Pascual
- Company typePrivate
- Founded1969
- HeadquartersMadrid, Spain
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Pascual firmographics
Firmographics- Name
- Pascual
- Legal name
- Calidad Pascual, S.A.U.
- Website
- https://calidadpascual.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Pascual industry classification
Industry- Product category
- Dairy and Beverage Products
- NAICS
- Food Manufacturing (311), Beverage Manufacturing (3121)
- SIC
- Dairy Products (2020), Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)
- akta.pro secondary industries
- Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN)
Keywords
Where Pascual is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Pascual business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dairy and beverage product sales: Pascual generates revenue primarily through the manufacture and sale of dairy products (milk, yogurt, custards, butter), natural mineral water, plant-based beverages, coffee, and healthy food products, distributed through retail (supermarkets), Horeca (hospitality sector), and international channels. The company closed 2025 with 929 million euros in revenue and has recorded four consecutive years of growth.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Pascual product offering
Product offeringCore offering
Pascual manufactures and distributes a multi-brand portfolio of more than 200 food and beverage products — including dairy (milk, yogurts, custards, butter under Leche Pascual), natural mineral water (Bezoya), fruit-and-milk blended drinks (Bifrutas), plant-based beverages (Vivesoy soy, oat, almond), coffee (Mocay, Café Saula, Café Jurado) and healthy juices (Essential) — to retail grocery chains and the Horeca/hospitality channel through its own commercial network in Spain and export plus joint-venture channels across 52 international markets.
Product overview
Pascual is a Spanish family-owned food and beverage company offering over 200 products across multiple categories. The portfolio centers on dairy (Leche Pascual milk, yogurts, desserts), beverages (Bifrutas juice-milk drinks, Vivesoy plant-based drinks, Mocay coffee), water (Bezoya mineral water), and professional hospitality solutions (Pascual Profesional, Qualianza distribution). Products are distributed domestically through a network of 26 commercial delegations and internationally across 52 countries via export and joint ventures.
Differentiator
Problem solved
Functional benefit
Brands
- Leche Pascual: Core dairy brand offering whole, semi-skimmed, and skimmed milks, functional milks, milkshakes, yogurts, creams, and butter, with animal welfare-certified milk from local farms.
- Bezoya
- Bifrutas
- Vivesoy
- Mocay
- Essential
- Pascual Profesional
- Pascual Dinamic
- Café Jurado
- Pascual Lateado
- Qualianza
Products and services
- Leche Pascual
- Bezoya
- Bifrutas
- Vivesoy
- Mocay
- Essential
Quantifiable outcome
- Revenue of €929 million in 2025, with four consecutive years of growth
- +4 more outcomes
Companies that use Pascual
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pascual technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pascual partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Refriango (Angola)coreJoint venture agreement for local production in Angola. Refriango partners with Pascual for local production and distribution of Pascual products in the Angolan market as part of the company's strategic expansion in Africa.
- Asia Brewery (Philippines)coreJoint venture agreement for local production of yogurts in the Philippines under the Creamy Delight brand. Asia Brewery serves as Pascual's local production partner in the Philippines, enabling full vertical integration of Pascual's business in that market.
- QualianzacoreQualianza is Pascual's own distribution company, enabling the reach of Pascual products to hosteleros (Horeca professionals) and retail distribution stores throughout Spain. It is a wholly-owned distribution subsidiary.
- IlloJuan (streamer/influencer)minorCollaboration with popular Spanish streamer IlloJuan for the launch of Bifrutas Dark product and a viral social media challenge tied to the 'La Velada' streaming event.
- KukuxumusuminorKukuxumusu collaborated with Mocay for the San Fermín festivities, creating artistic and experiential brand activations to convey the festive spirit through product design and marketing.
- 130+ Spanish farming families (Vivesoy)coreVivesoy works with more than 130 families of Spanish farmers for the local cultivation of soy and other plant-based beverage ingredients, ensuring supply chain proximity and supporting local agriculture.
