Plan.Net Group
Plan.Net Group is a private German digital agency organization operating a decentralized multi-brand portfolio spanning plan-net, mediaplus, and mediascale, with regional variants for Russia and Poland and a 2014 acquisition of Hmmh.
- Company typePrivate
- Founded2011
- HeadquartersGurugram, India
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Plan.Net Group does
Plan.Net Group is a privately held digital agency organization self-described as one of the leading digital agencies in Germany, with a firmographic headcount of 501-1000 employees and a corporate founding year of 2011. The group operates a multi-brand, multi-geography portfolio rather than a single integrated platform: the core plan-net brand anchors the German market, plan-net-ru serves the Russian market, mediaplus and mediaplus-pl address Polish media services, mediaplus-russia-com addresses Russian media, and mediascale (with an international mediascale-com variant) operates a separate media-scaling line of business. Beyond client work, the group runs strategic initiatives under named sub-brands including innovationstag (an innovation-day showcase), a community engagement platform, and screen2save.org (a social initiative focused on screen-time awareness). The product architecture is decentralized by design, reflecting a holding-company posture where regional P&Ls and function-specific teams retain brand autonomy rather than consolidating into a unified suite.
The company's only disclosed inorganic move is the 2014 acquisition of Hmmh, an agency, indicating a historically active posture toward capability expansion through M&A. Leadership is concentrated, with Wolf Ingomar Faecks serving as Chief Executive Officer and Micha Seger as an Executive Creative Director — a structure consistent with a creative-led agency. A material data-quality issue is the contradiction between the self-described German digital agency positioning and the listed headquarters city of Gurgaon, India; this internal conflict must be reconciled before any subsequent commercial analysis can be relied upon.
The business model, revenue mechanics, pricing structure, customer base, geographic markets served, go-to-market motion, and AI/technology posture are not disclosed in the source corpus. No customer logos, contract values, GTM channels, distribution model, awards, certifications, partnerships, integrations, APIs, AI capabilities, funding history, parent company, or ownership details are available. The plan-net.com domain is, at the time of the source capture, presenting only an Apache directory index page, which raises further data-quality flags. The practical implication for an investment audience is that any thesis must be heavily caveated: the firmographic and brand footprint is observable, but the financial engine beneath it is not.
Plan.Net Group firmographics
Firmographics- Name
- Plan.Net Group
- Website
- https://plan-net.com
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 501–1,000 employees
- Short description
- Plan.Net Group is a private German digital agency organization operating a decentralized multi-brand portfolio spanning plan-net, mediaplus, and mediascale, with regional variants for Russia and Poland and a 2014 acquisition of Hmmh.
- Ownership category
- akta.pro rank
Plan.Net Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Plan.Net Group is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Markets served
Plan.Net Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Plan.Net Group product offering
Product offeringCore offering
Plan.Net Group is a digital agency providing digital marketing, media, and communication services for business clients. The group operates a portfolio of sub-brands including plan-net, mediaplus, and mediascale that deliver digital media solutions, media operations optimization, and brand engagement across multiple regional markets.
Product overview
Plan.Net Group operates a multi-platform digital portfolio consisting of multiple sub-brands and initiatives organized by geography and function. The core platform is plan-net, with regional variants including plan-net-ru for Russia. The company maintains distinct media-focused sub-brands: mediaplus (with Polish and Russian variants) and mediascale (with international variant), both serving digital media operations. Additionally, the group operates community engagement initiatives and innovation-focused programs through innovationstag. The product architecture reflects a decentralized structure with separate platforms for different markets rather than a unified integrated suite.
Differentiator
Problem solved
Functional benefit
Products and services
- plan-net
- mediaplus
- mediascale
Companies that use Plan.Net Group
Customer profileIdeal customer profiles1 record
Plan.Net Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plan.Net Group partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights3 records
Plan.Net Group competitors and assessment
Company assessmentDirect peers
- Jung von Matt: Hamburg-headquartered independent creative and digital agency; directly comparable to Plan.Net Group as a leading Germany-rooted digital agency serving premium brand clients with creative, digital, and campaign execution.
- Scholz & Friends: Independent Hamburg-based creative and digital agency network; directly comparable to Plan.Net Group in serving German-speaking brand clients with integrated campaign and digital services.
- Serviceplan Group: Germany's largest owner-managed agency group and parent of Mediaplus media-buying network; directly comparable to Plan.Net Group as a full-service German agency with integrated creative, digital, and media-buying capabilities across DACH.
- DDB Germany: German arm of DDB Worldwide; directly comparable to Plan.Net Group as a Germany-based creative and digital agency serving multinational and domestic brand clients with integrated communications.
Broad incumbents
- Publicis Groupe Germany: Germany operations of Publicis Groupe, operating agencies such as Publicis, Saatchi & Saatchi, and Leo Burnett; comparable to Plan.Net Group as a multi-brand creative and digital agency holding competing for the same German enterprise client budgets.
- Ogilvy Germany: German operations of WPP-owned Ogilvy network; comparable to Plan.Net Group as a creative and digital agency serving global and German brands with integrated campaign and digital services.
- Havas Germany: Germany operations of Havas, the global creative and media network; comparable to Plan.Net Group as a full-service advertising and digital agency competing for DACH brand marketing budgets.
- Dentsu Germany: Germany operations of Dentsu, the global advertising and digital services group; comparable to Plan.Net Group as a full-service advertising/digital agency serving enterprise clients with creative, media, and digital transformation offerings.
- GroupM Germany: WPP-owned global media planning and buying network with strong German operations; comparable to Plan.Net Group's mediaplus/mediascale sub-brands as a competitor and benchmark in digital media services.
Emerging players
- Strandfilm (or comparable German digital boutique): Examples of smaller specialist digital and content agencies in the DACH market that compete for niches Plan.Net serves; representative of the fragmented long tail of creative and digital boutiques.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Plan.Net Group social profiles
Digital presencePlan.Net Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plan.Net Group leadership team
Management profileNumber of profiles
Profiles2 records
Plan.Net Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plan.Net Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plan.Net Group
What does Plan.Net Group do?
Plan.Net Group is a digital agency providing digital marketing, media, and communication services for business clients. The group operates a portfolio of sub-brands including plan-net, mediaplus, and mediascale that deliver digital media solutions, media operations optimization, and brand engagement across multiple regional markets.
When was Plan.Net Group founded?
Plan.Net Group was founded in 2011. It employs 501 to 1,000 people.
Where is Plan.Net Group based?
Plan.Net Group is headquartered in Gurugram, India, in the Asia region.
Who are Plan.Net Group's main competitors?
Direct peers on record are Jung von Matt, Scholz & Friends, Serviceplan Group and DDB Germany. Broad incumbents are Publicis Groupe Germany, Ogilvy Germany, Havas Germany, Dentsu Germany and GroupM Germany. Strandfilm (or comparable German digital boutique) is listed as an emerging player.
Does Plan.Net Group have an API?
No public API is recorded for Plan.Net Group.
What industry is Plan.Net Group in?
Plan.Net Group's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 541810 and its SIC code is 7311.