City Rent A Truck

What City Rent A Truck does

City Rent A Truck is a privately held commercial truck and van rental company headquartered in Kansas City, Missouri, operating five branch locations across Atlanta, Houston, Kansas City, Olathe, and St. Louis, with an internal logistics team providing nationwide delivery to jobsites across the continental United States. Founded approximately 16 years ago (circa 2009) under President and CEO Jeff Schuetz, the company has built a diversified vocational fleet spanning Class 2 through Class 8 work vehicles, including pickup trucks, flatbeds (9-24 foot beds), service and utility trucks, dump trucks (4-18 cubic yard capacities), mechanics crane trucks (4K-12K lifting capacities), insulated and all-electric bucket trucks, fuel and lube trucks, cargo and passenger vans, trailers, and roll-off trucks. The company does not operate a proprietary software platform; fleet management, quoting, and reservations are handled through its branch network, phone lines, and website.

Revenue is generated through four streams: short-term and long-term commercial truck rentals, Rental Purchase Options that allow customers to build equity toward ownership, direct vehicle purchase from the fleet, and custom upfitting services delivered through its newly launched sister company City Truck Equipment (headquartered in Kansas City, with facilities across multiple US states). Pricing is entirely quote-based, varying by vehicle type, rental duration, mileage, and fleet size, with separate phone lines for business (844-802-2348) and personal (816-800-9009) customers. The go-to-market motion is direct-to-consumer with an enterprise tilt, supported by industry-specific landing pages, social media presence on LinkedIn and Facebook, an email newsletter, and a hosted industry event (City Connects Work Truck Event).

The customer base spans construction, utility and telecommunications, renewable energy (wind, solar, battery storage), oil/gas/pipeline, government and infrastructure, and skilled trades (electrical, plumbing, HVAC). The company explicitly excludes the hot shot trucking segment, signaling disciplined niche focus on vocational commercial fleet users rather than long-haul operators. Key value-added differentiators include the Work Ready On Demand guarantee (no charges for jobsite wear and tear), in-house upfitting for faster lead times, nationwide delivery, and Rental Purchase Options that bridge rental and ownership. The company has received industry recognition including a Fleet Value Champion Award at the Conference of Automotive Remarketing and a Newcomer of the Year Award from the Georgia Utility Contractors Association, and holds an in-house Certified Automotive Fleet Manager (CAFM) credential through NAFA Fleet Management Association.

Name

City Rent A Truck

Legal name

City Rent A Truck

Website

https://cityrentatruck.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

City Rent A Truck is a privately held Kansas City-based commercial truck and van rental company operating five branches across the US with nationwide jobsite delivery, serving construction, utility, telecom, renewable energy, and skilled trades customers with a diversified Class 2-8 vocational fleet and rental, rental-purchase, and upfitting services.

Ownership category

akta.pro rank

Product category

Commercial Truck Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI)

akta.pro secondary industries

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Flatbed & Platform Truck Leasing & Rental (TLABABAE), Pickup Truck Rentals (Commercial Use) (THADAJAG), Heavy-Duty Truck & Tractor Rentals (THADAJAC), Tow Trucks & Recovery Vehicles Leasing & Rental (TLABAEAF)

Keywords

• Commercial truck rental
• Vocational work trucks
• Truck rental services
• Vehicle upfitting services
• Fleet rental solutions

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Commercial Truck Rental: Short-term and long-term rentals of commercial work trucks including pickups, flatbeds, service trucks, dump trucks, crane trucks, bucket trucks, and more. Flexible rental terms from daily to multi-year contracts.
2. Rental Purchase Options (RPO): Allows customers to build equity while renting with the option to purchase vehicles at any point or return like a normal rental.
3. Direct Vehicle Purchase: Customers can purchase vehicles outright from the fleet, including new and used commercial work trucks.
4. Custom Upfitting Services: In-house upfitting services through sister company City Truck Equipment, offering custom modifications on rental units and customer-owned fleet vehicles. Services include dump beds, crane attachments, utility truck upfits, shelving, ladder racks, and specialized builds.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

City Rent A Truck rents, leases via Rental Purchase Options (RPO), and sells commercial vocational work trucks and vans to construction, utility, telecom, renewable energy, and skilled trades customers across the United States. Its fleet spans pickups, flatbeds, service trucks, dump trucks, crane trucks, bucket trucks, fuel/lube trucks, vans, trailers, and roll-off trucks. The company complements rentals with in-house custom upfitting (sister company City Truck Equipment), nationwide jobsite delivery, and a Work Ready On Demand vehicle readiness guarantee.

