YMCA at Pabst Farms

What YMCA at Pabst Farms does

YMCA at Pabst Farms is a branch of the Glacial Community YMCA, a 501(c)(3) nonprofit organization (legal name Glacial Community YMCA, EIN 39-0806378) headquartered at 1750 E Valley Road, Oconomowoc, Wisconsin, and operating as part of the national YMCA of the United States network of over 2,700 Ys across 10,000 communities. The organization delivers community wellness through membership-based facility access (fitness center, pool, climbing wall, gym, group exercise) and a broad catalog of fee-based programs spanning youth development (summer camps, child care, youth nights), adult health and wellness, senior programming (ForeverWell), mental health support (Healthy Minds), spiritual development and mission trips, and inclusive programming for individuals with disabilities (Service Without Boundaries, Miracle League Baseball, Adaptive Aquatics). It serves individuals and families primarily in the Oconomowoc/Watertown, Wisconsin area, operating a second branch, the Schultz Family YMCA, in Watertown.

The business model is a hybrid nonprofit revenue structure combining recurring membership fees, one-time program registration fees, corporate membership partnerships (employer-matched employee memberships), and tax-deductible donations and grants. Go-to-market is direct-to-consumer through in-person front-desk and online registration, with a B2B corporate wellness channel reported to include 20+ corporate partners. Pricing is tiered with member rates below community-participant rates (e.g., Youth Night at $25 member / $40 community; Golf Outing fundraiser at $75 per person), and financial assistance plus specialty memberships (Insurance Sponsored, Military Outreach, Pathways) broaden accessibility.

Technology is operational rather than proprietary: the organization integrates third-party platforms including Paycor (HR/payroll), QuickScores (sports league scheduling), EGYM BioAge (member fitness tracking), and Rally Engage (wellness rewards). It offers a member mobile app for schedules, registration, and member services, but no public or partner-facing API. Revenue figures are not publicly disclosed. The organization is led by CEO Robert Denman and a team of program directors, and is governed by volunteer leadership boards under affiliation with the national YMCA.

Name

YMCA at Pabst Farms

Legal name

Glacial Community YMCA

Website

https://glcymca.org

Company type

Private

Founded year

1844

Operating status

Operating

Headcount range

501–1,000 employees

Short description

YMCA at Pabst Farms is a Wisconsin-based nonprofit YMCA branch offering membership-based fitness facilities and fee-based programs—youth camps, wellness, senior, mental health, spiritual, and disability-inclusive programming—serving individuals and families in the Oconomowoc/Watertown area.

Ownership category

akta.pro rank

Headquarters

HQ city

Oconomowoc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Recurring membership fees providing facility access to fitness center, pool, gym, group exercise classes, and other amenities
2. Program Registration Fees: Fees for specialized programs including summer camps, child care, youth nights, wellness workshops, and sports leagues
3. Corporate Membership Program: Business partnerships where employers invest in employee memberships with Y matching contributions
4. Donations and Grants: Tax-deductible contributions and foundation grants supporting community programs (EIN: 39-0806378)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

YMCA at Pabst Farms is a 501(c)(3) nonprofit community wellness center that operates a fitness facility and delivers youth development, child care, swim/aquatics, and special programs for individuals with disabilities. It is a branch of Glacial Community YMCA (formerly YMCA of Metropolitan Milwaukee) and serves individual members, families, and corporate partners in the Oconomowoc, Wisconsin area.

Product overview

YMCA at Pabst Farms is a branch of the Glacial Community YMCA offering a comprehensive suite of health, wellness, and community programs. The organization provides fitness facilities and group exercise classes (including yoga, BodyBalance, and wellness workshops), aquatic programs (pool, aquatic fitness, swimming lessons, climbing wall), and youth development programs (summer camps, child care, after-school programs, youth nights). Special Programs serve individuals with disabilities through Service Without Boundaries, Miracle League Baseball, and Adaptive Aquatics. The Y also offers Spiritual Development including mission trips, community events like blood drives, and mental health support through the Healthy Minds program. Membership programs include various specialty options such as Insurance Sponsored, Military Outreach, and Pathways memberships, with financial assistance available. The organization uses integrated technology platforms including Paycor for HR, EGYM BioAge for fitness tracking, and Rally Engage for wellness rewards.

Differentiator

Problem solved

Functional benefit

Brands

• Schultz Family YMCA: Branch location in Watertown, WI serving the local community with fitness, programs, and services
• Service Without Boundaries
• Healthy Minds
• ForeverWell
• BirthFit

Products and services

• Fitness Facility Membership Membership granting access to the YMCA at Pabst Farms fitness facility, including cardio, strength equipment, group exercise classes, and aquatics, available to individuals, families, youth, and seniors.
• Corporate Wellness Memberships Group membership and corporate wellness partnership products sold to local and regional employers for employee benefit and well-being programs.
• Child Care Services Licensed child care and early-learning programs for infants through school-age children of YMCA members and community families, delivered at the Oconomowoc facility.
• Youth Development Programs Youth sports, after-school enrichment, teen leadership, swim lessons, and summer camp programs designed for children and teens in the Oconomowoc community.
• Special / Adaptive Recreation Programs Inclusive recreation, adaptive programs, and special activities designed for individuals with disabilities, distinguishing the YMCA from typical commercial fitness centers.
• Swim Lessons and Aquatics Swim lessons, aquatic fitness, and water safety programming for children and adults, leveraging the YMCA's pool facilities.
• Healthy Minds Program Mental wellness, mindfulness, and behavioral health programs addressing members' holistic health, distinct from physical fitness programming.
• Personal Training and Wellness Coaching One-on-one personal training, BirthFit pre/post-natal coaching, and wellness coaching services delivered by certified YMCA staff to individual members.
• Spiritual Development Programs Spiritual development, character-building, and values-based programs for members of all ages, reflecting the YMCA's foundational Christian mission.

