TwentyThree
TwentyThree is a Copenhagen-based, privately held SaaS company that provides an all-in-one video marketing platform — combining video hosting, webinars, personal video, video library, and analytics — primarily serving European and global enterprise marketing teams. Its 2026 product push emphasizes agentic AI integrations, AI-driven discoverability (SEO/GEO), and European data sovereignty as differentiators against US competitors.
- Company typePrivate
- Founded2005
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TwentyThree does
TwentyThree ApS is a privately held, Copenhagen-headquartered software company that builds an all-in-one video marketing platform serving enterprise marketing, communications, and webinar teams globally. Founded in 2005 by Thomas Madsen-Mygdal and Steffen Christensen, the company positions itself as the only European player in the global video software space, competing against Vimeo (New York) and Vidyard-class vendors. The platform consolidates video hosting, webinars (23 Webinars), personal video messaging, video library/asset management, branded video players, and analytics into a single integrated product, augmented by a suite of "Studios" (Web, Webinar, Player, Brand, Thumbnail, Email, Exchange, API) for full design control. The product surface has expanded materially in 2025-2026 with the addition of AI-powered transcription (30+ languages) and translation (70+ languages), Video SEO & GEO features for AI discoverability, and most notably Agentic Video — a stack that exposes the video library to AI coding agents (OpenAI Codex, Claude Code, Cursor, Copilot, Cline) via CLI and a TypeScript SDK.
Revenue is generated primarily through annual SaaS subscriptions on a quote-based Enterprise tier and a Growth tier for mid-market customers, supplemented by a Partner Program that pays lifelong revenue share to video agencies, webinar agencies, and marketing automation agencies. Go-to-market combines direct enterprise field sales (with dedicated Client Directors), a self-serve trial for mid-market, partner-sourced deals, and the 23 Startup Program distributing €10,000 in platform credits to European startups under three years old. Customers include Siemens, Novo Nordisk, Vestas, Estée Lauder, Universal Robots, and Hello Retail, with management citing "thousands of teams" on the platform. Operational footprint spans Copenhagen HQ plus a San Francisco office, with 65-70 employees across 20+ countries; the company has raised $2.5M from Vaekstfonden (2018) and operates as a largely bootstrapped, founder-controlled entity.
TwentyThree firmographics
Firmographics- Name
- TwentyThree
- Legal name
- TwentyThree Aps
- Website
- https://twentythree.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TwentyThree is a Copenhagen-based, privately held SaaS company that provides an all-in-one video marketing platform — combining video hosting, webinars, personal video, video library, and analytics — primarily serving European and global enterprise marketing teams. Its 2026 product push emphasizes agentic AI integrations, AI-driven discoverability (SEO/GEO), and European data sovereignty as differentiators against US competitors.
- Ownership category
- akta.pro rank
TwentyThree industry classification
Industry- Product category
- Video Marketing Platform
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industry
- Video Conferencing & Meetings (HDAIAHAI)
Keywords
Where TwentyThree is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
TwentyThree business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Enterprise): Enterprise-level subscription for large organizations requiring scalable video marketing and digital content management solutions.
- SaaS Subscription (Growth): Growth plan for mid-market companies with full platform access and video marketing tools.
- Partner Revenue Share: Partners receive revenue share for as long as clients remain customers through the partner program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise plan for large organizations |
| Subscription | Annual | Growth plan for mid-market companies |
| Subscription | Annual | Startup Program - 10,000 Euro credits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
TwentyThree product offering
Product offeringCore offering
TwentyThree operates an all-in-one video marketing platform that consolidates video hosting, webinars, personal video messaging, video library/digital asset management, and engagement analytics into a single integrated SaaS product. The platform enables enterprises to publish video across every customer touchpoint and is enhanced with AI capabilities including Agentic Video (connecting the video library to AI coding agents), Video SEO & GEO, AI transcription and translation, and automated content generation. It is sold primarily as Enterprise and Growth annual subscriptions, supplemented by a partner program and a self-serve trial.
