Plan.Net Group

What Plan.Net Group does

Plan.Net Group is a privately held digital agency organization self-described as one of the leading digital agencies in Germany, with a firmographic headcount of 501-1000 employees and a corporate founding year of 2011. The group operates a multi-brand, multi-geography portfolio rather than a single integrated platform: the core plan-net brand anchors the German market, plan-net-ru serves the Russian market, mediaplus and mediaplus-pl address Polish media services, mediaplus-russia-com addresses Russian media, and mediascale (with an international mediascale-com variant) operates a separate media-scaling line of business. Beyond client work, the group runs strategic initiatives under named sub-brands including innovationstag (an innovation-day showcase), a community engagement platform, and screen2save.org (a social initiative focused on screen-time awareness). The product architecture is decentralized by design, reflecting a holding-company posture where regional P&Ls and function-specific teams retain brand autonomy rather than consolidating into a unified suite.

The company's only disclosed inorganic move is the 2014 acquisition of Hmmh, an agency, indicating a historically active posture toward capability expansion through M&A. Leadership is concentrated, with Wolf Ingomar Faecks serving as Chief Executive Officer and Micha Seger as an Executive Creative Director — a structure consistent with a creative-led agency. A material data-quality issue is the contradiction between the self-described German digital agency positioning and the listed headquarters city of Gurgaon, India; this internal conflict must be reconciled before any subsequent commercial analysis can be relied upon.

The business model, revenue mechanics, pricing structure, customer base, geographic markets served, go-to-market motion, and AI/technology posture are not disclosed in the source corpus. No customer logos, contract values, GTM channels, distribution model, awards, certifications, partnerships, integrations, APIs, AI capabilities, funding history, parent company, or ownership details are available. The plan-net.com domain is, at the time of the source capture, presenting only an Apache directory index page, which raises further data-quality flags. The practical implication for an investment audience is that any thesis must be heavily caveated: the firmographic and brand footprint is observable, but the financial engine beneath it is not.

Name

Plan.Net Group

Website

https://plan-net.com

Company type

Private

Founded year

2011

Headcount range

501–1,000 employees

Short description

Plan.Net Group is a private German digital agency organization operating a decentralized multi-brand portfolio spanning plan-net, mediaplus, and mediascale, with regional variants for Russia and Poland and a 2014 acquisition of Hmmh.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Digital marketing services
• Creative agency services
• Digital media solutions
• Brand communication
• Digital advertising

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Plan.Net Group is a digital agency providing digital marketing, media, and communication services for business clients. The group operates a portfolio of sub-brands including plan-net, mediaplus, and mediascale that deliver digital media solutions, media operations optimization, and brand engagement across multiple regional markets.

Product overview

Plan.Net Group operates a multi-platform digital portfolio consisting of multiple sub-brands and initiatives organized by geography and function. The core platform is plan-net, with regional variants including plan-net-ru for Russia. The company maintains distinct media-focused sub-brands: mediaplus (with Polish and Russian variants) and mediascale (with international variant), both serving digital media operations. Additionally, the group operates community engagement initiatives and innovation-focused programs through innovationstag. The product architecture reflects a decentralized structure with separate platforms for different markets rather than a unified integrated suite.

Differentiator

Problem solved

Functional benefit

Products and services

• plan-net
• mediaplus
• mediascale

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Direct peers

• Jung von Matt: Hamburg-headquartered independent creative and digital agency; directly comparable to Plan.Net Group as a leading Germany-rooted digital agency serving premium brand clients with creative, digital, and campaign execution.
• Scholz & Friends: Independent Hamburg-based creative and digital agency network; directly comparable to Plan.Net Group in serving German-speaking brand clients with integrated campaign and digital services.
• Serviceplan Group: Germany's largest owner-managed agency group and parent of Mediaplus media-buying network; directly comparable to Plan.Net Group as a full-service German agency with integrated creative, digital, and media-buying capabilities across DACH.
• DDB Germany: German arm of DDB Worldwide; directly comparable to Plan.Net Group as a Germany-based creative and digital agency serving multinational and domestic brand clients with integrated communications.

Broad incumbents

• Publicis Groupe Germany: Germany operations of Publicis Groupe, operating agencies such as Publicis, Saatchi & Saatchi, and Leo Burnett; comparable to Plan.Net Group as a multi-brand creative and digital agency holding competing for the same German enterprise client budgets.
• Ogilvy Germany: German operations of WPP-owned Ogilvy network; comparable to Plan.Net Group as a creative and digital agency serving global and German brands with integrated campaign and digital services.
• Havas Germany: Germany operations of Havas, the global creative and media network; comparable to Plan.Net Group as a full-service advertising and digital agency competing for DACH brand marketing budgets.
• Dentsu Germany: Germany operations of Dentsu, the global advertising and digital services group; comparable to Plan.Net Group as a full-service advertising/digital agency serving enterprise clients with creative, media, and digital transformation offerings.
• GroupM Germany: WPP-owned global media planning and buying network with strong German operations; comparable to Plan.Net Group's mediaplus/mediascale sub-brands as a competitor and benchmark in digital media services.

Emerging players

• Strandfilm (or comparable German digital boutique): Examples of smaller specialist digital and content agencies in the DACH market that compete for niches Plan.Net serves; representative of the fragmented long tail of creative and digital boutiques.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/serviceplan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan.Net Group