PayOnline System
PayOnline System is a Moscow-based Russian internet acquiring and online payment processing provider serving Russian e-commerce businesses with card payments, SBP QR-code acceptance, and cash register compliance, monetizing through transaction commissions starting from 0.3%.
- Company typePrivate
- Founded2010
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PayOnline System does
PayOnline System is a Moscow-based Russian payment service provider founded around 2009-2010, operating as a private independent company with 51-100 employees. Its core business is internet acquiring - enabling Russian e-commerce merchants to accept online card payments on their websites via a smart API integration and pre-built CMS SDK plugins. The platform supports additional payment methods including QR-code acceptance through Russia's System of Fast Payments (SBP) and offers an online cash register module for fiscal compliance with Russian tax regulations.
The company monetizes primarily through per-transaction commissions starting from 0.3%, with free merchant onboarding, no subscription fees, optional cashback incentives to merchants, and same-day settlement on qualifying transactions. Beyond acquiring, PayOnline sells a portfolio of adjacent merchant services: an online cash register, merchant cash advances against expected card volume (Авансирование на эквайринг), a partner/referral program, a "Turnkey Business" franchise offering (fr.payonline.ru), and a "Business Advocate" legal advisory service, effectively positioning itself as an all-in-one payment infrastructure layer for Russian SMB and mid-market online sellers.
Its go-to-market combines direct digital sales via the corporate website, API/CMS-embedded integrations for mid-market merchants, and a franchise channel for regional SMB acquisition. Named reference customers span enterprise (Smeg Russia, 5+ years), mid-market SaaS (Megaplan, 4 years), and SMB services (Pomogatel.ru, 8 years), suggesting a horizontally segmented merchant base with multi-year retention. Geographic footprint is single-country Russia; no parent company, subsidiaries, or institutional investors are disclosed.
PayOnline System firmographics
Firmographics- Name
- PayOnline System
- Legal name
- PayOnline System
- Website
- https://payonlinesystem.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PayOnline System is a Moscow-based Russian internet acquiring and online payment processing provider serving Russian e-commerce businesses with card payments, SBP QR-code acceptance, and cash register compliance, monetizing through transaction commissions starting from 0.3%.
- Ownership category
- akta.pro rank
PayOnline System industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
Keywords
Where PayOnline System is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Markets served
PayOnline System business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Transaction-based Payment Processing: PayOnline charges merchants a commission fee (starting from 0.3%) on each transaction processed. This is the primary revenue stream, with rates varying based on business type and volume. Additional cashback programs provide incremental value to merchants while maintaining revenue from transaction margins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based pricing from 0.3% per transaction |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PayOnline System product offering
Product offeringCore offering
PayOnline System provides internet acquiring and online payment processing services for Russian e-commerce businesses, enabling merchants to accept card payments and QR-code based SBP (System of Fast Payments) transactions on their websites. The core service is built on a Smart API platform that integrates with merchant sites and popular CMS platforms, with commissions starting at 0.3%, free connection, no subscription fees, and same-day settlement capability.
Product overview
PayOnline System is a Russian payment services provider offering a unified internet acquiring platform with modular add-on services. The core offering is internet acquiring (commission from 0.3%) that enables online payment acceptance on websites. This core is supplemented by СБП (Fast Payment System) for QR code payments, online cash registers for fiscal compliance, cashback programs, and business support services including franchise, partner programs, merchant cash advances, turnkey business setup, and legal advisory services. The company positions itself as an all-in-one payment infrastructure provider for Russian e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Internet-Acquiring (Интернет-эквайринг) Core payment acceptance service that enables Russian businesses to accept online card payments on their websites, with commission from 0.3%, free connection, no subscription fees, fast fund settlement, and 99.8% payment conversion.
- SBP for Business (СБП для бизнеса) QR code-based payment acceptance service allowing customers to pay via Russia's Faster Payments System (SBP), with cashback benefits for merchants.
- Online Cash Register (Онлайн-касса) Cloud-based online cash register service that helps Russian businesses comply with fiscal regulations by automatically generating and transmitting electronic receipts to tax authorities.
- Advance on Acquiring (Авансирование на эквайринг) Merchant cash advance service that gives merchants early access to funds from expected card transactions processed through PayOnline's acquiring platform.
- Franchise (Франшиза) Franchise program allowing regional partners to resell PayOnline's payment services under the PayOnline brand and business model, in exchange for partnership revenue sharing.
- Partner Program (Партнерская программа) Referral program that allows partners to earn commissions by referring new merchants to PayOnline's payment services.
- Turnkey Business (Бизнес под ключ) Complete business setup service that helps entrepreneurs launch their own payment processing business with PayOnline's infrastructure and support.
- Business Advocate (Бизнес-Адвокат) Legal consultation service for businesses covering payment processing compliance, contract review, and regulatory guidance.
Quantifiable outcome
- 99.8% payment conversion rate
- +1 more outcomes
Companies that use PayOnline System
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
PayOnline System technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PayOnline System partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- CMS Platforms (Various)corePayOnline provides SDK API integrations for various CMS platforms, enabling merchants using these content management systems to easily integrate payment processing capabilities. This partnership allows seamless payment acceptance for e-commerce businesses built on supported platforms.
- Franchise PartnersminorPayOnline offers franchise opportunities allowing regional partners to represent and resell PayOnline payment services under the established brand in exchange for partnership revenue sharing.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
PayOnline System competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
PayOnline System social profiles
Digital presencePayOnline System financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayOnline System leadership team
Management profileNumber of profiles
Profiles1 record
PayOnline System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayOnline System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayOnline System
What does PayOnline System do?
PayOnline System provides internet acquiring and online payment processing services for Russian e-commerce businesses, enabling merchants to accept card payments and QR-code based SBP (System of Fast Payments) transactions on their websites. The core service is built on a Smart API platform that integrates with merchant sites and popular CMS platforms, with commissions starting at 0.3%, free connection, no subscription fees, and same-day settlement capability.
Is PayOnline System a public or private company?
PayOnline System is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PayOnline System founded?
PayOnline System was founded in 2010. It employs 51 to 100 people.
Where is PayOnline System based?
PayOnline System is headquartered in Moscow, Russia, in the Europe region.
How does PayOnline System make money?
One revenue line is on record: transaction-based Payment Processing.
Does PayOnline System have an API?
Yes. Smart API integration for connecting to CMS platforms. The company offers CMS SDK API as noted in their navigation menu, enabling merchants to integrate payment acceptance into their websites. Developer documentation is at payonline.ru/cms-sdk.
What industry is PayOnline System in?
PayOnline System's product category is Payment Processing. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAMAFAC, Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant). Its NAICS code is 52232 and its SIC code is 7370.