What Draaijer+Partners does

Draaijer+Partners (legally Draaijer LSA BV) is a Dutch strategic consultancy headquartered in Houten, with additional offices in Groningen and Rotterdam, operating under the integrated brand Draaijer Heyday. It advises institutional clients in the healthcare, education, corporate workplace, and sports & culture sectors on the full building lifecycle — from housing strategy and integrated housing plans (IHPs), through project management and realization of construction, renovation, and transformation projects, into ongoing exploitation, facility management, and property administration. The company also operates Draaijer Heyday as a facility management and networking sub-brand for municipalities, HBO institutions, and mental healthcare (GGZ) organizations.

The firm’s underlying technology layer is a data-driven facility management and analytics offering branded Data + Dashboarding, which combines objective IoT-type telemetry (air quality, temperature, occupancy) with subjective user-experience surveys to produce dashboards that benchmark real estate portfolios, energy usage, and facility performance. Specialist solution lines cover circular construction, biophilic design (grounded in Attention Restoration Theory), healthcare real estate maintenance optimization, and space/energy optimization in educational environments. Notable technical differentiators include the Oxxer behavior-based performance management approach and a methodologically blended objective-plus-subjective analytics framework.

Draaijer generates revenue through professional services and managed services — primarily strategy advisory, project management, and ongoing facility exploitation engagements on a quote-based, project-specific model with no public pricing. It sells direct to enterprise, healthcare, education, government, and cultural clients across the Netherlands, supported by sister organizations ExploitatiePartners (technical inspections and MJOP) and Rondmakers (BI and dashboards), a network of consultants and project managers, and channels including LinkedIn, the company blog, email newsletter, sector events (WorkPlace Xperience 2026), and facilitated network groups. Customer logos span UMCG, MST, Amvest Living & Care Fund, Enexis, Gasunie, Unigarant, Gemeente Alphen aan den Rijn, and Hogeschool Windesheim, among others.

Name

Draaijer+Partners

Legal name

Draaijer LSA BV

Website

https://draaijerpartners.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Draaijer+Partners is a Dutch strategic consultancy advising institutional clients across healthcare, education, corporate workplace, and sports & culture on housing strategy, project management, facility exploitation, and data-driven facility management throughout the building lifecycle.

Ownership category

akta.pro rank

Product category

Real Estate and Facility Management Consulting

NAICS

Other Management Consulting Services (541618), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Workplace & Office Support Services (Reception/Mailroom/Porterage/Helpdesk) (IMAIAAAD)

Keywords

• Real estate advisory
• Facility management consulting
• Healthcare housing strategy
• Educational housing planning
• Sustainable building consulting

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Housing Advisory: Consulting services for housing strategy, real estate portfolio management, and facility optimization including advice on sustainability and circularity.
2. Project Management and Realization: End-to-end project management for construction, renovation, and transformation of buildings across healthcare, education, sports, and corporate sectors.
3. Exploitation and Management Services: Ongoing facility management, maintenance coordination, and property administration services.
4. Data and Dashboarding Services: Data analytics, visualization, and dashboard implementation for facility management optimization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Draaijer+Partners is a Dutch strategic consulting firm that designs and delivers smart and healthy environments for institutional clients. The firm provides integrated services across four sectors (Healthcare + Living, Education + Research, Workplace + Offices, Sports + Culture) and four service lines: Strategy + Advisory, Management + Realization, Exploitation + Management, and Data + Dashboarding. Projects span real estate strategy, project management, renovation, and ongoing facility management, supported by data-driven dashboards and predictive maintenance.

Product overview

Draaijer+Partners is a strategic consultancy firm for smart and healthy environments, operating as a unified service offering rather than a platform-plus-modules architecture. The company provides integrated services across four core sectors: Healthcare + Living, Education + Research, Workplace + Offices, and Sports + Culture. Their service portfolio consists of four main service lines (Strategy + Advisory, Management + Realization, Operation + Management, and Data + Dashboarding) and specialized solutions including data-driven facility management, sustainability consulting, biophilic design, and space/energy optimization. Operations are supported through the Draaijer Heyday division for facility management consulting and networking services. The company serves clients including municipalities, healthcare organizations, educational institutions, and sports/cultural venues across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Draaijer Heyday: Consultancy and networking group focused on facility management, operating as part of Draaijer group.
• HEYDAY

