FlagandBanner.com
FlagandBanner.com is a 50-year-old American e-commerce and retail manufacturer of FMAA-certified flags, custom banners, flagpoles, and patriotic merchandise serving individual consumers, government/military, and commercial customers nationwide from Little Rock, AR and North Miami, FL.
- Company typePrivate
- Founded1975
- HeadquartersLittle Rock, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What FlagandBanner.com does
FlagandBanner.com, legally organized as Arkansas Flag & Banner, Inc., is a 50-year-old American manufacturer and retailer of flags, custom banners, flagpoles, and patriotic merchandise. Founded in 1975 and headquartered in Little Rock, Arkansas, with a secondary retail location in North Miami, Florida, the company sells directly to individual consumers, federal/state/local government and military procurement, commercial buyers (auto dealers, retailers, event planners, municipalities), educational institutions, and event organizers. All American flags are 100% U.S.-made and FMAA-certified for government procurement. The catalog spans American flags, world flags, military and civilian service flags, state and territory flags, historical flags, nautical flags, sports flags, custom printed/embroidered/appliqued flags and banners, string pennants, bunting, decorative flags, and street pole banners, with adjacent categories including flagpoles, hardware, trade show displays, custom event tents, logo mats, and table throws.
The underlying commercial technology is a CIMcloud-hosted e-commerce storefront supporting shopping cart, account management, wish lists, and order tracking, paired with internal custom-manufacturing operations offering digital printing, embroidery, and appliqué on flags, banners, and adjacent signage products. E-commerce is the primary sales channel; two physical retail locations serve walk-in customers and local government/custom orders; a free custom quote request system handles enterprise and commercial custom work. Standard retail unit pricing runs from roughly $47 (e.g., 3ft x 5ft America 250 Betsy Ross Flag) to $163-$280 for residential flagpole kits; custom products are priced per quote with no subscription or recurring revenue model.
Revenue mechanics are exclusively transactional: retail product sales, custom product sales, and gift shop sales, all priced as one-time purchases. Go-to-market combines a national e-commerce presence with dual physical retail locations and quote-based custom-order intake for commercial and government customers. Marketing reach is driven by a YouTube channel of 100+ tutorials, a Brave Magazine print publication, a weekly Up In Your Business Radio Show podcast, an email newsletter, and Kerry's Blog (bannerisms.com). The company is privately held, founder-owned, has not raised venture or private equity capital, and discloses no financial results.
FlagandBanner.com firmographics
Firmographics- Name
- FlagandBanner.com
- Legal name
- Arkansas Flag & Banner, Inc.
- Website
- https://flagandbanner.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FlagandBanner.com is a 50-year-old American e-commerce and retail manufacturer of FMAA-certified flags, custom banners, flagpoles, and patriotic merchandise serving individual consumers, government/military, and commercial customers nationwide from Little Rock, AR and North Miami, FL.
- Ownership category
- akta.pro rank
FlagandBanner.com industry classification
Industry- Product category
- Flag and Banner Retail and Manufacturing
- NAICS
- Sign Manufacturing (33995), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
- akta.pro secondary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
Keywords
Where FlagandBanner.com is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FlagandBanner.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Sale of pre-made flags, banners, poles, hardware, and patriotic merchandise through e-commerce website and retail locations. Products include American flags, world flags, military flags, state flags, decorative flags, string pennants, bunting, flagpoles, and accessories.
- Custom Product Sales: Custom flag and banner manufacturing including digitally printed, embroidered, and appliqued products. Includes custom street pole banners, trade show displays, event tents, logo mats, and table throws. Revenue generated through quote-based custom orders.
- Gift Shop Products: Sale of patriotic-themed gift items including apparel, jewelry, home and garden decor, office items, toys and games, and themed gifts. Includes specialty items like Arkansas Razorbacks merchandise and Made in USA gift products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail flags and banners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
FlagandBanner.com product offering
Product offeringCore offering
FlagandBanner.com (Arkansas Flag & Banner, Inc.) manufactures and retails American-made flags, banners, flagpoles, and related hardware through an e-commerce site and two physical retail locations. The company offers custom manufacturing (digitally printed, embroidered, and appliqued products) for commercial, government, and event customers, alongside a pre-made catalog and a patriotic-themed gift shop. Products are 100% made in the USA and FMAA certified for federal government use.
Product overview
FlagandBanner.com is an e-commerce retailer specializing in flags, banners, flagpoles, and related accessories, operating since 1975. The core product portfolio includes American-made flags (American, Military, Historical, Nautical, World, State/Territory, Sports, Organizations), custom flags and banners (digitally printed, embroidered, appliqued), string pennants, bunting, decorative flags, street pole banners, and commercial/advertising flags. The company also offers flagpoles across residential, commercial, and ceremonial categories, plus hardware accessories. Adjacent offerings include a Gift Shop with patriotic-themed merchandise, Trade Show Displays, Custom Event Tents, and Logo Mats. The company emphasizes American-made products with FMAA certification for government-use flags and celebrates 50 years in business.
Differentiator
Problem solved
Functional benefit
Products and services
- American Flags 100% American-made U.S. flags in outdoor, indoor, miniature, car, and kit configurations; FMAA certified to meet federal government procurement requirements.
- World Flags Flags representing countries worldwide, including an A through Z catalog and specific nation flags (Mexican, French, Italian, German, Canadian, British Territory, United Nations).
- Military and Civilian Service Flags Flags for all U.S. military branches (Navy, Army, Air Force, Marine Corps, Coast Guard, Space Force), POW-MIA, Thin Line flags, and public service flags.
- State and Territory Flags Flags for all 50 U.S. states, territories, municipalities, Native American flags, and complete 50-state flag sets.
- Historical Flags Betsy Ross flags, Gadsden flags, American Revolutionary War flags, and historical pirate flags.
- Nautical Flags and Decorations International Code Signal Flags, beach warning flags, boating flags, nautical pennants, and nautical-themed home and garden decorations.
- Sports Flags and Banners College and university flags, golf flags, racing flags, and NASCAR-themed merchandise.
- Decorative Flags and Banners Seasonal flags and banners for winter, spring, summer, fall, holidays, celebrations, windsocks, wind spinners, and novelty designs.
- Custom Flags Made-to-order flags produced via digital printing, embroidery, or applique in standard, burgee, pennant, team spirit, feather, teardrop, blade, and car shapes; ordered through a free custom quote system.
- Custom Banners Custom banners including applique, commercial-grade vinyl, mesh, window scrim, parade banners, retractable banners, pillowcase banners, and barricade banners; ordered via free custom quote.
- Street Pole Banners Custom and stock street pole banners for advertising, patriotic, municipal beautification, and seasonal themed applications.
- Flagpoles Residential, commercial, ceremonial (indoor/parade), garden, street pole, telescoping, and trade show flagpoles.
- Parts and Accessories (Hardware) Flagpole and flag hardware including rope, snap hooks, pulleys, cleats, brackets, holders, lighting, bases, hanging hardware, ornaments, finials, display cases, and parade accessories.
- String Pennants and Bunting Colorful triangle string pennants in solid colors, rainbow assortments, heavy-duty plasticloth, and metallic varieties; pleated flag bunting in patriotic, world, mourning, sports, and solid color fabric.
- Trade Show Displays Retractable banner stands, pillowcase banner stands, lightweight banner stands, table top stands, and trade show accessories for commercial exhibits.
- Custom Event Tents Custom event tents manufactured for trade shows and outdoor events.
- Logo Mats and Table Throws Custom logo mats for commercial and residential use; custom table throws, stretch table covers, table runners, and solid color table throws.
- Patriotic Gift Shop Patriotic-themed gift merchandise including apparel, jewelry, home and garden decor, office items, toys and games, Made in USA products, and Arkansas Razorbacks merchandise.
- USA 250th Anniversary Products Specialty flags and merchandise commemorating America's 250th anniversary, including the officially licensed America 250 Betsy Ross Flag.
