Viking Footwear

What Viking Footwear does

Viking Footwear is a Norwegian outdoor children's footwear and apparel brand operating as Viking Outdoor Footwear AS, headquartered in Oslo (Org. nr. 992 933 348). Founded around 1920, the company sells rubber boots, GORE-TEX waterproof shoes, sandals, sneakers, barefoot shoes, and a complete line of children's outdoor apparel (rainwear, fleece midlayers, wool base layers, UV-protective swimwear, coveralls, accessories) through its own e-commerce platform and B2B distributors across eight European countries (Norway, Svalbard, Sweden, Denmark, Finland, Germany, Austria, Estonia). The brand maintains a flagship GORE-TEX membrane partnership dating to 1992, having been one of the first footwear companies worldwide to incorporate the technology, and has since extended the partnership to GORE-TEX ePE (PFAS-free) membranes and Bionic Finish ECO water-repellent treatments.

The company's revenue model is unit-pricing direct-to-consumer e-commerce (typical items EUR 25-95, accessories EUR 5-9, free shipping over EUR 110) supplemented by B2B wholesale through sales offices and partner markets across Europe. Pricing is localized in NOK, SEK, DKK, and EUR with VAT included. The company uses a horizontal segmentation approach with a primary focus on children (sizes 80-140 for clothing, 18-41 for footwear), complemented by adult product lines. Go-to-market combines direct e-commerce with an influencer-driven strategy, most notably a flagship collaboration with Scandinavian fashion icon Kenza Zouiten Subosic (1.8M+ community) for the Kenza x Viking SS26 collection, alongside content marketing through Viking Journal, email/CRM (Klaviyo), paid media (Microsoft Ads, META, Google), and the Viking Re-Explore sustainability program that includes ReCare product care and a dedicated Viking ReSale second-hand marketplace.

The company employs 11-50 people, has no disclosed parent or institutional investors, and operates as a privately held Norwegian limited company with no public listing. Operational assets include a corporate marketing stack (HubSpot, Klaviyo, Yotpo, Recova, Cookieyes, Google Tag Manager) supporting digital commerce and a multi-currency DTC platform.

Name

Viking Footwear

Legal name

Viking Outdoor Footwear AS

Website

https://vikingfootwear.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Viking Footwear is a 100+ year-old Norwegian brand selling children's outdoor footwear (rubber boots, GORE-TEX shoes, sandals) and apparel (rainwear, fleece, UV swimwear) through DTC e-commerce and B2B distribution across 8 European countries, anchored by a long-standing GORE-TEX partnership.

Ownership category

akta.pro rank

Product category

Children's Outdoor Footwear and Apparel

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)

SIC

Rubber & Plastics Footwear (3021), Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Outdoor & Hiking Footwear (CRAAACAD), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Outdoor footwear
• Children's rainwear
• GORE-TEX boots
• Rubber boots
• Kids apparel

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online retail sales through owned e-commerce platform with direct shipping to customers in Nordic and European countries
2. B2B Sales: Business-to-business sales through distributors and wholesale partners in sales offices across partner markets

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Viking Footwear designs, manufactures and sells outdoor children's footwear and apparel — including rubber boots, GORE-TEX waterproof shoes, sandals, sneakers, barefoot shoes, rainwear, fleece midlayers, wool base layers, UV-protective swimwear, winter coveralls and accessories — engineered for Nordic weather conditions. It sells directly to consumers via its own e-commerce storefront across 8 European countries and to retailers via B2B sales offices and wholesale partners, and operates a flagship Kenza x Viking lifestyle collaboration collection.

Product overview

Viking Footwear is a Norwegian outdoor children's apparel and footwear brand offering a comprehensive product portfolio for active kids. The core offering spans footwear (sandals, sneakers, rubber boots, barefoot shoes, GORE-TEX waterproof shoes) and clothing (rainwear, fleece midlayers, wool underwear, coveralls, UV swimwear, T-shirts, sweatshirts, accessories). A notable sub-brand is the Kenza x Viking collaboration featuring Scandinavian fashion icon Kenza Zouiten Subosic, offering coordinated apparel and footwear collections. The company partners with GORE-TEX for waterproof footwear technology (since 1992) and incorporates sustainable materials including recycled polyester and organic cotton across many products.

Differentiator

Problem solved

Functional benefit

Brands

• Viking Re-Explore: Sustainability initiative including Viking ReCare (product care) and Viking ReSale (resale platform) programs.
• Kenza x Viking

