What Puleva does

Puleva (legal entity: LACTALIS PULEVA S.L.) is a Spanish branded dairy company headquartered in Granada and wholly owned by French dairy conglomerate Lactalis. It manufactures and markets a comprehensive portfolio of dairy products across more than 30 SKUs, organized around lifecycle positioning from pregnancy through senior years. Core product lines include infant and growth milks (Puleva Peques 2/3, Puleva Max), functional fortified milks (Puleva Vita Calcio with calcium, vitamin D, and magnesium; Puleva Omega 3 with the proprietary Proessentia formulation; and the newly launched Puleva Vita Calcio Colágeno featuring Bioiberica's native type II collagen), high-protein milk (Puleva Proteína Extra Pro), flavored children's drinks (Puleva Tido), milkshakes, ready-to-drink coffee with milk (Café con Leche), fresh and specialty milks (Original, Sin Lactosa, Clásica Ligera, Fresca, Eco, Fibra, Cabra), and adjacent dairy products (Puleva Nata cream and Puleva Mantequilla butter). The company operates four manufacturing facilities across Spain (Granada, Mollerussa, Nadela, and Villalba), employs 501-1000 staff, and holds wholly-owned subsidiary entities Industrias Lácteas de Granada, S.L. and Industrias Lácteas de Nadela, S.L.

Name

Puleva

Legal name

LACTALIS PULEVA S.L.

Website

https://lechepuleva.es

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Puleva is a Spanish branded dairy company owned by Lactalis Group, offering a lifecycle-positioned portfolio of milks, fortified functional dairy, infant formula, and flavored drinks distributed through supermarkets across Spain.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511)

SIC

Dairy Products (2020)

akta.pro primary industry

Functional & Fortified Dairy Drinks (Vitamins/Minerals, Lactose-Free, A2, Added Fiber) (AFAHAIAE)

akta.pro secondary industries

Infant Formula & Specialized Dairy Nutrition Manufacturing (AFAKAKAJ), Dairy-Based Meal Replacement & Nutrition Drinks (RTD Nutritional Shakes, Medical Nutrition) (AFAHAIAG), Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA), Coffee & Tea Dairy Beverages (Iced Latte/Milk Coffee, Milk Tea, Chai-Based Dairy Drinks) (AFAHAIAF), High-Protein & Energy-Dense Pediatric Dairy Nutrition Manufacturing (AFAHAHAG)

Keywords

• Fortified dairy products
• Infant and growth milk
• Functional milk beverages
• Flavored dairy drinks
• Lactose-free milk

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Consumer dairy products: Puleva generates revenue through sale of branded dairy products including liquid milk, fortified milks, infant formulas, growth milks, protein drinks, flavored milks, and dairy beverages through retail channels in Spain.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Puleva manufactures and sells a comprehensive portfolio of dairy products under its own brand across Spain. The offering spans liquid milk (whole, semi-skimmed, light), fortified functional milks (calcium, Omega 3 with Proessentia, collagen-enriched), infant formulas and growth milks, high-protein drinks, flavored dairy beverages for children and adults, lactose-free and specialty milks (organic, goat, fiber), ready-to-drink coffee-milk products, butter, and cream. The portfolio is segmented by life stage from pregnancy through seniors.

Product overview

Puleva is a Spanish dairy company (owned by Lactalis Group) offering a comprehensive portfolio of milk and dairy products organized across multiple product lines targeting different life stages and consumer needs. The core offerings include: (1) infant and growth milks (Puleva Peques 2/3, Puleva Max series) for babies and children with Omega 3 DHA and Iron fortification; (2) functional health milks (Puleva Vita Calcio for bone health, Puleva Omega 3 with Proessentia for cardiovascular health, and Puleva Vita Calcio Colagéno for joint health); (3) protein-enriched milk (Puleva Proteína Extra Pro) for active adults; (4) flavored dairy drinks for children (Puleva Tido in multiple flavors including chocolate, strawberry, vanilla, and lactose-free variants); (5) milkshake beverages (Puleva Milkshake) for young adults; (6) fresh and specialty milks (Original, Sin Lactosa, Clásica Ligera, Fresca, Eco, Fibra, Cabra); (7) ready-to-drink coffee with milk products (Puleva Café con Leche in Cortado, Cappuccino, and Original variants); and (8) butter and cream products (Puleva Mantequilla, Puleva Nata). The company positions products across life stages from pregnancy through seniors, with nutritional claims around calcium, vitamins, Omega 3, and protein content.