- Flag Repair and Installation Services Repair and installation services for flags and flagpoles, referenced in the company description alongside retail sales.
Companies that use FlagandBanner.com
Customer profileSegments5 records
Ideal customer profiles5 records
FlagandBanner.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FlagandBanner.com partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
FlagandBanner.com competitors and assessment
Company assessmentDirect peers
- eFlags.com: Online-only flag retailer selling American, state, military, international, and custom flags. Competes head-to-head with FlagandBanner in the digital flag retail category.
- Build-A-Sign: Large e-commerce custom printer of vinyl banners, signs, and related visual merchandising for businesses. Comparable custom manufacturing capabilities and commercial/quote-based ordering model for banners and trade show displays.
- Discount Flag: Online flag and banner retailer offering American, state, military, and custom-printed flags. Direct competitor in the price-sensitive online flag segment.
- Valley Forge Flag: Long-standing U.S. flag and banner manufacturer supplying American, state, military, and custom flags through wholesale and direct channels. Closely comparable product breadth and government/commercial customer overlap.
- Annin Flagmakers: The largest U.S. flag manufacturer, also producing state, military, and custom flags plus flagpoles and accessories. Directly comparable to FlagandBanner across product mix, customer segments (government, commercial, consumer), and Made-in-USA positioning.
- Allegiance Flag Supply: Specialty online retailer of American-made flags, military flags, and patriotic merchandise. Competes in the same 'Made in USA' premium patriotic niche that FlagandBanner targets.
- Flags USA: Online and wholesale flag retailer offering American, state, military, and custom-printed flags with embroidery and applique services. Direct e-commerce competitor in the custom flag and patriotic merchandise niche.
Broad incumbents
- Vistaprint: Mass-market custom printing platform producing banners, signs, trade show displays, and promotional merchandise for SMBs. Overlaps with FlagandBanner's custom commercial banner and trade show display business as a broader incumbent.
Emerging players
- Rush Charge (custom flag printing): Custom feather, teardrop, and advertising flag printer serving businesses and events. Comparable in custom advertising flag manufacturing and commercial customer base.
- Liberty Flagpoles: Specialty vendor focused on American-made telescoping and residential flagpoles. Comparable in Made-in-USA positioning and partially overlapping product line within the hardware/flagpole category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
FlagandBanner.com social profiles
Digital presenceFlagandBanner.com compliance and trust
Trust signalCompliance1 record
FlagandBanner.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlagandBanner.com leadership team
Management profileNumber of profiles
FlagandBanner.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlagandBanner.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlagandBanner.com
What does FlagandBanner.com do?
FlagandBanner.com (Arkansas Flag & Banner, Inc.) manufactures and retails American-made flags, banners, flagpoles, and related hardware through an e-commerce site and two physical retail locations. The company offers custom manufacturing (digitally printed, embroidered, and appliqued products) for commercial, government, and event customers, alongside a pre-made catalog and a patriotic-themed gift shop. Products are 100% made in the USA and FMAA certified for federal government use.
Is FlagandBanner.com a public or private company?
FlagandBanner.com is a private company. It is classified as family owned and is currently operating.
When was FlagandBanner.com founded?
FlagandBanner.com was founded in 1975. It employs 11 to 50 people.
Where is FlagandBanner.com based?
FlagandBanner.com is headquartered in Little Rock, United States, in the North America region.
How does FlagandBanner.com make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are custom Product Sales and gift Shop Products.
Who are FlagandBanner.com's main competitors?
Direct peers on record are eFlags.com, Build-A-Sign, Discount Flag, Valley Forge Flag, Annin Flagmakers, Allegiance Flag Supply and Flags USA. Vistaprint is listed as a broad incumbent. Emerging players are Rush Charge (custom flag printing) and Liberty Flagpoles.
Does FlagandBanner.com have an API?
No public API is recorded for FlagandBanner.com.
What industry is FlagandBanner.com in?
FlagandBanner.com's product category is Flag and Banner Retail and Manufacturing. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser), with a secondary code of MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays). Its NAICS code is 33995 and its SIC code is 5200.