PEERS

What PEERS does

PEERS (Peers Envisioning and Engaging in Recovery Services) is a non-profit, peer-led mental health organization founded in 2001 and headquartered in Oakland, California, serving Alameda and Contra Costa County residents. The organization delivers a portfolio of community-based mental health and wellness programs through free support groups, workshops, youth leadership development, and community outreach events, all led by facilitators and coordinators with lived mental health experience. Core program lines include the evidence-based Wellness Recovery Action Plan (WRAP) methodology (licensed from the Copeland Center), the Teens and Young Adults (TYA) program built on Alameda County's Five Pillars of Care framework, the Black Wellness & Resilience (BWR) campaign, Latino/a/x American Action Team (LAAT), Sexuality and Gender Alliance (SAGA), Emotional CPR (eCPR), Tobacco Freedom, Special Messages, and the Lift Every Voice and Speak (LEVS) speakers bureau.

The organization's technology stack is minimal and non-proprietary: a WordPress website, Zoom-based virtual program delivery, and licensed use of established recovery curricula. PEERS operates with 11-50 employees and reported FY 23-24 impact metrics of 268 support groups, 55 workshops, 347 youth participants reached, and 170 community members reached through anti-stigma programming. Revenue derives primarily from Alameda County Behavioral Health Care Services (ACBHCS) government contracts and grants, supplemented by individual donations and limited fee-for-service community education activities such as tobacco harm reduction presentations.

Name

PEERS

Legal name

Peers Envisioning and Engaging in Recovery Services

Website

https://peersnet.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

PEERS is a non-profit, peer-led mental health organization in Oakland, California, providing free culturally responsive support groups, wellness workshops, and youth programs to Alameda and Contra Costa County residents through evidence-based methodologies led by staff with lived experience.

Ownership category

akta.pro rank

Product category

Peer-Led Mental Health and Wellness Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Residential Mental Health and Substance Abuse Facilities (62322), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Peer support services
• Mental health programs
• Community wellness support
• Recovery services
• Culturally responsive mental health

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Contracts and Grants: PEERS receives funding through Alameda County Behavioral Health Care Services contracts and various grants for mental health stigma reduction and wellness programs.
2. Donations: The organization accepts donations from individuals and organizations to support peer support services in Alameda and Contra Costa County.
3. Community Education Services: PEERS offers tobacco harm reduction presentations and other educational workshops, potentially as a fee-for-service or grant-funded activity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PEERS delivers free, peer-led mental health and wellness programs to Alameda County residents, including structured support groups, facilitator trainings, youth leadership fellowships, and culturally responsive campaigns. Its offerings span the Wellness Recovery Action Plan (WRAP), Teens and Young Adults (TYA), Black Wellness & Resilience, Tobacco Freedom, Special Messages, Lift Every Voice and Speak, SAGA, Buried in Treasures, eCPR, Reflections and Expressions, Latino/a/x American Action Team, and Spirituality Group. All services are provided at no cost to participants and are led by staff and facilitators with lived mental health experience.

Product overview

PEERS (Peers Envisioning and Engaging in Recovery Services) is a peer-led mental health organization offering a comprehensive suite of community-based wellness programs and support services in Alameda County. Rather than a unified software platform, the organization operates as a collection of distinct programmatic offerings centered on peer support, recovery, and stigma reduction. Core programs include the Wellness Recovery Action Plan (WRAP) with its evidence-based support groups and facilitator training; the Teens and Young Adults (TYA) program providing youth leadership development; the Black Wellness & Resilience (BWR) campaign serving the African American community; Tobacco Freedom for smoking cessation; Special Messages for individuals with extraordinary experiences; LEVS speakers bureau; SAGA for LGBTQ+ wellness; Buried in Treasures for hoarding support; eCPR crisis response training; Reflections and Expressions arts therapy; and Spanish-language services through LAAT. All programs emphasize peer-based support, lived experience, cultural responsiveness, and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Recovery Action Plan (WRAP) An evidence-based wellness program providing structured support groups, facilitator training, and personal wellness planning for individuals dealing with mental health or general health challenges. Includes the WRAP For Re-Entry curriculum for individuals impacted by the justice system.
• Teens and Young Adults (TYA) Program A youth-driven, peer-centered program serving Alameda County youth ages 16-24, offering the Youth Collective Fellowship (5-month leadership program with Fall/Winter and Spring/Summer cohorts), Youth Collective Mentorship, appointment services, and wellness workshops centered on the Five Pillars of Care.
• Black Wellness & Resilience (BWR) Campaign A culturally relevant campaign providing services and resources to the Black community to reduce internal and external mental health stigma, featuring quarterly Action Team meetings, annual provider workshops, and weekly support groups.
• Tobacco Freedom

Quantifiable outcome

• 268 support groups hosted across Alameda County in FY 23-24
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor, core and moderate.

• SNE CaresminorGTM or Marketing Partner · 31 May 2025Community partner hosting planting activity at PEERS' Blooming Hope community wellness event in East Oakland.
• Latine Community Wellness ProgramminorGTM or Marketing Partner · 31 May 2025Partner contributing community gratitude activity at PEERS' Blooming Hope event.
• Oakland Public LibraryminorGTM or Marketing Partner · 31 May 2025Community organization connecting with attendees at PEERS Blooming Hope event to share resources.
• Dream Youth ClinicminorGTM or Marketing Partner · 31 May 2025Youth-focused health resource connecting with young people at PEERS community events.
• La ClínicaminorGTM or Marketing Partner · 31 May 2025Healthcare provider sharing resources and information with community members at PEERS events.
• Mandela ProduceminorGTM or Marketing Partner · 31 May 2025Fresh produce distributor providing fruits and vegetables at PEERS community wellness events.
• Alameda County Behavioral Health Care Services (ACBHCS)coreStrategic or Co-development PartnerPrimary government partner providing contracts and funding for mental health stigma reduction, wellness programs, and community services. ACBHCS collaborates with PEERS on the Everyone Counts Campaign targeting underserved communities including African American, Asian American, and Latino/a/x populations.
• Pool of Consumer Champions (POCC)coreStrategic or Co-development PartnerPEERS collaborates with POCC on the 50 Year History of the Mental Health Consumer Movement project, annual conferences, awards programs, and the Everyone Counts Campaign. POCC represents consumer-run organizations in California.
• BestNowmoderateStrategic or Co-development PartnerPEERS collaborates with BestNow taking on interns and offering Emotional CPR (eCPR) training presentations. Joint training programs for youth development.
• Bay Area Community Services (BACS)moderateStrategic or Co-development PartnerPEERS conducts wellness activities including t-shirt painting workshops at BACS locations in Pleasanton.
• East Bay Community Recovery ProjectmoderateStrategic or Co-development PartnerPEERS provides tobacco harm reduction presentations and education at East Bay Community Recovery Project in Oakland.
• The Copeland CentercoreTechnology or IntegrationPEERS is certified to provide WRAP facilitator training and certification through the Copeland Center. Facilitator names are listed on The Facilitators Registry managed by the Copeland Center.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PEERSCommunity
• LinkedInlinkedin.com/company/peers_2
• Instagraminstagram.com/peersorg
• Xx.com/peersorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEERS