Mitlin Financial

What Mitlin Financial does

Mitlin Financial is a Long Island-based financial planning and wealth management firm founded in 2004 by Lawrence Sprung, CFP, that delivers comprehensive advisory services to high net worth individuals, families, and business owners. The firm's core offering spans eight integrated service lines — Financial Planning, Retirement Planning, Investment Management, Tax Planning, Education Saving, Business Ownership advisory, Private Client Services for complex wealth, and Business Owner Exit Planning (delivered by a CEPA-certified advisor) — supported by an in-house team of CFPs, CPAs, JDs, CFAs, a CMT, and wealth planners. Client accounts are custodied at Charles Schwab and Fidelity and accessed through a Client Experience Platform that consolidates account review, advisor communication, and a "Client Experience Optimizer" in a single portal. A specialized vertical serves authors and literary professionals managing irregular royalty income.

The firm operates under the Carson Partners network and CWM, LLC (SEC Registered Investment Advisor, CRD 155344), which provides shared technology, compliance, marketing, investment management, and back-office services that allow a ~25–30 person Hauppauge practice to operate with national reach. Revenue is generated through fee-based, recurring advisory engagements structured around ongoing client relationships, yearly check-ins, and bundled planning rather than transaction commissions. Distribution relies on a consultative, advisor-led direct sales motion supplemented by referral partnerships with attorneys, accountants, and insurance specialists; a content-marketing engine (The JOYful Money Journey YouTube channel, the Mitlin Money Mindset podcast, The JOYful Perspective article series, and founder Larry Sprung's Amazon bestselling book "Financial Planning Made Personal") drives top-of-funnel awareness.

Founder-led branding is central: Larry Sprung holds the InvestmentNews 5-Star Financial Planner 2026 designation, a seat on the Investopedia Advisor Council, and a 2026 Wealth Management Industry Awards finalist position, while the firm and its founders have raised approximately $1.5 million for the American Foundation for Suicide Prevention through the Keith Milano Memorial Fund. Headcount is concentrated in Long Island, NY with no disclosed satellite offices; geographic expansion is effectively outsourced to the Carson Partners network. No private equity or venture capital ownership is indicated.

Name

Mitlin Financial

Legal name

Mitlin Financial Inc.

Website

https://mitlinfinancial.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Mitlin Financial is a Long Island-based, fee-only wealth management firm offering integrated financial, retirement, investment, tax, estate, and business-exit planning to high net worth individuals, families, and business owners via the Carson Partners network.

Ownership category

akta.pro rank

Product category

Wealth Management and Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAEAAAN

Private Client/High-Net-Worth Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYFSAGADAI

Retirement Planning & Long-Term Financial Planning Tools

Financial & Insurance/Financial Technology (Fintech)/Personal Finance & Financial Wellness (PFM)

Keywords

• Financial planning services
• Wealth management advisory
• Retirement planning
• Investment management
• Tax planning services

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Investment Advisory Services: Fee-based investment advisory services offered through CWM, LLC, an SEC Registered Investment Advisor. Services include portfolio management, asset allocation, and ongoing investment monitoring.
2. Comprehensive Financial Planning: Full-service financial planning including retirement planning, tax planning, estate planning, and risk management. Provided as part of ongoing advisory relationship.
3. Exit Planning for Business Owners: Specialized business exit planning services delivered by Certified Exit Planning Advisor (CEPA), helping business owners structure successful exits and succession strategies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mitlin Financial is a financial advisory firm that delivers comprehensive wealth management services — including financial planning, retirement planning, investment management, tax planning, education saving, business ownership planning, private client services, and business exit planning — to high net worth individuals, families, business owners, and authors. Services are delivered through dedicated advisor relationships supported by an online client experience platform and integrated custodian access (Schwab, Fidelity), all under a fiduciary standard.

