Star Spangled Flags

What Star Spangled Flags does

Star Spangled Flags is a US-based, privately held manufacturer and direct-to-consumer e-commerce retailer of flags and flag-related products, headquartered in Bristol, Virginia (corporate address disclosed in the Terms of Use), with operations in Marion, Virginia and a staff size disclosed as 11-50 employees. The company's catalog is organized into distinct verticals: American flags, all 50 US state flags, US military branch flags (Army, Navy, Marine Corps, Air Force, Coast Guard, Space Force, POW/MIA), historical flags (Gadsden, Betsy Ross, Bennington), religious flags (Christian), international country flags, and flagpole hardware/accessories. All products are manufactured domestically under FMAA (American Flag Foundation) certification and labeled "100% Made in USA." Core product construction relies on heavyweight 200 denier nylon (with polyester and cotton variants), scientifically treated with UV-resistant chemistry to inhibit sun and chemical degradation, and assembled using two rows of lock stitching on stripes and four rows on the fly end to prevent fraying, plus reinforced corners and brass grommets for fly-end durability. Specialty items such as Christian flags use an appliquéd (rather than printed) red cross reinforced with zigzag stitching, addressing accuracy and durability in a niche where most competitors print directly onto fabric.

The company operates an exclusively DTC business model with no marketplace or wholesale channel exposure in the source data. Its website is built on Shopify, supported by content marketing (an extensive blog covering flag holidays, care, history, and etiquette), SEO-optimized category navigation, a Pinterest social presence, and a retention email program called the Patriot Club (over 4,000 subscribers per disclosed metrics) that distributes discount codes and educational content. Pricing is structured as one-time purchases with no subscription or licensing component; representative 3x5 foot nylon flags are priced around $35-$55 with frequent sale discounts of 9-23% (e.g., military flags at $34.69 down from $44.99; state flags at $46.69 down from $54.99; Christian flags at $38.97 down from $42.97). Free shipping is offered on orders to the mainland USA, with the geographic language implicitly excluding Alaska, Hawaii, and US territories. Customer payment is described as pay-as-you-go with no recurring billing. The company also offers a custom flag design service for personalized and corporate orders (including advertising flags), positioning bespoke product as an extension of its standard catalog.

Revenue mechanics are one-time transactional DTC flag sales to a horizontally segmented customer base: individual patriotic consumers (primary segment), government and military buyers, religious institutions, flag collectors and historians, and state-pride enthusiasts. No public financials, funding history, leadership team, M&A activity, or institutional ownership disclosures are available in the source material. The company does not disclose headcount trends, founding date, or revenue, and operates as a private firm with no identified parent company or subsidiaries.

Name

Star Spangled Flags

Legal name

Star Spangled Flags

Website

https://starspangledflags.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Star Spangled Flags is a US-based manufacturer and direct-to-consumer e-commerce retailer of American, state, military, historical, religious, and international flags plus flagpoles. All products are 100% Made in USA and FMAA-certified, sold online via Shopify.

Ownership category

akta.pro rank

Headquarters

HQ city

Marion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Flag and Flagpole Sales: Primary revenue from direct sale of American flags, state flags, military flags, historical flags, religious flags (Christian), and flagpoles. Products are sold in various sizes (2x3, 3x5, 4x6, 5x8, 6x10) and materials (nylon, polyester, cotton). The company operates on a one-time purchase model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Star Spangled Flags is a US-based manufacturer and direct-to-consumer e-commerce retailer that designs, produces, and sells a broad portfolio of flags — American (US) flags, all 50 US state flags, US military branch flags, historical flags, Christian/religious flags, international national flags — plus complementary flagpole hardware. Flags are produced from heavyweight 200 denier nylon and polyester with UV-resistant treatment, superior lock stitching, brass grommets, and appliqué construction, all 100% made in the USA and FMAA certified.

Product overview

Star Spangled Flags is a US-based flag retailer offering a comprehensive portfolio of flags and flag-related products. The core offering consists of American flags available in multiple materials (nylon, polyester, cotton) with embroidered or banner constructions, US state flags for all 50 states, military branch flags (Army, Navy, Marine Corps, Air Force, Coast Guard, Space Force), historical flags (Gadsden, Betsy Ross, Bennington), and international country flags. The product line also includes specialty flags such as Christian flags, POW/MIA flags, and Thin Blue/Red Line flags, complemented by flagpole hardware and accessories. All products are 100% manufactured in the USA with materials sourced domestically, certified by FMAA, featuring heavyweight 200 denier nylon construction with UV-resistant treatment and lock stitching for durability. The company operates an e-commerce platform powered by Shopify for online sales.

