Barnie's Coffee & Tea Co.

What Barnie's Coffee & Tea Co. does

Barnie's Coffee & Tea Co. is a privately held, Orlando, Florida-based specialty coffee company founded circa 1980, operating as a vertically integrated roaster and DTC retailer of flavored and premium coffees. The company sells over 20 flavored coffee varieties (led by Santa's White Christmas, the top seller since 1995), plus single-origin roasts (Colombia, Peru, Honduras, Sumatra, Guatemala), espresso blends, tea, and accessories across ground, whole bean, and K-Cup single-serve formats. Its core technology is proprietary coffee roasting and flavoring applied to premium roasted beans, with a recipe library built over 45+ years and many SKUs offered in both regular and decaf versions.

The business operates a multi-channel revenue model: direct-to-consumer e-commerce through barniescoffee.com (one-time purchases and a Subscribe & Save subscription with 2/4/6/8-week delivery cadence), physical retail through Barnie's Café locations and independent retail partners (including Publix), wholesale and toll roasting for businesses, and co-branded specialty lines with institutional partners (University of Central Florida and Orlando Science Center). Pricing is mid-range premium ($14.99-$19.99 per 12oz bag; $24.99 per 22ct K-Cup pack; $105-$138 per 10lb bulk). The company is founder-controlled with no disclosed parent entity, no institutional investment, and no public listing, and trades on brand heritage and "America's Favorite Flavored Coffee" positioning as its primary differentiator.

Name

Barnie's Coffee & Tea Co.

Legal name

Barnies Coffee & Tea Co.

Website

https://barniescoffee.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Barnie's Coffee & Tea Co. is a privately held Orlando-based specialty coffee roaster founded in 1980, selling 20+ flavored and single-origin coffees directly to home consumers, gift buyers, and small wholesale accounts through its e-commerce site, café, and retail partnerships.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee retail
• Flavored coffee blends
• Single origin coffee
• Coffee subscription service
• Wholesale coffee roasting

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Coffee Sales: Direct online sales of ground coffee, whole bean, and single-serve cups through barniescoffee.com. One-time purchases and subscription models available. Products include flavored coffees, single-origin coffees, espresso, and seasonal varieties.
2. Subscription Service: Subscribe & Save program allowing recurring delivery of coffee products at scheduled intervals (2, 4, 6, or 8 weeks). Auto-renews and can be skipped or cancelled anytime.
3. Wholesale/Bulk: Wholesale accounts for retailers and businesses, including bulk 10lb bag purchases and toll roasting services.
4. Retail Café Sales: Barnie's Café physical locations serving coffee beverages directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Barnie's Coffee & Tea Co. is a specialty coffee roaster that develops, roasts, and sells flavored, single-origin, and espresso coffees directly to consumers via e-commerce, its own café, independent retailers, and a wholesale program. The product line spans over 20 flavored varieties, single-origin roasts from coffee-producing regions, and proprietary co-branded blends, sold in ground, whole bean, and single-serve cup formats with a Subscribe & Save subscription option.

Product overview

Barnie's Coffee & Tea Co. is a specialty coffee retailer offering over 45 years of flavored and premium roasts. The company operates as a unified product portfolio centered on flavored coffees (with over 20 varieties including holiday seasonal, dessert-inspired, and nut flavors), single origin coffees (Colombia, Peru, Honduras, Sumatra, Guatemala), and espresso blends. Products are available in multiple formats: ground coffee, whole bean, and single serve cups (K-Cup compatible), with most varieties offered in both regular and DECAF options. The company also offers tea, accessories (storage canisters, mugs, scoops), gift sets, bundles, and a subscription service. Notable partnerships include University of Central Florida (UCF) branded Knightro and Pegasus blends, and Orlando Science Center themed blends (Fossil Fuel, Love Bridge Brew, Tamarin Treat). Specialty offerings include Se7en Bites Diner Style coffee (partnered with Orlando restaurant featured on Food Network). The company provides wholesale and toll roasting services for business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Knightro Blend: UCF-exclusive coffee blend developed with UCF alumni Anne Valdez, featuring Fair Trade beans from Ethiopia, Central and South America.
• Pegasus Blend
• Knightro Dark Roast

