Crest Beverage LLC
- Company typePrivate
- Founded1979
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Crest Beverage LLC does
Crest Beverage LLC is a Southern California beverage distribution company headquartered in San Diego, founded in 1979 and operating as a subsidiary of Reyes Beverage Group since 2009. The company distributes a portfolio of 2,675+ SKUs spanning beer, spirits, non-alcoholic beverages, ready-to-drink cocktails, and wine to 5,280+ retail accounts across San Diego and Imperial County — a territory identified as the largest craft beer market in the United States. Distributed brands include BuzzBallz, Twisted Tea, New Belgium Voodoo Ranger, High Noon, Miller Lite, Coors Banquet, Modelo, Pacifico, Coors Light, Corona Extra, White Claw, and Tito's Handmade Vodka.
Operations are anchored by a 394,910+ square foot distribution facility in San Diego and an additional warehouse in Imperial, supported by a fleet of 85+ trucks and 465+ full-time employees. Crest Beverage delivers 16.2M+ cases of beverages annually through direct-to-retail delivery to grocery stores, convenience stores, restaurants, and bars. Revenue is generated via wholesale/transaction-fee pricing on physical product distribution; no pricing model, SKUs, or contract terms are publicly disclosed. The company operates minimal technology surface area — its core differentiator is physical distribution scale and supplier relationships — with no proprietary technology, AI capabilities, APIs, or mobile applications disclosed. Customer acquisition relies on direct sales relationships, a brand-finder website tool, and the broader Reyes Beverage Group marketing and careers infrastructure. The company has received sustained workplace recognition from USA Today and the San Diego Union-Tribune from 2018 through 2026.
Crest Beverage LLC firmographics
Firmographics- Name
- Crest Beverage LLC
- Legal name
- Crest Beverage LLC
- Website
- https://crestbeverage.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Crest Beverage LLC industry classification
Industry- Product category
- Beverage Distribution Services
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beverage & Alcohol Distribution Centers (TLALAEAK)
Keywords
Where Crest Beverage LLC is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Crest Beverage LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Beverage Distribution: Crest Beverage generates revenue through distributing beer, spirits, non-alcoholic beverages, ready-to-drink cocktails, and wine to retail accounts. As a wholesale distributor within the Reyes Beverage Group network, they sell products to retailers and hospitality businesses across Southern California.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Crest Beverage LLC product offering
Product offeringCore offering
Crest Beverage LLC is a wholesale beverage distribution company serving 5,280+ retail accounts across Southern California (San Diego and Imperial County). The company distributes a portfolio of 2,675+ SKUs spanning beer, spirits, non-alcoholic beverages, ready-to-drink cocktails, and wine, delivering 16.2M+ cases annually via a fleet of 85+ trucks from a 394,910+ sq ft facility. Operations are supported through online ordering and brand finder tools.
Product overview
Crest Beverage LLC is a beverage distribution company that operates as a single, unified distribution service. The company's product offering centers on its product catalog, which showcases its beverage portfolio consisting of distributed brands including beer, spirits, non-alcoholic beverages, ready-to-drink cocktails, and wine. The Product Catalog page serves as the primary interface for browsing their beverage selection. Notable brands distributed include BuzzBallz, Twisted Tea, New Belgium Voodoo Ranger, High Noon, Miller Lite, Coors Banquet, Modelo, Pacifico, Coors Light, Corona Extra, White Claw, and Tito's Handmade Vodka. The company joined Reyes Beverage Group in 2009 and services the Southern California market, particularly San Diego and Imperial County.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Beverage Distribution Wholesale distribution of 2,675+ SKUs of beer, spirits, non-alcoholic beverages, ready-to-drink cocktails, and wine to 5,280+ retail accounts across Southern California. Includes warehousing, logistics, and last-mile delivery via a fleet of 85+ trucks operating from a 394,910+ sq ft facility, delivering 16.2M+ cases annually. Customer base includes grocery stores, convenience stores, restaurants, and bars.