Product overview
TwentyThree is the world's first all-in-one video marketing platform — a unified platform-plus-modules architecture built around a core Video Marketing Platform that consolidates all video tools (video hosting, webinars, personal video, video library, and analytics) into a single integrated product. The platform is organized into several integrated product lines: (1) the Video Marketing Platform as the core umbrella product; (2) 23 Webinars as the dedicated webinar software with 23 Webinars 7 being the latest major version; (3) Personal Video for one-to-one video messaging; (4) Video Library as a digital asset management system; (5) Video Player with Player Studio for customization; and (6) a suite of design studios (Thumbnail Studio, Webinar Studio, Web Studio, Brand Studio, Email Studio, Exchange, API Studio) enabling full visual control. The platform also embeds AI capabilities including Agentic Video (autonomous agents connecting to the platform), Video SEO & GEO (AI discoverability), AI transcription/translation, and content generation. The Video Accelerator provides open-source frameworks and research including State of Webinars reports, Video Strategy, and Webinar frameworks. The company also runs the TwentyThree Summit (annual conference), the 23 Startup Program (€10K credits for European startups), and a Partner Program for agencies.
Differentiator
Problem solved
Functional benefit
Brands
- 23Webinars: The company's webinar software product, positioned as the market's most engaging webinar experience. Version 7 announced at 2026 Summit with Mix Mode 2.0, Gear Mode 2.0, Webinar Studio, and Thumbnail Studio.
- Personal Video
- Video Library
- Video Accelerator
- Agentic Video
- 23 Startup Program
Products and services
- Video Marketing Platform The world's first all-in-one video marketing platform, consolidating video hosting, webinars, personal video, video library, and analytics into a single integrated product. Enables everyone in an organization to deploy video at every customer touchpoint, from prospect to existing customer and one-to-one communication. Sold as Enterprise and Growth annual subscriptions to large organizations.
- 23 Webinars Webinar software positioned as the market's most engaging webinar experience. Supports live participatory video events with multi-camera feeds, 4K video, mixing capabilities, templates, and audience engagement tools. 23 Webinars 7 introduced Mix Mode 2.0, Webinar Studio, Gear Mode 2.0 (vMix, Wirecast, OBS integration), and Thumbnail Studio for multi-format thumbnail generation.
- Personal Video
Quantifiable outcome
- Video engagement above 50% in most places, reaching 80%+ in some organizations, indicating video-based engagement in customer relationships
- +5 more outcomes
Companies that use TwentyThree
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
TwentyThree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature6 records
TwentyThree partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- HubSpotcoreOut-of-box video attribution integration with HubSpot for capturing contact details from video viewers and improving attribution models. HubSpot is used for chat and email conversations with the TwentyThree team, and for usage analytics for logged-in users.
- MarketocoreOut-of-box video attribution integration with Marketo for capturing contact details from video viewers and improving attribution models.
- AWS (Amazon Web Services)corePrimary hosting platform for pages, videos, webinars, databases and other platform components. AWS Ireland serves as hosting provider with video transcription, DNS services, and email processing. Data backups including personal data stored on AWS.
- TwiliocoreWebinar infrastructure provider handling signaling and connection establishment between broadcasters and presenters. Not used to deliver video to viewers.
- LiveKitcoreWebinar infrastructure provider handling signaling and connection establishment between broadcasters and presenters. Not used to deliver video to viewers.
- AKQAminorVideo agency partner in TwentyThree Partner Directory.
- Merlin/LeonardminorPartner agency recommending TwentyThree as the only video product they recommend to customers.
- OpenAIcoreAgentic Video ships with full CLI support for OpenAI Codex. TwentyThree connects to AI coding agents and assistants including Claude Code, Cline, Cursor, and Copilot.
- AnthropiccoreAgentic Video ships with full CLI support for Claude Code. AI agents can query, automate, and create across TwentyThree video library.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
TwentyThree competitors and assessment
Company assessmentDirect peers
- Vimeo: Vimeo (NYSE: VMEO, HQ NYC) is explicitly cited by TwentyThree as one of the two other global players in the video marketing platform space. It offers enterprise video hosting, OTT, webinars, and video marketing tools at much larger scale, serving overlapping enterprise and SMB customers with similar SaaS subscription model.
- Viostream: Viostream (HQ Boston) is named by TwentyThree as the third global player alongside Vimeo and TwentyThree. It is an enterprise video platform offering live streaming, video hosting, and video CMS for corporate communications — directly comparable in product scope and target market.