Products and services

• Strategie + Advies (Strategy + Advisory) Strategic housing and real estate advisory services helping organizations develop vision, strategy, and housing plans aligned with their core business objectives. For institutional clients across healthcare, education, corporate, and public sectors.
• Management + Realisatie (Project Management + Realization) Project management and realization services for construction, renovation, and transformation projects across healthcare, education, sports, and corporate sectors. For organizations undertaking building or renovation projects requiring expert oversight.
• Exploitatie + Beheer (Operation + Management) Operation and management services for real estate portfolios including maintenance coordination, compliance, and performance optimization. For institutional property owners managing large real estate portfolios.
• Data + Dashboarding Data-driven facility management service that combines objective data (air quality, temperature, occupancy) with subjective data (user experience surveys) to optimize workplace environments and operational efficiency. For institutional clients seeking analytics-driven facility decision-making.
• Datagedreven Facility Management (Data-Driven Facility Management) Data-driven facility management solution combining workplace analytics, facility soft services analytics, occupancy measurements, and experience scans to optimize organizational efficiency and user satisfaction. For institutional clients implementing facility optimization programs.
• Verduurzamen kantoor en vastgoedportefeuille (Sustainability for offices and real estate portfolios) Sustainability and real estate portfolio greening solution covering vision formation, strategy development, real estate advice, project management, and dashboarding for CO2 reduction and energy savings. For Dutch organizations with sustainability mandates for buildings.
• Biophilic Design - Natuurlijke Omgeving (Biophilic Design) Design approach integrating natural elements into built environments to reduce stress and improve wellbeing, productivity, and creativity of occupants based on attention restoration theory. For organizations designing or renovating workplaces, healthcare, and educational facilities.
• Ruimtegebruik en energieverbruik in onderwijs (Space and Energy Optimization for Education) Optimization solution for educational environments focusing on space utilization, energy consumption monitoring, and data-driven improvement proposals using sensors and dashboards. For schools, colleges, and universities seeking to optimize facility performance.
• Onderhoud zorgvastgoed optimaliseren (Healthcare Real Estate Maintenance Optimization) Healthcare real estate maintenance optimization service providing insight into technical management, contract optimization, and compliance with statutory inspections. For healthcare providers managing complex real estate portfolios.
• Draaijer Heyday Specialized division focused on facility management consulting, data-driven FM, and networking groups for facilities professionals across municipalities, HBO institutions, and GGZ organizations. For facilities professionals seeking networking and specialized FM consultancy.

Quantifiable outcome

• 65% Building Circularity Index achieved for Windesheim renovation (highest for educational buildings)
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ExploitatiePartnerscoreStrategic or Co-development PartnerSister organization providing technical expertise for property management including annual inspections, maintenance planning (MJOP), and technical administration services.
• RondmakersminorStrategic or Co-development PartnerSister company collaborating on BI and dashboard development for property portfolio analytics and management.
• Croonwolter&droscoreTechnology or IntegrationLong-term partnership for technical maintenance and smart building technologies in healthcare facilities. Jointly implements predictive maintenance and optimization solutions.
• SKETS architectuurstudiominorStrategic or Co-development PartnerArchitecture studio partner for workplace design and circular office renovation projects.
• SignificantminorStrategic or Co-development PartnerPartnership for European procurement advisory in the facility management domain, sharing knowledge on trends and best practices.
• Dura Vermeer Bouw HengelominorStrategic or Co-development PartnerConstruction partner for healthcare facility projects including energy-neutral care center development.
• MADE-Life FoundationminorStrategic or Co-development PartnerResearch foundation providing expertise on Healing Environments for GGZ facilities to reduce aggression and improve patient outcomes.
• LSAcoreStrategic or Co-development PartnerAffiliated consultancy firm providing complementary facility management advisory services under the Draaijer Heyday umbrella.
• HeydaycoreStrategic or Co-development PartnerIntegrated service brand combining Draaijer and LSA services for facility management, housing, and workplace optimization.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brink Groep: Netherlands-based real-estate and facility-management consultancy and managed-services provider offering strategic housing advice, project management and operations support — overlapping closely with Draaijer's full lifecycle service model across Dutch institutional clients.
• HEVO: Dutch real estate advisory and project-management firm serving healthcare, education and government clients with integrated housing-strategy and realization services — a directly comparable domestic specialist competing for the same institutional RFPs as Draaijer.
• Fakton: Independent Dutch real estate consultancy advising on portfolio strategy, sustainability and asset optimization for institutional investors, healthcare and public-sector owners — directly comparable in strategic-housing-advisory positioning to Draaijer's Strategy + Advisory practice.
• Strukton Worksphere: Dutch facility management and real-estate management arm of construction group Strukton; competes with Draaijer on operation, management and technical-maintenance contracts for healthcare, education and government portfolios in the Netherlands.

Broad incumbents

• Royal HaskoningDHV: Large Dutch engineering and project-management consultancy with overlapping real-estate, sustainability and buildings-advisory practices, particularly relevant where sustainability and circular-construction mandates are part of the scope.
• Arcadis: Global design and consultancy firm headquartered in the Netherlands with a sizeable real-estate and facility-management advisory practice — competes for the same Dutch institutional advisory and project-management engagements as Draaijer but with broader, deeper capabilities.
• Cushman & Wakefield Netherlands: Global real-estate services firm with a Dutch workplace-strategy and facility-management practice competing for corporate workplace, portfolio and occupancy-analytics mandates where Draaijer's Data + Dashboarding offering also competes.
• JLL Netherlands: Global real-estate services firm with Dutch corporate-workplace, project-management and facility-management advisory that overlaps with Draaijer's Strategy + Advisory and Data + Dashboarding service lines, particularly for corporate clients in the Randstad.
• CBRE Netherlands: Global real-estate services firm providing workplace strategy, project management and facility-management advisory in the Netherlands — a broader-incumbent counterpart to Draaijer for corporate real-estate and portfolio mandates.

Others

• Croonwolter&dros: Dutch technical-services and smart-building partner of Draaijer for healthcare maintenance and predictive-maintenance solutions — an ecosystem participant rather than direct competitor, but relevant given their joint-delivery model on hospital FM projects such as MST.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/draaijer-partners
• Xx.com/draaijerpartner

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Draaijer+Partners