What Carroll ISD does

Carroll Independent School District (Carroll ISD) is a K-12 public school district headquartered at 2400 North Carroll Avenue in Southlake, Texas, within the Dallas-Fort Worth Metroplex. The district operates 11 campuses — five elementary schools (Carroll, Johnson, Old Union, Rockenbaugh, and Walnut Grove), two intermediate schools (Durham and Eubanks), two middle schools (Carroll Middle and Dawson), and two high schools (Carroll High and Carroll Senior High) — across a 21-square-mile attendance zone, serving more than 8,400 students and approximately 1,100 employees. Instructional and administrative operations are delivered through a standard K-12 ed-tech stack: Canvas for learning management, Skyward for student information and finance, ClassLink for single sign-on, and Eduphoria! for professional development and assessment.

Carroll ISD's revenue model is characteristic of Texas public school districts: recurring property tax collections for maintenance and operations (M&O) and debt service (I&S), supplemented by Texas Education Agency state funding allocated on a weighted average daily attendance (WADA) basis, with Robin Hood recapture payments owed to the state. A one-time $208 million bond approved in May 2017 funded capital improvements including classroom additions at every elementary campus, a 700-seat performing arts center, technology infrastructure, school buses, and safety upgrades. Ancillary tuition-based revenue streams include the Dragon U prekindergarten program and the Dragon U after-school care program, supplemented by sponsorship and advertising income through the Dragon Marketing program and Dragon Stadium signage arrangements.

The customer base is concentrated zoned-resident families in Southlake and surrounding Tarrant County areas, segmented across elementary (K-4), intermediate (5-6), middle (7-8), and high school (9-12) cohorts, with additional Special Programs services for gifted and talented, special education, dyslexia, ESL, and Section 504 students. Distribution is direct: enrollment is handled through zoned enrollment with an online portal and annual transfer applications; ancillary services (after-school care, athletics ticketing, facility rentals) are sold directly to enrolled families and the Southlake community. The district holds market-leading Texas accountability designations, including 'A' ratings from TEA across all 11 campuses for 2022-2023, a record 10 Lone Star Cup championships, an inaugural THSADA Class 6A Texas Cup, and five National Blue Ribbon School designations, alongside a 0% dropout rate, 97% attendance, and a 98% college-going rate for graduating seniors.

Name

Carroll ISD

Legal name

Carroll Independent School District

Website

https://southlakecarroll.edu

Company type

Private

Operating status

Operating

Short description

Carroll Independent School District is a K-12 public school district headquartered in Southlake, Texas, operating 11 campuses and serving approximately 8,400 students with comprehensive academics, athletics, and special programs funded primarily by property taxes and state aid.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

akta.pro secondary industries

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ), Public Special Education Schools & Programs (EDAJAAAH)

Keywords

• K-12 public education
• School district services
• Public school programs
• Student athletics programs
• Special education services

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Property Taxes: The district raises taxes for maintenance and operations (M&O) as well as debt service (I&S). The adopted tax rate will raise more taxes for M&O than last year's rate, with a 7.45 percent effective increase. Property taxes on a $100,000 home raise approximately $18.40 for M&O.
2. State Funding: Texas Education Agency provides state funding based on attendance (WADA) and various programs including Robin Hood recapture payments to the state.
3. Bond Elections: District passes bond elections to fund capital improvements. In 2017, a $208 million bond was approved for facility improvements, technology, and transportation.
4. Prekindergarten Tuition: Prekindergarten program has tuition information available, indicating fee-based early childhood education services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Carroll ISD operates a public K-12 school district delivering comprehensive educational services across 11 campuses in Southlake, Texas, serving more than 8,400 students through standard academics, advanced programs (AP, Honors, Dual Credit), CTE, Special Education, ESL, athletics, fine arts, and supplemental services including Dragon U after-school care and tuition-based prekindergarten. Operations are funded primarily through property taxes, Texas Education Agency state funding, and periodic voter-approved bond elections.

