TATINE
Tatine, Inc. is a Chicago-based, founder-owned artisan candle and home fragrance brand founded in 2001, selling handcrafted scented candles, hand care, and Eau de Parfum directly to consumers via Shopify and through specialty boutique wholesalers domestically and abroad.
- Company typePrivate
- Founded2001
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What TATINE does
TATINE, Inc. is a Chicago-based, founder-owned artisan home fragrance company founded by Margo Breznik in 2001, operating from a studio within the historic former Hammond Organ Factory at 4200 W Diversey Ave. The company designs, develops, and ships handcrafted scented candles from natural soy and vegetable-based wax blends (phthalate-free, cotton-wick formulations) housed in mouth-blown artisan glass vessels, alongside a fragrant hand care line and a recently extended Eau de Parfum offering. Fragrance concepts are themed around music, art, design, and global travel, with more than 20 candle SKUs across Classic 8oz ($33-$52), Petite 3oz ($52-$73), Limited Edition, Final Run, and Factory Sale lines.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on Shopify (1-3 business day shipping, free shipping at $175+, 10% sitewide promotion, complimentary EDP samples at $100+), wholesale distribution to specialty boutiques across at least 10 countries, and a public Atelier showroom open one Saturday per month in Chicago. Revenue mechanics are purely transactional (one-time unit purchases) with no subscription, licensing, or contracted recurring stream. Technology dependencies are limited to Shopify, Google Analytics, and reCAPTCHA; no AI/ML, no public API, and no proprietary software platforms are disclosed. The company is private, has raised no external funding, and operates with a 1-10 person team, with all creative direction concentrated in the founder.
TATINE firmographics
Firmographics- Name
- TATINE
- Legal name
- Tatine, Inc.
- Website
- https://tatinecandles.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tatine, Inc. is a Chicago-based, founder-owned artisan candle and home fragrance brand founded in 2001, selling handcrafted scented candles, hand care, and Eau de Parfum directly to consumers via Shopify and through specialty boutique wholesalers domestically and abroad.
- Ownership category
- akta.pro rank
TATINE industry classification
Industry- Product category
- Artisan Candles & Home Fragrance
- NAICS
- Toilet Preparation Manufacturing (32562), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
- akta.pro secondary industries
- Natural & Clean Fragrance (CRABADAG), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)
Keywords
Where TATINE is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TATINE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through their online storefront, selling candles, hand care products, and eau de parfum directly to individual customers.
- Wholesale/B2B: Wholesale distribution to specialty boutiques nationwide and overseas that carry the Tatine brand. Products designed, developed, and shipped to retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Scented Candles - $33 to $73 |
| Unit Pricing | Pay-as-you-go | Fragrant Hand Care - $55 to $108 |
| Unit Pricing | Pay-as-you-go | Eau de Parfum - $145 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
TATINE product offering
Product offeringCore offering
TATINE designs, develops, and manufactures handcrafted scented candles, fragrant hand care products (hand wash, hand lotion, duet sets), and eau de parfum from its Chicago studio and factory. Products use a natural soy and vegetable-based wax blend with phthalate-free formulations and are poured into mouth-blown artisan glass vessels. The company sells its products through a direct-to-consumer e-commerce storefront and through wholesale accounts serving specialty boutiques nationwide and overseas.
Product overview
TATINE is an artisan candle and fragrance company founded in 2001 by Margo Breznik, specializing in handcrafted scented candles and fragrant personal care products. The core product line consists of candles made from natural wax blends housed in artisan mouth-blown glassware, available in various sizes (Classic 8 ounce, Petite 3 ounce) and over 20 unique fragrance profiles inspired by music, art, and global travel. The product portfolio includes three main categories: Candles (the flagship offering with scents like Kashmir, Forest Floor, and City of Night), Fragrant Hand Care (hand wash, hand lotion, and duet sets in coordinating scents), and Eau de Parfum (extending signature candle scents into wearable fragrances). Additional offerings include Limited Edition and Final Run collections featuring special or discontinued scents, a Factory Sale for discounted items, and a perfumed bar soap. All products are designed, developed, and shipped from the company's Chicago studio and factory warehouse.
Differentiator
Problem solved
Functional benefit
Products and services
- Candles Handcrafted scented candles made from a natural soy and vegetable-based wax blend with phthalate-free formulations and cotton wicks, poured into mouth-blown artisan glassware. Available in Classic 8 ounce (up to 50 hours burn time) and Petite 3 ounce sizes, across 21+ fragrance profiles such as Kashmir, Forest Floor, City of Night, Ancient Hinoki, Flowers on the Hillside, Garden Mint, Holy Basil, and Bitter Orange and Lavender. Sold to individual consumers via the Tatine website and to specialty boutiques via wholesale.
- Fragrant Hand Care Fragrant hand wash and hand lotion formulated without parabens or sulfates, produced in a sterile lab using solar-powered energy. Available in Garden Mint, Kashmir, and Pine Orange scents, with hand lotion at $55, hand wash at $56, and Duet sets (wash + lotion) at $108. Targeted at individual consumers seeking coordinated scent experiences that mirror the candle line.
