Brock Built

What Brock Built does

Brock Built Homes, LLC is a privately held semi-custom homebuilder founded in 1984 and headquartered in Atlanta, Georgia. The company designs, constructs, and sells new single-family homes and townhomes across communities in Georgia, Florida, and Alabama, with eight or more active developments ranging from entry-level family neighborhoods (The Woods, Opelika, AL at $200k-$300k) to mid-market suburban Atlanta communities (The Gathering, Hillgrove Preserve, Parc Terrace at West Highlands) and up to a 55+ active adult community (The Reserve at Bells Ferry, $500k-$700k) and a luxury coastal community on Florida's 30A corridor (Twin Palms, $1.5M-$2.0M).

Brock Built's core technical offering centers on the GreenSmart program — a registered, standardized set of construction specifications including radiant barrier roofing, advanced spray-foam and fiberglass insulation, low-emissivity sealed windows, 14 SEER HVAC, water-conserving fixtures, and ENERGY STAR appliances. Homes are further equipped with pre-wired smart home infrastructure (smart thermostats, lighting, security, networking, EV charging, audio, automated window treatments). Buyers personalize finishes and upgrades through the company's Design Center, and the GTM motion is direct-to-consumer via community-located sales centers, model home tours, virtual tours, and a Realtors Rewards referral channel.

The revenue model is one-time sale of completed or to-be-built homes, with prices varying by community and floor plan. Customer segments are diversified across families, empty nesters/55+ active adults, remote workers, first-time buyers, and move-up buyers, with distribution executed through dedicated community agents at each location. The company has no disclosed external funding and appears to be founder/management controlled.

Name

Brock Built

Legal name

Brock Built Homes, LLC

Website

https://brockbuilt.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Brock Built is a privately held semi-custom homebuilder founded in 1984, operating eight or more residential communities across Georgia, Florida, and Alabama. It serves families, 55+ active adults, first-time, and move-up buyers with energy-efficient new construction homes priced from $200k to $2M.

Ownership category

akta.pro rank

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. New Construction Home Sales: Brock Built generates revenue through the sale of newly constructed single-family homes and townhomes across Georgia, Florida, and Alabama. Homebuyers purchase completed or to-be-built homes, with prices varying by community and floor plan. The company offers personalization through their Design Center where buyers select finishes, fixtures, and upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Brock Built is a semi-custom new home builder that designs, constructs, and sells new single-family homes and townhomes in planned residential communities across Georgia, Florida, and Alabama. Buyers select from a portfolio of communities and floor plans, then personalize finishes, fixtures, and upgrades through the company's Design Center. Homes are built with the proprietary GreenSmart energy-efficiency program and integrated smart home technology.

Product overview

Brock Built is a new construction homebuilder operating in Georgia, Florida, and Alabama since 1984. The company offers a portfolio of distinct residential communities across three states, including active adult communities (The Reserve at Bells Ferry), luxury coastal homes (Twin Palms), and affordable family communities (The Woods). Their core product is new construction single-family homes and townhomes that can be customized through the Design Center, featuring energy efficiency through the GreenSmart® program and smart home technology integration. Virtual tours and flexible floor plans (ranch-style, two-story, and multi-story designs) support the home buying experience across communities priced from $200k to over $2 million.

Differentiator

Problem solved

Functional benefit

Brands

• GreenSmart: An energy efficiency and conservation building program featuring radiant barrier roofing, advanced insulation, high-efficiency HVAC systems, water-conserving fixtures, and ENERGY STAR appliances.

