Tarbell's, The Tavern, and The Wine Store

Fine Dining Restauranttarbells.com

Company typePrivate
Founded1994
HeadquartersPhoenix, United States
Headcount11–50
GTM typeB2C
OfferingServices

Tarbell's, The Tavern, and The Wine Store firmographics

Firmographics

Name: Tarbell's, The Tavern, and The Wine Store
Legal name: Tarbell's
Website: https://tarbells.com
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Tarbell's, The Tavern, and The Wine Store industry classification

Industry

Product category: Fine Dining Restaurant
NAICS: Full-Service Restaurants (722511), Caterers (722320), Drinking Places (Alcoholic Beverages) (722410)
SIC: Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
akta.pro primary industry: Fine Dining Restaurants (THAFACAA)
akta.pro secondary industries: Chef’s Table & Tasting Menu Restaurants (THAFACAG), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

Fine dining restaurant
Wine retail shop
Event catering services
Hospitality portfolio
Chef-driven cuisine

Where Tarbell's, The Tavern, and The Wine Store is headquartered

Location

Headquarters

HQ city: Phoenix
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Tarbell's, The Tavern, and The Wine Store business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

Fine Dining Restaurant: Dine-in restaurant service at Tarbell's Restaurant and Tarbell's Wine Bar (The Tavern), generating revenue from food and beverage sales. Tarbell's is described as offering 'pure, honest cuisine, seed oil free' with a menu featuring wood-fired pizza, pasta, seafood, and meat dishes.
Catering Services: Full-service catering including curated dining experiences, beverage pairings, event planning, and execution. The catering division offers multiple menu styles: Styled Display, Mix & Mingle, and Coursed & Plated options.
Retail Wine Sales: The Wine Store operates as a retail wine shop at 3205 East Camelback Road, offering wine sales, wine tastings, and member programs. They also offer 'Wine at Home' through an online storefront.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Sizzlin' Summer Testing Menu - three-course test menu experience
Other	Pay-as-you-go	Burger. Bourbon. Done. - Wagyu burger paired with Four Roses bourbon

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Tarbell's, The Tavern, and The Wine Store product offering

Product offering

Core offering

Tarbell's is a Phoenix-based restaurant group operating fine dining, casual wine bar, retail wine shop, full-service catering, and airport dining venues. The core restaurant features seed oil-free, wood-fired cuisine including pizza, pasta, seafood, and meat dishes, complemented by an extensive wine program, wine tastings, and a member-based wine club. Off-site catering provides curated dining experiences with multiple service styles including Styled Display, Mix & Mingle, and Coursed & Plated menus.

Product overview

Tarbell's operates a multi-venue hospitality portfolio centered on culinary excellence and wine expertise. The core offerings include Tarbell's Restaurant (fine dining), Tarbell's Wine Bar/The Tavern (casual wine bar), and The Wine Store (retail wine shop). The portfolio extends to catering services (Tarbell's Catering), airport dining (Tarbell's The Goods at Terminal 4 and The Tavern at Terminal 3), and the affiliated Cha Cha Mouche restaurant. The restaurants share a commitment to sustainable practices, locally-sourced ingredients, seed oil free cooking, and award-winning cuisine under Chef Mark Tarbell's leadership.

Differentiator

Problem solved

Functional benefit

Products and services

Tarbell's Restaurant Fine dining restaurant featuring pure, honest cuisine and seed oil-free cooking, with a menu including wood-fired pizza, pasta, seafood, and meat dishes. Located at 3213 E Camelback Road, Phoenix AZ, open Monday-Saturday 5pm-10pm and Sunday 5pm-9pm. Awarded Food & Wine Best Restaurant and over 50 City Best Of awards.
Tarbell's Wine Bar (The Tavern) Wine bar and casual dining venue at 3209 East Camelback Road, Phoenix AZ, offering curated wine selections, cocktails, and a menu featuring burgers, sliders, and comfort food.
The Wine Store Retail wine shop at 3205 East Camelback Road, Phoenix AZ, offering wine sales, wine tastings, wine accessories, and member programs. Hosts weekly member tastings and special events.
Tarbell's Catering Full-service off-site catering offering curated dining experiences, beverage pairings, and event planning and execution. Provides multiple service styles including Styled Display, Mix & Mingle, and Coursed & Plated options with customizable menus.
Tarbell's The Goods Quick-service food outlet located at Phoenix Sky Harbor Airport Terminal 4, bringing Tarbell's quality dining to travelers.
The Tavern at Terminal 3 Restaurant location at Phoenix Sky Harbor Airport Terminal 3, part of the Tarbell's hospitality portfolio.
Wine at Home E-commerce Online wine ordering storefront at tarbells.square.site offering curated wine selection delivered to home.

Companies that use Tarbell's, The Tavern, and The Wine Store

Customer profile

Segments2 records

Ideal customer profiles3 records

Tarbell's, The Tavern, and The Wine Store technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Tarbell's, The Tavern, and The Wine Store partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor.