Scale indicators11 records
Recent moves8 records
Expansion highlights5 records
Pascual competitors and assessment
Company assessmentBroad incumbents
- Danone: Global dairy and plant-based beverages leader (Activia, Alpro). Directly comparable to Pascual on dairy and plant-based beverages, with substantially greater scale, international reach, and marketing budget.
- FrieslandCampina: Dutch dairy cooperative operating across Europe and globally in fluid milk, yogurt, and dairy beverages. Comparable as a major European dairy incumbent with overlapping retail customer base and product portfolio.
- Grupo Lactalis: World's largest dairy company with extensive Spanish and European presence via brands like Président and Galbani. Competes with Pascual across fluid milk, cheese, butter, and yogurt, but as a multi-billion-euro global incumbent.
- Nestlé: Global CPG giant with dairy, plant-based beverages, coffee, and water categories that all overlap with Pascual's portfolio (Bifrutas, Vivesoy, Mocay, Bezoya). Comparable on multi-category CPG scale and international footprint, but at vastly greater size.
Direct peers
- Capsa Food (Central Lechera Asturiana): Spanish dairy company behind Central Lechera Asturiana, ATO, and Larsa brands. Direct competitor to Pascual in Spanish fluid milk, yogurt, and dairy desserts with overlapping retail and Horeca distribution.
- Ebro Foods: Spanish-headquartered multi-category food CPG (rice, pasta, sauces) of comparable scale to Pascual. Comparable because it is a Spanish CPG conglomerate operating multiple food brands across retail and foodservice channels in Iberia and internationally.
- Hero Group: Swiss-headquartered multinational food company with operations in Spain across jams, baby food, and beverages. Comparable to Pascual on multi-category food portfolio, family ownership heritage, and Iberian retail presence.
- Müller: German-headquartered dairy company specializing in yogurts, desserts, and dairy beverages across Europe. Comparable to Pascual on dairy product mix, European retail footprint, and Horeca channel activity.
- Idilia Foods (ColaCao): Spanish family-owned food company behind ColaCao, Nocilla, and Okey. Comparable to Pascual as a Spanish multi-category branded food company selling through retail and Horeca channels with similar scale and family ownership structure.
Emerging players
- Alpro (Danone): European plant-based beverage leader (soya, oat, almond drinks) now part of Danone. Directly comparable to Pascual's Vivesoy brand in the Spanish plant-based beverage market, but backed by significantly larger resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pascual social profiles
Digital presencePascual compliance and trust
Trust signalCompliance11 records
Pascual financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pascual leadership team
Management profileNumber of profiles
Profiles10 records
Pascual subsidiaries and ownership
Company hierarchySubsidiaries5 records
Pascual funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pascual M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pascual
What does Pascual do?
Pascual manufactures and distributes a multi-brand portfolio of more than 200 food and beverage products — including dairy (milk, yogurts, custards, butter under Leche Pascual), natural mineral water (Bezoya), fruit-and-milk blended drinks (Bifrutas), plant-based beverages (Vivesoy soy, oat, almond), coffee (Mocay, Café Saula, Café Jurado) and healthy juices (Essential) — to retail grocery chains and the Horeca/hospitality channel through its own commercial network in Spain and export plus joint-venture channels across 52 international markets.
Is Pascual a public or private company?
Pascual is a private company. It is classified as family owned and is currently operating.
When was Pascual founded?
Pascual was founded in 1969. It employs 1,001 to 5,000 people.
Where is Pascual based?
Pascual is headquartered in Madrid, Spain, in the Europe region.
How does Pascual make money?
One revenue line is on record: dairy and beverage product sales.
Who are Pascual's main competitors?
Broad incumbents on record are Danone, FrieslandCampina, Grupo Lactalis and Nestlé. Direct peers are Capsa Food (Central Lechera Asturiana), Ebro Foods, Hero Group, Müller and Idilia Foods (ColaCao). Alpro (Danone) is listed as an emerging player.
Does Pascual have an API?
No public API is recorded for Pascual.
What industry is Pascual in?
Pascual's product category is Dairy and Beverage Products. Its primary akta.pro industry code is CRADACAB, Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese), with a secondary code of CRADAHAM, Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.). Its NAICS code is 311 and its SIC code is 2020.