Products and services

• Kids' Sandals Summer sandals for children (toddler to junior sizes) including variants such as Anchor Sandal 3V, Anchor Glitter Sandal 3V, Sandvika Sandal SL, Balance Sandal 1V SL, Adventure Sandal 2V, and Alv Barefoot Paw Sandal; designed for warm-weather play and barefoot-style movement. Prices range from 45–65 EUR with seasonal 25% off promotions.
• Kids' Sneakers Everyday casual sneakers for children, designed for playground fun and active lifestyles across sizes 18–41.
• Kids' Rubber Boots Durable, waterproof rain boots for kids made from a natural rubber mix, with PVC-free construction, quick-dry linings, removable insoles, reflective details and a cotton liner; available in sizes 22–38 and priced at ~45 EUR. Includes the Kenza x Viking collaboration rubber boot.
• Kids' Barefoot Shoes Flexible, minimalist kids' footwear designed to allow natural foot movement and development.
• GORE-TEX Kids Shoes Waterproof, breathable footwear for children using GORE-TEX membrane technology, including GORE-TEX, GORE-TEX Insulated, and the latest GORE-TEX ePE (PFAS-free) variants, for outdoor adventures in wet and cold conditions.
• Kids' Rainwear Waterproof rain jackets, rain trousers and rain sets for children featuring welded seams and a 10,000mm waterproof rating, available in sizes 80–128.
• Kids' Midlayer Clothing Insulating mid-layer garments for children — including fleece jackets and pants made from 100% recycled polyester, down jackets and cotton pieces — worn between base and outer layers.
• Wool Underwear for Kids Wool base layers for children with a 2-layer merino wool and bamboo construction that provides warmth and moisture management for cold-weather wear.
• Kids' Coveralls Winter coveralls for children featuring Primaloft insulation, waterproof properties, reflective details, removable hoods and foot straps for cold-weather protection.
• Kids' UV Clothing & Swimwear UPF 40+ UV-protective clothing and swimwear for children, including UV tops, shorts and swimsuits designed to provide sun protection during summer outdoor play.
• Kids' Mittens Winter and rain mittens for children that combine weather protection, comfort and freedom of movement.
• Kids' Socks Wool and fleece socks for children, including the Toasty 2-pack wool sock (51% merino wool, 34% acrylic, 13% elastane), priced at 20 EUR.
• Kids' Beanies Beanies and headbands for children as part of the outdoor wear accessories range.
• Play Foot Straps 2 Pack Replacement foot straps made from flexible, durable silicone for kids' pants and rain suits; sold as a 2-pack priced at 5 EUR.
• Play Repair Kit Waterproof Reflex Self-adhesive reflective repair patches for kids' outerwear, including two patches (60 mm round and 90x65 mm rectangular), priced at 9 EUR.
• Kenza x Viking Collection Coordinated apparel and footwear collaboration collection with Scandinavian fashion icon Kenza Zouiten Subosic, blending function with fashion for children. Includes the Jolly Rainset (95 EUR), Softshell Pants (95 EUR), Rubberboot (45 EUR), Quilted Jacket (80 EUR), organic cotton Crewneck (50 EUR) and T-shirt (35 EUR), UV-protective Shorts (25 EUR), UV Top LS (40 EUR), Bath Poncho (50 EUR), Shorts (40 EUR), and UV Swimsuit (45 EUR).

Quantifiable outcome

• UPF 40+ UV protection in swimwear
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• GORE-TEXcoreTechnology or Integration · 1 January 1992Longstanding partnership since 1992 for waterproof, breathable membrane technology in footwear. Viking was one of the first companies worldwide to incorporate GORE-TEX technology into footwear. The partnership includes GORE-TEX, GORE-TEX Insulated, and latest GORE-TEX ePE (PFAS-free) membranes.
• Kenza Zouiten SubosicflagshipGTM or Marketing PartnerScandinavia's biggest fashion icon and influencer collaboration for the Kenza x Viking collection. Blending function with fashion for children's clothing celebrating active days and new discoveries. Kenza shares daily life with a global community of over 1.8 million people across Instagram, YouTube, blogs, TV, and podcasts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helly Hansen: Norwegian heritage outdoor brand making waterproof outerwear, GORE-TEX workwear, and children's apparel. Directly comparable to Viking on Nordic positioning, GORE-TEX use, and B2B + DTC distribution across European markets.
• Reima: Finnish children's outdoor wear specialist offering waterproof outerwear, midlayers, and footwear for active kids. Closely comparable to Viking on children's outdoor focus, Nordic heritage, and sustainability-led positioning.
• Didriksons: Swedish/Norwegian outdoor and rainwear brand with strong kids' outerwear line and European DTC. Comparable on Nordic heritage, outdoor positioning, and B2C/B2B channels.
• Tretorn: Swedish heritage rubber boot and casual footwear brand. Closely comparable on rubber boot manufacturing heritage, children's footwear offering, and pan-European retail distribution.
• Aigle: French heritage maker of handmade rubber boots (including kids' ranges) with European DTC and wholesale. Directly comparable on rubber boot category leadership and family-focused marketing.
• Isbjörn of Sweden: Swedish premium children's outdoor apparel brand offering functional outerwear and base layers. Comparable to Viking's kids-focused outerwear/midlayer strategy and Nordic outdoor positioning.
• Kavat: Swedish children's and family footwear brand with sustainability focus and own DTC. Comparable on children's waterproof footwear, Nordic heritage, and sustainability messaging.
• Bisgaard: Danish heritage children's footwear brand focusing on leather and rubber boots. Comparable on children's shoe specialization and Scandinavian distribution.

Emerging players

• Stutterheim: Swedish rainwear brand extending into kids' and family outerwear. Comparable on Scandinavian design heritage and waterproof apparel category.
• Icebug: Swedish outdoor footwear brand with kids' and winter footwear focus. Comparable on outdoor performance footwear, sustainability stance, and Nordic retail presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCc_5AuEoWI2jfHUYLmIU4hQ
• Facebookfacebook.com/vikingoutdoorfootwear
• Instagraminstagram.com/vikingoutdoorfootwear
• TikToktiktok.com/@vikingoutdoorfootwear
• Xx.com/viking_footwear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Footwear