Two Bit Circus
Two Bit Circus is a Los Angeles-based experiential entertainment company that operates a 50,000 sq ft Micro Amusement Park in downtown LA's Arts District and incubates spinout ventures such as DreamPark and DanceBreak, serving consumers and brand partners with immersive VR, mixed-reality, and custom-built attractions.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Two Bit Circus does
Two Bit Circus is a Los Angeles-based experiential entertainment company founded in 2012 that operates as both an entertainment incubator and an exhibitor of immersive physical experiences. Its core asset is the Micro Amusement Park, a 50,000 sq ft indoor venue in downtown LA's Arts District opened in 2018, combining a VR arena, game show theater, carnival games, escape-room-style Story Rooms, a re-imagined arcade, and a full bar and restaurant, with the majority of attractions built in-house. The company generates revenue primarily through direct-to-consumer venue admissions and food & beverage, supplemented by digital product sales from spinout ventures including DreamPark (downloadable mixed-reality theme parks), DanceBreak (an interactive dance game), Button Box Battle (wireless-controller bar trivia), and OpenCade (open-source arcade cabinet project).
Beyond its own venue, Two Bit Circus functions as a creative studio producing award-winning stunt installations and branded experiences for external partners, including the Tequila Cloud installation for Mexico's Board of Tourism (Cannes Lions) and the Pre Pinning Google Maps rooftop stunt (Clio Awards). The portfolio approach — combining a flagship physical venue, recurring Story Room content, branded stunt work, and a pipeline of incubation/spinout ventures — positions the company as a hybrid between a location-based entertainment operator and an experiential marketing studio. Customer segments are horizontal, targeting general public consumers (Millennials, Gen Z, tourists, entertainment enthusiasts) seeking immersive group experiences, with episodic B2B work for tourism boards and brands. The company has raised approximately $33.4 million across multiple rounds from 2015 through 2022, with Jazz Venture Partners, Foundry Group, Intel Capital, and Techstars among disclosed investors, and is led by co-founders Brent Bushnell (Chairman) and Eric Gradman (CTO).
Two Bit Circus firmographics
Firmographics- Name
- Two Bit Circus
- Legal name
- Two Bit Circus
- Website
- https://twobitcircus.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Two Bit Circus is a Los Angeles-based experiential entertainment company that operates a 50,000 sq ft Micro Amusement Park in downtown LA's Arts District and incubates spinout ventures such as DreamPark and DanceBreak, serving consumers and brand partners with immersive VR, mixed-reality, and custom-built attractions.
- Ownership category
- akta.pro rank
Two Bit Circus industry classification
Industry- Product category
- Immersive Entertainment / Location-Based Entertainment
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (71312), All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
Keywords
Where Two Bit Circus is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Two Bit Circus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Venue Admissions and Food/Beverage: Revenue from physical venue admissions, VR arena experiences, and full bar and restaurant services at the Micro Amusement Park location.
- Digital Product Sales: DreamPark generates revenue through downloadable mixed-reality theme park content sold for local play.
- Digital Game Sales: DanceBreak generates revenue from interactive dance game sales.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Two Bit Circus product offering
Product offeringCore offering
Two Bit Circus operates a 50,000 square foot indoor entertainment venue (Micro Amusement Park) in downtown LA's Arts District that combines a game show theater, carnival games, a VR arena, escape-room-style Story Rooms, a re-imagined arcade, and a full bar and restaurant. The company also develops and spins out digital entertainment products, including DreamPark (downloadable mixed-reality theme parks) and DanceBreak (interactive dance game), as well as branded installation experiences for partners such as tourism boards.
Product overview
Two Bit Circus is an entertainment incubator and exhibitor that builds the future of fun with immersive experiences. The company's core product is the Micro Amusement Park, a 50,000 square foot indoor entertainment venue in downtown LA's Arts District featuring game show theater, carnival games, VR arena, escape-room-style Story Rooms, and a re-imagined arcade. Beyond the flagship venue, Two Bit Circus has developed multiple spinout ventures including DreamPark (mixed-reality theme parks), DanceBreak (interactive dance game), Button Box Battle (wireless controller bar trivia), and OpenCade (open-source arcade cabinet project). The company also creates traveling events like STEAM Carnival and specialized attractions such as Dunk Tank Flambé, Tequila Cloud, and various Story Rooms. The portfolio demonstrates a platform approach combining physical attractions with technology-driven experiences.
