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LeadMakers

Full company profile

uuid000iqjm

Namestring
LeadMakers
Legal namestring
Leadmakers ApS
Websiteurl
leadmakers.dk
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Leadmakers ApS is a Denmark-based digital marketing agency operating from Hinnerup, founded in May 2019. The firm positions itself around a measurable-results outcome rather than pure brand visibility, with lead generation as its named anchor offering and a stated client promise to deliver warm-lead pipelines directly into client sales functions. It serves both B2B and B2C clients across SMB and larger-enterprise size tiers in Denmark and internationally, with named case-study clients including Portof Aalborg, Faarup, Hedegaarden, and SPI.

The company delivers an integrated eight-service portfolio covering lead generation, digital advertising across Facebook, LinkedIn, Google, Snapchat, Pinterest, and YouTube, email marketing, marketing automation, data analysis, marketing strategy, web development (with hosting, ERP integrations, and two-way API integrations), and content creation. The underlying technology stack combines proprietary and third-party marketing automation platforms, audience/analytics tooling, and web development frameworks, with custom automated flows and KPI dashboards as the unifying technical layer. The operating model is partner-led, with Kasper Christensen and Klaus Tønnes as the two named Partners who also serve as primary client contacts.

Commercial mechanics run on a professional-services revenue model with custom quote-based pricing and multi-year contracts; pricing is not publicly disclosed. The go-to-market is sales-led, executed through direct outreach, a website contact form offering obligation-free proposals, and case-study-driven mid-funnel conversion. The legal entity is a Danish private limited company (ApS, CVR 40480293), it is privately held with no disclosed investors, parent company, or funding rounds, and it operates with a team of five colleagues.

Short descriptiontext

Leadmakers ApS is a Denmark-based digital marketing agency founded in May 2019 that delivers lead generation, digital advertising, marketing automation, web development, and related services to B2B and B2C clients in Denmark and internationally, operating with a five-person partner-led team on custom professional-services engagements.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersHinnerup, Denmark
HQ citystring
Hinnerup
HQ countrystring
Denmark
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
lead generation services, digital advertising, marketing automation, web development services, content creation
Industry2 codes
1B2B Demand Generation & Lead Nurture Agencies
CodeBPAFAKAAPrimaryYes
2Lead Generation & List Building Services (Prospecting, Data Sourcing)
CodeBPAFAKAEPrimaryNo
NAICS code1 code
  • Media Buying Agencies54183
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Digital Marketing Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Marketing Services
TypeProfessional Services
Description

LeadMakers generates revenue through providing digital marketing services including lead generation, digital advertising, email marketing, marketing automation, data analysis, marketing strategy, web development, and content creation. Revenue is generated through professional service engagements with clients.

leadmakers.dk
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Custom marketing solutions tailored to client needs
ModelOtherBilling cadenceMulti-year contract
Notes

Quote-based / Not publicly disclosed. The company offers strategic targeted marketing efforts and provides obligation-free proposals for prospective clients.

leadmakers.dk
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Leadmakers is a Danish digital marketing agency that delivers integrated marketing services to B2B and B2C companies. The agency provides lead generation, digital advertising across major platforms, email marketing, marketing automation, data analysis, marketing strategy, web development, and content creation. The agency's core focus is producing measurable, revenue-generating marketing outcomes rather than visibility alone.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Measurable results and goal achievement for clients - they work hard to exceed customer targets through testing and optimization
Product overview1 text field

LeadMakers is a digital marketing agency founded in May 2019, operating as a single unified offering rather than a modular platform. The company provides eight integrated digital marketing services: Lead Generation (core focus, after which the company is named), Digital Advertising (spanning Facebook, Instagram, LinkedIn, Snapchat, Pinterest, YouTube, and Google), Email Marketing, Marketing Automation, Data Analysis, Marketing Strategy, Web Development (including hosting and support), and Content Creation. These services work in combination to create measurable, data-driven marketing that generates leads, sales, and growth for B2B and B2C clients of all sizes.

Product and service1 record
1Lead Generation (Leadgenerering)
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1TwentyThree
TypeDirect peer
Description

TwentyThree is a Danish-founded marketing technology company offering video marketing, webinars, and lead generation tooling. Adjacent and partially overlapping with LeadMakers' lead generation and content capabilities.

2Knowit Experience
TypeBroad incumbent
Description

Knowit Experience (formerly Creuna) is a large Nordic digital experience and marketing agency offering strategy, content, paid media, and web development. Comparable in service stack but operates at significantly larger scale and broader Nordic geography.

3Adapt A/S
TypeDirect peer
Description

Adapt is a Danish digital agency delivering performance marketing, lead generation, paid social, and web development — closely overlapping LeadMakers' eight-service stack and SMB-to-mid-market positioning.