Glass KingminorOthers · 1 January 2022Since 2022, Tarbell's has partnered with Glass King to recycle all glass wine bottles and other glass, consistently diverting over 4 tons of glass from Arizona landfills annually. This supports their sustainability mission.
Recycled CityminorOthers · 1 January 2022Starting in 2022, Tarbell's began composting food waste with Recycled City, establishing practices to ensure all compostable items reach compost bins rather than trash bins.
ASU Master of Sustainability SolutionsminorStrategic or Co-development PartnerTarbell's works with ASU Master of Sustainability Solutions graduate students who work directly with the restaurant to improve sustainability practices, aligning with their goal to document practices and create a roadmap for other independent restaurants.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Tarbell's, The Tavern, and The Wine Store competitors and assessment

Company assessment

Direct peers

The Gladly: New American upscale restaurant and bar in Phoenix's Biltmore/Arcadia corridor founded by a James Beard-nominated chef. Comparable chef-driven fine-casual positioning, Phoenix metro concentration, and award-winning reputation to Tarbell's.
SumoMaya: Phoenix-based chef-driven upscale Mexican-Asian fusion restaurant with creative cocktails and shareable plates. Comparable on chef-driven Phoenix upscale dining, media-visible chef founder, and similar Biltmore/Arcadia corridor catchment.
Different Pointe of View: Upscale Phoenix fine dining restaurant in the Pointe Hilton Tapatio Cliffs resort with chef-driven American cuisine and panoramic views. Comparable to Tarbell's on Phoenix fine dining price point, dinner-only service model, and destination-dining positioning.
Cooper's Hawk Winery & Restaurants: National chain combining a winery, restaurant, and wine retail/tasting club under one brand. Comparable to Tarbell's on the integrated fine-dining plus wine retail plus wine club business model.
Palette Hospitality: Phoenix-based multi-concept hospitality group operating several chef-driven restaurants in the metro. Comparable on Phoenix-centric multi-venue independent restaurant portfolio strategy.
Postino Wine Cafe: Phoenix-based wine bar and casual restaurant chain with multiple locations across the Southwest. Directly comparable to Tarbell's Wine Bar (The Tavern) and The Wine Store on wine-led casual dining and retail-adjacent wine programming in the same metro.

Broad incumbents

Mastro's Steakhouse: Upscale national steakhouse chain with strong wine programs, lounge/cocktail components, and premium pricing. Comparable to Tarbell's on fine-dining price point, wine-forward beverage program, and dinner-only service model, though at greater scale.
Fox Restaurant Concepts: Phoenix-based multi-concept restaurant group founded by Sam Fox operating chef-driven concepts (The Gladly, Arrogant Butcher, Culinary Dropout, etc.). Comparable on Phoenix-centric chef-driven multi-concept portfolio strategy and brand-driven upscale positioning.
Eddie V's Prime Seafood: National upscale seafood fine-dining chain with curated wine list, jazz lounge, and premium prix fixe offerings. Comparable to Tarbell's Restaurant on chef-curated fine dining, wine program depth, and special-occasion occasion positioning.
Hillstone Restaurant Group (Houston's, R+D Kitchen): Multi-brand casual upscale restaurant operator running Houston's, R+D Kitchen, and other concepts nationally. Comparable to Tarbell's on operating multiple complementary dining concepts under a single hospitality umbrella with strong beverage programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Tarbell's, The Tavern, and The Wine Store financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tarbell's, The Tavern, and The Wine Store leadership team

Management profile

Number of profiles

Profiles1 record

Tarbell's, The Tavern, and The Wine Store subsidiaries and ownership

Company hierarchy

Subsidiaries7 records

Tarbell's, The Tavern, and The Wine Store funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tarbell's, The Tavern, and The Wine Store M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarbell's, The Tavern, and The Wine Store

What does Tarbell's, The Tavern, and The Wine Store do?

Is Tarbell's, The Tavern, and The Wine Store a public or private company?

Tarbell's, The Tavern, and The Wine Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Tarbell's, The Tavern, and The Wine Store founded?

Tarbell's, The Tavern, and The Wine Store was founded in 1994. It employs 11 to 50 people.

Where is Tarbell's, The Tavern, and The Wine Store based?

Tarbell's, The Tavern, and The Wine Store is headquartered in Phoenix, United States, in the North America region.

How does Tarbell's, The Tavern, and The Wine Store make money?

Three revenue lines are on record. Fine Dining Restaurant is the primary driver. The others are catering Services and retail Wine Sales.

Who are Tarbell's, The Tavern, and The Wine Store's main competitors?

Direct peers on record are The Gladly, SumoMaya, Different Pointe of View, Cooper's Hawk Winery & Restaurants, Palette Hospitality and Postino Wine Cafe. Broad incumbents are Mastro's Steakhouse, Fox Restaurant Concepts, Eddie V's Prime Seafood and Hillstone Restaurant Group (Houston's, R+D Kitchen).

Does Tarbell's, The Tavern, and The Wine Store have an API?

No public API is recorded for Tarbell's, The Tavern, and The Wine Store.

What industry is Tarbell's, The Tavern, and The Wine Store in?

Tarbell's, The Tavern, and The Wine Store's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5810.