What Hubbard Broadcasting does

Hubbard Broadcasting is a privately held, family-owned broadcasting enterprise founded in 1923 by Stanley E. Hubbard and headquartered in St. Paul, Minnesota. The company operates a diversified media portfolio spanning over 50 AM/FM radio stations across 12+ U.S. markets (including Chicago, Washington D.C., Seattle, Phoenix, Minneapolis-St. Paul, St. Louis, Cincinnati, Northern Minnesota, New Mexico, New York, and Florida), multiple television stations (KSTP-TV, KSTC-TV, KOB-TV, WNYT-TV, WHEC-TV, WDIO-TV, KAAL-TV), the REELZ national cable and streaming network, F&F Productions (remote mobile production for major sports and entertainment events), the Gamut Podcast Network (250+ shows), and digital marketing agencies 2060 Digital and Advertising Hub. The company has been under Hubbard family ownership for four generations, with Stanley S. Hubbard serving as Chairman, President, and CEO since 1983.

The business model is anchored in broadcast advertising revenue from local, regional, and national advertisers across radio and TV properties, supplemented by recurring carriage fees from cable, satellite, and streaming platforms for REELZ programming (available in 30+ million homes via DISH, DIRECTV, Peacock, Verizon FiOS, Spectrum, Xfinity, and streaming platforms including Roku, Amazon Fire TV, Apple TV, Pluto TV, and Tubi). F&F Productions generates professional services revenue from remote mobile production work for major sports leagues (NFL, NBA, MLB, NHL, NCAA) and entertainment specials, while 2060 Digital and Advertising Hub earn project-based fees for digital marketing services across 12 markets. Hubbard pioneered satellite news gathering (SNG) technology in 1984 with the first SNG truck used during Barneveld, Wisconsin tornado coverage, and continues to operate state-of-the-art remote production through F&F Productions' GTX signature series fleet.

The company employs 501-1,000 people across 16+ U.S. office locations and distributes content through over-the-air broadcasting, cable/satellite carriage, and streaming platforms. Go-to-market is sales-led with local market radio clusters, regional sales teams, and on-air personalities driving advertiser relationships. Recent strategic activity centers on renewed measurement partnerships with Nielsen (January 2026) and Comscore (April 2026) for cross-platform audience measurement across all 210 U.S. Designated Market Areas, signaling continued investment in infrastructure to monetize advertising inventory across linear, CTV, and digital channels.

Name

Hubbard Broadcasting

Legal name

Hubbard Broadcasting Inc.

Website

https://hubbardbroadcasting.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hubbard Broadcasting is a privately held, family-owned media company founded in 1923, operating 50+ radio stations, multiple TV stations, the REELZ national cable network, F&F Productions, and digital marketing services across 12+ U.S. markets.

Ownership category

akta.pro rank

Product category

Broadcast Media

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

akta.pro secondary industry

Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Broadcast television stations
• Radio station networks
• Remote production services
• Digital marketing agency
• Cable entertainment network

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcast Advertising: Traditional radio and television advertising revenue from local, regional, and national advertisers. Radio stations generate revenue through on-air spots, sponsorships, and promotional events. TV stations monetize through local news advertising and program sponsorships.
2. Cable/Satellite Carriage Fees: RELEN network generates revenue through carriage fees from cable, satellite, and streaming platforms including DISH Network, DIRECTV, Peacock, Verizon FiOS TV, AT&T U-verse, Xfinity, Spectrum, and multiple streaming services. REELZ programming available in over 30 million homes.
3. Digital Marketing Services: 2060 Digital and Advertising Hub provide digital marketing services to businesses, including SEO, social media strategy, web development, and influencer marketing. Revenue generated through service fees for digital campaigns.
4. Remote Production Services: F&F Productions provides full-service remote mobile live production facilities for major league sports, network series, entertainment specials, political conventions, and concerts for Fortune 500 companies and major networks.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hubbard Broadcasting operates a diversified portfolio of media businesses including 50+ AM/FM radio stations across 12+ U.S. markets, multiple local television stations, the REELZ national cable/satellite entertainment network, the Gamut Podcast Network with 250+ shows, mobile production services via F&F Productions, and digital marketing services through 2060 Digital and Advertising Hub. Its core revenue is generated by selling broadcast advertising on its owned stations, carriage/distribution fees for REELZ, B2B production services for major sports leagues and networks, and digital marketing services for business clients.

