Kilburn Live
Kilburn Live is a Los Angeles-based family entertainment company that creates immersive attractions, touring shows, and gamified Family Entertainment Centers based on licensed brands like Barbie, Dr. Seuss, and Nerf, serving families globally.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Kilburn Live does
Kilburn Live is a privately held family entertainment company founded in 2017 and headquartered at 11333 Iowa Avenue, Los Angeles, California. The company operates across three segments of live entertainment: Immersive Attractions that translate licensed brand IP into tangible, walkable themed environments; Touring Shows that produce and tour live theatrical productions globally; and Static Location-Based Entertainment consisting of owner-operated Family Entertainment Centers (FECs) with next-generation gamified experiences. Kilburn Live partners with globally recognized IP holders including Mattel (Barbie), Hasbro (Nerf, Power Rangers), and the licensors of Dr. Seuss, Peanuts, and Night Garden, alongside proprietary concepts such as Holodome 360, Magic Squad Live, Gridiron Skills Challenge, GyGo, Perceptual Shift, and Kilburn Concerts.
The business generates revenue through licensing arrangements with brand partners, ticket sales and concessions at owned FECs, and touring show production revenues across North America, Europe, and Asia. Pricing is quote-based and not publicly disclosed, consistent with bespoke B2B licensing deals and large-scale event contracts. The company employs 101-250 staff plus hundreds of additional production, installation, and on-site personnel, and is led by CEO Mark Manuel. It positions itself as a global market leader in branded live entertainment and active play live entertainment, though no revenue, funding, or ownership disclosures are available in the public source material.
Kilburn Live firmographics
Firmographics- Name
- Kilburn Live
- Website
- https://kilburnlive.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kilburn Live is a Los Angeles-based family entertainment company that creates immersive attractions, touring shows, and gamified Family Entertainment Centers based on licensed brands like Barbie, Dr. Seuss, and Nerf, serving families globally.
- Ownership category
- akta.pro rank
Kilburn Live industry classification
Industry- Product category
- Live Entertainment Services
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)
- akta.pro secondary industries
- Live-Action Kids & Family Production (MPADABAF), Seasonal & Holiday Events (Ticketed) (THAJAFAJ)
Keywords
Where Kilburn Live is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kilburn Live business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Distribution channels4 records
Marketing channels1 record
Kilburn Live product offering
Product offeringCore offering
Kilburn Live produces and operates branded live entertainment experiences across three core segments: licensed immersive attractions that translate IP from brands such as Barbie (Mattel), Dr. Seuss, Peanuts, Nerf, and Power Rangers (Hasbro) into walkable themed worlds; globally touring live theatrical shows built from licensed properties; and owner-operated Family Entertainment Centers (FECs) that deliver technology-enhanced, gamified active-play experiences.
Product overview
Kilburn Live is a global market leader in branded live entertainment operating as a unified platform across three core segments: Immersive Attractions (partnering with major brands to create walkable themed environments), Touring Shows (producing and touring live theatrical productions globally), and Family Entertainment Centers (owning and operating FECs with gamified, technology-enhanced experiences). The portfolio includes 17+ branded attraction products spanning licensed properties like Barbie, Night Garden, Dr. Seuss, Peanuts, Nerf, and Power Rangers, as well as proprietary concepts like Holodome 360, Grinch Grotto, Magic Squad Live, Gridiron Skills Challenge, GyGo, Perceptual Shift, and Kilburn Concerts.
Differentiator
Problem solved
Functional benefit
Products and services
- Immersive Attractions Licensed immersive attractions in which Kilburn Live partners with the world's most recognizable brands to build real-life, tangible themed worlds that guests can walk into and explore.
- Touring Shows Live theatrical shows produced and toured globally, many built as extensions of partnerships with prominent licensed properties, brands, and characters.
- Family Entertainment Centers (FECs) Owner-operated Family Entertainment Centers featuring a next generation of gamified, technology-enhanced FEC experiences, including a fleet rollout of next-generation FEC locations.
- Active Play Live Entertainment Large-scale gamified sports activations and play challenges delivered at global scale as part of Kilburn Live's active play portfolio, including the Gridiron Skills Challenge.
- Barbie Experiences Licensed Barbie-themed immersive attraction experiences produced in partnership with Mattel, bringing the Barbie brand to life through tangible, walkable themed worlds.
- Night Garden Experiences Licensed Night Garden-themed immersive attractions produced through partnership with the Night Garden IP licensors.
- Seuss Experiences Licensed Dr. Seuss-themed immersive attractions bringing Seuss characters and worlds to life in tangible, walkable environments.
- Peanuts Experiences Licensed Peanuts (Snoopy) themed immersive attractions and touring shows based on the Peanuts property.
- Nerf Challenges Licensed Nerf-themed active play challenges and attractions in partnership with Hasbro, including large-scale gamified sports activations.
- Power Rangers Experiences Licensed Power Rangers-themed live entertainment experiences produced in partnership with Hasbro.
- Holodome 360 Proprietary immersive attraction offering 360-degree visual environments for guests to explore.
- Grinch Grotto Licensed Grinch-themed immersive holiday attraction experience produced by Kilburn Live.
- Magic Squad Live Original live magic-themed entertainment experience and show produced by Kilburn Live.
- Gridiron Skills Challenge Gamified sports activation featuring football-themed skills challenges and competitions.
