FoxFarm Soil & Fertilizer

What FoxFarm Soil & Fertilizer does

FoxFarm Soil & Fertilizer Company (legal entity United Compost and Organics Corporation) is a privately held, California-incorporated manufacturer of premium soils, fertilizers, and liquid plant foods, founded in 1984 in Humboldt County, California and still founder-led by CEO Willy. The company's core technology centers on non-sterilized growing media and micro-brewed liquid fertilizers that incorporate beneficial microorganisms — including endo- and ectomycorrhizae, earthworm castings, bat guano, fish emulsion, and marine-based inputs such as kelp, crab meal, shrimp meal, and seabird guano — alongside pH-adjusted and OMRI Listed / CDFA OIM Registered organic formulations. The product portfolio spans the flagship FoxFarm label (Ocean Forest, Big Bloom, Grow Big, Tiger Bloom, Soluble Trio Pack) and the Happy Frog and Bush Doctor sub-brands for organic-leaning gardeners, the Cultivation Nation sub-brand for hydroponic and price-sensitive growers, and a dedicated commercial line offering 55 cubic foot totes, 55-250 gallon drums, and 50-pound bags.

FoxFarm generates revenue through one-time product sales, distributed exclusively through a network of authorized independent dealers, garden centers, hydroponic shops, and commercial distributors across the USA and UK, with select SKUs also listed on Amazon. The company does not sell direct to consumers and does not publicly disclose pricing. It operates from a headquarters and shipping facility in Samoa, California and a second East Coast shipping and operations facility in Pendleton, South Carolina, supported by a content marketing ecosystem (feeding schedules, growing tips, instructional video, newsletter) that drives dealer sell-through. End customers include home gardeners (primary), commercial growers, hydroponic growers, and organic gardeners — a fragmented base served through many independent retailers rather than concentrated enterprise accounts.

Name

FoxFarm Soil & Fertilizer

Legal name

United Compost and Organics Corporation

Website

https://foxfarm.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

FoxFarm Soil & Fertilizer is a privately held, founder-led manufacturer of premium non-sterilized potting soils, micro-brewed liquid fertilizers, and organic-compliant plant foods, selling exclusively through authorized USA and UK dealers to home gardeners, hydroponic growers, and commercial operations.

Ownership category

akta.pro rank

NAICS

Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL)

Keywords

• Potting soil mixes
• Liquid plant fertilizers
• Organic gardening supplies
• Hydroponic nutrients
• Dry fertilizer blends

Headquarters

HQ city

Samoa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Soil Products: Sale of potting soils, planting mixes, and soil conditioners through retail dealers. Products include Ocean Forest, Happy Frog, and specialized mixes sold in various sizes from quarts to cubic feet.
2. Liquid Fertilizers: Sale of liquid plant foods and liquid concentrate fertilizers including Big Bloom, Grow Big, Tiger Bloom through dealers and Amazon. Available in sizes from pints to 250 gallons for commercial use.
3. Dry Fertilizers: Sale of dry fertilizers including Happy Frog product line, Marine Cuisine, and specialty fertilizers through retail network.
4. Commercial Products: Bulk commercial sizes including 55 cubic foot totes of soil and 55-250 gallon drums of liquid fertilizers sold to commercial growers and agricultural operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FoxFarm Soil & Fertilizer manufactures premium potting soils, soil conditioners, and liquid and dry fertilizers for home gardeners and commercial growers. The company produces its own branded and sub-branded (Happy Frog, Bush Doctor, Cultivation Nation) soil blends and plant foods featuring beneficial microorganisms, marine-based ingredients, and pH-adjusted formulas. Products are distributed exclusively through authorized retailers and dealers across the USA and UK, with select items also available via Amazon.

