Florida Gun Exchange

What Florida Gun Exchange does

Florida Gun Exchange is a privately-held retail firearms dealer incorporated as Florida Gun Exchange Inc., founded in 2001 and operated by owner John Kieser. The company originated in Port Orange, Florida and relocated in Summer 2012 to a 14,000 sq ft facility at 1050 S Nova Rd, Ormond Beach, FL, where it currently operates as a single-location shooting sports superstore serving Central Florida (Daytona Beach, New Smyrna Beach, Port Orange, Palm Coast, Edgewater, DeLand, Deltona). It holds a Class III/SOT dealer license that permits sale of NFA-regulated items including suppressors, short-barrel rifles, short-barrel shotguns, and full-auto firearms.

The company's revenue model spans six streams: retail firearms (handguns, rifles, shotguns, used guns — 5,000+ SKUs across manufacturers such as Glock, Smith & Wesson, Sig Sauer, Springfield, Beretta, Ruger, Mossberg, FN, Kimber, Staccato, CZ, and others), ammunition (handgun, rifle, shotgun, rimfire in millions of rounds), NFA/Class III items (facilitated by an in-store SilencerShop NFA Kiosk), accessories (optics, lasers, lights, magazines, knives, holsters, safes, parts, gun care), FFL transfer services ($75 per firearm, $140 per NFA item plus $5 NICS), and professional training through the Right to Carry Firearms Academy partnership (concealed carry, NRA defensive pistol, advanced carbine, shotgun, and long-range rifle courses).

Go-to-market is a hybrid direct-to-consumer model: a staffed physical showroom supported by an e-commerce storefront that supports in-store pickup, out-of-state FFL dealer shipping, and inbound/outbound FFL transfers. Unit pricing ranges from roughly $189 to over $5,999 per firearm, with PayPal Credit and Affirm financing available on qualifying purchases. Customer segments are broadly horizontal across individual self-defense buyers, hunters and sport shooters, firearms collectors, and other FFL dealers requiring transfer services. The company is private with no disclosed investors, no parent entity, and a management team of roughly 15–20 FTEs led by General Manager Brad, Operations Manager Ashley, and Retail Store Manager Greg.

Name

Florida Gun Exchange

Legal name

Florida Gun Exchange Inc.

Website

https://floridagunexchange.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Gun Exchange is a privately-held Central Florida firearms superstore founded in 2001, operating a 14,000 sq ft showroom in Ormond Beach that sells firearms, ammunition, NFA/Class III items, optics, and accessories to individual consumers, hunters, collectors, and FFL dealers, with e-commerce fulfillment and on-site training services.

Ownership category

akta.pro rank

Product category

Firearms Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Hunting, Shooting Sports & Archery Retail (CRAMABAK), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Firearms retail
• Ammunition sales
• Class III dealer
• Gun accessories
• FFL transfers

Headquarters

HQ city

Ormond Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Firearms Sales: Retail sale of firearms including handguns, rifles, shotguns, and used guns. Carries over 5,000 firearm products from major manufacturers like Glock, Smith & Wesson, Springfield, Beretta, Ruger, Mossberg, Sig Sauer, FN, H&K, B&T, Browning, Henry, Taurus, Kimber, Staccato, CZ, and many others.
2. Ammunition Sales: Retail sale of ammunition for handguns, rifles, shotguns, and rimfire. Stocks millions of rounds of ammunition.
3. NFA/Class III Items: Sale of suppressors (silencers), short barrel rifles (SBR), short barrel shotguns (SBS), full auto weapons, and AOW items. Includes on-site NFA Kiosk for streamlined purchasing and paperwork submission.
4. Firearm Training Services: Concealed carry training, basic pistol skills, NRA & RTC defensive pistol skills, advanced carbine skills, shotgun courses, and long-range rifle courses conducted through Right to Carry Firearms Academy partnership.
5. Firearm Transfer Services: FFL transfer services for incoming firearms ($75 per firearm, $140 per NFA item plus $5 NICS check) and outbound shipping to FFL dealers.
6. Accessories Sales: Sales of optics, lasers, lights, magazines, knives, tools, holsters, safes, range gear, firearm parts, and gun care products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Florida Gun Exchange is a retail firearms dealer and shooting sports superstore operating from a 14,000 sq ft showroom in Ormond Beach, Florida. The company sells new and used handguns, rifles, shotguns, ammunition, optics, accessories, and NFA/Class III items such as suppressors and short-barrel firearms, and it offers FFL transfer services and firearm training courses through its Right to Carry Firearms Academy partnership.