Products and services

• New Construction Homes Single-family homes and townhomes built by Brock Built in planned communities across Georgia, Florida, and Alabama, with customizable floor plans, energy-efficient designs, and integrated smart home technology. Available in 1–3 story configurations with sizes ranging from 1,300 to over 2,900 sq ft and 2–5 bedrooms.
• The Reserve at Bells Ferry 55+ active adult community in Kennesaw/Woodstock, Georgia featuring 1–2 story ranch homes of 1,600–2,690 sq ft with 2–4 beds and 2–3 baths, priced from $500k–$700k. Community amenities include pickleball courts, dog park, walking trails, gathering pavilion, and formal community garden.
• Twin Palms Luxury single-family home community near Rosemary Beach on the 30A corridor in Florida, featuring three-story homes with 5 bedrooms, 2,900+ sq ft, 4.5 baths, 10' ceilings, private rooftop terraces, and two-car garages with golf cart storage. Priced from $1.5m–$2.0m. Florida license CGC1531147.
• The Woods Single-family home community in Opelika, Alabama located less than half a mile from downtown Opelika, offering 1–2 story homes of 1,300–2,100+ sq ft with 3–4 beds and 2–2.5 baths, priced from $200k–$300k. Includes green spaces, walking trails, and shared park.
• The Gathering – Alpharetta Mixed community in Alpharetta, Georgia offering both single-family homes and townhomes within walking distance of downtown Alpharetta, focused on modern connected living.
• West Highlands Atlanta community offering new construction homes with access to parks, playgrounds, and Atlanta Beltline connectivity, with family-friendly layouts and modern designs.
• Hillgrove Preserve Georgia community offering new construction single-family homes in a curated residential setting near downtown Woodstock.
• Parc Terrace at West Highlands Community within the West Highlands development in Atlanta's Westside area offering new construction homes.
• Brizo Florida community featuring new construction homes in a desirable location.
• Nautilus Pointe Florida waterfront community offering new construction homes.
• The Shoal Florida community featuring new construction homes near coastal areas.
• Design Center Personalized design consultation service where buyers select finishes, fixtures, smart home features, and energy-efficient upgrades to customize their new Brock Built home before or during construction.
• Virtual Tours Online virtual tour experience that allows prospective buyers to remotely explore model homes and floor plans, including specific tours of the Naples and Milan floor plans.
• GreenSmart Program Proprietary energy-efficiency and conservation building program included standard in Brock Built homes, featuring radiant barrier roofing (blocks 97% of radiant heat), house wrap air/water infiltration protection, spray foam sealed low-emissivity windows and doors, spray-on fiberglass insulation, water-conserving plumbing fixtures, 14 SEER A/C units, high-efficiency gas furnaces, digital programmable thermostats, high-efficiency lighting, and ENERGY STAR appliances, verified with duct tightness and blower door tests.

Quantifiable outcome

• Energy savings of up to 17% on air conditioning costs through radiant barrier roofing
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• D.R. Horton: Largest US homebuilder by volume with active operations across Georgia, Florida, and Alabama; competes on overlapping product but at much greater scale, broader price points, and with a captive mortgage arm.
• Toll Brothers: National luxury homebuilder with active Florida 30A-area and Atlanta-metro communities, directly competitive with Brock Built's Twin Palms luxury segment and Atlanta move-up/luxury product.
• PulteGroup: National builder (Centex, Pulte, Del Webb, John Wieland brands) covering first-time, move-up, active adult, and luxury segments in the same Southeast geographies, directly competing for the same buyer cohorts.
• Lennar: National production builder with deep presence in Atlanta, Florida Panhandle, and Alabama, offering for-sale single-family homes across all of Brock Built's price tiers with materially larger land bank.
• Meritage Homes: Public national homebuilder known for energy-efficient construction (ENERGY STAR certified homes), operating across the Southeast with a comparable entry-level to move-up product range.

Direct peers

• David Weekley Homes: Large private US homebuilder with semi-custom Design Center-style personalization and Southeast presence (including Atlanta), directly comparable in operating philosophy and buyer experience.
• Ashton Woods: Private homebuilder focused on design-forward, personalized new construction in the Southeast and other US metros, overlapping with Brock Built's semi-custom Design Center model and Florida/Georgia footprint.
• Traton Homes: Atlanta-area private homebuilder of single-family and townhome communities at similar price points and buyer segments, directly comparable in scale and regional concentration.
• John Wieland Homes: Long-established Atlanta-region luxury and move-up homebuilder with similar community-level operating model and brand-driven positioning, overlapping directly in the metro Atlanta submarket.
• Smith Douglas Homes: Atlanta-headquartered private homebuilder operating across the Southeast with a similar semi-custom, for-sale single-family model at comparable price points, making it the closest size and geographic comp to Brock Built.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/brockbuilt
• YouTubeyoutube.com/user/BrockBuiltAtlanta/featured
• Facebookfacebook.com/brockbuilt
• Instagraminstagram.com/brockbuilthomes
• Pinterestpinterest.com/brockbuilt
• LinkedInlinkedin.com/company/brock-built-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brock Built