NewRedo
NewRedo Limited is a Leeds-based bespoke software consultancy delivering tailored software development, UX design, cloud, data management, agile, and digital transformation services to UK enterprises, public-sector bodies, and SMEs across multiple industries.
- Company typePrivate
- Founded2010
- HeadquartersLeeds, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NewRedo does
NewRedo Limited is a privately owned, founder-led bespoke software consultancy headquartered in Leeds, UK, established in 2010 by Royd Brayshay. The firm delivers 100% tailored software development, UX design and user research, software strategy, data management, cloud development, mobile app development, agile consultancy, digital transformation, and ongoing software maintenance services to UK organisations ranging from SMEs to large enterprises, with named engagements spanning Kuehne + Nagel, Wolseley, the British Library, Product Partnerships (FCA compliance platform), Sprytar (Love Exploring AR app), Date Night Away, and The Ruth Gorse Academy.
The firm's technology stack centres on full-stack bespoke engineering using React.js, Next.js (with SSR/SSG), Node.js, Java, .NET, TypeScript, Python, and Scala, deployed primarily on AWS (with eu-west-2 London data residency) and Microsoft Azure, containerised via Docker and orchestrated on Kubernetes with GitHub-based CI/CD. The firm has begun operationalising AI capabilities through ChromaDB vector embeddings, sentence transformers, CLIP for cross-modal retrieval, and RAG pipelines for semantic search, anomaly detection, and recommendation use cases. Revenue is generated through time-and-materials consultancy, fixed-scope projects, and multi-year maintenance/managed service retainers under bespoke, quote-based engagements.
Commercially, NewRedo operates a direct, consultative field-sales motion targeting enterprise, mid-market, and SMB buyers across financial services, logistics, retail, education, leisure, and the public sector. The firm holds Cyber Essentials and Crown Commercial Services supplier certifications, is registered with the ICO for GDPR, and is pursuing ISO 27001 and ISO 9001. Strategic technology partnerships with AWS, Azure, Twilio, JumpCloud, Bloomreach, and Datarails underpin delivery capability, while thought leadership is delivered via an insights blog, social channels, and Agile Yorkshire community events.
NewRedo firmographics
Firmographics- Name
- NewRedo
- Legal name
- NewRedo Limited
- Website
- https://newredo.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NewRedo Limited is a Leeds-based bespoke software consultancy delivering tailored software development, UX design, cloud, data management, agile, and digital transformation services to UK enterprises, public-sector bodies, and SMEs across multiple industries.
- Ownership category
- akta.pro rank
NewRedo industry classification
Industry- Product category
- Software Consultancy Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industries
- UI/UX Engineering & Front-End Modernization (BPAEAFAH), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
Keywords
Where NewRedo is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
NewRedo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consulting and Professional Services: Time and materials or project-based consultancy engagements for bespoke software development, digital transformation, UX design, cloud development, data management, and agile consulting services. Revenue is generated through skilled consultancy hours and project delivery.
- Ongoing Maintenance and Support: Long-term software maintenance services including bug fixes, updates, performance optimisation, technical support, security updates, and backups. Provides recurring revenue through retainer or ongoing engagement arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke consultancy engagements tailored to client requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
NewRedo product offering
Product offeringCore offering
NewRedo is a bespoke software consultancy that designs, builds, and maintains custom software solutions for businesses of all sizes across the UK and internationally. Its core offering covers the full software lifecycle — from strategy and user research through to cloud-native development, mobile app delivery, data management, and long-term software maintenance — with every engagement 100% tailored to client requirements rather than sold as a packaged product. Delivered work includes bespoke web and mobile applications (e.g. the Love Exploring AR trail app) and regulated-industry platforms (e.g. the cloud-native FCA compliance platform built for Product Partnerships).