Differentiator
Problem solved
Functional benefit
Brands
- DreamPark: Downloadable, all-terrain mixed-reality theme parks designed for repeat local play, spinout venture from Two Bit Circus
- DanceBreak
- Button Box Battle
- OpenCade
- Space Squad in Space
- Dr Botchers Minute Medical School
Products and services
- Micro Amusement Park Two Bit Circus' flagship 50,000 square foot indoor entertainment venue in downtown LA's Arts District, featuring a game show theater, carnival games, a VR arena, escape-room-style Story Rooms, a re-imagined arcade, and a full bar and restaurant, with the majority of attractions built in-house. The venue was voted TripAdvisor's 2020 #TravelersChoice Award, top 10% of attractions worldwide. Designed for individual consumers, tourists, and groups seeking immersive entertainment experiences.
- DreamPark
Quantifiable outcome
- Voted TripAdvisor's 2020 #TravelersChoice Award, top 10% of attractions worldwide
Companies that use Two Bit Circus
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Two Bit Circus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Two Bit Circus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mexico's Board of TourismminorTwo Bit Circus created the Tequila Cloud stunt installation for Mexico's Board of Tourism — a suspended cloud sculpture that rains real tequila whenever it rains in Germany.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Two Bit Circus competitors and assessment
Company assessmentDirect peers
- Meow Wolf: Operates large-scale immersive art and entertainment installations/exhibitions as paid, walk-through experiences. Closely comparable to Two Bit Circus' Micro Amusement Park in combining narrative, technology, and physical installation for entertainment consumers.
- Area15: Immersive entertainment district in Las Vegas offering VR, art installations, and themed experiences. Directly comparable as a multi-attraction venue targeting experiential entertainment consumers with technology-driven attractions.
- Sandbox VR: Operates VR arena entertainment venues globally with full-body tracking and shared social experiences. Directly comparable to Two Bit Circus' VR arena component within the Micro Amusement Park.
- Cosm: Operates large-format immersive entertainment venues featuring LED dome/shared reality experiences. Comparable in deploying immersive technology for group entertainment in destination venues.
- teamLab: Operates immersive digital art exhibitions and installations globally as ticketed attractions. Comparable as a creator of large-format immersive experiences that combine technology, art, and group entertainment.
- Punchdrunk: Theatrical company producing immersive, site-specific entertainment experiences (e.g., Sleep No More). Comparable in producing immersive narrative-driven experiences that blend physical installation with participant interaction.
Broad incumbents
- Disney Parks (Walt Disney Imagineering): Operates global theme parks and immersive entertainment experiences (Disneyland, Disney World). Broad incumbent in the same amusement/immersive entertainment space, with vastly greater scale and IP portfolio.
- Universal Parks & Resorts: Operates theme parks (Universal Studios, Islands of Adventure) featuring immersive attractions and themed lands. Broad incumbent in location-based entertainment with comparable mixed-reality/IP-driven experience design.
- Entertainment One (Hasbro/eOne): Operates family entertainment IP (Peppa Pig, PJ Masks) and licensing across experiential venues. Broad incumbent adjacent to family entertainment center category where Two Bit Circus competes.
- Disney Consumer Products / Marvel Experience: Develops branded immersive touring experiences and family entertainment activations. Comparable in producing branded experiential events and immersive installations for mass consumer audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Two Bit Circus social profiles
Digital presenceTwo Bit Circus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Bit Circus leadership team
Management profileNumber of profiles
Profiles3 records
Two Bit Circus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Two Bit Circus funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Bit Circus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Bit Circus
What does Two Bit Circus do?
Two Bit Circus operates a 50,000 square foot indoor entertainment venue (Micro Amusement Park) in downtown LA's Arts District that combines a game show theater, carnival games, a VR arena, escape-room-style Story Rooms, a re-imagined arcade, and a full bar and restaurant. The company also develops and spins out digital entertainment products, including DreamPark (downloadable mixed-reality theme parks) and DanceBreak (interactive dance game), as well as branded installation experiences for partners such as tourism boards.
Is Two Bit Circus a public or private company?
Two Bit Circus is a private company. It is classified as venture growth investor backed and is currently operating.
When was Two Bit Circus founded?
Two Bit Circus was founded in 2012. It employs 11 to 50 people.
Where is Two Bit Circus based?
Two Bit Circus is headquartered in Los Angeles, United States, in the North America region.
How does Two Bit Circus make money?
Three revenue lines are on record. Venue Admissions and Food/Beverage is the primary driver. The others are digital Product Sales and digital Game Sales.
Who are Two Bit Circus's main competitors?
Direct peers on record are Meow Wolf, Area15, Sandbox VR, Cosm, teamLab and Punchdrunk. Broad incumbents are Disney Parks (Walt Disney Imagineering), Universal Parks & Resorts, Entertainment One (Hasbro/eOne) and Disney Consumer Products / Marvel Experience.
Does Two Bit Circus have an API?
No public API is recorded for Two Bit Circus.
What industry is Two Bit Circus in?
Two Bit Circus's product category is Immersive Entertainment / Location-Based Entertainment. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play). Its NAICS code is 7131 and its SIC code is 7900.