FnB
FnB is an owner-operated fine dining restaurant in Scottsdale, Arizona, founded in 2009 by James Beard Award-winning Chef Charleen Badman and beverage director Pavle Milic, serving seasonal locally-sourced cuisine and an all-Arizona wine program through nightly dinner service, private buyouts, and ticketed winemaker dinners.
- Company typePrivate
- Founded2009
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What FnB does
FnB is a single-location, full-service fine dining restaurant founded in 2009 by Chef Charleen Badman and Pavle Milic, operating from 7125 E. 5th Ave. Suite 31 in Scottsdale, Arizona. The restaurant serves dinner Wednesday through Saturday from 5 p.m. to 10 p.m., featuring a seasonally changing, locally sourced American menu. The operation is small (1–10 employees) and owner-operated, with Badman leading the kitchen and Milic managing front-of-house and the beverage program.
The core product is the nightly dinner service, supplemented by three layered revenue streams: private dining buyouts for up to 80 guests (priced at $9,000 in summer and $12,000 in fall/winter/spring, excluding 23% gratuity and custom wine add-ons), the ticketed Local Winemaker Series ($155 per person all-inclusive, pairing multi-course menus with Arizona winemakers), and ancillary education events such as monthly Sunday Schools. FnB's defining differentiator is its Arizona-only wine program — the first of its kind, curating more than 100 regional wineries — which earned a 2017 James Beard Foundation nomination for Outstanding Wine Program and underpins both the by-the-glass program and Milic's separate Los Milics boutique wine label produced with Dos Cabezas WineWorks.
The business operates as an independent, privately held establishment with no institutional investment, no parent company, and no franchise or licensing structure. Distribution is direct-to-consumer through physical dining and direct email inquiry for private events; reservations are processed through the Exploretock platform and gift cards through Instagift, with no proprietary technology stack beyond a Squarespace-hosted website. The customer base is consumer fine-dining traffic, private-party hosts, and event attendees, all served from a single Scottsdale location. The business is not a technology company, and the relevant operating risks and opportunities center on chef and sommelier talent dependency, local ingredient sourcing, and concentration in one geographic submarket.
FnB firmographics
Firmographics- Name
- FnB
- Legal name
- FnB
- Website
- https://fnbrestaurant.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FnB is an owner-operated fine dining restaurant in Scottsdale, Arizona, founded in 2009 by James Beard Award-winning Chef Charleen Badman and beverage director Pavle Milic, serving seasonal locally-sourced cuisine and an all-Arizona wine program through nightly dinner service, private buyouts, and ticketed winemaker dinners.
- Ownership category
- akta.pro rank
FnB industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
Keywords
Where FnB is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FnB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Full-service dining with seasonal American cuisine featuring locally sourced Arizona ingredients. Revenue generated from food and beverage sales during dinner service.
- Private Event Dining: Private dining packages for large parties (up to 80 guests) with buyout options. Packages include food and non-alcoholic beverages, with custom wine selections available for additional fees.
- Winemaker Series Events: Seasonal ticketed winemaker dinner events featuring multi-course menus paired with wines from featured Arizona winemakers. Events priced at $155 per person all-inclusive.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Summer Private Dining Package (June-September) |
| Unit Pricing | One time/ perpetual license | Fall/Winter/Spring Private Dining Package (October-May) |
| Unit Pricing | One time/ perpetual license | Local Winemaker Series Tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
FnB product offering
Product offeringCore offering
FnB operates a full-service fine dining restaurant in Scottsdale, Arizona serving seasonal American cuisine featuring locally sourced Arizona ingredients Wednesday through Saturday from 5 p.m. to 10 p.m. The restaurant complements its dinner service with private event buyouts for up to 80 guests and a recurring Local Winemaker Series of ticketed multi-course wine pairing dinners, anchored by an Arizona-only wine program.
Product overview
FnB is a single full-service restaurant located in Scottsdale, Arizona, operated by Chef Charleen Badman and Beverage Director Pavle Milic. The core offering is dinner service featuring locally sourced, seasonal menus that showcase Arizona's agricultural bounty. The restaurant is distinguished by its award-winning Arizona wine program, including a James Beard nomination for Outstanding Wine Program in 2017 and the owner's boutique wine label Los Milics. Additional offerings include private dining and event hosting for up to 80 guests, the recurring Local Winemaker Series featuring Arizona winemakers, and the FnBites small plates concept. An alternative wine menu (Plan B) provides international selections alongside the Arizona-focused program.
Differentiator
Problem solved
Functional benefit
Brands
- Los Milics: Boutique wine label produced by Pavle Milic in collaboration with Dos Cabezas WineWorks of southern Arizona
- Blue Watermelon Project
- Stay True Radio
- FnBites
- Sunday Schools
Products and services
- Full-Service Dinner Full-service dinner service Wednesday through Saturday from 5 p.m. to 10 p.m. featuring locally sourced, seasonally changing menus that showcase Arizona's agricultural bounty. Intended for individual diners and small groups seeking fine dining experiences.