Products and services

• Santa's White Christmas Flavored Coffee Flagship flavored coffee combining coconut, sweet caramel, vanilla and nutty flavors, first introduced as a holiday blend in 1995 and now sold year-round. Available in regular and DECAF varieties for individual consumers and gift buyers.
• Flavored Coffee Collection Collection of over 20 distinct flavored coffee varieties including seasonal (Santa's Coconut Christmas, Santa's Mocha Christmas, Gingerbread Cookie, Traditional Holiday), dessert-inspired (Pistachio Ice Cream, German Chocolate Cake, Cafe Mocha Truffle, French Vanilla Dream), nut and chocolate (Southern Pecan, Chocolatey Chocolate Hazelnut, Rich Roasted Hazelnut, Creamy Buttery Caramel), and fruit (Sweetheart Blend, Very Berry Blackberry Shortcake, English Salted Toffee) flavors. Most varieties available in regular and DECAF.
• Barnie's Blend House Coffee Signature house blend coffee, available in regular and DECAF varieties across ground, whole bean, and single-serve cup formats.
• Barnie's Dark Roast Coffee Rich bold flavored coffee sourced from Guatemala featuring notes of dark chocolate, roasted nuts with a subtle sweet finish.
• Single Origin Coffee Collection Single origin coffees from Colombia (light-medium roast, fruit and chocolate notes), Peru (medium-dark roast, dark chocolate, dried fruit, cherry), Honduras (medium roast, floral with almond), Sumatra (floral, cocoa, molasses, earthy), and Guatemala. 100% Arabica, washed process options.
• Tucano Espresso Blend Single origin espresso blend, available in regular and DECAF varieties, in ground and whole bean formats for home espresso preparation.
• Barnie's Original Tea Collection Selection of teas offered alongside Barnie's coffee products for individual consumers.
• Ground Coffee Traditional ground coffee available across roasts and flavors, in standard 12oz bags typically priced $14.99-$15.49.
• Whole Bean Coffee Whole bean coffee for customers who prefer to grind their own coffee, available in various roasts and flavors.
• Single Serve Coffee Cups K-Cup style single serve coffee pods available in 22-count packages ($24.99) and 32-count variety packs ($30.99), compatible with single serve brewing systems.
• UCF Knightro and Pegasus Blends University of Central Florida exclusive coffee blends featuring Knightro Medium Roast (lemon and blueberry notes, Fair Trade beans from Ethiopia, Central and South America), Knightro Dark Roast (Fair Trade beans from Indonesia, Central and South America), and Pegasus Blend (medium roast with chocolate and caramel flavors). A portion of each purchase supports UCF and its students.
• Orlando Science Center Partnership Blends Orlando Science Center exclusive Fair Trade coffee blends including Fossil Fuel (maple custard and pecan flavors, tied to Dino Digs exhibit), Love Bridge Brew (carrot cake infusion, inspired by Love Bridge art installation), and Tamarin Treat (banana, brown sugar, and vanilla, tied to Life exhibit). Sourced from Peru.
• Se7en Bites Signature Coffee Signature medium roast coffee created in partnership with Se7en Bites restaurant in Orlando's Milk District. No sugar, no nuts, gluten-free. Restaurants featured on Food Network's Diners, Drive-Ins, and Dives.
• Coffee Gift Sets and Bundles Pre-curated coffee gift sets and value bundles including Barnie's Coffee Gift Set, UCF Coffee Gift Set, Barnie's Favorite Bundle, and Santa's Trio Bundle. Prices range from $37.99 to $65.99.
• Gift Cards Digital and/or physical gift cards usable for purchasing Barnie's Coffee products and accessories.
• Airscape Coffee Canister Airtight coffee storage canister designed to preserve coffee freshness for home brewers.
• Good Mood Mug Barnie's branded coffee mug accessory.
• Stainless Steel Coffee Scoop Stainless steel measuring scoop for coffee preparation.
• Barnie's Sample Pack Pre-measured coffee sampler pack containing 7 flavors (two 2.5oz packets each of Santa's White Christmas and Barnie's Blend, and one 2.5oz packet each of Cool Cafe Blues, Creamy Buttery Caramel, Santa's Mocha Christmas, and Rich Roasted Hazelnut).
• Subscribe & Save Program Recurring coffee subscription service allowing customers to receive scheduled deliveries of their favorite Barnie's coffees every 2, 4, 6, or 8 weeks. Auto-renews with skip or cancel anytime options.
• Wholesale and Toll Roasting Program B2B wholesale and bulk purchasing program for retailers, offices, and restaurants, including bulk 10lb bag purchases ($105-$138) and toll roasting services.
• Barnie's Café Beverages Ready-to-drink coffee beverages served directly to consumers at company-owned Barnie's Café physical locations in Orlando, Florida.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• University of Central Florida (UCF)coreStrategic or Co-development PartnerCo-development of exclusive UCF Knightro Blend and Pegasus Blend coffees. Anne Valdez (UCF alumni with 30+ years in specialty coffee) led the blend creation process. Fair Trade beans sourced from Ethiopia, Indonesia, Central and South America. A portion of each UCF purchase supports the university and its students.
• Orlando Science CenterminorStrategic or Co-development PartnerCo-branded specialty coffee blends themed around Orlando Science Center exhibits: Fossil Fuel (Maple Custard Pecan, tied to Dino Digs exhibit), Love Bridge Brew (Carrot Cake infusion, inspired by Love Bridge art installation), and Tamarin Treat (Banana, Brown Sugar & Vanilla, tied to Life exhibit). Fair Trade sourced from Peru.
• Se7en Bites RestaurantminorStrategic or Co-development PartnerCo-branded Se7en Bites Signature Coffee - a diner-style medium roast representing the restaurant's comfortable style. Se7en Bites is an Orlando restaurant featured on Food Network's Diners, Drive-Ins, and Dives, owned by chef Trina Gregory-Propst.

