What Symmetrical does

Symmetrical (legal entity SYMMETRICAL S.r.l.s., VAT/P.IVA 14028331008) is a Rome-based software development company founded in 2016 that specializes in extended reality (XR), virtual production, and multi-platform game development. The company operates a hybrid B2B/B2C model: on the services side it acts as a system integrator delivering custom high-end XR solutions to enterprise clients across Location Based Entertainment (theme parks, VR parks, arcades), Engineering/Prototyping, Virtual Architecture, and Cultural Heritage/Museum verticals; on the product side it owns and distributes its own IP through a WooCommerce storefront and dedicated product sites.

Its core technology stack targets Desktop, Next-Gen Consoles, and Mobile ecosystems with XR native and web applications, turn-key LBE solutions, and custom enterprise builds. Proprietary products include Atlante Virtual Tour (immersive 3D virtual exploration), Gates of Nowhere (multi-platform videogame), and Undead at Dawn (multi-platform horror-themed videogame); the company also sells scheduled ATLANTE TOUR experiences priced at €60-€180 per 2-10 participant slot. Revenue derives from two streams: professional services for enterprise XR development and one-time product licensing via e-commerce. Marketing is conducted through the company's website and organic social channels (Facebook, Twitter/X, YouTube).

The company is privately held, founder/management-owned, with 1-10 employees and no disclosed institutional investors, funding rounds, partnerships, or named customers. Geographic scope is described as Europe, though the e-commerce channel is positioned globally. Operating status is active as of 2025, with the most recent product updates visible on the company website.

Name

Symmetrical

Legal name

SYMMETRICAL S.r.l.s

Website

https://symmetricalvr.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Symmetrical is a Rome-based software developer founded in 2016 that builds custom XR and virtual production solutions for enterprise clients across theme parks, engineering, architecture, and museums, and sells its own multi-platform games and virtual tour products to consumers.

Ownership category

akta.pro rank

Product category

Immersive Software Development (XR / Videogames / Virtual Production)

NAICS

Computer Systems Design Services (541512), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VR/AR/XR Game Studios (MPAFAAAE)

akta.pro secondary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Extended reality development
• Virtual production services
• Multi-platform game development
• XR system integration
• Immersive simulation development

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: B2B software development services for enterprise clients including Location Based Theme Parks, Engineering/Prototyping, Virtual Architecture, and Cultural Heritage/Museum institutions requiring high-skilled partners for their productions.
2. Product Sales (Virtual Tours): Sale of virtual tour products (ATLANTE TOUR) through e-commerce platform with tiered pricing based on number of participants.
3. Multi-platform Videogame Development: Development and release of multi-platform videogames for Desktop, Next-Gen Consoles, and Mobile, including proprietary titles like Gates of Nowhere and Undead at Dawn.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Symmetrical designs, develops, and releases high-end XR products (videogames, virtual tour experiences, immersive/interactive simulations) for Desktop, Consoles, and Mobile, and acts as a system integrator providing custom enterprise XR and virtual production solutions to Location Based Theme Park operators, Engineering/Prototyping firms, Virtual Architecture clients, and Cultural Heritage/Museum institutions. The company also sells its own multi-platform videogames (Gates of Nowhere, Undead at Dawn) and the ATLANTE TOUR virtual experience directly to consumers via its e-commerce storefront.

Product overview

Symmetrical is a software development company based in Rome specializing in Videogame, XR, and Virtual Production development. The company offers a portfolio of distinct products: Atlante Virtual Tour (a virtual tour platform for immersive 3D exploration), GON (Gates of Nowhere) and Undead at Dawn (multi-platform videogame titles), along with ATLANTE TOUR (a scheduled virtual tour experience product sold through their shop). Services include multi-platform videogame development for Desktop, Next-Gen Consoles and Mobile, XR native/web applications, Turn-Key solutions for LBE, VR Theme Parks and Arcades, and custom-made Enterprise solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Atlante Virtual Tour: Virtual tour solution for location-based theme parks and cultural heritage sites
• Gates of Nowhere
• Undead at Dawn

Products and services

• Atlante Virtual Tour Virtual tour platform for immersive 3D exploration experiences, allowing users to navigate through virtual environments; positioned for theme parks and cultural heritage sites.
• Gates of Nowhere (GON) A multi-platform videogame title developed by Symmetrical for Desktop, Console, and Mobile platforms.
• Undead at Dawn (UAD) A horror-themed multi-platform videogame featuring undead characters, developed for Desktop, Next-Gen Consoles, and Mobile platforms.
• ATLANTE TOUR (Scheduled Virtual Experience) Scheduled consumer virtual tour experience sold directly via Symmetrical's e-commerce shop; morning and afternoon time slots for 2–10 participants, priced €60–€180 per booking.
• Multi-Platform Videogame Development Services Custom development of multi-platform videogames for Desktop, Next-Gen Consoles, and Mobile, leveraging Symmetrical's XR and virtual production expertise to deliver interactive entertainment products for third-party clients.
• XR Native and Web Application Development Custom development of XR native applications and XR web applications for enterprise and institutional clients needing immersive interactive experiences.
• Turn-Key LBE / VR Theme Park / Arcade Solutions End-to-end turn-key VR and immersive solutions for Location Based Entertainment operators, VR Theme Parks, and Arcades, combining content creation with system integration.
• Custom-Made Enterprise XR Solutions Bespoke enterprise XR development across VR, AR, MR, and virtual production for clients in engineering, prototyping, virtual architecture, cultural heritage, and museums.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Resolution Games: Stockholm-based VR/AR game studio behind titles like Demeo and Angry Birds VR. Direct peer given multi-platform VR game development focus and European base.
• Survios: US VR game studio and developer of location-based VR experiences (e.g., Creed, Arizona Sunshine). Direct peer due to comparable multi-platform VR game releases and LBE/arcade content licensing model.
• nDreams: UK-based VR game and experience studio developing multi-platform VR titles and location-based entertainment content. Direct peer because it shares Symmetrical's combination of VR game publishing and LBE/turnkey XR system integration.
• Maze Theory: UK-based VR studio focused on immersive narrative experiences and location-based entertainment VR. Direct peer for VR experience development targeting both consumer and LBE markets.
• Fast Travel Games: Stockholm-based VR game studio publishing premium VR titles across major headsets. Direct peer for multi-platform VR game development at a similar scale.
• Vertigo Games: Dutch VR game publisher and developer (Arizona Sunshine, After the Fall). Direct peer as a European-based VR game studio with multi-platform releases and LBE distribution.

Emerging players

• Two Bit Circus: US-based social amusement and XR entertainment venue operator building immersive multiplayer experiences. Comparable as an LBE XR venue operator that Symmetrical could serve as a content/integration partner.
• Zero Latency: Free-roam location-based VR entertainment operator with proprietary content and global venue network. Comparable as an LBE XR peer serving theme parks and arcades, though primarily an operator rather than a content licensor.

Broad incumbents

• Unity: Dominant game engine and XR development platform with extensive LBE and enterprise XR tooling. Broad incumbent comparable because Symmetrical builds on XR technology stacks and competes for enterprise XR development budgets against Unity-powered solutions.
• Epic Games: Unreal Engine owner and Fortnite publisher with deep XR tooling and virtual production capabilities. Broad incumbent comparable because its Unreal Engine and virtual production stack overlaps with Symmetrical's XR and virtual production offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SymmetricalVr
• YouTubeyoutube.com/channel/UCIsaF6jlGu8_cAUuEdYgblA
• Facebookfacebook.com/SymmetricalVr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Symmetrical