Differentiator

Problem solved

Functional benefit

Brands

• Puleva Peques: Infant and growth milks for children from 6 months to 3+ years, featuring Omega 3 DHA and Iron for physical and intellectual development.
• Puleva Max
• Puleva Omega 3
• Puleva Vita Calcio
• Puleva Tido
• Puleva Proteína
• Puleva Milkshake
• Puleva Café con Leche
• Puleva Eco
• Puleva Fresca
• Puleva Sin Lactosa
• Puleva Clásica Ligera
• Puleva Fibra
• Puleva Cabra
• Puleva Nata
• Puleva Mantequilla
• Puleva Vita Calcio Colagéno

Products and services

• Puleva Peques 2 Follow-on milk for babies from 6 months, enriched with Omega 3 DHA and Iron to support physical and intellectual development during early life.
• Puleva Peques 3 Growth milk for children aged 12 months to 3 years, with Omega 3 DHA and Iron to support physical and intellectual development during early learning stages.
• Puleva Max Milk for children aged 3+ years, fortified with Omega 3 DHA and Iron to support physical and intellectual development during childhood.
• Puleva Max Cereales Cereal-enriched variant of Puleva Max children's milk, providing Omega 3 DHA and Iron.
• Puleva Max Sin Lactosa Lactose-free variant of Puleva Max growth milk for children with lactose intolerance.
• Puleva Vita Calcio Calcium-enriched milk providing 50% of daily calcium recommendation per serving, with vitamin D for absorption, magnesium for muscle function, and vitamin C for cartilage health; targeted at bone strength across life stages.
• Puleva Vita Calcio Colageno First collagen-enriched dairy drink in the Spanish market, containing Bioiberica's native type II collagen (Collavant n2) for joint health support, launched in partnership with Bioiberica.
• Puleva Omega 3 Milk with Proessentia formula providing Omega 3 and oleic fatty acids for cardiovascular health; one glass supplies 50% of the daily recommended dose of Omega 3.
• Puleva Omega 3 Sin Lactosa Lactose-free variant of Puleva Omega 3 with Proessentia for cardiovascular health.
• Puleva Omega 3 Nueces Walnut-flavored variant of Puleva Omega 3 with Proessentia for heart health.
• Puleva Proteina Extra Pro High-protein milk with up to 17g of protein per glass, 0% fat, fortified with calcium, vitamins, and magnesium for energy and muscles; targeted at active individuals.
• Puleva Proteina Extra Pro Chocolate Chocolate-flavored variant of Puleva Proteina Extra Pro with high protein content.
• Puleva Tido Flavored dairy drink for children aged 3-10, made with 90-100% milk and available in chocolate, strawberry, vanilla, and milky flavors; contains calcium, vitamin D, and proteins.
• Puleva Tido Fresa Strawberry-flavored Puleva Tido drink made with 90% milk, containing calcium, vitamin D, and proteins for children.
• Puleva Tido Chocolate Zero Chocolate-flavored Puleva Tido with 90% milk and no added sugar, designed for children.
• Puleva Tido Chocolate Sin Lactosa Chocolate-flavored Puleva Tido made with 90% milk without lactose, suitable for lactose-intolerant children.
• Puleva Tido Milky Milky-flavored variant of Puleva Tido for children.
• Puleva Tido Vainilla Vanilla-flavored variant of Puleva Tido for children.
• Puleva Milkshake Milkshake dairy beverages for young adults aged 18-35, available in chocolate and other flavors.
• Puleva Milkshake Chocolate Chocolate milkshake made with Puleva milk, targeting young adults aged 18-35 for enjoyment and refreshment.
• Puleva Original Classic Puleva milk with vitamins A and D, marketed as the lightest milk option for daily use.
• Puleva Sin Lactosa Lactose-free milk formulated for easy digestion by lactose-intolerant consumers.
• Puleva Clasica Ligera Light version of classic Puleva milk with reduced fat content, available with Toy Story 5 promotional packaging.
• Puleva Fresca Fresh pasteurized milk capturing the authentic taste of traditional milk.
• Puleva Eco Organic milk with the taste and properties of traditional milk, sourced from organic farming.
• Puleva Fibra Dairy beverage with added fiber to support digestive transit.
• Puleva Cabra Goat milk offering all the natural properties of goat milk for consumers seeking an alternative to cow's milk.
• Puleva Cafe con Leche Cortado 1L Ready-to-serve cortado-style coffee with milk beverage, made with 0.5% fat milk and coffee powder in 1L format.
• Puleva Cafe con Leche Cappuccino 1L Ready-to-serve cappuccino-style coffee with milk, made with 2.5% fat milk and coffee powder, with creamy foam and a sweet touch, in 1L format.
• Puleva Cafe con Leche Original 1L Original coffee with milk beverage made with 0.85% fat milk (95%) and 0.5% coffee, in 1L format.
• Puleva Mantequilla Butter made from Puleva milk fat, rich in vitamins A and D, recommended for moderate consumption in cooking and recipes.
• Puleva Nata Cream product rich in fat content, obtained from milk by resting or centrifugation, valued in cooking for its delicate flavor and versatility.

