Showtime Management

What Showtime Management does

Showtime Management is a Johannesburg-headquartered, privately held live entertainment producer and promoter founded in 1993. The company brings international touring productions to South African audiences and produces or co-produces local events, with a documented track record spanning over 100 major productions including Disney On Ice, Mamma Mia!, Ultra South Africa, Monster Jam, and concerts by international artists such as Jill Scott, as well as recurring sell-out tours by the locally produced Ndlovu Youth Choir.

Operating with a lean core team (1-10 employees), Showtime Management runs an asset-light production and promotion model. Its technology footprint is minimal — there is no disclosed proprietary platform, AI/ML capability, or app; primary digital surfaces are the corporate website, an email fan club, and social channels on Facebook, Instagram, YouTube and TikTok. Ticket sales are executed exclusively through Ticketmaster for most productions, with group bookings (20+ tickets) handled via a dedicated internal sales function, and physical sales at venue box offices across Sunbet Arena (Pretoria), Grand Arena/GrandWest (Cape Town), Teatro at Montecasino (Johannesburg), Artscape Theatre Centre (Cape Town) and Durban ICC.

The business model is built on three revenue streams: transaction fees on ticket sales (primarily via Ticketmaster), transaction fees on group bookings (20+ tickets with discounted rates), and licensing/sponsorship revenue from corporate partners such as FNB's sponsorship of Disney On Ice. Content is sourced through strategic partnerships with major international rights holders including Feld Entertainment (Disney On Ice) and Universal Music Group/ABBA (Mamma Mia!). The company serves a horizontal segmentation of consumer audiences across all age groups plus corporate and educational group segments, with the consolidated buyer profile being South African general public ticket purchasers.

Name

Showtime Management

Legal name

Showtime Management

Website

https://showtime.co.za

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Showtime Management is a Johannesburg-based live entertainment producer and promoter founded in 1993, bringing international touring productions such as Disney On Ice and Mamma Mia! to South African audiences across multiple major venues, with ticket sales via Ticketmaster.

Ownership category

akta.pro rank

Product category

Live Entertainment Production & Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Tour & Artist Management Services (HSACAHAN), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Live entertainment production
• Concert promotion
• Musical theatre production
• Family entertainment shows
• Group ticket bookings

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to live entertainment events including concerts, musicals, and family shows. Tickets are sold through Ticketmaster and the company's own website.
2. Group Bookings: Revenue from group bookings of 20 or more tickets, with special discounted rates offered to corporate groups, schools, and other organizations.
3. Corporate Partnerships and Sponsorships: Revenue generated through association with sponsors for events, such as FNB's partnership with Disney On Ice.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Showtime Management is a South African live entertainment producer and promoter that produces and promotes concerts, musical theatre productions, family entertainment shows (e.g., Disney On Ice), and corporate entertainment events for diverse audiences. The company partners with international agents and rights holders to bring globally recognized touring productions to South African venues, and operates a group bookings service for 20+ ticket purchases. Revenue is generated primarily through ticket sales, with additional income from corporate group bookings and event sponsorships.

