 10% through data-driven customer engagement.
• E-Retail Digital retail solution addressing online commerce strategy, essential for modern omnichannel commerce where nearly a quarter of total purchases are conducted via the internet.
• Growth Growth acceleration solution enabling businesses to grow 30% faster than competitors through experimentation, data analysis, and growth hacking methodologies.
• IA Generativa (Generative AI) Generative AI solution delivering up to 50% improvement in operational efficiency, including Agentforce Marketing for AI agentic revolution and hyper-personalization.
• Digital Listening Social media monitoring solution providing real-time relevant information about brands, addressing Spain's 28.3 million active social media users and broader audience intelligence needs.
• SEO Search engine optimization solution recognizing that 97% of web experiences begin with a search engine; key for brand discoverability and organic traffic growth.
• Accesibilidad (Accessibility) Digital accessibility solution addressing the 16% of the world population with some form of disability, transforming accessibility compliance into a business opportunity.
• Universal Consent Data protection and consent management solution ensuring GDPR compliance with fines up to 20 million euros, managing user preferences and consent for data usage across digital properties.
• Customer Journey Analytics Analytics solution treating the customer journey as the new funnel; identifies friction points, 'moments of truth', and abandoners in omnichannel journeys for reactivation, delivered via POC-as-a-Service for quick validation and ROI estimation.
• MarTech Services Marketing technology services including automation and personalization, real-time interaction, omnichannel campaigns, fast code development, and full funnel operation; delivered as an extended team focused on results.
• Analítica & Data Intelligence Data analytics and intelligence services including campaign analytics, data experimentation, marketing data platforms, customer activation, and data visualization.
• Experience Design Digital experience design through research, ideation, collaboration, usability, and design; includes UX research, UX/UI, visual design, interaction design, and design systems.
• Brand & Creatividad Brand elevation and creative services including digital branding, brand strategy, creativity, art direction, and creative strategy.
• Strategy Consulting Strategic consulting including agile result-oriented strategies, full funnel planning, business design, growth, change management, and omnichannel sales strategies.

Quantifiable outcome

• Loyalty programs deliver 7x CAC multiplication and fidelized customers spend 67% more
• +5 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationSalesforce Summit certified partner. NATEEVO conceptualizes, implements, develops, and operates Salesforce solutions. Specialists in Marketing Cloud Services with focus on maximizing Salesforce functionalities and integrations to achieve client results. Key technologies include Marketing Cloud, CRM, Datorama, and Segment CDP implementations. Extensive track record including MAPFRE, Xcaret, Avianca, and Telepizza implementations.
• AdobecoreTechnology or IntegrationAdobe Gold Solution Partner for more than 12 years. NATEEVO implements and operates integrated Adobe solutions oriented to business, customer experience, marketing, and data. Deep expertise in Adobe Experience Manager, analytics, and personalization platforms.
• GooglecoreTechnology or IntegrationPartner for data monitoring, analysis, and customer behavior understanding across channels. NATEEVO exploits capabilities of Google Analytics 4 and Google stack to help clients move from reactive to proactive and predictive models. Key for programmatic advertising and SEO solutions.
• OneTrustcoreTechnology or IntegrationSpecialists in OneTrust, a platform enabling compliance with privacy laws worldwide and providing 360-degree data governance. NATEEVO provides implementation across all OneTrust modules including Data Governance & Security, Privacy Management, AI Governance, Data Origin Preferences & Consent, Third-Party Management, Risk Management, Ethics Program Operations, and Privacy & Security Compliance Automation. Includes specialization in GDPR and CCPA compliance across multiple jurisdictions.
• HubSpotcoreTechnology or IntegrationSpecialists in HubSpot implementation and optimization covering marketing automation, CRM and sales solutions, content management, and customer service. Services include strategy (technology capability + strategic consulting), HubSpot Marketing Hub implementation and deployment, operation and continuous improvement (strategy + use cases + campaigns + audiences + analysis + iteration), team training, and change management with governance and operating model efficiency.
• VASS Group (Parent Company)coreStrategic or Co-development PartnerNATEEVO is part of the VASS ecosystem, an international group specialized in responding to digital needs of companies by driving technology. NATEEVO covers business-generated needs and together shares a holistic vision for successful project development. Talent recruitment managed through VASS career portal.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Havas: Havas is a global advertising, communications, and digital transformation group (Havas Media, Havas CX, Havas Creative). Overlaps with NATEEVO's creative, brand, and digital marketing services on enterprise mandates while operating at significantly larger scale.
• Deloitte Digital: Deloitte Digital delivers enterprise digital transformation spanning strategy, creative, MarTech, and CRM implementations (Salesforce, Adobe). Competes for the same enterprise transformation RFPs with deeper consulting, audit adjacency, and global delivery scale.
• Accenture Song: Accenture's Song (formerly Interactive) is the largest global digital transformation and marketing services practice, covering strategy, design, MarTech, content, and commerce — directly competing for multi-region enterprise mandates that NATEEVO also targets.

Direct peers

• Isobar (Dentsu): Isobar is Dentsu's global digital agency network delivering experience design, MarTech, commerce, and data-driven marketing. Direct peer competing for similar enterprise mandates with global reach and similar solution taxonomy to NATEEVO.
• Globant: Globant is a global digital transformation and software development firm born in Argentina with deep Salesforce, Adobe, and Google partnerships. Closely comparable in offering mix (MarTech, AI, data platforms) and similar LATAM-Iberia roots with global enterprise clients.
• Valtech: Valtech is a global digital experience and transformation agency with European roots offering strategy, MarTech, data, and commerce services. Closely comparable mid-scale peer targeting similar enterprise customers and Salesforce/Adobe partner ecosystems, with PE backing.
• MRM (McCann Worldgroup): MRM is McCann's customer experience and marketing transformation practice, providing CRM, MarTech, data, and loyalty services to enterprise CMOs. Direct peer on customer data platforms, loyalty, and Salesforce/Adobe-led delivery for global brands.
• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe spanning strategy, design, MarTech, and engineering — effectively a globalized version of NATEEVO's 'Digital Fullness' model, serving similar Fortune 500 CMOs with Salesforce/Adobe-led delivery.

Emerging players

• Marlabs / ThinkPalm: Marlabs and similar mid-tier digital engineering firms compete in Salesforce/Adobe implementation and digital experience services for enterprise clients. Comparable in delivery capability stack though with stronger offshoring cost structure.

Regional players

• Inetum (GFI Informatique): Inetum is a French-headquartered European IT services and digital transformation firm with strong Iberian and LATAM presence. Comparable in scale, geography, and MarTech/digital services offering mix serving similar enterprise and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nateevo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATEEVO