Classy
Classy (now GoFundMe Pro) is a cloud-based fundraising platform serving U.S.-based 501(c)(3) nonprofits with donation forms, peer-to-peer campaigns, live events, and AI-powered donor analytics, integrated with GoFundMe's 200M+ consumer donor community.
- Company typePrivate
- Founded2006
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Classy does
Classy, founded in 2006 and headquartered in San Diego, is a cloud-based fundraising platform serving U.S.-based 501(c)(3) nonprofit organizations. The company was acquired by GoFundMe in 2023 and rebranded as GoFundMe Pro, integrating its enterprise nonprofit tools with GoFundMe's consumer crowdfunding platform of more than 200 million users. The platform combines donation forms, branded donation pages, crowdfunding, recurring giving, peer-to-peer fundraising, live events, auctions, corporate giving, and event ticketing in a unified SaaS suite. GoFundMe Pay provides integrated nonprofit payment processing, while GoFundMe Intelligence adds predictive donor analytics powered by behavioral data from the broader GoFundMe donor community.
The business model combines transaction fees on processed donations with quote-based enterprise subscriptions and multi-year contracts, supported by both direct enterprise sales (evidenced by 'Request a demo' calls-to-action) and self-serve onboarding for mid-market nonprofits. Customers include American Cancer Society, Direct Relief, and Joni and Friends, with reported outcomes such as 46% higher campaign yield, 121% YoY revenue growth, and sub-15-minute campaign setup. The product portfolio has expanded through the 2021 acquisition of Fondi (relaunched as Classy Live), the addition of Meta social sharing integration, and the launch of new channels including Nonprofit Pages on GoFundMe, Impact Creator Tools, and international fundraising with multi-currency support. As a wholly-owned subsidiary of GoFundMe, Classy operates as the nonprofit-facing arm of a combined consumer-plus-enterprise giving platform, leveraging GoFundMe's consumer reach to lower customer acquisition costs and improve donor discovery for nonprofit clients.
Classy firmographics
Firmographics- Name
- Classy
- Legal name
- Classy
- Website
- https://classy.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Classy (now GoFundMe Pro) is a cloud-based fundraising platform serving U.S.-based 501(c)(3) nonprofits with donation forms, peer-to-peer campaigns, live events, and AI-powered donor analytics, integrated with GoFundMe's 200M+ consumer donor community.
- Ownership category
- akta.pro rank
Classy industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industry
- Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
Keywords
Where Classy is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Classy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Subscription/Transaction Fees: GoFundMe Pro generates revenue through transaction fees on donations processed through its platform, with additional revenue from subscription-style access to premium features for nonprofit customers
- GoFundMe Consumer Platform Integration: Revenue derived from the connection between GoFundMe Pro (enterprise nonprofit tools) and GoFundMe's consumer crowdfunding platform, leveraging the 200M+ user community
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise nonprofit pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Classy product offering
Product offeringCore offering
Classy, now operating as GoFundMe Pro, is a cloud-based online and mobile fundraising platform that enables U.S.-based 501(c)(3) nonprofits to run donation forms, crowdfunding campaigns, peer-to-peer fundraising, recurring giving programs, and live event fundraising. The platform integrates payment processing via GoFundMe Pay, AI-powered donor behavior prediction via GoFundMe Intelligence, and connects nonprofits to GoFundMe's consumer community of more than 200 million users for donor discovery and reach.
Product overview
GoFundMe Pro (formerly Classy) is a unified platform-plus-modules SaaS solution for nonprofit fundraising. The core platform provides donation processing (forms, pages, crowdfunding, recurring giving, giving cart) while modular components address event management (Live Events, ticketing, auctions), peer-to-peer and corporate giving programs, and AI-powered intelligence. Classy Live (acquired from Fondi in 2021) extends event/virtual capabilities. The platform integrates with Meta social channels and connects to GoFundMe's 200M+ donor community for nonprofit discovery and reach.
Differentiator
Problem solved
Functional benefit
Products and services
- GoFundMe Pro Unified SaaS nonprofit fundraising platform (formerly Classy) providing donation forms, crowdfunding, peer-to-peer fundraising, live events, recurring giving, AI-powered donor insights, and integrated payment processing. Designed for thousands of U.S.-based 501(c)(3) nonprofits.
- Donation Forms Frictionless, branded embeddable donation forms that allow nonprofits to raise funds directly from their website with customizable ask amounts.
- Donation Pages Personalized, high-converting campaign pages designed for individual fundraising appeals with full customization and storytelling capabilities.
- Crowdfunding Campaign-based fundraising tools that highlight a shared goal and provide social sharing capabilities to rally support around shared objectives.
- Recurring Giving Subscription donation solution that enables donors to set up recurring gifts, increasing sustainable revenue and growing a community of long-term supporters.
- Live Events Virtual and in-person event fundraising platform providing registration, ticketing, check-in, and engagement features for global event management.
- Peer-to-Peer Fundraising Tools that activate a nonprofit's supporters to create personal fundraising pages and fundraise on behalf of the organization, amplifying mission reach through grassroots networks.
- Corporate Giving Corporate partnership programs offering scalable, repeatable giving and matching programs to strengthen business relationships with nonprofits.
- Nonprofit Pages on GoFundMe Channel for nonprofits to claim a branded page on GoFundMe's consumer platform, engaging millions of potential donors for discovery and fundraising.