Product overview

Hubbard Broadcasting is a family-owned media company operating across multiple platforms including television, radio, cable/satellite, digital marketing, podcasting, and event production. The company operates a portfolio of over 50 radio stations and multiple television stations across U.S. markets, owns the REELZ cable network, provides mobile production services through F&F Productions, offers digital marketing via 2060 Digital and Advertising Hub, and operates the Gamut Podcast Network. The company was founded in 1923 and is headquartered in St. Paul, Minnesota.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• KS95 has won six Marconi Awards, two Crystal Awards, and three Service to America Awards since 2000
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• ComscorecoreTechnology or Integration · 26 April 2026Hubbard Broadcasting signed new, renewed, or extended agreements with Comscore for cross-platform local measurement products covering all 210 U.S. Designated Market Areas. This reflects growing broadcaster demand for third-party measurement that accurately captures audience behavior across linear TV, CTV, and digital platforms.
• NielsencoreTechnology or Integration · 26 January 2026Hubbard Broadcasting renewed its partnership with Nielsen for audience measurement services. Nielsen provides traditional TV ratings and measurement data for Hubbard's television stations.
• Major Sports Leagues and NetworkscoreStrategic or Co-development PartnerF&F Productions provides live network coverage for major sports including NFL, NBA, MLB, NHL, NCAA events, as well as major network shows, awards ceremonies, and political events.
• Special Olympics IllinoisminorOthersWTMX's Koz & Jen participated in Cop on a Rooftop event raising funds for Special Olympics Illinois, with statewide events raising more than $880,000.
• Lurie Children's HospitalminorOthers101.9 THE MIX Kids Radiothon generated over $1 million in listener donations for Lurie Children's Hospital of Chicago.
• Ronald McDonald HouseminorOthersmyTalk 107.1 Bids for Kids fundraiser raised $36,400 for Ronald McDonald House in 2018, with total contributions exceeding $401,400 over 11 years.
• Second Harvest HeartlandminorOthersmyTalk 107.1 collected 857 pounds of food and $3,851 in donations for Second Harvest Heartland, providing 12,267 meals to families.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Tegna Inc. TV broadcasting group with 60+ stations across 50+ markets, currently undergoing sale process. Directly comparable to Hubbard's local-market TV station portfolio operating model and footprint.
• iHeartMedia: Largest US radio operator with 850+ stations and iHeartRadio digital platform. Directly comparable to Hubbard's 50+ station, multi-market radio portfolio with similar ad-supported broadcast model and syndicated content approach.
• Cumulus Media: Second-largest US radio operator with 400+ stations across 80+ markets running music, news, talk, and sports formats. Directly comparable to Hubbard's radio portfolio scale and local-market sales strategy; restructured through Chapter 11 in 2018.
• Audacy: Major US radio broadcaster with 200+ stations plus the Audacy digital audio platform (formerly Entercom). Directly comparable to Hubbard's combination of AM/FM stations + Gamut Podcast Network; recently emerged from Chapter 11 restructuring.
• Townsquare Media: Radio and digital media company operating 300+ radio stations plus Townsquare Interactive (digital marketing services for SMBs). Closely mirrors Hubbard's combination of multi-market radio portfolio with the 2060 Digital / Advertising Hub digital marketing arm.
• Cox Media Group: Diversified broadcaster with 40+ radio stations and 30+ TV stations across multiple US markets. Comparable to Hubbard's diversified broadcast portfolio combining TV stations (KSTP, KOB, WNYT) with radio operations; family-controlled (Cox Enterprises).
• Sinclair Broadcast Group: Largest US TV station operator with 180+ stations across 100+ markets, plus Tennis Channel and regional sports networks. Directly comparable to Hubbard's TV portfolio (KSTP-TV, KOB-TV, WNYT-TV, WHEC-TV, WDIO-TV, KAAL-TV) and cable network (REELZ).
• Gray Television: Leading TV broadcast operator with 180+ stations in 100+ markets, focused on local news. Comparable to Hubbard's local-market TV portfolio footprint and news-focused operating strategy (multiple Marconi/Murrow/DuPont/Peabody awards).
• Nexstar Media Group: Largest US TV broadcaster with 200+ stations plus cable networks (NewsNation, The Hill, Rewind). Directly comparable for both Hubbard's TV stations and cable network (REELZ); both pursue local news and national cable content strategies.

Broad incumbents

• E.W. Scripps Company: Diversified media company operating 60+ TV stations plus Scripps National Spelling Bee, ION, and other digital properties. Comparable to Hubbard's broader broadcast portfolio; while operating in similar space, Scripps lacks Hubbard's national cable network presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HubbardBroadcasting
• LinkedInlinkedin.com/company/hubbard-broadcasting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubbard Broadcasting