Quantifiable outcome

• Puleva Vita Calcio provides 50% of daily calcium recommendation per serving
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BioibericacoreStrategic or Co-development Partner · 20 January 2026Bioiberica partnered with Lactalis Spain (Puleva) to launch Puleva Vita Calcio Colagéno, the first collagen-enriched dairy drink in the Spanish market. The product features Bioiberica's native type II collagen (Collavant n2) for joint health support. Both companies position this as a blueprint for integrating bioactive ingredients into commercial products and expanding presence in the functional food space.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hero: Spanish food company with significant infant nutrition and dairy-adjacent offerings (Hero Baby). Comparable in Spanish infant formula and growth milk categories where Puleva Peques competes.
• Kaiku: Spanish dairy brand offering fluid milk, lactose-free, and functional dairy products. Directly comparable as a regional Spanish dairy competitor with overlapping product categories including functional and lactose-free variants.
• Covap: Spanish dairy cooperative with broad dairy portfolio including fluid milk, cheese, and functional products. Comparable as a domestic Spanish dairy producer competing in similar retail channels with similar product positioning.
• Central Lechera Asturiana: Spanish fluid milk and dairy brand, also a Lactalis group brand and direct sister company to Puleva. Competes head-to-head in Spanish retail dairy aisles with comparable product breadth across conventional and functional segments.
• Pascual: Spanish dairy and beverages company with overlapping fluid milk, functional, and infant nutrition product lines. Comparable as a domestic Spanish dairy brand targeting mass-market retail with similar lifecycle and functional positioning strategies.

Broad incumbents

• Danone: Global dairy and plant-based nutrition major with strong Spanish market presence across fluid milk, functional dairy, and infant nutrition. Comparable as a broad incumbent offering overlapping capabilities in functional and life-stage dairy categories where Puleva competes.
• FrieslandCampina: European dairy cooperative with Spanish market presence in fluid milk, functional dairy, and infant nutrition. Comparable as a broad incumbent operating across multiple dairy categories relevant to Puleva's portfolio.
• Nestlé: Global CPG giant with major Spanish dairy and infant nutrition operations. Directly comparable in infant formula (Puleva Peques) and functional dairy categories, with deeper R&D resources and global brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/puleva
• Facebookfacebook.com/pulevameva
• Instagraminstagram.com/leche_puleva/?hl=es
• LinkedInlinkedin.com/company/lactalis-puleva-s.l

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puleva