- GyGo Branded mobile entertainment experience featuring the GyGo property.
- Perceptual Shift Art-based immersive attraction experience featuring perceptual and sensory installations.
- Kilburn Concerts Live concert touring productions and events managed by Kilburn Live.
Companies that use Kilburn Live
Customer profileSegments2 records
Ideal customer profiles2 records
Kilburn Live technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kilburn Live partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Mattel (Barbie)coreKilburn Live partners with Mattel to create Barbie immersive attractions, bringing the iconic brand to life through tangible, walkable worlds for visitors to explore.
- Night GardencoreLicensed partnership to create live immersive experiences based on the Night Garden property, a popular children's entertainment brand.
- Dr. SeusscorePartnership to develop Seuss-themed immersive attractions and experiences, bringing beloved Dr. Seuss characters to life in tangible worlds.
- Peanuts (Snoopy)coreLicensed partnership to create Peanuts and Snoopy themed immersive attractions and touring shows.
- NerfcorePartnership to create Nerf challenge experiences and branded attractions, including large-scale gamified sports activations.
- Power RangerscoreLicensed partnership to develop Power Rangers themed immersive attractions and live entertainment experiences.
- Hasbro (Multiple Brands)coreHasbro-owned brands including Nerf featured in Kilburn Live experiences, creating branded live entertainment activations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kilburn Live competitors and assessment
Company assessmentEmerging players
- ARTECHOUSE: Operator of tech-driven immersive art installations in multiple cities (e.g., New York, Miami, DC). Comparable to Kilburn's experiential/perceptual attractions like Perceptual Shift and Holodome 360.
- Van Gogh Exhibits (Immersive): Producer of touring immersive art exhibitions featuring projection-mapped environments. Comparable to Kilburn's touring immersive attractions around licensed and proprietary visual content.
Direct peers
- Feld Entertainment: Producer of touring family entertainment shows such as Disney on Ice, Monster Jam, and Marvel Universe Live. Directly comparable to Kilburn's touring theatrical show business built on licensed IP partnerships.
- Cirque du Soleil: Global producer and tourer of large-scale live theatrical shows, including branded residencies. Directly comparable to Kilburn Live's touring theatrical show segment and shared family/brand-driven live entertainment category. <invoke name="tag_company"> <parameter name="sic">
- Round Room Live: Producer of branded family touring live shows (e.g., Blippi Live, Jurassic World Live). Direct comparable in family-focused touring theatrical productions based on licensed IP.
- Herschend Family Entertainment: Owner-operator of family-themed attractions including Dolly Parton's Stampede and multiple aquariums/theme parks. Comparable to Kilburn's owned/operated Family Entertainment Center business.
- Meow Wolf: Operator of large-scale, walkable immersive art experiences and exhibitions across the U.S. Directly comparable to Kilburn's immersive attractions segment in mechanics and target audience.
Broad incumbents
- MSG Entertainment (Sphere): Owner of large-scale immersive entertainment venues such as the Las Vegas Sphere and branded residencies. Comparable to Kilburn's immersive attractions and touring shows at scale, with broader portfolio backing.
- Disney Live Entertainment: Operates branded touring shows (Disney on Ice, Marvel Live) and Disney-branded theme park experiences worldwide. Compares as the incumbent leader in IP-driven family entertainment against which Kilburn Live competes.
Regional players
- Main Event Entertainment: Owner-operator of a chain of Family Entertainment Centers across the U.S. featuring bowling, laser tag, and gamified attractions. Comparable to Kilburn's owned FEC segment in business model and target family audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Kilburn Live social profiles
Digital presenceKilburn Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kilburn Live leadership team
Management profileNumber of profiles
Kilburn Live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kilburn Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kilburn Live
What does Kilburn Live do?
Kilburn Live produces and operates branded live entertainment experiences across three core segments: licensed immersive attractions that translate IP from brands such as Barbie (Mattel), Dr. Seuss, Peanuts, Nerf, and Power Rangers (Hasbro) into walkable themed worlds; globally touring live theatrical shows built from licensed properties; and owner-operated Family Entertainment Centers (FECs) that deliver technology-enhanced, gamified active-play experiences.
Is Kilburn Live a public or private company?
Kilburn Live is a private company. It is classified as unknown and is currently operating.
When was Kilburn Live founded?
Kilburn Live was founded in 2017. It employs 101 to 250 people.
Where is Kilburn Live based?
Kilburn Live is headquartered in Los Angeles, United States, in the North America region.
Who are Kilburn Live's main competitors?
Emerging players on record are ARTECHOUSE and Van Gogh Exhibits (Immersive). Direct peers are Feld Entertainment, Cirque du Soleil, Round Room Live, Herschend Family Entertainment and Meow Wolf. Broad incumbents are MSG Entertainment (Sphere) and Disney Live Entertainment. Main Event Entertainment is listed as a regional player.
Does Kilburn Live have an API?
No public API is recorded for Kilburn Live.
What industry is Kilburn Live in?
Kilburn Live's product category is Live Entertainment Services. Its primary akta.pro industry code is MPAGAOAE, Hybrid Concerts & Live Shows (Venue + Remote Audience), with a secondary code of MPADABAF, Live-Action Kids & Family Production. Its NAICS code is 7131 and its SIC code is 7900.