Titus-Will Ford

Name

Titus-Will Ford

Legal name

Titus-Will Ford

Website

https://tituswillford.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Ford dealership
• New vehicle sales
• Used car sales
• Auto service and parts
• Automotive financing

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including trucks, SUVs, crossovers, and electric vehicles. Revenue generated from markup over manufacturer suggested retail price.
2. Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned Fords and other makes. Includes vehicles under 15k, commercial vehicles, and electric/hybrid inventory.
3. Service and Parts: Maintenance and repair services using genuine Ford parts, tire sales, collision center services, and parts ordering. Revenue from labor and parts markup.
4. Financing and Insurance Products: Finance department generates revenue through financing arrangements with lenders, extended warranties (Titus Will Protected), and related insurance products.
5. Trade-In Processing: Purchase of customer vehicles as trade-ins, which are then reconditioned and sold as used inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Titus-Will Ford is a Ford-authorized franchised new-vehicle dealership in Tacoma, WA that sells new Ford cars, trucks, SUVs, crossovers, and commercial vans, plus certified pre-owned and used vehicles from multiple makes. It operates a full-service department with certified Ford technicians, a parts department, a Quick Lane tire and auto center, and an affiliated collision repair facility, supported by in-house financing, leasing, extended warranty (Titus Will Protected), trade-in appraisal, and custom factory ordering.

Product overview

Titus-Will Ford is a Ford dealership offering new and used Ford vehicles plus service, parts, and financing. The product portfolio centers on Ford vehicles including F-Series trucks (F-150 through F-750), SUVs (Explorer, Expedition, Bronco, Bronco Sport), Mustang sports cars, Mustang Mach-E and F-150 Lightning electric vehicles, Transit commercial vans and E-Transit, plus Maverick and Ranger pickups. Performance sub-brands include Saleen, Roush, and Black Widow (Fox Factory) vehicles. Services include certified maintenance and repairs using genuine Ford parts, collision repair through Titus-Will Collision Center, Quick Lane tire and auto services, vehicle pickup and delivery, trade-in appraisal, custom factory ordering, vehicle protection plans, and financing options through multiple lenders.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles New Ford cars, trucks, SUVs, crossovers, and commercial vans including F-Series (F-150 through F-750), Bronco, Bronco Sport, Explorer, Expedition, Mustang, Mustang Mach-E, F-150 Lightning, Maverick, Ranger, and Transit and E-Transit vans, available through the franchised Tacoma dealership.
• Used Vehicles Pre-owned sedans, trucks, SUVs, and crossovers from various manufacturers, including vehicles under $15K, used commercial vehicles, and used electric and hybrid inventory.
• Ford Certified Pre-Owned Vehicles Rigorously multi-point inspected pre-owned Ford vehicles backed by manufacturer warranty, sold through the dealership's certified pre-owned program.
• Vehicle Financing Auto loans, leasing, and Ford Flex Buy programs arranged through multiple lenders, with an online credit application and payment calculator.
• Service and Maintenance Routine maintenance, diagnostics, and repair performed by certified Ford technicians using genuine Ford parts and state-of-the-art diagnostic equipment, with online appointment scheduling.
• Ford Parts and Accessories Genuine Ford OEM parts and accessories sold over the counter and through online ordering for repairs and customization.
• Quick Lane Tire and Auto Center Routine automotive services including tire sales, oil changes, and basic maintenance performed by certified technicians, with tire specials and mail-in rebates.
• Titus-Will Collision Center Collision repair services for accident-damaged vehicles, operated as a separate facility within the Titus-Will Automotive Group.
• Ford Pickup and Delivery Service Vehicle pickup and return service that brings a customer's Ford to the dealership for maintenance or service and returns it when complete.
• Trade-In Appraisal Online trade-in valuation tool plus in-person appraisal allowing customers to estimate their current vehicle's value toward a new or used purchase.
• Custom Factory Order Factory-direct custom vehicle ordering that lets customers configure a new Ford with specific options, colors, and specifications.
• Titus Will Protected Vehicle Protection Plans Extended vehicle service agreements and protection plans sold through the finance department to cover unexpected repair and maintenance costs beyond the manufacturer warranty.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealership operating as a primary distribution channel for Ford vehicles in the Tacoma/Pierce County market. Receives inventory allocation, marketing support, and access to Ford financing programs, AXZ Plan pricing, and manufacturer incentives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asbury Automotive Group: US automotive retailer with new vehicle, used vehicle, parts, service, and F&I operations across multiple franchises. Comparable franchised dealership model with focus on operational efficiency and digital retailing.
• Lithia Motors: One of the largest US auto dealer groups with hundreds of stores and an aggressive acquisition strategy. Directly comparable business model of new/used vehicle sales, F&I, and service; operates at much larger scale and pursues regional consolidation similar to what Titus-Will represents in Washington.
• Penske Automotive Group: International automotive and commercial truck retailer with premium brand focus and diversified revenue across retail automotive and commercial vehicles. Comparable diversified franchise dealer model including commercial truck operations similar to Titus-Will's Work Truck Solutions platform.
• Sonic Automotive: US automotive retailer operating franchised dealerships and the EchoPark used vehicle standalone brand. Directly comparable franchised dealer model with new vehicle, used vehicle, F&I, and service revenue streams.
• AutoNation: Largest US automotive retailer with over 250 new vehicle franchises across multiple brands and states. Comparable as a multi-franchise new car dealer with full sales, service, parts, and F&I operations, but operates at national scale versus Titus-Will's single regional location.
• Group 1 Automotive: Major US and UK automotive retailer with new and used vehicle sales, parts, and service across multiple OEM franchises. Comparable franchise-dealer business model with similar revenue mix across sales, F&I, and service.

Emerging players

• CarMax: Largest US used vehicle retailer with a no-haggle pricing model and integrated financing. A partial competitor to Titus-Will's used vehicle sales and trade-in operations, representing the digital-first retail format that traditional dealers must compete against.
• Carvana: Online used vehicle retailer with vehicle vending machines and home delivery. Competes for the same Tacoma-area used vehicle buyers Titus-Will serves, with a fundamentally different cost structure and customer experience.

Regional players

• Bonneville and Son Ford: Independent Ford dealership group based in New Hampshire with multiple locations and similar franchise dealer model. Comparable regional multi-store Ford dealer competing with similar product mix (new Ford, used, commercial, service) at similar scale to Titus-Will.

Direct peers

• Titus-Will Automotive Group: Parent conglomerate of Titus-Will Ford operating multiple additional franchises (likely other brands) across the same Washington market. Directly comparable as a Ford franchise sibling under common ownership, sharing back-office infrastructure, marketing, and customer cross-sell opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tituswillford
• Facebookfacebook.com/tacomacars
• LinkedInlinkedin.com/company/titus-will-ford

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titus-Will Ford