Product overview

Showtime Management operates as a live entertainment producer and promoter offering a portfolio of distinct entertainment productions and services. The portfolio includes touring ice spectaculars (Disney On Ice), concert performances (Ndlovu Youth Choir, Jill Scott), and musical theatre productions (Mamma Mia!). These are offered alongside group booking services for bulk ticket purchases. The company specializes in bringing international entertainment productions to South African venues and promoting local talent, spanning stadium concerts, arena spectaculars, and theatrical productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Disney On Ice A touring ice skating spectacular featuring Disney characters (Mickey Mouse, Moana, Elsa, Belle, Toy Story characters) with world-class skating performances, acrobatics, and special effects, produced by Feld Entertainment Inc and promoted by Showtime Management in South Africa. Targeted at families and general audiences.
• Ndlovu Youth Choir Concerts Annual concert performances featuring the internationally acclaimed South African Ndlovu Youth Choir, presenting African anthems, homegrown favourites, and international hits reimagined in their signature style. Targeted at general audiences and families.
• Jill Scott Concert Tour Live concert performances by American R&B and soul singer Jill Scott, backed by a world-class live band and featuring material from her album 'To Whom This May Concern'. Targeted at music fans and adult audiences.
• Mamma Mia! Musical Theatre Production A replica production of the global ABBA musical phenomenon featuring ABBA songs, performed by a proudly South African cast including Amra-Faye Wright as Donna Sheridan, and licensed through a partnership with Universal/ABBA rights holders. Targeted at theatre enthusiasts and general audiences.
• Group Bookings Service Group ticket booking service offering discounted rates for 20+ tickets, priority seating, and dedicated booking assistance for corporate outings, school trips, and group events at Showtime Management productions. Targeted at corporate clients, schools, and educational institutions.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Feld Entertainment InccoreStrategic or Co-development Partner · 10 March 2026Feld Entertainment Inc is the producer of Disney On Ice shows. Showtime Management serves as the local promoter bringing Disney On Ice productions to South Africa. The partnership brings world-class ice skating performances featuring Disney characters to South African audiences.
• FNB (First National Bank)minorGTM or Marketing Partner · 10 March 2026FNB is a sponsor associated with Disney On Ice performances in South Africa, providing financial support for the touring show.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster is the official and exclusive ticketing partner for most Showtime Management events. They handle all ticket sales for productions including Disney On Ice, Mamma Mia!, Ndlovu Youth Choir, and Jill Scott. Tickets from secondary resellers are not valid.
• Universal Music Group / ABBAcoreStrategic or Co-development PartnerPartnership for producing and promoting Mamma Mia!, the ABBA musical, in South Africa with licensed production rights.
• Sunbet Arena (Time Square)coreOthersMajor venue partner for hosting events in Pretoria, South Africa, including Disney On Ice and Jill Scott concerts.
• Grand Arena (GrandWest)coreOthersMajor entertainment venue in Cape Town hosting Disney On Ice and Jill Scott performances.
• Teatro at MontecasinocoreOthersPremium theatre venue in Johannesburg hosting Ndlovu Youth Choir performances.
• Artscape Theatre CentrecoreOthersCape Town's premier performing arts venue hosting Mamma Mia! musical productions.
• Durban ICCminorOthersConvention centre venue in Durban hosting Disney On Ice performances.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Encompass Entertainment: Encompass Entertainment is a South African concert, festival, and brand experience promoter, often working with international artists and productions. Comparable to Showtime as a regional promoter competing for the same SA touring content and audiences.
• Computicket: Computicket is a leading South African ticketing platform and primary competitor to Ticketmaster in the SA market. Comparable as a regional distribution channel through which live entertainment in SA is sold.

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live entertainment promoter and ticketing operator, competing with Showtime in artist touring and, via Ticketmaster, in primary ticketing. Relevant as the global incumbent whose touring decisions affect Showtime's content pipeline.
• AEG Presents: AEG Presents is a major global concert promoter and venue operator, often the alternative local promoter to Live Nation for international tours. Comparable to Showtime as a competing global promoter whose touring choices shape SA's content supply.

Direct peers

• Big Concerts: Big Concerts is one of South Africa's largest live concert promoters, producing major international and local tours across arenas. Most directly comparable to Showtime as a competing promoter serving the same SA market with similar international artist imports.

Others

• Creative Artists Agency (CAA): CAA is one of the world's largest talent and entertainment agencies, representing artists Showtime promotes. Comparable as an upstream agent whose artist representation decisions feed Showtime's pipeline.
• Feld Entertainment: Feld Entertainment produces Disney On Ice, Monster Jam, and other touring spectaculars and is Showtime's core content supplier for those productions. Comparable as the upstream producer that Showtime localises into the South African market.

Emerging players

• Kilburn Live: Kilburn Live produces and promotes large-format touring entertainment properties and live experiences. Comparable to Showtime as a producer/promoter of branded live entertainment IP rather than purely music concerts.
• Trafalgar Entertainment: Trafalgar Entertainment is an international live entertainment and theatre producer with growing African ambitions. Comparable to Showtime in musical theatre production and international IP localisation.

Peers

• Moshito Music Conference & Exhibition:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4u5EG0Cj-_17kFpOPqhqjQ
• Facebookweb.facebook.com/showtimemanagementsa
• Instagraminstagram.com/showtime_sa
• TikToktiktok.com/@showtime_sa
• Xx.com/showtime_sa
• LinkedInlinkedin.com/company/showtime-management-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showtime Management