Easy-Laser

What Easy-Laser does

Easy-Laser AB, founded in 1990 and headquartered in Mölndal, Sweden, designs, manufactures, and globally distributes laser-based measurement and alignment systems for industrial customers. The company operates as a wholly-owned subsidiary of Indutrade Group, a Swedish industrial conglomerate, and runs all R&D and manufacturing in-house at its Swedish facility, including CNC machining for rapid prototyping. Its core Generation XT platform spans shaft alignment (XT770, XT660, XT550 EX, XT440), geometric measurement (XT950 Bore, XT980 Sawmill, XT915, XT920), belt alignment (XT190 BTA, D92 BTA), and complementary instruments (XT290 digital precision level, XT280 vibrometer), supported by laser transmitters, detectors, brackets, the XT12 display unit, ATEX/IECEx-rated ecom Tab-Ex 05 displays, and the XT Alignment mobile app for iOS and Android.

The business sells hardware primarily through a quote-based, channel-led model: a network of carefully selected distributors in more than 70 countries (with named partners in the US, UK, Germany, Japan, China, France, Australia, Thailand, and Argentina) plus wholly-owned subsidiaries in Germany and the UK and an APAC regional office. Easy-Laser PLUS, a cloud-connected subscription layer that adds data management, reporting, and team collaboration, is layered on top of the hardware, complemented by service, calibration, and training programs delivered through local service centers and partners. Pricing is not publicly disclosed; revenue is generated through one-time hardware sales, recurring software subscriptions, professional services, and training.

Easy-Laser targets industrial customers across marine, energy production, wind power, oil and gas, gas compression, engines and gearboxes, process industry, automotive, manufacturing, sawmills, machine tools, and explosive environments (ATEX/IECEx). The company is ISO 9001 certified, holds a multi-year AAA creditworthiness rating, achieved Scope 1 and 2 climate neutrality in 2025, and operates under Indutrade's Code of Conduct with a group-level export control and trade sanctions policy.

Name

Easy-Laser

Legal name

Easy-Laser AB

Website

https://easylaser.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Easy-Laser AB, a Sweden-based manufacturer of laser-based measurement and alignment systems, sells hardware, cloud software, and services globally through distributors and direct subsidiaries to industrial customers in marine, energy, wind, oil and gas, manufacturing, and hazardous environments.

Ownership category

akta.pro rank

Product category

Industrial laser measurement and alignment equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827)

akta.pro primary industry

Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)

akta.pro secondary industry

Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB)

Keywords

• Laser alignment systems
• Shaft alignment systems
• Geometric measurement tools
• Belt alignment equipment
• Industrial measurement instruments

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (XT Series measurement and alignment systems): Sale of laser-based measurement and alignment hardware including shaft alignment systems, geometric measurement tools, belt alignment tools, precision levels, vibrometers, and accessories. This is the primary revenue stream. Products range from entry-level (XT440) to advanced multi-function systems (XT770 with GEO).
2. Easy-Laser PLUS Subscription: Cloud-connected subscription add-on for XT alignment systems that adds extra power to the hardware. Provides cloud connectivity, data management, and team collaboration features. Represents a recurring revenue layer on top of hardware sales.
3. Service, Calibration and Repair: The company offers service and calibration, with local service centers worldwide. Warranty coverage and repair services are available through service and repair reports.
4. Training Services: Training programs to help customers become alignment experts, offered both through local partners and directly. Training applications can be submitted through the website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Easy-Laser develops and manufactures laser-based measurement and alignment systems for industrial rotating machinery and equipment. The XT Series product line includes shaft alignment systems, geometric measurement tools (bore alignment, straightness, flatness), belt alignment tools, digital precision levels, and vibrometers. The company complements its hardware with the Easy-Laser PLUS cloud subscription platform and the XT Alignment mobile app.

Product overview

Easy-Laser is a manufacturer of laser-based measurement and alignment systems consisting of multiple product lines. The core XT Series products include shaft alignment systems (XT770, XT660, XT550 EX, XT440), geometric measurement tools (XT950 Bore alignment, XT980 Sawmill, XT915, XT920), and belt alignment tools (XT190 BTA Digital, D92 BTA). Supporting products include the XT290 Digital precision level and XT280 Vibrometer. The ecosystem is supported by accessories including display units (XT12, ecom Tab-Ex 05), laser transmitters (XT20, XT21, XT22, XT23, XT24), detectors, and various brackets. Easy-Laser PLUS is a cloud-connected add-on that extends system capabilities. The XT Alignment app provides mobile access to alignment functions on Android and Apple devices.

Differentiator

Problem solved

Functional benefit

Brands

• Easy-Laser PLUS™: Cloud-connected platform that adds extra power to alignment systems and team capabilities.
• Generation XT

Products and services

• XT770 Shaft+GEO

Quantifiable outcome

• Increased uptime through stable operation without unplanned stops
• +2 more outcomes

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered core.