Product overview

Mitlin Financial is a Long Island-based financial planning firm offering a comprehensive suite of wealth management services organized around its JOY-driven philosophy. The core offering includes eight integrated service lines: Financial Planning, Retirement Planning, Investment Management, Tax Planning, Education Saving, Business Ownership services, Private Client Services for high net worth individuals, and Business Owner Exit Planning. These services are supported by a Client Experience Platform providing online account access and integration with external custodians (Charles Schwab and Fidelity). The firm extends its reach through content platforms including The JOYful Money Journey YouTube channel, the Mitlin Money Mindset podcast, and The JOYful Perspective article series. Additionally, founder Larry Sprung has authored the book "Financial Planning Made Personal" and created The JOY and Productivity Journal. The firm specializes in serving authors and literary professionals through dedicated financial planning services, and operates as part of the Carson Partners network.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning

Quantifiable outcome

• $1.5 million raised for mental health awareness through Keith Milano Memorial Fund
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Carson Partners / CWM, LLCcoreStrategic or Co-development PartnerMitlin Financial is part of Carson Partners, a nationwide partnership of advisors under CWM, LLC, an SEC Registered Investment Advisor. This partnership provides best-in-class technology, professional marketing, compliance support, investment management, and back-office services enabling the firm to serve clients with comprehensive support while maintaining local relationship focus.
• Charles Schwab & Co., Inc.coreTechnology or IntegrationSchwab is a registered broker-dealer providing custodial services for client investment accounts. Mitlin Financial offers direct access to Schwab login through their client portal, allowing clients to review accounts managed through the Schwab platform.
• Fidelity InvestmentscoreTechnology or IntegrationFidelity provides custodial services for client investment accounts. Client login access to Fidelity is provided through the Mitlin Financial client portal for seamless account management.
• American Foundation for Suicide Prevention (AFSP)minorStrategic or Co-development PartnerLarry Sprung serves on the AFSP's National Board as well as the Finance Committee. The Keith Milano Memorial Fund, established by Larry and Denise Sprung, has raised approximately $1.5 million to support AFSP's mission to save lives and bring hope to those affected by suicide.
• InvestmentNewsminorGTM or Marketing PartnerFeatured in InvestmentNews for commitment to serving authors with heart, strategy, and understanding of what matters to literary professionals. Larry Sprung recognized as InvestmentNews 5-Star Financial Planner 2026.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Facet Wealth: Digital-first RIA combining human advisors with proprietary technology to serve HNW clients at lower fees. Comparable HNW target but competing via a fundamentally different delivery model — a direct threat to traditional high-touch RIAs like Mitlin.
• Betterment: Large digital wealth management platform expanding into hybrid human-advisor offerings for HNW clients. While not directly competing in Mitlin's full-service niche, it represents fee-compression and disintermediation pressure on the HNW advisory market.

Direct peers

• Carson Wealth: The flagship RIA platform of the Carson Partners network under which Mitlin operates. Directly comparable as a multi-advisor wealth management firm with similar comprehensive planning, investment management, and national partnership economics.
• Buckingham Strategic Wealth: Mid-sized independent RIA with a similar advisor-affiliation model, comprehensive financial planning focus, and fiduciary-only structure. Closely comparable in size and target client to Mitlin.
• Hightower Advisors: Partnership-based RIA platform affiliating independent advisors under a shared brand with back-office support. Same affiliation model as Carson Partners, serving HNW clients nationally — directly comparable to Mitlin's structural setup.
• Commonwealth Financial Network: Independent advisor network providing back-office, compliance, and investment support to affiliated RIAs. Operates an analogous partnership model to Carson Partners, comparable to Mitlin's affiliation structure.

Broad incumbents

• Edelman Financial Engines: Large, nationally scaled RIA providing comprehensive financial planning and investment management. Comparable in service breadth but vastly larger in AUM and advisor count, representing both a competitive threat and a benchmark for scale.
• Mariner Wealth Advisors: National RIA providing comprehensive wealth advisory, tax, estate, and exit planning services. Comparable service stack and HNW focus; considerably larger scale with multiple regional offices.
• Creative Planning: Large, multi-advisor RIA offering comprehensive financial planning, investment management, and tax services to HNW clients. Comparable in service breadth and target client, but substantially larger in scale and geographic footprint.
• Charles Schwab Wealth Advisory: Custodian-and-RIA hybrid offering wealth advisory services to retail and HNW clients via Schwab's platform. Notable as both a partner (custodian) and competitor to Mitlin given the shared client relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MitlinFinancial
• YouTubeyoutube.com/@LarrySprung
• Facebookfacebook.com/mitlinfinancial
• LinkedInlinkedin.com/company/mitlinfinancial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitlin Financial