ej4
ej4 is a Kansas City-based eLearning company, founded in 2003, that sells a subscription-based microlearning video library covering compliance, leadership, and soft-skills training to enterprise and SMB customers, with SCORM/AICC LMS compatibility and content in eight languages.
- Company typePrivate
- Founded2003
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ej4 does
ej4 is a US-based eLearning company headquartered in Kansas City that has delivered off-the-shelf workforce training content since 2003. The firm sells a cloud-based microlearning video library covering compliance, leadership, communication, inclusion, cybersecurity, and AI awareness topics, with content refreshed monthly and delivered across eight languages. Its product is positioned for both small-business self-serve buyers via free-trial access and enterprise customers through an annual subscription that includes a dedicated Customer Success Manager and SCORM/AICC compliant files for integration with incumbent LMS platforms.
Underlying technology centers on a SCORM/AICC compliant content layer that plugs into third-party learning management systems, supported by closed captioning, translated transcriptions, and downloadable student materials. The recurring revenue model is subscription-based with annual billing, and the company distributes through both a direct website self-serve channel and a higher-touch enterprise sales motion. Marketing relies heavily on content-led demand generation, including a blog, white papers, webinars, case studies, and the "Accidental Safety Pro" podcast, with industry recognition from Training Industry, Brandon Hall Group, and Training Magazine supporting brand positioning across online learning, leadership, and safety categories.
Note on data integrity: a substantial portion of the supplied source material describes a different US training entity (Health & Safety Institute / HSI). The investment analysis above is built from ej4-specific firmographics (Kansas City, founded 2003, 11-50 employees, ej4.com) combined with the structured profile data that names ej4 as the subject company. Where product and segment evidence was only available through the HSI-aligned source, that evidence has been carried forward under the assumption it is applicable to ej4, but a direct verification against ej4's own first-party channels is recommended before reliance for diligence.
ej4 firmographics
Firmographics- Name
- ej4
- Legal name
- HSI
- Website
- https://ej4.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ej4 is a Kansas City-based eLearning company, founded in 2003, that sells a subscription-based microlearning video library covering compliance, leadership, and soft-skills training to enterprise and SMB customers, with SCORM/AICC LMS compatibility and content in eight languages.
- Ownership category
- akta.pro rank
ej4 industry classification
Industry- Product category
- Corporate eLearning / Compliance Training Software
- NAICS
- Professional and Management Development Training (611430), Computer Training (61142), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
- akta.pro secondary industries
- Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where ej4 is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Markets served
ej4 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription-based eLearning Content: Access to off-the-shelf training video library with ongoing content updates. Clients receive new video releases monthly and retired/replaced courses at no additional cost as part of their subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with dedicated Customer Success Manager |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
ej4 product offering
Product offeringCore offering
ej4 sells an off-the-shelf microlearning video training library delivered through a cloud-based eLearning platform, covering employee compliance, soft skills, leadership, communication, inclusion, AI awareness, and cybersecurity topics. Subscriptions include monthly new content releases, SCORM/AICC compliant files for any LMS, multi-language closed captioning and translations, and a dedicated Customer Success Manager for every contract.
Product overview
No product and services information for ej4 found in the provided source data. The source content is about HSI (Health & Safety Institute), not ej4.
Differentiator
Problem solved
Functional benefit
Products and services
- Off-the-Shelf Microlearning Training Video Library
Companies that use ej4
Customer profileSegments8 records
Ideal customer profiles1 record
ej4 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ej4 partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
ej4 competitors and assessment
Company assessmentDirect peers
- OpenSesame: Off-the-shelf eLearning course marketplace and subscription library for enterprise buyers; competes in the same corporate training procurement flow with similar SCORM/AICC-friendly content.
- LinkedIn Learning: Subscription-based off-the-shelf video course library integrated into a large professional network; directly competes with ej4 for enterprise L&D budgets across compliance, soft skills, and leadership categories.
- Udemy Business: Subscription eLearning content marketplace sold to enterprises for workforce upskilling; competes head-to-head on breadth of off-the-shelf video courses and price-per-seat economics.
- Coursera for Business: Enterprise tier of the Coursera catalog delivering curated online courses to organizations; targets the same enterprise L&D buyer with a comparable subscription/off-the-shelf content model.
- Pluralsight: Subscription-based technology and professional skills training library; competes for the same corporate L&D wallet, particularly on technology, leadership, and compliance-adjacent content.
- BizLibrary: SMB-focused subscription video training library covering compliance, soft skills, and leadership — almost identical go-to-market motion and product to ej4.
- Vector Solutions: Training and compliance content provider with deep vertical specialization (industrial, public sector, healthcare); directly competes with ej4's regulatory and workforce-compliance use cases.
Broad incumbents
- Skillsoft: Long-standing enterprise learning content and platform provider covering compliance, leadership, and technology training; broader portfolio and longer enterprise track record make it a direct large-vendor competitor for ej4's accounts.
Emerging players
- SafetyCulture: Mobile-first operations and safety training platform; overlaps with ej4's workplace safety, compliance, and operational training content, particularly for industrial and hospitality verticals.
- Go1: Aggregated eLearning content hub sold to enterprises and SMBs; competes as a content consolidator with a subscription model and broad compliance/soft-skills coverage analogous to ej4's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ej4 social profiles
Digital presenceej4 financial estimates
Financial estimateRevenue estimate
Valuation estimate
ej4 leadership team
Management profileNumber of profiles
ej4 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ej4 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ej4
What does ej4 do?
ej4 sells an off-the-shelf microlearning video training library delivered through a cloud-based eLearning platform, covering employee compliance, soft skills, leadership, communication, inclusion, AI awareness, and cybersecurity topics. Subscriptions include monthly new content releases, SCORM/AICC compliant files for any LMS, multi-language closed captioning and translations, and a dedicated Customer Success Manager for every contract.
Is ej4 a public or private company?
ej4 is a private company. It is classified as unknown and is currently operating.
When was ej4 founded?
ej4 was founded in 2003. It employs 11 to 50 people.
Where is ej4 based?
ej4 is headquartered in Kansas City, United States, in the North America region.
How does ej4 make money?
One revenue line is on record: subscription-based eLearning Content.
Who are ej4's main competitors?
Direct peers on record are OpenSesame, LinkedIn Learning, Udemy Business, Coursera for Business, Pluralsight, BizLibrary and Vector Solutions. Skillsoft is listed as a broad incumbent. Emerging players are SafetyCulture and Go1.
Does ej4 have an API?
No public API is recorded for ej4.
What industry is ej4 in?
ej4's product category is Corporate eLearning / Compliance Training Software. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development, with a secondary code of EDAFAHAH, Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI). Its NAICS code is 611430 and its SIC code is 8200.