- GoFundMe Intelligence AI-powered predictive analytics platform that predicts donor behavior and optimizes campaign performance using insights from the GoFundMe community of more than 200 million donors.
- GoFundMe Pay Proprietary nonprofit payment processing solution designed to increase the ROI of every campaign through integrated, optimized payment infrastructure.
Quantifiable outcome
- 46% higher yield for nonprofit campaigns
- +5 more outcomes
Companies that use Classy
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Classy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature8 records
Classy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- MetacoreMeta social sharing integration allowing donors to easily find, share, and support causes on Facebook and Instagram channels, expanding nonprofit reach across Meta's platforms
- American Cancer SocietyflagshipFlagship nonprofit customer partnership featuring community-led challenges that boosted participation and unlocked grassroots growth, demonstrating 46% higher yield
- Direct ReliefflagshipHumanitarian nonprofit partner working closely with GoFundMe Pro to gain insights into campaign performance and improve fundraising outcomes
- Joni and FriendsflagshipDisability nonprofit using GoFundMe Pro's Studio campaign builder to customize Giving Tuesday campaigns without developers, achieving 37% more gifts and 121% more raised YoY
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
Classy competitors and assessment
Company assessmentDirect peers
- Bonterra: Bonterra (formed from the merger of Network for Good, Social Solutions, and others) provides fundraising, CRM, and case management software for nonprofits — a direct enterprise competitor serving similar 501(c)(3) donor management and online giving use cases.
- DonorPerfect: DonorPerfect provides donor management and online fundraising software for nonprofits of all sizes, with a long-standing presence in the 501(c)(3) segment and overlapping product surface with GoFundMe Pro's donor database and reporting tools.
- Funraise: Funraise is a nonprofit fundraising platform offering donation forms, peer-to-peer, events, and CRM-like donor management for 501(c)(3) organizations — a direct competitor to Classy/GoFundMe Pro in the same mid-market and enterprise nonprofit segment.
- Qgiv: Qgiv is a nonprofit fundraising software provider offering donation forms, event registration, peer-to-peer, and auction tools — directly comparable to GoFundMe Pro's product set and serving similar nonprofit verticals.
- Givebutter: Givebutter is a fast-growing, PLG-style nonprofit fundraising platform covering donation forms, P2P, events, and auctions with a free-tier model — directly competing with GoFundMe Pro for the same nonprofit customers, particularly mid-market and SMB 501(c)(3)s.
- Network for Good: Network for Good is a longtime nonprofit fundraising and donor management software provider, now part of Bonterra, with deep penetration in small and mid-sized 501(c)(3) organizations that overlaps directly with GoFundMe Pro's customer base.
- Bloomerang: Bloomerang is a donor management and online giving platform built specifically for small and mid-sized nonprofits, competing head-on with GoFundMe Pro on donor retention analytics and donation forms.
Emerging players
- Zeffy: Zeffy is an emerging zero-fee nonprofit fundraising platform targeting small nonprofits and individuals, putting pricing pressure on transaction-fee-based models like GoFundMe Pro's and competing for the long tail of nonprofit customers.
Others
- Stripe (for Nonprofits): Stripe is a critical infrastructure provider processing donations for many nonprofits and is an enabling/adjacent participant in the donation payments stack that GoFundMe Pay competes with for payment processing volume.
Broad incumbents
- Salesforce.org (Salesforce Nonprofit Cloud): Salesforce.org offers a Nonprofit Cloud CRM and fundraising suite that competes with GoFundMe Pro at the high end of the enterprise nonprofit market; it is a broader incumbent with deep CRM capabilities rather than a focused fundraising specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Classy social profiles
Digital presenceClassy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Classy leadership team
Management profileNumber of profiles
Profiles10 records
Classy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Classy funding detail
Funding detailFunding overview
Funding rounds8 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Classy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Classy
What does Classy do?
Classy, now operating as GoFundMe Pro, is a cloud-based online and mobile fundraising platform that enables U.S.-based 501(c)(3) nonprofits to run donation forms, crowdfunding campaigns, peer-to-peer fundraising, recurring giving programs, and live event fundraising. The platform integrates payment processing via GoFundMe Pay, AI-powered donor behavior prediction via GoFundMe Intelligence, and connects nonprofits to GoFundMe's consumer community of more than 200 million users for donor discovery and reach.
Is Classy a public or private company?
Classy is a private company. It is classified as corporate owned and is currently acquired.
When was Classy founded?
Classy was founded in 2006. It employs 1 to 10 people.
Where is Classy based?
Classy is headquartered in San Diego, United States, in the North America region.
How does Classy make money?
Two revenue lines are on record. Platform Subscription/Transaction Fees are the primary driver. The others are goFundMe Consumer Platform Integration.
Who are Classy's main competitors?
Direct peers on record are Bonterra, DonorPerfect, Funraise, Qgiv, Givebutter, Network for Good and Bloomerang. Zeffy is listed as an emerging player. Stripe (for Nonprofits) is listed as an others. Salesforce.org (Salesforce Nonprofit Cloud) is listed as a broad incumbent.
Does Classy have an API?
No public API is recorded for Classy.
What industry is Classy in?
Classy's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of FSAAABAH, Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments). Its NAICS code is 813212 and its SIC code is 7372.