Product overview
NewRedo is a bespoke software consultancy offering bespoke software development rather than a packaged SaaS product. Their service portfolio comprises nine core consulting services: Software Development, UX Design & User Research, Software Strategy, Data Management, Software Maintenance, Cloud Development, Mobile App Development, Agile Consultancy, and Digital Transformation. Each engagement is 100% tailored to client requirements, delivering custom solutions rather than configuring a standard product. Additionally, NewRedo has delivered specific client products including the Love Exploring AR trail app, the Product Partnerships FCA Compliance Platform (comprising the Financial Promotions Accelerator and Complaints Resolution Hub modules), and SSO/MFA security modernisation solutions. The company's model emphasises Agile delivery, user-centred design, and technology partnership with AWS, Azure, Twilio, JumpCloud, Bloomreach, and Datarails.
Differentiator
Problem solved
Functional benefit
Products and services
- Software Development Service Bespoke software development service building custom solutions tailored to specific business requirements. Covers front-end, middleware and back-end technology selection and implementation, and the full software lifecycle from discovery through to decommissioning. Delivered to UK and international businesses of all sizes.
- UX Design & User Research User experience design and research consultancy combining UX design and user research to create interfaces that drive positive user response and run seamlessly across all devices, with accessibility integration and a mobile-first approach.
- Software Strategy Services Software strategy consultancy producing tailored plans that guide software development activities and ensure end products meet requirements. Covers digital transformation strategy, lifecycle strategy, cloud migration, vendor selection and IT governance.
- Data Management Services Comprehensive data management services including data architecture, integration, migration, quality management, master data management, governance, warehousing, big data management and cloud data management using AWS, Azure and GCP.
- Software Maintenance Services Software maintenance and support encompassing bug fixes, updates, performance optimisation, technical support, security updates, backups and disaster recovery, including mobile application-specific maintenance. Structured as long-term retainer engagements.
- Cloud Development Services Cloud development services covering cloud strategy and planning, migration from on-premise to cloud platforms, cloud application development, testing, deployment and ongoing optimisation across AWS and Microsoft Azure.
- Mobile App Development Service Mobile application development for iOS and Android using native, cross-platform (React Native, Xamarin, Flutter), hybrid (Cordova, Ionic) and Progressive Web App approaches, with offline functionality, push notifications and monetisation capabilities.
- Agile Software Consultancy Agile delivery consultancy helping organisations adopt agile methodologies and practices. Includes agile training and coaching, process improvement, project management, transformation, team building, tool implementation and agile auditing.
- Digital Transformation Services Digital transformation consultancy guiding organisations through process changes to deliver value via digital technologies. Covers digital strategy, maturity assessment, roadmap development, technology selection, build, implementation, monitoring and change management.
- Love Exploring (delivered AR trail application) Trail-finding mobile application integrating augmented reality technology for immersive, self-directed outdoor exploration. Features guided tours, detailed maps, geo-games, events and local guidance, developed for Sprytar and adopted by local authorities to enable community engagement with public spaces.
- Product Partnerships FCA Compliance Platform (delivered client platform) Cloud-native financial compliance platform built for Product Partnerships to meet Financial Conduct Authority (FCA) compliance requirements. Delivered as a SaaS modernisation including a Financial Promotions Accelerator for marketing approval workflows, a Complaints Resolution Hub for customer complaint lifecycle management, and SSO/MFA security modernisation on AWS Cognito with OAuth 2.0 and OpenID Connect.
Quantifiable outcome
- Client onboarding accelerated from days to hours through SSO/MFA implementation
- +1 more outcomes
Companies that use NewRedo
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
NewRedo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature5 records
NewRedo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS partner providing cloud infrastructure for client solutions. NewRedo leverages AWS services for compute, storage, databases, analytics, machine learning, and security. Deep experience delivering cloud-native solutions in demanding and regulated environments.
- Microsoft AzurecoreMicrosoft Azure partner combining Azure's breadth and reliability with NewRedo's engineering expertise to design, build and run secure, scalable and cost-effective systems. Focus on legacy modernisation, security, and cloud-native development.
- TwiliocoreOfficial Twilio partner combining Twilio's cloud communications platform with NewRedo's engineering expertise to create secure, resilient and cost-effective customer communication solutions.
- JumpcloudcoreJumpCloud partner providing modern open directory platform combining JumpCloud's identity, device and access management capabilities with NewRedo's architecture and delivery experience.
