Faircom

What Faircom does

Faircom New York is a full-service nonprofit marketing and fundraising agency headquartered at 12 West 27th Street, 13th Floor, in Manhattan, New York. Founded by Corinne Servily, the firm provides integrated fundraising strategy, donor communications, and data-led campaign execution to nonprofit organizations across verticals including human rights, healthcare research, international humanitarian relief, animal welfare, environmental causes, faith-based organizations, and educational institutions. Core service offerings span direct mail (acquisition, renewal, mid-level, major, planned giving), email marketing, social media, paid digital media, SMS/MMS, website marketing, donor journey mapping, and Google Ad Grant management, with a stated minimum of 20 years of industry experience per account team lead. Notable clients include Human Rights Watch, International Rescue Committee, Wikimedia Foundation, Learning Ally, Atlanta Humane Society, GO2 for Lung Cancer, and Friends of Notre-Dame de Paris.

The company's core proprietary methodology is "Donor Science," an AI/ML-powered framework developed and operated by parent company VeraData Holdings. Donor Science applies machine learning to granular behavioral data, giving history, demographic appends, and propensity modeling to predict donor responses, refine target segments, and optimize campaign performance across direct mail and digital channels. Documented outcomes from this approach include 10:1 program ROI and +29% average gift lift from mail responders (Wikimedia Foundation), +124% growth in donors making a gift (Learning Ally), 647% ROI on Meta advertising (Atlanta Humane Society Giving Day), and a 27x return on a planned giving campaign (The Cousteau Society). Since May 2025, Faircom has operated as a subsidiary of VeraData Holdings following its merger with Washington, DC-based Teal Media, which added digital branding and web development capabilities, and has since been joined in the VeraData Group by Avalon Consulting.

Faircom operates on a professional services revenue model with quote-based project and retainer engagements tailored to each nonprofit client's scope. The go-to-market motion is sales-led, driven by thought leadership content (weekly newsletter to over 1,000 nonprofit professionals), industry award recognition (six consecutive years of MAXI Awards, 2026 ANA Max Hart Achievement Award, 2026 EY Entrepreneur Of The Year finalist), case study portfolio, and referral networks within the nonprofit sector. The firm maintains active social presence on LinkedIn, Facebook, and X. As a privately held company with no public ticker or disclosed funding, Faircom's financial profile is not publicly visible; however, sustained growth signals—M&A activity, marquee client wins concentrated in early 2026, and productization of a Rapid Response Fundraising Readiness Kit—indicate active expansion under the VeraData umbrella.

Name

Faircom

Legal name

Faircom New York

Website

https://faircomny.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Faircom New York is a full-service nonprofit marketing and fundraising agency that provides integrated omnichannel fundraising strategy, donor communications, and AI-driven campaign execution powered by VeraData's Donor Science methodology to nonprofit organizations across verticals.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Nonprofit fundraising services
• Direct mail marketing
• Donor engagement strategy
• Integrated marketing agency
• Multichannel fundraising campaigns

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Services - Integrated Fundraising Strategy: Faircom generates revenue by providing integrated fundraising strategy, donor communications, and data-led execution services to nonprofit clients. Services span direct mail, digital marketing, creative development, production, and performance analysis. Engagements are project-based or retainer arrangements with nonprofit organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Faircom New York is a nonprofit marketing and fundraising agency that delivers integrated, omnichannel fundraising strategy and donor communications services to nonprofit organizations. Its core methodology, Donor Science, applies AI and machine learning to behavioral donor data to predict response and optimize targeting across direct mail, email, social, paid digital, SMS, and website channels, while service teams execute strategy, creative, production, and analytics for major, mid-level, monthly, and planned giving programs.