Product overview

Carroll ISD is a K-12 public school district offering a comprehensive educational portfolio across 11 campuses in Southlake, Texas. The district's core product is public education services, supported by specialized programs including Gifted & Talented, Special Education, ESL, Career & Technical Education, and Dual Credit. The district also provides ancillary services such as Dragon U after-school care and prekindergarten programs. Technology integration is delivered through student device programs (K-4 iPads, 5-12 rental devices, BYOD), while athletics and arts programs round out the holistic educational offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Public Education Services Comprehensive K-12 public education across 11 campuses serving more than 8,100 students in Southlake, Texas, including 5 elementary, 2 intermediate, 2 middle, and 2 high schools, with academic curriculum, advanced placement/honors, CTE, special programs, athletics, and fine arts.
• Dragon U After School Care Fee-based after-school care program for enrolled Carroll ISD families providing supervision and enrichment activities beyond regular school hours.
• Prekindergarten Program Tuition-based prekindergarten for early childhood education prior to K-4 enrollment.
• Gifted and Talented Program Specialized academic enrichment program for gifted and talented K-12 students with tailored curriculum and instruction.
• Career and Technical Education (CTE) Career-focused educational programs providing high school students with technical skills and industry pathway preparation.
• Dual Credit Program Program allowing high school students to earn college credit while completing secondary education requirements.
• Special Education Services Comprehensive special education programs for students with disabilities, Section 504 accommodations, dyslexia services, and transition support.
• English as a Second Language (ESL) Program Language support program serving students learning English as a second language.
• Athletics Program Comprehensive athletic program across multiple sports, anchored by Dragon Stadium and the Elise Cerami Aquatic Center, supporting competitive interscholastic competition and community events.
• Arts Programs Visual and performing arts education including music, theater, and visual arts offered across all grade levels.

Quantifiable outcome

• 98% of seniors go on to attend college or university
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tarrant County Elections OfficecoreImplementation/ SI/ Consulting PartnerCISD participates in joint elections with other entities and contracts with the Tarrant County Elections Office to administer board elections. The county handles election logistics including early voting, polling locations, and ballot administration.
• DFW Elite RealtyminorGTM or Marketing PartnerCorporate sponsor advertising through Dragon Stadium and district marketing channels.
• Roxann Taylor (Real Estate)minorGTM or Marketing PartnerIndividual real estate professional advertising through Dragon Stadium and district marketing channels.
• Carroll Education FoundationcoreGTM or Marketing PartnerNon-profit foundation supporting Carroll ISD through fundraising, grants, and educational programs. Provides additional funding and resources beyond district budget.
• Carroll Athletic Booster ClubcoreGTM or Marketing PartnerParent organization supporting athletic programs through fundraising, volunteer work, and sponsorship coordination.
• Carroll PTOscoreGTM or Marketing PartnerParent-Teacher Organizations at each campus supporting school activities, fundraising, and volunteer programs.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Highland Park ISD: Affluent North Texas public school district serving a similar high-income suburban community with a comparable emphasis on academic excellence, athletics, and college preparation. Operates under the same Texas accountability framework and faces similar recapture dynamics.
• Coppell ISD: DFW-area public K-12 district with comparable demographics, strong academic performance, and an A-rated accountability profile. Direct competitor for transfer students and benchmarking partner for instructional programs.
• Plano ISD: Large North Texas public school district with similarly strong college-prep outcomes, comprehensive CTE and dual credit offerings, and a comparable mix of elementary, middle, and high school campuses in an affluent suburban corridor.
• Frisco ISD: Rapidly growing DFW-area public school district with high-performing A-rated campuses, extensive athletic and fine arts programs, and a similarly affluent demographic profile. Comparable in scale and program breadth.
• Eanes ISD: West Austin-area public school district with a similar high-income demographic, top-tier academic outcomes, and an A-rated state accountability profile. Operates under the same Texas school finance system with comparable recapture pressures.
• Westlake ISD: Affluent Austin-area public school district recognized for academic excellence and competitive athletics. Operates under the same Texas accountability framework with comparable property-wealthy district dynamics.
• Lovejoy ISD: Small, high-performing North Texas public school district serving a similarly affluent suburban community, with comparable academic and athletic outcomes and overlapping DFW-area competitive dynamics.
• Allen ISD: North Texas public school district with a strong academic reputation, robust athletic program, and similar high-performing suburban profile. Comparable in scale and program breadth.
• Prosper ISD: High-growth North Texas public school district with strong academic outcomes, comprehensive CTE and dual credit programs, and an A-rated accountability profile. Direct competitive overlap for transfer students in the DFW corridor.
• McKinney ISD: Large DFW-area public school district with comprehensive K-12 programming, competitive athletics, and a similar high-performing accountability profile. Operates under the same Texas school finance system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Carrollisd
• Facebookfacebook.com/southlakecarrollisd
• Instagraminstagram.com/carrollisd
• LinkedInlinkedin.com/company/southlake-carroll-isd

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carroll ISD