Palitra Media
- Company typePrivate
- Founded2016
- HeadquartersTbilisi, Georgia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Palitra Media firmographics
Firmographics- Name
- Palitra Media
- Legal name
- Multimedia Holding Palitra Media (მულტიმედია ჰოლდინგი "პალიტრა მედია")
- Website
- https://palitra.ge
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Palitra Media industry classification
Industry- Product category
- Media Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Newspaper Publishers (51311), Advertising Agencies (541810)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising Agencies (7311), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industries
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), News Agencies & Wire Services (General & Specialized) (MPAJADAE), Business, Financial & Trade News Publishers (MPAJADAC), Politics, Current Affairs & Social Commentary Publishing (MPAJAAAM), Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Palitra Media is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Markets served
Palitra Media business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Distribution channels4 records
Marketing channels2 records
Palitra Media product offering
Product offeringCore offering
Palitra Media is the largest multimedia holding company in Georgia, operating a diversified portfolio of print magazines (Kviris Palitra, Bomondi, AUTO BILD Georgia, Gemrieli, Ojakhis Mkurnali, Istoriani, Sabavshvo Karuseli and others), 20+ digital news and niche websites (IPN.ge, Bpn.ge, Ambebi.ge, Sportall.ge, etc.), a news agency, Radio Palitra broadcasting, e-commerce platforms (HOTSALE.GE, SS.GE, Readersland.ge), book publishing and distribution (Palitra L, Biblusi, Elva Market), commercial printing services (Color Group, Printarea), and an advertising agency (Adline.ge).
Product overview
Palitra Media is a multimedia media holding company operating a diversified portfolio of products across six main business segments: Print Media (magazines including Kviris Palitra, Bomondi, AUTO BILD Georgia, Gemrieli, Ojakhis Mkurnali, Istoriani, Sabavshvo Karuseli, and others), Web Media (websites including IPN.ge, Bpn.ge, Allnews.ge, Ambebi.ge, Beaumonde.ge, Zooclub.ge, Sportall.ge, Autobild.ge, and various magazine companion sites), News Agency (news aggregation and distribution services), Broadcasting (Palitra News and Radio Palitra), E-commerce (HOTSALE.GE, SS.GE, Readersland.GE, Rugby Store), and Publishing (Biblusi bookstore, Palitra L retail, Elva Market, Color Group printing, and the Book Distributors Association). The company also operates an advertising agency (Adline.ge) and press distribution services. The portfolio encompasses over 50 distinct websites and brands serving Georgian audiences across news, entertainment, lifestyle, sports, automotive, children's content, and retail commerce.
Differentiator
Problem solved
Functional benefit
Brands
- Kviris Palitra (კვირის პალიტრა): Weekly magazine publication and website
- Sitkva da Saqme (სიტყვა და საქმე)
- Lelo (ლელო)
- Gza (გზა)
- Bomondi (ბომონდი)
- Shin (შინ)
- Gemrieli (გემრიელი)
- Ojakhis Mkurnali (ოჯახის მკურნალი)
- AUTO BILD Georgia
- Arsenali (არსენალი)
- Istoriani (ისტორიანი)
- Karibche (კარიბჭე)
- Sabavshvo Karuseli (საბავშვო კარუსელი)
- Karuseli Crosswords (კროსვორდების კარუსელი)
- Pepela (პეპელა)
Products and services
- Kviris Palitra (კვირის პალიტრა) Weekly magazine and companion website covering current events, lifestyle, and entertainment for Georgian general readers.
- Bomondi (ბომონდი) Lifestyle magazine covering fashion, culture, and society for Georgian readers.
- AUTO BILD Georgia (AUTO BILD საქართველო) Georgian edition of the international AUTO BILD automotive magazine and companion website covering cars, motorsports, and driving for Georgian automotive enthusiasts.
- Gemrieli (გემრიელი) Gastronomy and culinary magazine plus companion website covering food and cooking for Georgian culinary readers.
- Ojakhis Mkurnali (ოჯახის მკურნალი) Family health magazine plus companion website covering medical and wellness topics for Georgian families.
- Istoriani (ისტორიანი) History magazine covering historical events, figures, and topics for Georgian readers.
- Sabavshvo Karuseli (საბავშვო კარუსელი) Children's magazine featuring educational and entertainment content for young Georgian readers.
- Krosvordebis Karuseli (კროსვორდების კარუსელი) Crossword puzzle magazine featuring games and puzzles for Georgian readers.
- Sitkva da Saqme (სიტყვა და საქმე) Magazine publication under the Palitra Media portfolio targeting Georgian readers.
- Lelo (ლელო) Magazine publication under the Palitra Media portfolio targeting Georgian readers.
- Gza (გზა) Magazine publication under the Palitra Media portfolio targeting Georgian readers.
- Shin (შინ) Magazine publication and companion website under the Palitra Media portfolio.
- Arsenali (არსენალი) Magazine publication under the Palitra Media portfolio targeting Georgian readers.
- Karibche (კარიბჭე) Magazine publication and companion website under the Palitra Media portfolio.
- Pepela (პეპელა) Magazine publication under the Palitra Media portfolio targeting Georgian readers.
- IPN.ge (InterPressNews) Georgian news portal providing current events and breaking news coverage to general readers.
- Bpn.ge (Business Press News) Business and economic news portal covering financial markets and corporate news for Georgian business readers.
- Allnews.ge Aggregated news portal consolidating news from multiple sources for Georgian readers.
- Ambebi.ge Georgian news portal providing current events coverage for general readers.
- Palitravideo.ge Video content platform hosting multimedia news and entertainment for Georgian audiences.
- Beaumonde.ge Entertainment and lifestyle portal featuring celebrity news and culture content for Georgian readers.