Product overview

City Rent A Truck operates as a commercial truck and van rental company offering a diverse portfolio of vocational work vehicles available for short-term rental, Rental Purchase Options (RPOs), or direct purchase. The core product lineup spans pickup trucks (Ford Maverick through 1-ton dually configurations), flatbed trucks (9'-24' bed lengths), service/utility trucks (service bodies, reel loaders, framer trucks, enclosed service bodies), dump trucks (4-18 cubic yard capacities), crane trucks (4K-12K lifting capacities), bucket trucks, fuel and lube trucks, cargo/passenger vans, trailers, and roll-off trucks. The offering is complemented by City Truck Equipment, a sister company providing in-house custom upfitting services, as well as value-added services including Work Ready On Demand vehicle readiness guarantee, CAFM fleet strategy consultation, and nationwide delivery. Customers can rent, finance through Rental Purchase Options, or purchase vehicles outright, with physical locations in Atlanta, Houston, Kansas City, Olathe, and St. Louis serving the construction, utility, telecommunications, renewable energy, oil/gas/pipeline, government, infrastructure, and environmental industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Pickup Truck Rentals Half-ton, three-quarter-ton, and one-ton crew cab pickup trucks available in gas and diesel options with 4x4 capability and heavy-duty towing packages. Rental, RPO, and purchase options. For contractors, trades, and crew transport.
• Flatbed Truck Rentals Non-CDL flatbed rentals spanning Class 2 through Class 7 chassis with bed lengths from 9 to 26 feet, optional liftgates, crew cab options, and gooseneck or conventional tow packages up to 30,000 lbs. For hauling materials and equipment.
• Service/Utility Truck Rentals Service body trucks with organized tool storage, reel loader trucks for cable deployment, framer trucks, enclosed service bodies for weather-protected cargo, and crummy trucks for crew and material transport. For trades, telecom, and utilities.
• Dump Truck Rentals Single, tandem, and tri-axle dump trucks with capacities from 4 to 18 cubic yards, ranging from non-CDL Class 6 trucks to heavy-duty 88,000 lb GVWR tri-axle units, with hauling capacity up to 25 tons of material. For construction and aggregate hauling.
• Crane Truck Rentals Mechanics crane trucks with integrated hydraulic cranes ranging from 4,000 lb to 12,000 lb capacities, stabilizing outriggers, storage compartments, and onboard air compressors. For field service and material handling.
• Bucket Truck Rentals Insulated and non-insulated bucket trucks including all-electric EV options with electric boom for telecommunications and utility work. For utility line work and telecom aerial deployment.
• Fuel & Lube Truck Rentals Mobile refueling and lubrication trucks including 1,000-gallon fuel/lube combos and Class 5 non-CDL lube trucks for on-site equipment maintenance. For energy, mining, and remote jobsites.
• Cargo & Passenger Van Rentals High-roof contractor vans with shelving and ladder racks, cargo vans, and 15-passenger vans in low, medium, and high roof configurations. For contractor use and crew transport.
• Trailer Rentals Enclosed trailers, gooseneck trailers, and deckover trailers for equipment and material transport. For equipment hauling and material transport.
• Roll-Off Truck Rentals Tandem axle roll-off trucks with Galbreath U5-OR-174 60,000-lb hoist compatible with 18'-22' containers up to 40 cubic yards. For waste, debris, and container hauling.
• Custom Upfitting Services In-house custom upfitting services including dump beds, crane attachments, utility truck bodies, shelving, welder generators, toolboxes, ladder racks, mechanics trucks, enclosed service bodies, specialized flatbeds, auxiliary fuel tanks, contractor bodies, air compressors, hitches, reel loader beds, snow plows/salt spreaders, strobe lights, and camera systems. Available on rental units and customer-owned fleet vehicles.
• Rental Purchase Options (RPO) Flexible financing option allowing customers to build equity while renting with the option to purchase vehicles at any point or return like a normal rental. Available across the full fleet.
• Used Commercial Vehicles for Sale Direct purchase option for new and used commercial work trucks out of the City Rent A Truck fleet. For buyers seeking ownership of vocational vehicles at a fleet-maintained condition.

Quantifiable outcome

• Vehicles can tow up to 35,000 lbs depending on configuration
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• City Truck EquipmentcoreStrategic or Co-development Partner · 17 November 2025City Truck Equipment is a sister company launched by City Rent A Truck to handle upfitting of trucks internally. The new company operates from Kansas City, Missouri headquarters with facilities across several U.S. states. It offers a range of truck customization services to address delays and quality issues previously encountered with external upfitters. City Truck Equipment serves both City Rent A Truck's rental fleet and external customers seeking custom builds.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sunbelt Rentals: National full-line rental provider with substantial fleet of commercial trucks, aerial work platforms, and specialty vocational equipment serving contractor and industrial customers.
• Ryder Fleet Management & Vehicle Rental: Operates commercial truck rental, leasing, and dedicated fleet services to commercial customers across the U.S.; competes in the truck-only rental vertical.
• United Rentals: Largest equipment rental company in North America; overlaps City Rent A Truck through commercial truck and aerial equipment rentals to construction and industrial customers.
• Herc Rentals: National equipment rental provider with a meaningful specialty truck and aerial fleet serving industrial and infrastructure customers.
• Enterprise Truck Rental: Commercial truck rental arm of Enterprise Mobility serving business and consumer pickup, cargo van, and box truck rentals—overlaps City Rent A Truck's commercial and personal rental lines.
• Home Depot Truck Rental: Retail-anchored pickup and cargo van rental program serving small contractors and DIY consumers; adjacent competitor for lighter commercial work trucks and vans.

Emerging players

• EquipmentShare: Tech-forward equipment rental and fleet management platform focused on construction contractors; competes for the same contractor customer base with a digital-first experience City Rent A Truck lacks.

Direct peers

• Custom Truck One Source: Specialized vocational work truck rental, sales, and upfitting provider offering similar specialty units (bucket, crane, dump, service bodies) to utility, telecom, and construction customers nationwide.
• Altec: Manufacturer and rental source for utility-focused bucket trucks, digger derricks, and aerial devices—directly comparable to City Rent A Truck's bucket truck and utility customer emphasis.
• APC Rentals (Ahern Rentals): Privately held specialist rental company carrying aerial lifts, forklifts, and specialty work vehicles to construction and industrial customers—a comparable specialty-focused operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cityrentatruck
• LinkedInlinkedin.com/company/city-rent-a-truck

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Rent A Truck