Quantifiable outcome

• Youth member maintained 72-year YMCA membership relationship
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Grinwald FordminorGTM or Marketing PartnerCorporate membership partner with President John Grinwald dedicated to employee longevity and family health through YMCA membership benefits.
• Esperanza Viva / Living Hope InternationalcoreStrategic or Co-development PartnerChristian orphanage/youth home in Puebla, Mexico where YMCA has sent multiple mission teams since 2018 and commissioned full-time missionary Karlee Mendoza to serve since 2020.
• YMCA of Valparaiso, ChilecoreStrategic or Co-development PartnerInternational YMCA partnership with service projects at George Williams School K-8, cultural exchange, and program development support.
• National Service Project / YMCA Alumni AssociationminorStrategic or Co-development PartnerNational service initiative in Dupree, South Dakota constructing homes for single mothers on Cheyenne River Indian Reservation.
• Oconomowoc Area School DistrictcoreStrategic or Co-development PartnerPartner in annual Toy Drive with OHS Spanish Honor Society student volunteers for Waukesha County Christmas Clearing Council.
• Watertown Unified School DistrictcoreStrategic or Co-development PartnerPartnership providing weekend food bags to Y campers and families in Watertown community during summer months.
• PraesidiumminorStrategic or Co-development PartnerChild abuse prevention organization partnering with Y for Five Days of Action safety initiative.
• National Center for Missing and Exploited Children (NCMEC)minorStrategic or Co-development PartnerPartner for Five Days of Action digital safety resources including sextortion and AI safety tip sheets.
• Bethany Recovery CenterminorGTM or Marketing PartnerLocal recovery center receiving 752 hygiene items donated through YMCA Teen Advisory Board collection drive.
• Oconomowoc Food PantryminorGTM or Marketing PartnerCommunity organization where Service Without Boundaries participants contribute over 2,000 hours of volunteer service.
• Zachariah's AcresminorGTM or Marketing PartnerCommunity partner where Service Without Boundaries participants volunteer and contribute service hours.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harry & Rose Samson Family Jewish Community Center (JCC Milwaukee): Community recreation center offering fitness, aquatics, child care, summer camps, and senior programming on a membership model. Comparable full-service community center operating in the same southeastern Wisconsin geography.
• YMCA of Metropolitan Milwaukee: Larger regional YMCA serving the greater Milwaukee area with comparable membership, youth development, and community wellness programming. Operates multiple branches in the same Wisconsin market and shares the national YMCA brand and affiliation structure.
• Boys & Girls Clubs of Greater Milwaukee: Community-based nonprofit youth development organization offering afterschool programming, summer camps, and sports leagues. Directly comparable mission around youth services and community engagement, with overlapping donor and grant channels.

Regional players

• Green Bay YMCA: Wisconsin YMCA branch offering similar fitness, youth, and aquatics programming in a different regional market. Useful comparable for membership pricing, program mix, and nonprofit community-center unit economics in the same state.
• Madison YMCA: Wisconsin-based YMCA association with multiple branches offering fitness, child care, summer camps, and youth sports. Comparable in mission, programming breadth, and operating model but in a different geographic market.

Broad incumbents

• Life Time Fitness: National premium fitness operator with extensive amenity sets (pools, climbing, group exercise, family programming). Competes for the same suburban family and adult wellness member, but as a for-profit with broader geographic reach.
• Planet Fitness: Largest low-cost commercial gym chain in the US. Competes directly for price-sensitive fitness members in suburban Wisconsin and applies ongoing pricing pressure on community Y membership value proposition.
• Anytime Fitness: Global 24/7 franchise gym operator with strong suburban presence in Wisconsin. Competes for adult fitness members seeking convenient, lower-cost access and represents a key commercial alternative to Y membership.

Emerging players

• Special Olympics Wisconsin: State-level organization running adaptive sports programs (track, swimming, baseball) for individuals with intellectual disabilities. YMCA at Pabst Farms partners with and feeds athletes into Special Olympics, making it a closely related programming peer.
• Zachariah's Acres: Local nonprofit providing inclusive recreational programming for individuals with disabilities, currently a community partner of YMCA at Pabst Farms. Operates in an adjacent niche of the same inclusive-recreation market the Y serves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YMCAPF
• Instagraminstagram.com/ymca.at.pabst.farms
• LinkedInlinkedin.com/company/glc-ymca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA at Pabst Farms