Profitmart
- Company typePrivate
- Founded2010
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Profitmart firmographics
Firmographics- Name
- Profitmart
- Legal name
- Profitmart Securities Pvt. Ltd.
- Website
- https://profitmart.in
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Profitmart is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Profitmart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Brokerage Commissions: Profitmart operates as a discount broker offering flat brokerage rate on every trade regardless of trade size. Revenue generated from transaction/brokerage fees on stock trades, F&O contracts, commodities, and currency trading.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Flat brokerage rate on every trade regardless of trade size |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Profitmart product offering
Product offeringCore offering
Profitmart is an Indian discount stock broker that provides online trading and investment services across multiple asset classes including equities, futures and options, commodities, currencies, IPOs, and mutual funds. It offers a proprietary multi-platform trading suite (ProfitMax Mobile, Web, and Desktop) with paperless digital KYC onboarding, REST/Websocket trading APIs, algorithmic trading via Quantman, and a sub-broker partner network across 35+ branches in India.
Product overview
Profitmart is a leading discount stock broker in India offering a comprehensive multi-platform trading and investment ecosystem. The core product suite includes ProfitMax (available as Mobile App, Web, and Desktop EXE platforms) enabling trading across stocks, futures & options, commodities (Gold, Silver, crude oil, natural gas), currencies (USD-INR, USD-JPY, EUR-USD), IPOs, and mutual funds. Supporting products include Profitoption for specialized options trading, Algo Trading via QuantMan integration for automated strategies, and Profitmart School/Knowledge Center for investor education. The company operates with flat brokerage rates across all segments, serving 2.5L+ clients through 35+ branches across India.
Differentiator
Problem solved
Functional benefit
Products and services
- ProfitMax App
Quantifiable outcome
- 250,000+ happy traders and investors
- +2 more outcomes
Companies that use Profitmart
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Profitmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Profitmart partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Profitmart competitors and assessment
Company assessmentBroad incumbents
- Sharekhan: Long-standing Indian full-service broker with strong branch and franchise network; comparable in product breadth (equities, F&O, commodities, mutual funds) and presence of a sub-broker/Authorized Partner model.
- ICICI Direct: Established Indian broker and subsidiary of ICICI Bank; offers full-service and discount-style plans across all asset classes with bank-integration advantages. Represents the incumbent-scale competitor Profitmart is up against in retail brokerage.
- HDFC Securities: HDFC Group's full-service broker with research-led offerings across equities, derivatives, and mutual funds. Broad incumbent competitor with banking-distribution advantages overlapping Profitmart's retail target.
- Motilal Oswal Financial Services: Diversified Indian financial services group with a sizable retail brokerage arm offering equities, derivatives, commodities, and mutual fund distribution; competes with Profitmart across product range and trader/investor segments.
- Kotak Securities: Brokerage arm of Kotak Mahindra Bank; full-service Indian broker offering retail trading across equities, F&O, currencies, commodities, and mutual funds with flat-rate plans analogous to Profitmart's discount offering.
Direct peers
- Zerodha: India's largest and original discount stock broker; operates Kite trading platform with flat-fee pricing across equities, derivatives, commodities, and mutual funds. Directly comparable to Profitmart in target market (Indian retail), product (multi-asset discount brokerage), and revenue model (transaction-based brokerage).
- Groww: Fast-growing Indian discount broker with mobile-first platform spanning equities, derivatives, and mutual funds; target Millennial/Gen-Z retail investors via paperless onboarding. Directly comparable business model and customer base to Profitmart.
- Upstox (RKSV Securities): Well-funded Indian discount broker offering flat-fee trading across equities, F&O, commodities, and currencies, with Pro and Pro Lite plans comparable to Profitmart's flat-rate model. Direct competition for retail F&O and options traders.
- Angel One: Publicly listed Indian broker transitioning from traditional to discount-style pricing; offers multi-asset trading, mutual funds, and IPOs with flat brokerage structure. Directly comparable asset breadth and discount-pricing transition as Profitmart.
- 5paisa Capital: Listed Indian discount broker (BSE/NSE) with flat-fee plans across equities, derivatives, commodities, and currencies; offers a partner/affiliate program analogous to Profitmart's sub-broker network. Closest comparable in terms of mid-tier size and discount model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Profitmart social profiles
Digital presenceProfitmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profitmart leadership team
Management profileNumber of profiles
Profiles4 records
Profitmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profitmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profitmart
What does Profitmart do?
Profitmart is an Indian discount stock broker that provides online trading and investment services across multiple asset classes including equities, futures and options, commodities, currencies, IPOs, and mutual funds. It offers a proprietary multi-platform trading suite (ProfitMax Mobile, Web, and Desktop) with paperless digital KYC onboarding, REST/Websocket trading APIs, algorithmic trading via Quantman, and a sub-broker partner network across 35+ branches in India.
Is Profitmart a public or private company?
Profitmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Profitmart founded?
Profitmart was founded in 2010. It employs 501 to 1,000 people.
Where is Profitmart based?
Profitmart is headquartered in Mumbai, India, in the Asia region.
How does Profitmart make money?
One revenue line is on record: brokerage Commissions.
Who are Profitmart's main competitors?
Broad incumbents on record are Sharekhan, ICICI Direct, HDFC Securities, Motilal Oswal Financial Services and Kotak Securities. Direct peers are Zerodha, Groww, Upstox (RKSV Securities), Angel One and 5paisa Capital.
Does Profitmart have an API?
Yes. Profitmart offers a REST API enabling developers to build trading applications. The API provides endpoints for trading operations including: Login and User Details, Watch Lists, Orders and Trades (Place Order, Modify Order, Cancel Order, Order Book, Trade Book, Positions Book), Holdings and Limits management, Market Info (Get Index List, Get Option Chain, Get Linked Scrips, Exchange Status), Chart Data (Time Price Data, EOD Chart Data), Calculators (Span Calculator, Get Option Greek, Brokerage Calculator), Alerts (Set Alert, Cancel Alert, Modify Alert, Get Pending Alert), and Websocket API for real-time data (Touchline, Depth, Order Updates, Position Updates, Alert Updates, Market Status). Authentication uses session-based tokens. Documentation available on GitHub. Developer documentation is at github.com/ProfitmartAPI.