Scale indicators4 records

Recent moves5 records

Expansion highlights7 records

Broad incumbents

• Green Mountain Coffee Roasters (Keurig Dr Pepper): Owner of Green Mountain and Keurig, dominant in single-serve/flavored K-Cup pods where Barnie's competes directly through its Single Serve Cups line. Sets the pricing and promotional cadence Barnie's must react to.
• Massimo Zanetti Beverage USA: Large specialty coffee platform (Chock full o'Nuts, Hills Bros., Kauai Coffee) operating branded and private-label roasting at scale. Competitor for wholesale/toll roasting contracts and grocery shelf space.
• Peet's Coffee: National specialty coffee roaster-retailer with deep flavored and single-origin catalog, DTC subscription, and broad café footprint. Operates at meaningfully greater scale than Barnie's across the same product categories.
• Caribou Coffee: Specialty coffee chain and packaged goods brand with flavored and seasonal SKUs plus K-Cup distribution. Overlaps with Barnie's on flavored seasonal coffee and grocery-channel K-Cups, but at much larger scale.

Direct peers

• Coffee Holding Company: Specialty coffee holding company roaster (S&W, Cafe Del Mundo, Don Manuel) selling roasted, instant, and flavored coffee through wholesale and private label. Directly comparable as a multi-brand flavored/wholesale coffee roaster.
• The Coffee Bean & Tea Leaf: Specialty coffee and tea roaster-retailer with a similar blend of flavored and single-origin coffees, K-Cup pods, subscription/auto-delivery, and physical café locations. Closest comparable in category positioning and channel mix to Barnie's.
• New England Coffee: Long-running, family-owned specialty coffee roaster famous for its flavored coffees, sold through grocery, DTC, and foodservice channels. Directly comparable on flavored-coffee heritage, regional brand identity, and wholesale distribution model.
• Boyd's Coffee: Regional specialty coffee roaster supplying foodservice, offices, and retail with private-label and signature blends. Comparable on wholesale/toll roasting, B2B partnerships, and regional roaster identity.
• Cameron Mitchell Coffee Roasters: Specialty coffee roaster with a strong restaurant partnership model and private-label program. Highly comparable to Barnie's on co-branded restaurant SKUs (analogous to Se7en Bites) and wholesale/foodservice focus.

Regional players

• Hawaiian Isles Coffee: Regional flavored/specialty coffee brand with strong gift-set and grocery presence. Comparable product positioning (flavored SKUs, gift sets, grocery distribution) though focused on a different regional base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/barniescoffee
• Facebookfacebook.com/barniescoffee
• LinkedInlinkedin.com/company/barnies-coffee
• Instagraminstagram.com/barniescoffeeandtea
• Pinterestpinterest.com/barniescoffee
• TikToktiktok.com/@barniescoffeeandtea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnie's Coffee & Tea Co.