- BloomreachcoreBloomreach partner combining their digital experience platform with NewRedo's product and engineering expertise to design, build and run personalised, data-driven and scalable commerce experiences.
- DatarailscoreDatarails partner bringing together their FP&A software solution with NewRedo's product and engineering expertise to help design, implement and run accurate, joined-up and scalable finance environments.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
NewRedo competitors and assessment
Company assessmentDirect peers
- AND Digital: UK-based digital engineering and bespoke software consultancy serving enterprise and mid-market clients. Closely comparable on geography, services mix (custom software, cloud, agile), and target customer size tier.
- Thoughtworks: Global bespoke software and technology consultancy focused on custom application development, agile delivery, and cloud modernisation. Comparable on delivery philosophy (agile, user-centred) though operating at significantly greater scale.
- BJSS: UK-headquartered bespoke software and technology consultancy delivering custom application development, cloud, and digital transformation. Directly comparable on service portfolio, UK enterprise focus, and consultancy-led delivery model.
- Softwire: UK bespoke software consultancy offering custom application development, cloud, and digital transformation to enterprise and public sector clients. Strong product overlap with NewRedo's service portfolio.
- Mastek: UK-headquartered (with Indian delivery) digital engineering and bespoke software consultancy serving financial services, healthcare, and public sector. Comparable on regulated-vertical expertise and custom application development services.
- Kainos: UK and Ireland-based digital services and bespoke software firm with strong public-sector and regulated-industry footprint. Comparable on UK enterprise/government go-to-market and digital transformation offering.
- Saggezza: Mid-sized bespoke software and technology consultancy delivering custom application development and digital transformation. Comparable on service mix and mid-market / enterprise customer profile.
- Netcompany: European IT services and bespoke software firm with strong UK presence, focused on custom application development for public sector and enterprise. Directly comparable on regulated-industry bespoke software delivery.
Broad incumbents
- EPAM Systems: Global digital engineering services firm offering custom software development, cloud, and data services. Competes with NewRedo on enterprise RFPs but at materially greater scale and breadth, often serving as the incumbent alternative in the same deals.
- Capgemini: Global IT services and digital engineering giant with extensive UK presence delivering custom software, cloud, and digital transformation. Functions as a broad incumbent that NewRedo competes against (or partners with) on enterprise and public-sector deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NewRedo social profiles
Digital presenceNewRedo compliance and trust
Trust signalCompliance5 records
NewRedo financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewRedo leadership team
Management profileNumber of profiles
Profiles6 records
NewRedo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewRedo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewRedo
What does NewRedo do?
NewRedo is a bespoke software consultancy that designs, builds, and maintains custom software solutions for businesses of all sizes across the UK and internationally. Its core offering covers the full software lifecycle — from strategy and user research through to cloud-native development, mobile app delivery, data management, and long-term software maintenance — with every engagement 100% tailored to client requirements rather than sold as a packaged product. Delivered work includes bespoke web and mobile applications (e.g. the Love Exploring AR trail app) and regulated-industry platforms (e.g. the cloud-native FCA compliance platform built for Product Partnerships).
Is NewRedo a public or private company?
NewRedo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewRedo founded?
NewRedo was founded in 2010. It employs 1 to 10 people.
Where is NewRedo based?
NewRedo is headquartered in Leeds, United Kingdom, in the Europe region.
How does NewRedo make money?
Two revenue lines are on record. Consulting and Professional Services are the primary driver. The others are ongoing Maintenance and Support.
Who are NewRedo's main competitors?
Direct peers on record are AND Digital, Thoughtworks, BJSS, Softwire, Mastek, Kainos, Saggezza and Netcompany. Broad incumbents are EPAM Systems and Capgemini.
Does NewRedo have an API?
No public API is recorded for NewRedo.
What industry is NewRedo in?
NewRedo's product category is Software Consultancy Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of BPAEAFAH, UI/UX Engineering & Front-End Modernization. Its NAICS code is 541511 and its SIC code is 7371.