The Tyre Group

What The Tyre Group does

The Tyre Group (legal entity: The Malvern Tyres Group) is a privately held UK independent tyre and fast-fit automotive services retailer, operating 50+ branches across the Midlands, South West England, and South Wales. The group is a multi-brand rollup of six constituent retailers — Malvern Tyres (est. 1989), Discount Tyres (est. 2001), County Tyre (est. 1937), King David Tyres (est. 1975), Auto Tyre & Battery Co, and Bridge Tyres & Wheels — and is not owned by or affiliated with any tyre manufacturer, which the company uses as the basis for an "unbiased advice" value proposition.

The core product is a 250,000+ SKU online tyre catalogue spanning premium brands (Michelin, Bridgestone, Goodyear, Pirelli, Continental, Dunlop, Hankook, Yokohama, Cooper, Avon, Uniroyal) and budget options, with customers able to purchase online and select fitting at any of 50+ branches or via a mobile tyre-fitting service in selected locations. The technology stack is standard for the sector: modern tyre-changing and balancing machinery, with select sites (e.g., Discount Tyres Cwmbran) equipped with state-of-the-art 3D digital imaging for 4-wheel alignment. The website functions as an e-commerce configurator and branch/booking engine rather than an AI-driven platform; no APIs, SDKs, or AI capabilities are disclosed.

The business model is purely transactional (pay-as-you-go, per tyre fitted and per service rendered), with revenue split across two streams: retail tyre sales (transaction fees) and ancillary automotive services including DVSA-approved MOT testing, car servicing, brakes, batteries, exhausts, wheel alignment, and steering & suspension (professional services). Pricing is unpublicly disclosed but is positioned as up to 40% below some competitors, with online prices guaranteed at all local branches. Customer mix is dominated by individual consumer car owners, with a secondary B2B segment (commercial truck, heavy plant, industrial, and agricultural operators, plus fleet contracts) served through the County Tyre sub-brand. The group is privately held with no disclosed external investors or parent company.

Name

The Tyre Group

Legal name

The Malvern Tyres Group

Website

https://thetyregroup.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tyre Group is a privately held UK independent tyre and fast-fit automotive services retailer, operating 50+ branches across the Midlands, South West England, and South Wales under six acquired sub-brands, serving individual car owners and commercial fleet operators with online tyre sales, in-branch and mobile fitting, and ancillary services including MOT testing, servicing, brakes, and wheel alignment.

Ownership category

akta.pro rank

Product category

Tyre Retail and Automotive Fast-Fit Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)

Keywords

• Tyre retail services
• Automotive fast-fit
• MOT testing services
• Wheel alignment services
• Mobile tyre fitting

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tyre Sales: Retail sale of new tyres (premium and budget brands) directly to consumers. Customers purchase tyres online or in-branch and pay per tyre unit fitted.
2. Automotive Services: Additional revenue from related automotive services including MOT testing, car servicing, brakes, batteries, exhausts, wheel alignment, steering and suspension, and mobile tyre fitting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Tyre Group retails over 250,000 new car tyres online from independent third-party manufacturers (Michelin, Bridgestone, Goodyear, Pirelli, Continental, Dunlop, Hankook, Cooper, Yokohama, Avon, Accelera, Vredestein, Uniroyal plus budget brands), then fits them at any of 50+ branches across the Midlands, South West England and South Wales or via mobile tyre fitting. Beyond tyres, the group provides an automotive fast-fit service offering including DVSA-approved MOT testing, interim and full car servicing, brakes, batteries, exhausts, 3D wheel alignment, and steering and suspension work, with a dedicated commercial/industrial/agricultural tyre division (County Tyre) for fleets.