Product overview

Florida Gun Exchange is a retail firearms dealer and shooting sports superstore offering a comprehensive portfolio of firearms, accessories, ammunition, and related services. The core product line centers on handguns (semi-automatic pistols, revolvers, derringers, lever action pistols), rifles (AR-15s, AK-47s, bolt action, precision tactical), and shotguns across multiple action types. The company operates as a Class III/NFA dealer offering suppressors and short barrel rifles through an in-store NFA Kiosk. Supporting product categories include optics, lasers/lights, magazines, knives, and general firearm accessories. Services include firearm training courses through the Right to Carry Firearms Academy, NFA item purchases, FFL transfers, and used firearm purchasing. The company sells both new and used firearms, with thousands of handguns, rifles, and shotguns in stock across its 14,000 square foot Ormond Beach facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Handguns Semi-automatic pistols, revolvers, derringers, single-shot, lever-action, tactical, and AR/AK pistols in various calibers for concealed carry, home defense, duty, and competition. Brands include Glock, Smith & Wesson, Sig Sauer, Kimber, CZ, and Springfield.
• Rifles AR-15s, AK-47s, semi-automatic, bolt-action, lever-action, precision tactical, pump-action, and tactical rifles from manufacturers including Daniel Defense, Browning, Winchester, and Remington.
• Shotguns Self-defense, pump-action, semi-auto, bolt-action, over-and-under, side-by-side, and break-action shotguns for sporting, hunting, and defensive uses.
• NFA / Class III Items Suppressors (silencers), short barrel rifles (SBR), short barrel shotguns (SBS), full-auto firearms, and any other weapons (AOW) purchased through an in-store NFA Kiosk for streamlined paperwork submission.
• Ammunition Rimfire, handgun, rifle, and shotgun ammunition stocked with millions of rounds on hand, sourced from brands such as Magtech and PMC.
• Optics Night-vision scopes, rifle scopes, red dot optics, binoculars, rangefinders, thermal imaging, plus handgun sights, night sights, and rings/mounts/bases from Leupold, Nikon, Swarovski, Zeiss, Bushnell, Eotech, and Trijicon.
• Lasers & Lights Flashlights, weapon lights, laser sights, and batteries/bulbs from LaserMax, Crimson Trace, SureFire, and Streamlight.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Right to Carry Firearms AcademycoreStrategic or Co-development PartnerRTC Firearms Academy partners with Florida Gun Exchange to provide comprehensive firearm training at the Ormond Beach store location. Training includes concealed carry (CCW/CWP), basic pistol skills, NRA defensive pistol, advanced carbine, shotgun, and long-range rifle courses. Special discounts offered for FGE customers.
• SilencerShopcoreTechnology or IntegrationSilencerShop provides the NFA Kiosk technology at Florida Gun Exchange, enabling streamlined purchase and paperwork submission for suppressors and other NFA items. The kiosk allows customers to complete purchase, get registration code, scan fingerprints, submit photos, and confirm applications on-site.
• Volusia County Gun & Hunt ClubminorOthersLocal shooting range partnership. Florida Gun Exchange references VCGHC as a recommended range for customers, located in New Smyrna Beach with pistol, rifle, and competition facilities.
• Flagler Gun and Archery ClubminorOthersLocal shooting range partnership. FGAC is recommended for training courses including NRA & RTC Defensive Pistol Skills and Advanced Carbine Skills courses conducted by Right to Carry Firearms Academy.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Silencer Shop: NFA-focused dealer network and technology platform that powers FGE's NFA Kiosk. Comparable through the suppressor/NFA category and adjacent to FGE's Class III business.

Broad incumbents

• Academy Sports + Outdoors: Large multi-category sporting goods retailer with firearms, ammunition, and shooting sports sections. Competes with FGE on firearms assortment and pricing but operates at national scale across 270+ stores and an e-commerce channel.
• Bass Pro Shops: Outdoor recreation superstore carrying extensive firearms, ammunition, and shooting accessories. Comparable in product breadth and big-box showroom experience, though far larger and geographically diversified.
• Cabela's (Bass Pro subsidiary): Iconic hunting, fishing, and shooting sports retailer now under Bass Pro. Competes with FGE on firearms, ammunition, optics, and apparel at superstore scale with national reach.

Direct peers

• Palmetto State Armory: Online-direct firearms and accessories retailer with rapidly expanded product breadth. Direct competitor to FGE's e-commerce channel on price, selection, and FFL-transfer-driven shipping.
• Brownells: Long-standing firearms accessories, parts, and ammunition retailer selling direct to consumers. Comparable assortment on magazines, optics, gun care, and reloading supplies, with strong online and FFL-transfer logistics.
• Sportsman's Warehouse: Specialty sporting goods retailer focused on hunting, shooting, and outdoors with deep firearms and ammunition SKU breadth. Closest comparable in store-format DNA to FGE's superstore positioning.
• Guns.com: Online firearms marketplace aggregating new and used gun listings with FFL-transfer fulfillment. Direct e-commerce competitor on assortment depth and customer acquisition in Florida and nationwide.
• Cheaper Than Dirt: Online retailer of firearms, ammunition, and shooting accessories with FFL shipping. Competes head-to-head with FGE on ammunition pricing and accessory assortment online.

Regional players

• Range USA: Multi-state indoor shooting range and retail operator offering firearms, training, and range time. Adjacent in training and accessories; relevant comparable for the range-driven retail model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCU0Gra6qToW9yEq6JdN6gkg
• Facebookfacebook.com/FloridaGunExchange
• Instagraminstagram.com/floridagunexchange

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Gun Exchange