Subin Associates

What Subin Associates does

Subin Associates, operating as Subin Law (legal entity Subin LLP), is a personal injury plaintiff law firm founded in New York City in 1954 by the Subin family and now in its third generation of family ownership. The firm maintains its headquarters at 150 Broadway, 16th Floor (The Westinghouse Building), and operates across six practice areas: Construction Accidents, Motor Vehicle Accidents, Premises Liability, Wrongful Death, Truck Accident Litigation, and Police Misconduct. Its named trial team comprises five attorneys — Eric D. Subin (Lead Trial Attorney), Frank M. Melendez (Senior Trial Attorney), George Pfluger (Of Counsel), Simon M. Hannanian (Trial Attorney), and Marc S. Subin (Of Counsel, admitted in New York and North Carolina) — supported by a separately branded "Client Care team" of paralegals and support staff that brings total headcount to 101–250 employees.

The firm serves individual injured plaintiffs in the New York Metro area, acquiring cases through direct-to-consumer channels including a search-optimized website (subin.com), 539 Google Reviews, an active presence on Facebook, LinkedIn, and Instagram, and earned media coverage from CNN, C TV, and USA Network. The firm's marketing and intake motion is typical of contingency-fee PI practices: "Have You Been Injured in an Accident?" and "Find out what your case is worth" call-to-action funnels drive phone (212-529-1954) and web form inquiries from prospective clients.

Subin Associates operates on a contingency-fee revenue model, recovering a percentage of client settlements and verdicts — no upfront fees to clients. The firm reports over $3 billion in cumulative client recoveries since 1954, with multiple individual verdicts ranging from $8M to $21M across Manhattan, Brooklyn, Bronx, and Queens. The firm is privately held by the Subin family with no disclosed external investors, parent company, or institutional funding, and has not undergone any recorded funding rounds, acquisitions, or restructurings. Its recent strategic posture reflects modest expansion: a rebrand to "Subin Law," multi-state licensure into North Carolina, and investment in digital marketing infrastructure.

Name

Subin Associates

Legal name

Subin LLP

Website

https://subinlaw.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Subin Associates (Subin Law / Subin LLP) is a third-generation, family-owned New York City personal injury law firm founded in 1954, representing injured individuals across construction, motor vehicle, premises liability, wrongful death, truck, and police misconduct matters on a contingency-fee basis.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Contingency Fee: Subin Associates operates as a personal injury law firm. The firm recovers compensation for clients through litigation and settlements. As is standard for personal injury practice areas mentioned (Construction Accidents, Motor Vehicle Accidents, Premises Accidents, Wrongful Death, Truck Accident Litigation, Police Misconduct), the firm likely operates on a contingency fee basis where fees are recovered as a percentage of the settlement or verdict awarded to the client.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Subin Associates is a New York-based personal injury law firm providing legal representation to individuals injured due to the negligence or wrongdoing of others. The firm handles construction accidents, motor vehicle accidents, premises liability, wrongful death, truck accident litigation, and police misconduct cases, recovering compensation for clients through litigation, settlement negotiation, and trial advocacy on a contingency fee basis.

Product overview

Subin Associates is a personal injury law firm operating as a single-service legal practice. The firm provides legal representation across multiple practice areas including Construction Accidents, Motor Vehicle Accidents, Premises Accidents, Wrongful Death, Truck Accident Litigation, and Police Misconduct. All services are delivered through the unified Subin Law brand without modular product offerings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $3 billion recovered for clients
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Weitz & Luxenberg: Long-established NYC plaintiff firm handling personal injury, mass tort, and negligence cases; comparable in New York geography, contingency-fee model, and emphasis on multi-million dollar recoveries.
• Hach & Rose, LLP: New York personal injury firm focused on construction accidents, motor vehicle collisions, and premises liability; directly comparable to Subin in case-type mix and Manhattan trial practice.
• Block O'Toole & Murphy: Manhattan-based personal injury firm with a track record of large verdicts in construction, motor vehicle, and premises liability cases; comparable in court venues, case mix, and high-value trial orientation.
• Leitner Varughese Warywoda PLLC: New York personal injury firm handling construction, motor vehicle, and premises cases; comparable in target client profile, New York metro geography, and contingency-fee plaintiff representation.
• Jacoby & Meyers: Legacy personal injury firm with New York presence and a multi-state footprint; comparable in contingency-fee plaintiff representation, motor vehicle and premises case mix, and direct-to-consumer acquisition model.
• Sanders Law Firm: New York-based personal injury firm handling construction, motor vehicle, and wrongful death cases; comparable in New York geography, contingency-fee model, and plaintiff-side case mix.
• Gair, Gair, Conason, Rubinowitz, Bloom, Hershenhorn, Steigman & Mackauf: NYC plaintiff firm with a strong personal injury and construction accident practice that secures large jury verdicts; highly comparable in case results profile and New York trial court focus.
• Cellino Law: Prominent New York personal injury firm known for high-volume advertising and contingency-fee representation in motor vehicle and premises cases; directly comparable in target customers, geography, and business model.
• The Barnes Firm (a.k.a. The Barnes Law Firm): Large NYC-headquartered personal injury firm with strong advertising presence across the tristate area; competes directly with Subin for motor vehicle, premises, and construction accident cases in the same New York City courts.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury plaintiff firm with national footprint and heavy advertising spend; competes with Subin in overlapping New York practice areas while operating as a much broader multi-state platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Subinlaw
• LinkedInlinkedin.com/company/subinlaw
• Instagraminstagram.com/subin.llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subin Associates