Gagnon Freres

What Gagnon Freres does

Gagnon Frères is a privately held, family-owned Quebec retailer of furniture, mattresses, and home appliances, founded in 1904 and headquartered in Sacré-Coeur-Saguenay. The company operates seven physical showrooms across Quebec (Chicoutimi, Jonquière, Baie-Comeau, Dolbeau-Mistassini, Lévis, Québec City, and Sept-Îles) supported by a distribution center in Jonquière, complemented by an e-commerce storefront at gagnonfreres.com. The assortment spans living-room, dining-room, bedroom, office, and outdoor furniture, plus mattresses (including VIVA, spring, foam, and rolled varieties), major home appliances (laundry, cooking, refrigeration, dishwashers, ventilation), and home décor and bedding accessories, with appliance brand partners including Frigidaire, LG, Samsung, Bosch, and Panasonic.

The business model is multi-channel retail revenue from unit sales of furniture, mattresses, and appliances, distributed across owned retail showrooms and the e-commerce site, with supplementary recurring or finance-related revenue from an "Excelsior" extended-protection plan program and a Fairstone partnership that enables customer financing up to 48 months. Services such as free local delivery, in-store pickup, after-sales support, and specialized Commercial and After-Disaster divisions extend the core retail offering. A "Meilleur prix garanti" best-price guarantee, frequent promotional campaigns, and a multi-channel marketing presence (e-commerce site, email newsletter, Facebook, Instagram, YouTube, and Pinterest) support customer acquisition primarily among individual residential buyers, with a secondary commercial and insurance-replacement segment. Underlying technology is a conventional e-commerce storefront with catalog and store-locator functionality; no proprietary technology, AI capabilities, or integration products are disclosed in the source material.

Name

Gagnon Freres

Legal name

Gagnon Frères

Website

https://gagnonfreres.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

101–250 employees

Short description

Gagnon Frères is a privately held Quebec family retailer founded in 1904, operating seven showrooms plus an e-commerce store selling furniture, mattresses, and home appliances to residential and commercial customers across Quebec.

Ownership category

akta.pro rank

Product category

Furniture, Mattress and Home Appliance Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture Retailers (44911), Electronics and Appliance Retailers (4492)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home & Furniture Omnichannel (CRAFAEAD)

Keywords

• Furniture retail
• Home appliances
• Mattress sales
• Home decor
• Quebec retail

Headquarters

HQ city

Sacré-coeur-saguenay

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: Revenue generated from selling furniture products including living room, dining room, bedroom, office, and outdoor furniture through retail stores and online channels.
2. Mattress Sales: Revenue from selling mattresses, bedding, and sleep-related products including VIVA mattresses, spring mattresses, foam mattresses, and rolled mattresses.
3. Appliance Sales: Revenue from selling major home appliances including washers, dryers, cooking appliances, refrigerators, freezers, dishwashers, ventilation systems, microwaves, and BBQ equipment.
4. Financing Services: Partnership with Fairstone to provide financing options up to 48 months for purchases, generating revenue through customer financing arrangements.
5. Delivery and Logistics Services: Revenue generated from delivery services, including free local delivery on qualifying orders and paid delivery to non-eligible addresses.
6. Protection Plans: Extended warranty and protection plans offered on appliances through the 'Excelsior' service plan program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gagnon Frères is a Quebec-based multi-category retailer selling furniture, mattresses, and home appliances to residential consumers through 7 physical showrooms and an e-commerce website. The core assortment spans living room, dining room, bedroom, office, children/baby, and outdoor furniture, VIVA and other branded mattresses, and major home appliances from brands such as Frigidaire, LG, Samsung, Bosch, and Panasonic. Supporting services include free local delivery, in-store pickup, after-sales service, and Fairstone consumer financing up to 48 months.

Product overview

Gagnon Frères is a Quebec-based retail company operating since 1904, offering a comprehensive portfolio of furniture, mattresses, and home appliances across multiple physical store locations. The product offering consists of living room, dining room, bedroom, and office furniture as core categories, complemented by mattresses (including VIVA brand, spring, foam, and compressed varieties), major home appliances (washers/dryers, cooking appliances, refrigerators, freezers, dishwashers, ventilation), and home décor items (bedding, lamps, frames, rugs, curtains, cushions). The company operates a multi-category e-commerce platform with 8 physical store locations across Quebec, offering services including free local delivery, in-store pickup, Fairstone financing up to 48 months, after-sales service, and specialized commercial and post-disaster recovery divisions. Major appliance brands sold include Frigidaire, Frigidaire Gallery, Frigidaire Professional, LG, LG Studio, Samsung, and Panasonic.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Frigidaire (including Frigidaire Gallery and Frigidaire Professional)coreTechnology or IntegrationFrigidaire is a key appliance brand partner, with multiple promotional campaigns featuring Frigidaire products including up to 15% off selected kitchen appliances and $200 combo discounts on selected models.
• LG (including LG Studio)coreTechnology or IntegrationLG is a major appliance brand partner offering products including washing machines, dryers, cooking appliances, refrigerators, and microwaves, featured in combo discount promotions.
• SamsungcoreTechnology or IntegrationSamsung supplies various appliances including cooking surfaces, microwaves, and ovens, included in combo discount promotional offers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tanguay: Quebec-based home furnishings retailer with physical stores across the province offering comparable furniture and mattress assortment in the same regional markets.
• The Brick: Canadian furniture, mattress, and home-electronics retailer with national footprint including Quebec stores. Competes head-to-head with Gagnon Frères on furniture, mattress, and appliance categories with similar financing-led GTM.
• Brault & Martineau: Long-established Quebec family-owned furniture and appliance retailer with comparable omnichannel model spanning multiple showrooms across the province. Closest direct comparable given overlapping categories, geography, and family-ownership profile.
• Maison Corbeil: Quebec-headquartered premium home furnishings retailer with showrooms across the province, comparable in furniture positioning and provincial omnichannel presence though tilted toward higher-end segment.
• Meubles Léon (Leon's): Canadian furniture, mattress, and appliance retailer with deep Quebec presence. Directly comparable in core categories, financing partnerships, and brick-and-mortar store model, though Leon's operates at larger national scale.

Emerging players

• Wayfair: Online-only home goods and furniture marketplace operating across Canada. Represents the digital-native competitive threat that pressures regional brick-and-mortar retailers on selection and convenience.

Broad incumbents

• Best Buy Canada: National consumer electronics and major-appliance retailer with deep Quebec store coverage. Direct overlap on the appliance half of Gagnon Frères' assortment with similar financing partnerships.
• IKEA: Global furniture and home furnishings incumbent with a major Quebec presence (including store and pick-up locations). Competes on price, scale, and assortment breadth across the same product categories.
• Canadian Tire: Mass-market Canadian retailer carrying furniture, mattresses, and home appliances across a dense Quebec store network. Competes on convenience and broad assortment in overlapping product categories.
• Costco: Membership-based big-box retailer selling furniture, mattresses, and major appliances in bulk formats. Competes on price economics across Gagnon Frères' core categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2ybwuPTFrnoW1QOCVzz5_Q
• Facebookfacebook.com/gagnonfreres
• Instagraminstagram.com/gagnonfreres/?hl=fr-ca
• Pinterestpinterest.ca/gagnonfreres/_created

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gagnon Freres