4S360
TypeDirect peer
Description

S360 is one of Denmark's largest performance marketing agencies, offering lead generation, paid media, SEO, and marketing automation across Nordic markets. Directly comparable to LeadMakers in service mix and Danish-market focus, but at materially larger scale.

5Eskildson (formerly Netbooster)
TypeBroad incumbent
Description

Eskildson is a Nordic digital performance marketing group offering paid media, SEO, data, and marketing technology services. Comparable in lead generation and digital advertising focus but at a larger, group-level scale.

6IIH Nordic
TypeDirect peer
Description

IIH Nordic is a Nordic e-commerce and digital marketing agency with strong paid media and lead generation capabilities across Denmark and Sweden. Comparable in channel mix and target customer profile.

7Northside (formerly Nørgaard Mikkelsen)
TypeDirect peer
Description

Northside is a Danish digital marketing and web agency offering lead generation, paid media, SEO, and web development to B2B clients — directly overlapping with LeadMakers' service mix and Danish-mid-market focus.

8Spinach Agency
TypeDirect peer
Description

Spinach is a creative-led digital marketing agency with strong performance marketing and content capabilities across Nordic and international markets. Comparable to LeadMakers as a Danish-headquartered multi-service digital shop.

9Reload Agency
TypeDirect peer
Description

Reload is a Danish digital marketing agency offering paid media, SEO, content, and marketing automation to B2B and B2C clients. Directly comparable in service breadth and Danish-market execution focus.

10HubSpot (partner agencies)
TypeBroad incumbent
Description

HubSpot's partner agency ecosystem in Denmark includes many small shops that deliver inbound marketing, marketing automation, and lead generation using the HubSpot platform — directly competitive with LeadMakers' automation and lead gen services at the SMB tier.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

LeadMakers

Digital Marketing Servicesleadmakers.dk

Leadmakers ApS is a Denmark-based digital marketing agency founded in May 2019 that delivers lead generation, digital advertising, marketing automation, web development, and related services to B2B and B2C clients in Denmark and internationally, operating with a five-person partner-led team on custom professional-services engagements.

What LeadMakers does

Leadmakers ApS is a Denmark-based digital marketing agency operating from Hinnerup, founded in May 2019. The firm positions itself around a measurable-results outcome rather than pure brand visibility, with lead generation as its named anchor offering and a stated client promise to deliver warm-lead pipelines directly into client sales functions. It serves both B2B and B2C clients across SMB and larger-enterprise size tiers in Denmark and internationally, with named case-study clients including Portof Aalborg, Faarup, Hedegaarden, and SPI.

The company delivers an integrated eight-service portfolio covering lead generation, digital advertising across Facebook, LinkedIn, Google, Snapchat, Pinterest, and YouTube, email marketing, marketing automation, data analysis, marketing strategy, web development (with hosting, ERP integrations, and two-way API integrations), and content creation. The underlying technology stack combines proprietary and third-party marketing automation platforms, audience/analytics tooling, and web development frameworks, with custom automated flows and KPI dashboards as the unifying technical layer. The operating model is partner-led, with Kasper Christensen and Klaus Tønnes as the two named Partners who also serve as primary client contacts.

Commercial mechanics run on a professional-services revenue model with custom quote-based pricing and multi-year contracts; pricing is not publicly disclosed. The go-to-market is sales-led, executed through direct outreach, a website contact form offering obligation-free proposals, and case-study-driven mid-funnel conversion. The legal entity is a Danish private limited company (ApS, CVR 40480293), it is privately held with no disclosed investors, parent company, or funding rounds, and it operates with a team of five colleagues.

LeadMakers firmographics

Firmographics
Name
LeadMakers
Legal name
Leadmakers ApS
Website
https://leadmakers.dk
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
1–10 employees
Short description
Leadmakers ApS is a Denmark-based digital marketing agency founded in May 2019 that delivers lead generation, digital advertising, marketing automation, web development, and related services to B2B and B2C clients in Denmark and internationally, operating with a five-person partner-led team on custom professional-services engagements.
Ownership category
akta.pro rank

LeadMakers industry classification

Industry
Product category
Digital Marketing Services
NAICS
Media Buying Agencies (54183)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
akta.pro secondary industry
Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

  • Lead generation services
  • Digital advertising
  • Marketing automation
  • Web development services
  • Content creation

Where LeadMakers is headquartered

Location

Headquarters

HQ city
Hinnerup
HQ country
Denmark
HQ region
Europe

Offices1 record

Markets served

LeadMakers business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Marketing Services: LeadMakers generates revenue through providing digital marketing services including lead generation, digital advertising, email marketing, marketing automation, data analysis, marketing strategy, web development, and content creation. Revenue is generated through professional service engagements with clients.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractCustom marketing solutions tailored to client needs

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

LeadMakers product offering

Product offering

Core offering

Leadmakers is a Danish digital marketing agency that delivers integrated marketing services to B2B and B2C companies. The agency provides lead generation, digital advertising across major platforms, email marketing, marketing automation, data analysis, marketing strategy, web development, and content creation. The agency's core focus is producing measurable, revenue-generating marketing outcomes rather than visibility alone.