- Vidyard: Vidyard is a B2B video marketing platform focused on sales and marketing teams, offering video hosting, personal video messaging, and analytics with HubSpot/Salesforce integrations. It directly competes with TwentyThree's Personal Video, Video Library, and HubSpot/Marketo attribution capabilities.
- Wistia: Wistia is a video hosting and marketing platform for businesses, with strong mid-market positioning, viewer analytics, and marketing integrations. Its product scope (hosting, analytics, lead capture, integrations) overlaps directly with TwentyThree's Video Marketing Platform.
- Brightcove: Brightcove is an enterprise video platform serving large organizations with OTT, live streaming, and video marketing capabilities. It targets the same enterprise segment as TwentyThree (Siemens/Novo Nordisk-class buyers) with comparable analytics, monetization, and integration features.
- Kaltura: Kaltura is an enterprise video platform with strong positioning in education, enterprises, and OTT, offering video hosting, webinars, virtual classrooms, and video APIs. Its enterprise SaaS model and platform-plus-API architecture closely mirror TwentyThree's go-to-market.
- ON24: ON24 is a webinar and virtual event platform serving enterprise marketing and demand generation teams. It directly competes with TwentyThree's 23Webinars product on live webinars, engagement analytics, and enterprise marketing workflows.
Emerging players
- BombBomb: BombBomb is a personal video messaging platform focused on sales and customer success teams, enabling one-to-one video email and screen recording. It overlaps with TwentyThree's Personal Video product in the personal/sales video messaging category.
- Hippo Video: Hippo Video is a video creation and distribution platform for sales, marketing, and support teams with AI-powered personalization and integrations. Its combination of video creation, hosting, and sales-focused workflows positions it as a niche alternative to TwentyThree.
Broad incumbents
- GoTo Webinar (LogMeIn): GoTo Webinar is the webinar arm of GoTo (formerly LogMeIn), a broad UCaaS/communications incumbent. It competes with 23Webinars on webinar hosting at large enterprise scale as part of a broader unified communications and meetings portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TwentyThree social profiles
Digital presenceTwentyThree compliance and trust
Trust signalCompliance4 records
TwentyThree financial estimates
Financial estimateRevenue estimate
Valuation estimate
TwentyThree leadership team
Management profileNumber of profiles
Profiles7 records
TwentyThree funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TwentyThree M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TwentyThree
What does TwentyThree do?
TwentyThree operates an all-in-one video marketing platform that consolidates video hosting, webinars, personal video messaging, video library/digital asset management, and engagement analytics into a single integrated SaaS product. The platform enables enterprises to publish video across every customer touchpoint and is enhanced with AI capabilities including Agentic Video (connecting the video library to AI coding agents), Video SEO & GEO, AI transcription and translation, and automated content generation. It is sold primarily as Enterprise and Growth annual subscriptions, supplemented by a partner program and a self-serve trial.
Is TwentyThree a public or private company?
TwentyThree is a private company. It is classified as venture growth investor backed and is currently operating.
When was TwentyThree founded?
TwentyThree was founded in 2005. It employs 11 to 50 people.
Where is TwentyThree based?
TwentyThree is headquartered in Copenhagen, Denmark, in the Europe region.
How does TwentyThree make money?
Three revenue lines are on record. SaaS Subscription (Enterprise) is the primary driver. The others are saaS Subscription (Growth) and partner Revenue Share.
Who are TwentyThree's main competitors?
Direct peers on record are Vimeo, Viostream, Vidyard, Wistia, Brightcove, Kaltura and ON24. Emerging players are BombBomb and Hippo Video. GoTo Webinar (LogMeIn) is listed as a broad incumbent.
Does TwentyThree have an API?
Yes. TwentyThree offers a CLI and AI skills package that enables programmatic access to the platform for querying video libraries, automating workflows, generating reports, creating webinars, and auditing content categories. The CLI supports OpenAI CLI, Claude Code, Codex, Antigravity, Copilot, and Cursor out of the box. Installation: npm install -g twentythree-cli, then npx -y twentythree-skills, followed by twentythree auth credentials --domain --token . This is part of the Agentic Video release, enabling AI agents to query, automate, and create across the video marketing platform.
What industry is TwentyThree in?
TwentyThree's product category is Video Marketing Platform. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of HDAIAHAI, Video Conferencing & Meetings. Its NAICS code is 5132 and its SIC code is 7372.