- Private Dining and Special Events
Companies that use FnB
Customer profileSegments1 record
Ideal customer profiles3 records
FnB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FnB partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Dos Cabezas WineWorkscorePavle Milic's boutique wine label Los Milics is produced in collaboration with Dos Cabezas WineWorks of southern Arizona, run by Kelly and Todd Bostock. This partnership supports FnB's regional wine program.
- Blue Watermelon ProjectminorNonprofit organization founded by Chef Charleen Badman, comprised of chefs, restaurateurs, and community food advocates working with students, parents, educators, and the community to assist schools in rethinking relationships with food.
- Stay True RadiominorLocal recording studio located immediately above FnB, producing the Stay True Radio podcast hosted by co-founder Pavle Milic, featuring Arizona food and beverage discussions.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
FnB competitors and assessment
Company assessmentDirect peers
- Elements at Sanctuary on Camelback Mountain: Resort fine dining in Paradise Valley/Scottsdale area by Chef Beau MacMillan. Direct peer: same Scottsdale-area fine dining scene, James Beard recognition, and comparable per-cover pricing.
- Vincent on Camelback: Long-running French fine dining institution in Phoenix owned by Chef Vincent Guerithault, James Beard recognized. Direct peer: same Phoenix/Scottsdale market, comparable fine dining price point, and similar chef-owner independent model.
- Kai at Sheraton Grand at Wild Horse Pass: Native American–inspired fine dining in Chandler, AZ and James Beard recipient. Direct peer: Arizona fine dining market leader and James Beard credentialed, comparable seasonal/locavore narrative.
- Tarbell's: Phoenix fine dining from chef-owner Mark Tarbell. Direct peer: same Phoenix/Scottsdale culinary ecosystem, comparable price point, and similar independent chef-operator model.
- Cafe Monarch: Upscale fine dining restaurant in Scottsdale, AZ offering multi-course prix fixe menus. Direct peer: same Scottsdale Old Town geography, similar price point, and similar special-occasion positioning.
- Binkley's Restaurant Room: Kevin Binkley's fine dining restaurant in Phoenix/Cave Creek, AZ. Direct peer: same city-region fine dining market, James Beard recognition, tasting-menu format, and similar small-team independent operator profile.
- Quiessence at The Farm at South Mountain: Farm-to-table fine dining restaurant on a working farm in Phoenix, AZ. Direct peer: same locavore philosophy, Arizona-sourced ingredients, and comparable intimate-scale independent operator profile.
- The Gladly: New American restaurant in Phoenix from chef-owner Bernie Kantak. Direct peer: comparable contemporary fine-casual positioning in the Phoenix market and similar chef-driven independent identity.
Regional players
- Frida's Garden at Hotel Valley Ho: Upscale Southwestern restaurant inside Hotel Valley Ho in Scottsdale. Regional peer: same Scottsdale fine dining addressable market and similar locally-sourced Arizona cuisine narrative.
- Atlas Bistro: Seasonal Mediterranean-leaning restaurant in Scottsdale with a wine focus. Regional peer: Scottsdale dining market overlap and similar wine-program emphasis, but different cuisine positioning.
Market position
Competitive moat3 records
Key highlights6 records
Customer concentration
FnB social profiles
Digital presenceFnB financial estimates
Financial estimateRevenue estimate
Valuation estimate
FnB leadership team
Management profileNumber of profiles
Profiles2 records
FnB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FnB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FnB
What does FnB do?
FnB operates a full-service fine dining restaurant in Scottsdale, Arizona serving seasonal American cuisine featuring locally sourced Arizona ingredients Wednesday through Saturday from 5 p.m. to 10 p.m. The restaurant complements its dinner service with private event buyouts for up to 80 guests and a recurring Local Winemaker Series of ticketed multi-course wine pairing dinners, anchored by an Arizona-only wine program.
Is FnB a public or private company?
FnB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FnB founded?
FnB was founded in 2009. It employs 1 to 10 people.
Where is FnB based?
FnB is headquartered in Scottsdale, United States, in the North America region.
How does FnB make money?
Three revenue lines are on record. Restaurant Dining is the primary driver. The others are private Event Dining and winemaker Series Events.
Who are FnB's main competitors?
Direct peers on record are Elements at Sanctuary on Camelback Mountain, Vincent on Camelback, Kai at Sheraton Grand at Wild Horse Pass, Tarbell's, Cafe Monarch, Binkley's Restaurant Room, Quiessence at The Farm at South Mountain and The Gladly. Regional players are Frida's Garden at Hotel Valley Ho and Atlas Bistro.
Does FnB have an API?
No public API is recorded for FnB.
What industry is FnB in?
FnB's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.