• Ludeca Inc.coreChannel Partner/ Reseller/ DistributorLudeca Inc. is Easy-Laser's official distributor in the United States, headquartered in Doral, Florida. They provide local sales, support, and training for Easy-Laser products across the US market.
• Easy-Laser UKcoreChannel Partner/ Reseller/ DistributorEasy-Laser's own subsidiary operation in the United Kingdom, based in Chesterfield. Provides direct sales and support for the UK market.
• Easy-Laser GmbHcoreChannel Partner/ Reseller/ DistributorEasy-Laser's own subsidiary operation in Germany, based in Kempen, managed by Michael Stolze. The company recently expanded its German operations (May 2025 news). Tel: +49 2152-8935-372.
• Yamaguchi Sangyo Co. Ltd.coreChannel Partner/ Reseller/ DistributorEasy-Laser's official distributor in Japan, based in Osaka. Contact at [email protected], www.easylaser.co.jp.
• VANTECH Instruments Co, LtdcoreChannel Partner/ Reseller/ DistributorEasy-Laser's official distributor in China, based in Beijing. Provides local sales and support for the Chinese market.
• dB Vib InstrumentationcoreChannel Partner/ Reseller/ DistributorEasy-Laser's official distributor in France, based in Vienne. Provides local sales, support, and training for the French market.
• GVS Reliability Products Pty LtdcoreChannel Partner/ Reseller/ DistributorEasy-Laser's official distributor in Australia, based in New South Wales. Provides local sales and support for the Australian market.
• P&A Technology Co. Ltd.coreChannel Partner/ Reseller/ DistributorEasy-Laser's official distributor in Thailand, based in Bangkok. Also co-organizes the Oil & Gas Roadshow event with Easy-Laser AB.
• John Crane Argentina S.A.coreChannel Partner/ Reseller/ DistributorOfficial Easy-Laser distributor in Argentina, based in Buenos Aires (Garín). Part of the global distributor network providing local sales and application support.
• Buhl & Bønsøe A/ScoreChannel Partner/ Reseller/ DistributorBuhl & Bønsøe A/S became Easy-Laser's official distributor in Denmark as of October 2025, based in Smørum. Replaced the previous distributor arrangement.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Renishaw: UK-based global leader in laser-based measurement, calibration, and metrology systems, including laser interferometers and encoder products. Directly comparable to Easy-Laser in industrial laser measurement technology, though with a much broader product portfolio spanning machine tool probing, additive manufacturing, and healthcare.
• Prüftechnik (Fluke Corporation): German-based pioneer of laser shaft alignment systems, now part of Fluke Corporation. Directly competes with Easy-Laser in shaft alignment, geometric measurement, and condition monitoring — the most direct product overlap in the alignment category.
• Fixturlaser: Swedish-based specialist in laser shaft alignment systems for industrial machinery. Direct competitor to Easy-Laser with a similar product focus on rotating equipment alignment and a comparable target customer base.
• FARO Technologies: US-based provider of 3D measurement and imaging solutions, including laser-based metrology and scanning systems. Comparable to Easy-Laser in laser-based industrial measurement, though focused more broadly on 3D scanning and large-volume metrology.

Broad incumbents

• Hexagon AB: Global industrial metrology and measurement conglomerate operating across multiple niches including laser tracking and precision measurement. Overlaps with Easy-Laser in metrology, but operates at significantly larger scale with a broader portfolio including CAD/CAM and geospatial solutions.
• Mitutoyo: Japanese global leader in precision measurement instruments including calipers, micrometers, CMMs, and optical comparators. A broad incumbent in industrial dimensional metrology that competes with Easy-Laser at the geometric measurement and precision level interface.
• SKF: Swedish-based bearings and rotating equipment services company with a condition monitoring portfolio including vibration analysis and alignment tools. Comparable to Easy-Laser in the customer overlap (rotating machinery maintenance) and adjacent products like the XT280 vibrometer.
• Nikon Metrology: Division of Nikon providing industrial metrology solutions including laser radar, CT scanning, and CMM systems. Comparable to Easy-Laser in laser-based industrial measurement, though focused on large-volume precision inspection rather than alignment.
• ZEISS Industrial Metrology: Division of Carl Zeiss providing coordinate measuring machines, optical systems, and CT-based industrial metrology. Overlaps with Easy-Laser in the metrology category at the high-precision end, with a broader portfolio and stronger automotive/aerospace positioning.

Emerging players

• Creaform (AMETEK): Canadian 3D measurement and scanning specialist, now part of AMETEK. Compares to Easy-Laser in laser/optical measurement technology but focuses on 3D scanning, dimensional inspection, and reverse engineering rather than shaft alignment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/EasyLaserAB
• LinkedInlinkedin.com/company/easy-laser-ab
• Instagraminstagram.com/easylaser
• Xx.com/EasyLaserAB
• Facebookfacebook.com/EasyLaserAB

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy-Laser