Companies that use Crest Beverage LLC
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Crest Beverage LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crest Beverage LLC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Reyes Beverage GroupcoreCrest Beverage joined Reyes Beverage Group in 2009. The company is considered a very special distributor to Reyes Beverage Group, as operations stem from the marriage of two very successful, longstanding family businesses of the Reyes and Sourapas families. As part of RBG, Crest Beverage has access to extensive resources and a broad distribution network.
Scale indicators7 records
Recent moves4 records
Expansion highlights3 records
Crest Beverage LLC competitors and assessment
Company assessmentDirect peers
- Southern Glazer's Wine and Spirits: The largest beverage alcohol distributor in the U.S., operating across beer, wine, and spirits with similar three-tier distribution model. Operates a multi-region network analogous to Reyes Beverage Group, and is the closest direct competitor to Crest Beverage at scale.
- Republic National Distributing Company: Second-largest U.S. beverage alcohol distributor, serving restaurants, bars, grocery, and convenience retailers nationwide. Directly comparable wholesale business model distributing beer, wine, and spirits to retail accounts.
- Breakthru Beverage Group: A top U.S. beverage alcohol wholesaler distributing beer, wine, and spirits to retail and on-premise accounts across multiple states. Closely mirrors Crest Beverage's three-tier distributor model with a multi-state regional footprint.
- Columbia Distributing Company: A major regional beverage alcohol wholesaler serving Pacific Northwest markets with beer, cider, RTDs, and non-alcoholic beverages. Comparable mid-sized regional distributor model with similar route-to-market economics.
- Manhattan Beer Distributors: One of the largest single-market beverage alcohol distributors in the U.S., serving the New York metro area with a similar truck-fleet, route-based wholesale model. Provides a comparable single-territory distributor benchmark.
- Admiral Beverage Corporation: A large regional beverage distributor in the Mountain West and Midwest focused on beer and other non-alcoholic beverages. Comparable route-based distribution company operating in multiple U.S. regional markets.
Broad incumbents
- Reyes Beverage Group: The parent company and largest direct network of beverage distributors in the U.S. While Crest Beverage itself is an RBG subsidiary, the broader RBG network across multiple states functions as the broad incumbent against which regional distributors compare.
Regional players
- Gold Coast Beverage Distributors: A Florida-based beer and beverage distributor with comparable fleet and retail-account focus, but operating in a distinct Southeastern U.S. geography that doesn't directly overlap with Crest Beverage's California territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Crest Beverage LLC social profiles
Digital presenceCrest Beverage LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crest Beverage LLC leadership team
Management profileNumber of profiles
Crest Beverage LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crest Beverage LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crest Beverage LLC
What does Crest Beverage LLC do?
Crest Beverage LLC is a wholesale beverage distribution company serving 5,280+ retail accounts across Southern California (San Diego and Imperial County). The company distributes a portfolio of 2,675+ SKUs spanning beer, spirits, non-alcoholic beverages, ready-to-drink cocktails, and wine, delivering 16.2M+ cases annually via a fleet of 85+ trucks from a 394,910+ sq ft facility. Operations are supported through online ordering and brand finder tools.
Is Crest Beverage LLC a public or private company?
Crest Beverage LLC is a private company. It is classified as corporate owned and is currently operating.
When was Crest Beverage LLC founded?
Crest Beverage LLC was founded in 1979. It employs 11 to 50 people.
Where is Crest Beverage LLC based?
Crest Beverage LLC is headquartered in San Diego, United States, in the North America region.
How does Crest Beverage LLC make money?
One revenue line is on record: beverage Distribution.
Who are Crest Beverage LLC's main competitors?
Direct peers on record are Southern Glazer's Wine and Spirits, Republic National Distributing Company, Breakthru Beverage Group, Columbia Distributing Company, Manhattan Beer Distributors and Admiral Beverage Corporation. Reyes Beverage Group is listed as a broad incumbent. Gold Coast Beverage Distributors is listed as a regional player.
Does Crest Beverage LLC have an API?
No public API is recorded for Crest Beverage LLC.
What industry is Crest Beverage LLC in?
Crest Beverage LLC's product category is Beverage Distribution Services. Its primary akta.pro industry code is TLALAEAK, Beverage & Alcohol Distribution Centers. Its NAICS code is 4248 and its SIC code is 5180.