Product overview

Faircom New York is a nonprofit marketing and fundraising agency that operates as a VeraData Company, offering integrated omnichannel fundraising and marketing services rather than a traditional SaaS product. The core offering is Donor Science—a proprietary AI and machine learning methodology that uses granular behavioral data for donor targeting and prediction. This core capability is delivered alongside a comprehensive suite of service offerings including Direct Mail Fundraising, Email Marketing, Social Media Marketing, SMS/MMS Marketing, Paid Digital Media, and Website Marketing. Additional services include Donor Journey Mapping, Major/Mid-Level/Monthly Giving Programs, Planned Giving Programs, Google Ad Grant Management, and Campaign Reporting & Analytics. In May 2025, Faircom acquired Teal Media to expand digital branding and web development capabilities. The company also offers the Rapid Response Fundraising Readiness Kit—a downloadable toolkit for crisis fundraising scenarios. All services are delivered through the VeraData umbrella, which combines Donor Science, Creative Science, and Media Science capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Donor Science A proprietary AI and machine learning methodology that uses granular behavioral data, propensity modeling, and donor analytics to guide fundraising decisions, identify high-potential donor segments, and optimize targeting across all giving channels. Delivered to nonprofit clients as part of Faircom's strategy and execution engagements.
• Direct Mail Fundraising Services Strategy and execution for direct mail acquisition, renewals, and upgrades, including special audiences like mid-level donors, with omnichannel alignment for optimal impact.
• Email Marketing Services Email campaign creation for donor cultivation and appeals, utilizing best practices in email strategy, copy, and design to drive engagement and fundraising success.
• Social Media Marketing Services Social campaign development to boost visibility, engage supporters, generate leads, and drive fundraising, integrated with other channels to maximize campaign success.
• SMS / MMS Marketing Services Text messaging strategies for donor outreach including cultivation, solicitation, and stewardship, designed to enhance overall campaign performance across all channels.
• Paid Digital Media Services Strategic development, creation, and optimization of paid ad campaigns across multiple platforms, including creative development and media buying, to engage audiences, raise awareness, and drive conversions.
• Website Marketing Services Campaign-specific landing page development and website auditing for performance enhancement, improving visibility, user experience, and SEO to strengthen digital fundraising strategy.
• Donor Journey Mapping Personalized donor journey development that strengthens relationships, boosts retention, and maximizes lifetime value by tailoring communications and optimizing donor engagement from first contact through legacy giving.
• Major Giving Programs Strategy and execution for major donor cultivation, engagement, and upgrade programs targeting high-value donors.
• Mid-Level Giving Programs Specialized donor engagement strategies targeting mid-level donors for upgrades and increased lifetime value.
• Monthly Giving / Sustainers Programs Monthly donor program development and optimization to increase recurring revenue and donor retention.
• Planned Giving Programs Legacy giving and bequest fundraising programs including bequest outreach, planned giving postcards, and estate planning integration.
• Google Ad Grant Management Management and optimization of nonprofit Google Ad Grants including account setup, compliance management, bidding strategy optimization, and conversion-focused campaign management.
• Campaign Reporting & Analytics Comprehensive reporting including campaign performance metrics, donor insights, impact analysis, strategic recommendations, and financial reporting to optimize future campaigns.
• Rapid Response Fundraising Readiness Kit A practical readiness system for nonprofits to respond quickly to crises without sacrificing trust, including a framework for activation decisions, readiness scorecard, Crisis Messaging Document template, channel sequencing plan, and 30/60/90 retention bridge.

Quantifiable outcome

• 10:1 program ROI achieved for Wikimedia Foundation
• +7 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• VeraData HoldingscoreStrategic or Co-development Partner · 5 May 2026Faircom New York operates as an integrated enterprise within the VeraData Group alongside Teal Media and Avalon Consulting. VeraData is the originator of Donor Science, pioneering the use of AI, machine learning, and behavioral data to help nonprofits acquire more donors and generate more revenue. Faircom serves as VeraData's integrated fundraising strategy and donor communications agency.
• Avalon ConsultingcoreStrategic or Co-development Partner · 5 May 2026Avalon Consulting, a woman-owned nonprofit fundraising agency, announced a merger with VeraData Holdings. The combined entity operates alongside Faircom New York and Teal Media as an integrated enterprise, combining VeraData's AI and behavioral data capabilities with Avalon's strategic fundraising expertise and direct response programs.
• Teal MediacoreStrategic or Co-development Partner · 5 May 2025Faircom New York completed a strategic merger with Washington, DC-based Teal Media on May 5, 2025. The merger combines Teal's digital branding and web development capabilities with Faircom's existing fundraising and marketing services, enabling the combined entity to deliver enhanced multichannel donor-centric communications for nonprofit clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• M+R: Full-service nonprofit marketing and fundraising agency offering direct mail, digital, advocacy, and membership programs for nonprofits and associations. Closest direct competitor to Faircom in the integrated nonprofit fundraising agency space.
• Pursuant: Nonprofit fundraising agency combining strategic consulting, data analytics, and multichannel campaign execution for charities and ministries. Directly competes with Faircom in donor acquisition, retention, and major/mid-level giving programs.
• The Lukens Company: Direct response fundraising agency serving nonprofits, political, and advocacy organizations with direct mail, digital, and creative services. Comparable to Faircom in channel mix and nonprofit vertical focus.
• TrueSense Marketing: Nonprofit fundraising agency specializing in donor acquisition, renewal, and sustainer programs via direct mail and digital channels. Competes with Faircom for nonprofit direct response accounts and shares similar service portfolio.
• Chapman Cubine Adams + Hussey: Direct marketing agency for nonprofits and advocacy organizations, with deep expertise in direct mail fundraising, donor acquisition, and multichannel campaigns. Direct peer of Faircom in the nonprofit fundraising agency category.

Broad incumbents

• Bonterra: Larger nonprofit technology and services platform (formerly M+R, Network for Good, and others) offering fundraising software, CRM, and agency services. Broader incumbent competing with Faircom through both platform and integrated services.
• Epsilon: Large global data-driven marketing company serving multiple verticals including nonprofit fundraising. Offers broader scale and technology but lacks Faircom's nonprofit specialization.
• Merkle: Customer experience and data-driven marketing agency (part of dentsu) with nonprofit fundraising practice. Larger incumbent competing for integrated nonprofit marketing engagements through CRM and analytics capabilities.

Emerging players

• Classy: Leading online fundraising SaaS platform for nonprofits, providing donation forms, event management, and peer-to-peer tools. Adjacent/partial overlap — competes for digital fundraising budget but operates as technology rather than full-service agency.
• Givebutter: Modern all-in-one fundraising platform for nonprofits with donation forms, events, and CRM functionality. Adjacent competitor targeting digital-native nonprofit budgets that might otherwise flow to agencies like Faircom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/FaircomNY
• Facebookfacebook.com/FaircomNY
• LinkedInlinkedin.com/company/faircomny/posts/?feedView=all%20

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faircom