Product overview

FoxFarm Soil & Fertilizer Company is a manufacturer of premium soil mixes, fertilizers, and liquid plant foods founded in 1984 in Humboldt County, California. The product portfolio centers on two major sub-brands — Happy Frog and Bush Doctor — alongside the flagship FoxFarm label. Happy Frog products (potting soil, soil conditioner, and dry fertilizers including Tomato & Vegetable, Fruit & Flower, All-Purpose, Acid Loving Plants, Citrus & Avocado, Cavern Culture, Japanese Maple, Jump Start, and Steamed Bone Meal) focus on organic-friendly formulations with soil microbes, humic acids, bat guano, and earthworm castings. Bush Doctor products (Coco Loco, Boomerang, Bembe, Kangaroots, Kelp Me Kelp You, Cal-Mag, Microbe Brew, Wholly Mackerel, and SledgeHammer) offer targeted liquid nutrition, root management, and flushing solutions. Core flagship products include Ocean Forest Potting Soil (premium blend with ocean ingredients), Big Bloom Liquid Plant Food (OMRI-listed organic blooming formula), Grow Big Liquid Plant Food (vegetative growth formula), Tiger Bloom (high-phosphorus blooming formula), and the Soluble Trio Pack (Open Sesame, Beastie Bloomz, Cha Ching for sequential flowering). The company also offers the Cultivation Nation sub-brand with 3-Part (Grow, Micro, Bloom) and 2-Part (Veggie, Flower) synthetic feeding programs, pH adjusters (UP/DOWN), and Cal-Mag supplements. A Commercial Products line provides large-format versions (55 cf totes, 55/250 gal drums, 50 lb bags) of key products for professional growers. Products are distributed through a dealer network across the USA and UK, with products also available via Amazon e-commerce integration.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Frog®: Product line including potting soil, soil conditioner and all-purpose fertilizers.
• Bush Doctor®
• Cultivation Nation®
• Ocean Forest®

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Botanicare: Botanicare produces hydroponic nutrients, supplements, and growing media serving both hobbyist and commercial growers, overlapping with FoxFarm's Bush Doctor supplements and hydroponic product ranges.
• General Hydroponics: General Hydroponics manufactures hydroponic nutrient systems and growing media, competing with FoxFarm's hydroponic product line including Grow Big Hydroponic and the Hydro Liquid Trio Pack.
• Dr. Earth: Dr. Earth produces organic fertilizers, soils, and pest control products with OMRI-listed certifications, directly competing with FoxFarm's Happy Frog and Bush Doctor lines in the home and organic gardening market.
• Advanced Nutrients: Advanced Nutrients is a leading manufacturer of hydroponic and specialty plant nutrients with branded feeding programs, directly competing with FoxFarm's Cultivation Nation and Soluble Trio products in the hydroponic grower segment.
• Espoma: Espoma is a manufacturer of organic fertilizers, potting soils, and lawn care products, with a strong focus on natural and organic gardening that closely mirrors FoxFarm's positioning in the home gardener and organic gardener segments.
• Roots Organics: Roots Organics manufactures organic soils and fertilizers with a focus on premium natural inputs, directly competing with FoxFarm's Ocean Forest and Happy Frog soil lines in the organic gardening segment.
• Down To Earth Fertilizer: Down To Earth produces all-natural and organic fertilizers including dry blends and specialty crop fertilizers, directly competing with FoxFarm's Happy Frog dry fertilizer line in the organic home gardener segment.

Broad incumbents

• Sun Gro Horticulture: Sun Gro is a large manufacturer of professional and consumer growing media (peat-based and bark soils), competing with FoxFarm in both commercial soil totes and consumer potting mixes through national distribution.
• Scotts Miracle-Gro: Scotts is the dominant incumbent in residential lawn and garden, with extensive distribution and broad product portfolios (Miracle-Gro, Scotts, Ortho) that overlap with FoxFarm's consumer soil and fertilizer categories at national retail.

Emerging players

• Earthbox: Earthbox sells container gardening systems and branded growing media/fertilizers, partially overlapping with FoxFarm's container gardening customer base though focused on a self-contained growing system rather than standalone inputs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/foxfarmsoil

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoxFarm Soil & Fertilizer