Product overview

LeadMakers is a digital marketing agency founded in May 2019, operating as a single unified offering rather than a modular platform. The company provides eight integrated digital marketing services: Lead Generation (core focus, after which the company is named), Digital Advertising (spanning Facebook, Instagram, LinkedIn, Snapchat, Pinterest, YouTube, and Google), Email Marketing, Marketing Automation, Data Analysis, Marketing Strategy, Web Development (including hosting and support), and Content Creation. These services work in combination to create measurable, data-driven marketing that generates leads, sales, and growth for B2B and B2C clients of all sizes.

Differentiator

Problem solved

Functional benefit

Products and services

  • Lead Generation (Leadgenerering)

Quantifiable outcome

  • Measurable results and goal achievement for clients - they work hard to exceed customer targets through testing and optimization

Companies that use LeadMakers

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

LeadMakers technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

LeadMakers partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

LeadMakers competitors and assessment

Company assessment

Direct peers

  • TwentyThree: TwentyThree is a Danish-founded marketing technology company offering video marketing, webinars, and lead generation tooling. Adjacent and partially overlapping with LeadMakers' lead generation and content capabilities.
  • Adapt A/S: Adapt is a Danish digital agency delivering performance marketing, lead generation, paid social, and web development — closely overlapping LeadMakers' eight-service stack and SMB-to-mid-market positioning.
  • S360: S360 is one of Denmark's largest performance marketing agencies, offering lead generation, paid media, SEO, and marketing automation across Nordic markets. Directly comparable to LeadMakers in service mix and Danish-market focus, but at materially larger scale.
  • IIH Nordic: IIH Nordic is a Nordic e-commerce and digital marketing agency with strong paid media and lead generation capabilities across Denmark and Sweden. Comparable in channel mix and target customer profile.
  • Northside (formerly Nørgaard Mikkelsen): Northside is a Danish digital marketing and web agency offering lead generation, paid media, SEO, and web development to B2B clients — directly overlapping with LeadMakers' service mix and Danish-mid-market focus.
  • Spinach Agency: Spinach is a creative-led digital marketing agency with strong performance marketing and content capabilities across Nordic and international markets. Comparable to LeadMakers as a Danish-headquartered multi-service digital shop.
  • Reload Agency: Reload is a Danish digital marketing agency offering paid media, SEO, content, and marketing automation to B2B and B2C clients. Directly comparable in service breadth and Danish-market execution focus.

Broad incumbents

  • Knowit Experience: Knowit Experience (formerly Creuna) is a large Nordic digital experience and marketing agency offering strategy, content, paid media, and web development. Comparable in service stack but operates at significantly larger scale and broader Nordic geography.
  • Eskildson (formerly Netbooster): Eskildson is a Nordic digital performance marketing group offering paid media, SEO, data, and marketing technology services. Comparable in lead generation and digital advertising focus but at a larger, group-level scale.
  • HubSpot (partner agencies): HubSpot's partner agency ecosystem in Denmark includes many small shops that deliver inbound marketing, marketing automation, and lead generation using the HubSpot platform — directly competitive with LeadMakers' automation and lead gen services at the SMB tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

LeadMakers social profiles

Digital presence

LeadMakers financial estimates

Financial estimate

Revenue estimate

Valuation estimate

LeadMakers leadership team

Management profile

Number of profiles

Profiles2 records

LeadMakers funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

LeadMakers M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadMakers

What does LeadMakers do?

Leadmakers is a Danish digital marketing agency that delivers integrated marketing services to B2B and B2C companies. The agency provides lead generation, digital advertising across major platforms, email marketing, marketing automation, data analysis, marketing strategy, web development, and content creation. The agency's core focus is producing measurable, revenue-generating marketing outcomes rather than visibility alone.

Is LeadMakers a public or private company?

LeadMakers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was LeadMakers founded?

LeadMakers was founded in 2019. It employs 1 to 10 people.

Where is LeadMakers based?

LeadMakers is headquartered in Hinnerup, Denmark, in the Europe region.

How does LeadMakers make money?

One revenue line is on record: marketing Services.

Who are LeadMakers's main competitors?

Direct peers on record are TwentyThree, Adapt A/S, S360, IIH Nordic, Northside (formerly Nørgaard Mikkelsen), Spinach Agency and Reload Agency. Broad incumbents are Knowit Experience, Eskildson (formerly Netbooster) and HubSpot (partner agencies).

Does LeadMakers have an API?

No public API is recorded for LeadMakers.

What industry is LeadMakers in?

LeadMakers's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54183 and its SIC code is 7311.

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