- Sportall.ge Sports news and coverage portal for Georgian sports fans.
- Allwine.ge Wine and viticulture themed portal covering wine culture and reviews for Georgian wine enthusiasts.
- Movie.ge Film and cinema portal covering movie reviews, news, and entertainment for Georgian audiences.
- Radio Palitra (რადიო პალიტრა) Radio broadcasting service delivering audio programming to Georgian listeners.
- Palitra News (პალიტრა News) News broadcasting service and current events coverage for Georgian audiences.
- Adline.ge Full-service advertising agency that sells advertising placements across Palitra Media's magazines, websites, and radio for Georgian advertisers.
- HOTSALE.GE Online shopping platform featuring daily deals and discounted products for Georgian consumers.
- SS.GE Online shopping platform under Palitra Media's e-commerce portfolio for Georgian consumers.
- Readersland.ge Online bookstore and reading platform for Georgian readers.
- Rugbystore.ge Online store for rugby merchandise and equipment targeting Georgian rugby fans.
- Palitra L (პალიტრა L) Publishing house and retail outlet under the Palitra Media umbrella selling books in Georgia.
- Biblusi (ბიბლუსი) Bookstore chain and book distribution service operating across Georgia.
- Elva Market (ელვა მარკეტი) Retail market and shopping service operating in Georgia under Palitra Media.
- Color Group (კოლორ გრუპი) Color printing and production services for commercial and editorial clients.
- Printarea (პრინტარეა) Commercial printing services offered to external clients under Palitra Media.
- Press Distribution Service Print media distribution and logistics services delivering newspapers and magazines through retail outlets, kiosks, and bookstores across Georgia.
Companies that use Palitra Media
Customer profileSegments1 record
Ideal customer profiles2 records
Palitra Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Palitra Media partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights3 records
Palitra Media competitors and assessment
Company assessmentBroad incumbents
- Axel Springer: Axel Springer is a major global media conglomerate operating news, classifieds, and digital media. Comparable as a broader incumbent that has executed a similar print-to-digital pivot with multiple media verticals and marketplace businesses.
Direct peers
- Adjara Group: Adjara Group is the largest direct Georgian media competitor, operating television broadcasters (TV Pirveli, Adjara TV) and digital news platforms. Directly comparable as a Georgian multimedia media holding competing for the same audience and advertiser budgets.
- Future plc: Future plc is a UK-listed multimedia platform operating specialist magazines, websites, and e-commerce across verticals. Comparable business model of vertical-specialist magazines plus digital monetization and commerce.
- Hubert Burda Media: Hubert Burda Media is a German family-owned multimedia holding operating magazines, digital platforms, and commerce. Closely comparable to Palitra's vertically integrated print + digital + e-commerce + advertising holding structure.
- Bauer Media Group: Bauer Media Group operates magazines, digital publishing, radio, and e-commerce across multiple European markets. Directly comparable as a diversified magazine-led multimedia holding with broadcast and digital extensions.
- Condé Nast: Condé Nast is a global multi-brand magazine publisher (Vogue, GQ, Vanity Fair, etc.) with international licensed editions. Directly comparable as a magazine-led multimedia group with international franchise editions like Palitra's AUTO BILD Georgia.
- Dotdash Meredith: Dotdash Meredith operates a portfolio of consumer magazines and digital brands in the US. Comparable as a multi-title consumer magazine publisher with parallel print and digital operations across lifestyle verticals.
- Reach plc: Reach plc is the UK's largest news publisher operating national and regional newspapers plus digital platforms. Directly comparable as a multi-title news and consumer media publisher with integrated print and digital operations.
Others
- Publicis Groupe: Publicis Groupe is a global advertising and communications holding. Comparable to Palitra's Adline.ge advertising agency as a peer business model for in-house media sales and advertising services, though operating at vastly greater scale.
Regional players
- Netgazeti: Netgazeti is an independent Georgian online news publication competing in the same Georgian news market. Comparable as a domestic Georgian digital news outlet competing for the same readership and digital ad budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Palitra Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palitra Media leadership team
Management profileNumber of profiles
Palitra Media subsidiaries and ownership
Company hierarchySubsidiaries35 records
Palitra Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palitra Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palitra Media
What does Palitra Media do?
Palitra Media is the largest multimedia holding company in Georgia, operating a diversified portfolio of print magazines (Kviris Palitra, Bomondi, AUTO BILD Georgia, Gemrieli, Ojakhis Mkurnali, Istoriani, Sabavshvo Karuseli and others), 20+ digital news and niche websites (IPN.ge, Bpn.ge, Ambebi.ge, Sportall.ge, etc.), a news agency, Radio Palitra broadcasting, e-commerce platforms (HOTSALE.GE, SS.GE, Readersland.ge), book publishing and distribution (Palitra L, Biblusi, Elva Market), commercial printing services (Color Group, Printarea), and an advertising agency (Adline.ge).
Is Palitra Media a public or private company?
Palitra Media is a private company. It is classified as unknown and is currently operating.
When was Palitra Media founded?
Palitra Media was founded in 2016. It employs 1,001 to 5,000 people.
Where is Palitra Media based?
Palitra Media is headquartered in Tbilisi, Georgia, in the Asia region.
Who are Palitra Media's main competitors?
Axel Springer is listed as a broad incumbent. Direct peers are Adjara Group, Future plc, Hubert Burda Media, Bauer Media Group, Condé Nast, Dotdash Meredith and Reach plc. Publicis Groupe is listed as an others. Netgazeti is listed as a regional player.
Does Palitra Media have an API?
No public API is recorded for Palitra Media.
What industry is Palitra Media in?
Palitra Media's product category is Media Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First). Its NAICS code is 5131 and its SIC code is 2721.