Product overview

The Tyre Group is a unified brand operating multiple independent tyre retail sub-brands under one umbrella: Malvern Tyres (established over 35 years ago), Discount Tyres (est. 2001), King David Tyres (est. 1975), County Tyre (est. 1937), Auto Tyre & Battery Co, and Bridge Tyres & Wheels. The core product is an online tyre purchasing platform offering 250,000+ tyres from premium brands (Cooper, Bridgestone, Continental, Dunlop, Goodyear, Hankook, Michelin, Pirelli, Uniroyal, Yokohama, Avon) and budget options. Complementary automotive services include MOT testing (DVSA-approved), car servicing, mobile tyre fitting, batteries, brakes, exhausts, wheel alignment, and steering & suspension. Customers can buy tyres online and arrange fitting at any of 50+ branches across the Midlands, South West England, and South Wales.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Tyres (Core Product) Online retail catalogue of 250,000+ new car tyres from premium and budget manufacturers, sold to individual consumers and fitted at any of 50+ branches or via mobile fitting in selected locations.
• Mobile Tyre Fitting Mobile service that delivers and fits new tyres at a customer's home or workplace in selected locations, with NTDA REACT trained staff (Discount Tyres).
• MOT Testing Annual statutory vehicle inspection at DVSA-approved test centres covering brakes, lights, steering, suspension, exhaust emissions, tyres and wheels; available at select branches.
• Car Servicing Interim and full car servicing using state-of-the-art diagnostic tools and high-quality parts, offered across Tyre Group branches.
• Brakes Brake inspection and replacement service by fully trained brake technicians, with free brake health inspections.
• Batteries Supply-and-fit of car batteries plus complimentary battery health checks at Tyre Group branches.
• Exhausts Supply-and-fit of branded exhaust systems for popular vehicles, with free exhaust inspections.
• Wheel Alignment Tracking and wheel alignment service using manufacturer-specification equipment; select branches (for example Discount Tyres Cwmbran) use 3D digital imaging 4-wheel alignment technology.
• Steering & Suspension Inspection and repair of steering and suspension components within the group's automotive fast-fit offering.
• Commercial, Industrial and Agricultural Tyres (County Tyre) Supply and management of commercial truck, heavy plant, industrial and agricultural tyres for fleets, with nationwide 24-hour service and emergency breakdown cover via the County Tyre sub-brand.
• Winter Tyres Seasonal tyres tuned for sub-7°C conditions, featuring high natural-rubber compounds for flexibility and deep sipes for traction on snow and ice.
• Summer Tyres Seasonal tyres designed for temperatures above 7°C, with soft compounds for warmer conditions and specialised tread patterns for wet-road grip.
• All-Season Tyres Tyres combining summer and winter technology for year-round use in varied UK conditions, suited to drivers who prefer not to own two seasonal sets.
• Discount Tyres Sub-Brand (Tyre Retail Service) South Wales tyre retail sub-brand (est. 2001, Newport) operating up-to-date tyre changing and balancing machinery, mobile fitting, and alloy-wheel fitting up to 24 inches.
• County Tyre Sub-Brand (Commercial & Auto Services) Long-standing sub-brand (founded Bristol, 1937) specialising in commercial, industrial and agricultural tyres plus Tyre Management and 24-hour nationwide breakdown support.
• Malvern Tyres Sub-Brand (Tyre Retail & Auto Repair) Largest sub-brand of the group (est. 1989), an independent tyre retailer and auto repair specialist with branches across South-West England, South Wales and the Midlands.
• King David Tyres Sub-Brand (Tyre Retail) South Wales tyre retail sub-brand (trading since 1975) offering a wide range of tyre brands at competitive prices for cars, vans, light trucks and 4x4 vehicles.
• Auto Tyre & Battery Co Sub-Brand (Tyre & Battery Services) Sub-brand offering tyres, exhausts, brakes, batteries, car servicing, MOT testing and wheel alignment across its branches.

Quantifiable outcome

• Customers can save up to 40% on tyres compared to some competitors
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Halfords: UK retailer of car parts, tyres, MOT, and servicing with nationwide c. 400 garages. Overlaps with TTG on consumer tyres, MOT, and basic servicing but operates a much broader motoring and cycling portfolio.

Direct peers

• Kwik Fit: UK's largest independent tyre and automotive service chain, with c. 600+ centres. Directly comparable on core offering of tyres, MOT, servicing, brakes, exhausts, and mobile fleet services, though at materially greater national scale.
• National Tyres and Autocare: UK-wide tyre specialist and autocare chain with branches across the country. Directly comparable retail proposition (tyres, MOT, servicing, mobile fitting) at larger geographic scale than TTG.
• Protyre: UK retail tyre and autocare chain offering tyres, MOT, servicing, and repairs. Comparable service mix and customer segment to TTG, with overlapping presence in the South West and Midlands.
• Black Circles: UK online tyre retailer (now Michelin-owned) connecting buyers to a nationwide fitter network. Directly comparable on the online tyre-purchasing and 250,000+ tyre range, but operates without branches of its own — posing a structural threat to TTG's online channel margins.
• Formula One Autocentres: UK chain offering tyres, MOT, servicing, and repairs. Closely comparable service proposition targeting similar consumer and small-business segments across multiple UK regions.
• ATS Euromaster: National UK tyre, MOT, servicing, and fleet management chain. Closely comparable on retail and commercial tyre offering plus 24/7 roadside support, with a broader national footprint than TTG.
• Mr Tyre (Summit Auto Group): Independent UK tyre and autocare retailer with regional branch network. Comparable independent-retailer positioning and service mix, though smaller scale and footprint than TTG.

Regional players

• Merityre Specialists: Independent UK tyre retailer with regional branch presence in southern England. Comparable independent retailer model and product offering, but with a different geographic footprint.
• Tyre City: UK online tyre retailer with fitting partner network. Comparable online tyre marketplace model but smaller regional coverage; adjacency to TTG rather than head-to-head at branch level.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MTOldTownSwindon
• LinkedInlinkedin.com/company/malvern-tyres-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tyre Group