Differentiator

Problem solved

Functional benefit

Products and services

• American Flags 100% Made in USA American flags in nylon embroidered, polyester embroidered, cotton embroidered, and nylon banner varieties, crafted from heavyweight 200 denier nylon with lock stitching, UV-resistant treatment, and brass grommets for outdoor durability. Sold in multiple sizes from 2x3 to 6x10 feet for residential and ceremonial display by patriotic consumers.
• State Flags Flags representing all 50 US states, crafted from heavyweight nylon with UV-resistant treatment and lock stitching for outdoor display, marketed to state-pride enthusiasts and government customers.
• Military Flags Collection of US military branch flags including Army, Navy, Marine Corps, Coast Guard, Air Force, Space Force, and POW/MIA flags, all 100% Made in USA with durable nylon construction; some branches available in Ceremonial gold-fringe and Wings variants.
• Historical Flags Historical American flags including Gadsden 'Don't Tread on Me', Betsy Ross, and Bennington '76 designs, targeted at collectors, reenactors, and educational displays.
• Christian Flag Religious flag with white field, blue canton, and appliqué red cross, made from heavyweight 200 denier nylon with zigzag-stitching reinforcement, brass grommets, and UV-resistant treatment; designed for churches and faith-based organizations.
• National Flags International country flags representing nations worldwide including UK, Canada, Mexico, Germany, France, Japan, and many others, sold alongside US flags on the company storefront.
• Flagpoles Flagpoles and accessories including aluminum holders, adjustable brackets, no-tangle poles with gold or silver globes, and grommet rings for residential and commercial flag display.

Quantifiable outcome

• Flags last longer than customer expectations - multiple testimonials cite durability exceeding expectations

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Annin Flagmakers: Largest and oldest US flag manufacturer (founded 1847), producing a full range of American, state, military, and international flags plus flagpole hardware. Directly comparable as a Made-in-USA premium flag brand operating at far greater scale, often sold through wholesale and government channels that Star Spangled Flags does not access.
• Carrot-Top Industries: Large US-based retailer of American flags, flagpoles, patriotic decor, and outdoor commercial displays. Comparable on American flags and patriotic decor, with a broader outdoor-display product portfolio.

Direct peers

• Valley Forge Flag: One of the largest US flag manufacturers offering American, state, military, and custom flags through both wholesale and DTC channels. Directly comparable product line and target customer (patriotic consumers and institutions), competing head-to-head on Made-in-USA quality and durability messaging.
• Eder Flag: Family-owned US flag manufacturer producing American, state, military, and custom flags with a Made-in-USA focus. Closely comparable in scale and positioning to Star Spangled Flags, serving both consumer and institutional buyers.
• US Flag Store (Flags USA): DTC e-commerce retailer of American, state, military, and custom flags. Direct head-to-head competitor in the online patriotic consumer channel with overlapping product breadth and similar price points.
• Gettysburg Flag Works: US-based manufacturer and online retailer of American, state, military, historical, and custom flags, plus flagpoles and accessories. Highly comparable in product breadth, Made-in-USA positioning, and B2B/B2C mix.
• Liberty Flagpoles: US-based retailer specializing in American-made flagpoles and flags, including residential, commercial, and in-ground pole systems. Closely comparable on the flagpole hardware side of the catalog and on patriotic-consumer targeting.
• FlagandBanner.com: Long-running US retailer selling American, state, military, religious, and custom flags plus flagpoles and accessories. Comparable product mix and Made-in-USA positioning, with a longer operating history.
• Allegheny Flag & Banner: Smaller US flag maker and retailer offering American, state, military, religious, and custom flags. Closely comparable to Star Spangled Flags in size and family-operated manufacturing profile.
• The Flag Company: Online US retailer of American, state, military, and international flags with custom flag services. Directly comparable DTC model and product breadth serving patriotic consumers and small institutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestpinterest.com/ssflags
• Xx.com/StarFlags
• Facebookfacebook.com/starspangledflags

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Spangled Flags