- Eau de Parfum Fine fragrances that extend the brand's signature candle scents into wearable perfume format. Currently anchored by Kashmir Eau de Parfum in a 50ml bottle priced at $145, with sample vials available from $8, marketed as an intimate, skin-focused expression of Tatine's signature scents for individual consumers.
- Spirito Santo Perfumed Bar Soap Limited edition, hand-wrapped bar soap prepared in French triple-milled style and handcrafted in the USA, vegan and cruelty-free, featuring notes of grapefruit peel, bitter orange oil, and woody balsam oils. Priced from $18 to $24 and sold to individual consumers via the Tatine website.
- Limited Edition Collection Special release candles and products with limited availability, including the Spirito Santo candle and the Spirito Santo Perfumed Bar Soap. Sold to individual consumers as a curated, time-bound extension of the core candle line.
- Factory Sale Collection Discounted products including discontinued fragrances and special items, sold at 10-42% off with all items marked as final sale and not eligible for returns. Sold to individual consumers via the Tatine website.
- Final Run Collection Collection of discontinued candle scents available at reduced prices while supplies last; final edition items are not eligible for returns. Sold to individual consumers via the Tatine website.
- Bestsellers Collection Curated collection of the most popular Tatine products, including candles and hand care items, presented as a ready-made shopping entry point for individual consumers.
Quantifiable outcome
- Candles burn up to 50 hours (8oz) and 16 hours (3oz)
- +1 more outcomes
Companies that use TATINE
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
TATINE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
TATINE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify powers the Tatine online e-commerce platform, enabling online sales, payment processing, and order management through their hosted storefront.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
TATINE competitors and assessment
Company assessmentDirect peers
- Otherland: DTC-led luxury candle and home fragrance brand with a design-forward, giftable aesthetic and elevated vessel design. Directly comparable on premium price points, e-commerce focus, and lifestyle brand positioning.
- Vitruvi: Design-forward home fragrance brand offering natural-wax candles, stone diffusers, and body care with a minimalist, architecture-inspired aesthetic. Directly comparable on clean-ingredient positioning and premium DTC distribution.
- Nest Fragrances: Premium home fragrance and personal care brand offering candles, diffusers, and body products with a strong wholesale presence in department stores and specialty retail. Comparable across product portfolio, premium pricing, and multi-channel distribution.
- Boy Smells: Los Angeles-based artisanal candle and home fragrance brand with a similar premium positioning, distinctive vessel design, and DTC-plus-wholesale model. Closely comparable on product category, price band, and target consumer.
- Brooklyn Candle Studio: Independent artisan candle maker specializing in hand-poured, small-batch scented candles with minimalist design and a focus on natural ingredients. Directly comparable on craft positioning, premium pricing, and boutique wholesale distribution.
Broad incumbents
- Diptyque: Established luxury French fragrance house offering candles, perfumes, and personal care at the high end of the category. Comparable on premium positioning, signature scent storytelling, and global specialty retail presence.
- Le Labo: Cult prestige fragrance house with candles, perfumes, and body care anchored by a hand-blended, craft-led identity. Comparable on artisanal narrative and premium positioning even though it operates at materially larger scale.
- Maison Margiela Replica: Luxury fashion house's fragrance line built around evocative, memory-based scent storytelling. Comparable on narrative-led fragrance branding and premium candle offerings.
- Jo Malone London: Global prestige fragrance brand with broad candle, bath, body, and perfume assortment sold through its own boutiques and department stores. Comparable on scent-library storytelling and premium gifting positioning.
- Paddywax: Larger-scale artisan candle brand with broad assortment of fragrances and vessels sold through extensive wholesale distribution. Comparable on craft positioning and wholesale-heavy go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TATINE social profiles
Digital presenceTATINE financial estimates
Financial estimateRevenue estimate
Valuation estimate
TATINE leadership team
Management profileNumber of profiles
Profiles1 record
TATINE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TATINE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TATINE
What does TATINE do?
TATINE designs, develops, and manufactures handcrafted scented candles, fragrant hand care products (hand wash, hand lotion, duet sets), and eau de parfum from its Chicago studio and factory. Products use a natural soy and vegetable-based wax blend with phthalate-free formulations and are poured into mouth-blown artisan glass vessels. The company sells its products through a direct-to-consumer e-commerce storefront and through wholesale accounts serving specialty boutiques nationwide and overseas.
Is TATINE a public or private company?
TATINE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TATINE founded?
TATINE was founded in 2001. It employs 1 to 10 people.
Where is TATINE based?
TATINE is headquartered in Chicago, United States, in the North America region.
How does TATINE make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B.
Who are TATINE's main competitors?
Direct peers on record are Otherland, Vitruvi, Nest Fragrances, Boy Smells and Brooklyn Candle Studio. Broad incumbents are Diptyque, Le Labo, Maison Margiela Replica, Jo Malone London and Paddywax.
Does TATINE have an API?
No public API is recorded for TATINE.
What industry is TATINE in?
TATINE's product category is Artisan Candles & Home Fragrance. Its primary akta.pro industry code is CRAJAEAD, Scented Candles & Wax Melts (Home Fragrance), with a secondary code of CRABADAG, Natural & Clean Fragrance. Its NAICS code is 32562 and its SIC code is 2840.