Cookies United

What Cookies United does

Cookies United LLC is a privately held commercial bakery headquartered in Islip, New York, and a wholly owned subsidiary of United Baking Co. Inc. The company manufactures and sells premium cookies, grab-and-go CakeBites snacks, gingerbread house kits, and licensed character baked goods for retail grocery, food service, club-store, and mass-merchant customers across the United States, Canada, and Mexico. It operates from a 140,000-square-foot cookie production facility in Islip and a separate muffin production facility in Shirley, totaling more than 200,000 square feet of production space with nine complete baking lines and a maximum throughput of one million cookies per day, supported by a $20 million automated baking line installed in 2019 dedicated to CakeBites.

The company's revenue model blends branded wholesale, co-manufacturing/private label production for Fortune 50 retailers such as Walmart, Costco, and Sam's Club, and royalty-bearing licensed character products featuring partnerships with Universal, Nickelodeon, Warner Bros, and DreamWorks. Its go-to-market is sales-led through brokers and direct relationships, with the company deliberately targeting approximately 100 close customers rather than 1,000, supplemented by a direct-to-consumer outlet store at the Islip facility and online ordering via ordercookies.net. Production is concentrated around the CakeBites line (over 20 varieties), Baker's Baker premium cookies, and what the company claims is the largest U.S. manufacturing operation for gingerbread house kits.

Cookies United maintains SQF food safety and Kof-K dairy kosher certifications, has benefited from State of New York and Islip Town economic development incentives, and is led by CEO Louis Avignone (co-founder of parent United Baking Co. alongside Wally "Famous" Amos), CFO Michael Petrucelli, and Director of Marketing Michael Strauss. The business is privately and reportedly employee-owned, with no disclosed venture or private equity sponsorship.

Name

Cookies United

Legal name

Cookies United LLC

Website

https://cookiesunited.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Cookies United is a privately held Long Island bakery that manufactures premium cookies, CakeBites grab-and-go snacks, and gingerbread kits for major retailers, food service, and club-store customers across North America.

Ownership category

akta.pro rank

Product category

Commercial Bakery

NAICS

Cookie and Cracker Manufacturing (311821), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industries

Frozen Bakery Products Manufacturing (AFAKAAAF), Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)

Keywords

• Commercial baked goods
• Premium cookie manufacturing
• Grab-and-go snacks
• Gingerbread house kits
• Private label bakery

Headquarters

HQ city

Islip

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Baked Goods Manufacturing & Sales: Core revenue from manufacturing and selling premium cookies, CakeBites, and baked goods to retail and food service customers. Products sold nationally through major grocery chains and retailers.
2. Licensed Character Products: Revenue from producing decorated cookies and gingerbread kits featuring licensed characters from Universal, Nickelodeon, Warner Bros, DreamWorks, and others. Products include Minions, Peanuts, Batman, Superman, and other trademarked brands.
3. Co-Manufacturing/Private Label: Manufacturing baked goods for Fortune 50 companies and major retailers. Bakes for Walmart, Costco, Sam's Club as part of private label arrangements.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Cookies United manufactures and sells premium baked goods including CakeBites grab-and-go mini pre-cut cakes, gingerbread house kits, decorated character cookies, and European/Italian cookies under the Cookies United, CakeBites, and Baker's Baker brands. The company serves major national retailers, regional grocery chains, food service operators, and consumer-direct channels via co-manufacturing, private label, branded, and licensed character product arrangements. Operations are run from a 200,000+ square foot, nine-baking-line production footprint in Islip and Shirley, New York, supporting distribution across the United States, Canada, and Mexico.

Product overview

Cookies United is a bakery company offering a diverse portfolio of baked goods and snacks. The core product lines include CakeBites (grab-and-go mini pre-cut cakes in over 20 varieties), Baker's Baker (premium European, Italian and sugar-free cookies), and Gingerbread House Kits (the largest U.S. manufacturer of gingerbread house kits with licensed characters). Additional products include Filled By CakeBites (crispy cookies with creams and coatings), Crumbles (muffin-crumb breakfast items), and Golden Grains (better-for-you options with protein and fiber). The company also produces decorated character cookies for licensed brands like Minions, Batman, Superman, Peanuts, and seasonal items for holidays.

Differentiator

Problem solved

Functional benefit

Brands

• Baker's Baker: Premium European, Italian and Sugar Free cookies. The largest manufacturer of gingerbread house kits in the United States.
• CakeBites

Products and services

• CakeBites Premium grab-and-go snack product featuring a unique three-layer, mini pre-cut cake format packaged for shelf life and convenience. Sold in over 20 varieties and distributed across the United States, Canada, and Mexico, manufactured at a dedicated automated facility line capable of producing 110,000 packages per day.
• Gingerbread House Kits Largest U.S. manufacturer of gingerbread house kits featuring licensed characters from Universal, Nickelodeon, Warner Bros., and DreamWorks. Holiday tradition kits designed for family activities and seasonal celebrations.
• Baker's Baker Sub-brand offering premium European, Italian, and Sugar Free cookies for the food service channel, specializing in all baking needs. Manufactured and distributed to food service operators.
• Filled By CakeBites Crispy cookies filled with indulgent creams and enrobed in velvety coatings, available in varieties including Cookies & Cream and Peanutter; positioned as part of the broader CakeBites family.
• Crumbles Breakfast-format product positioned as part-muffin and part-crumb, designed to reenergize the grab-and-go breakfast category as the newest addition to the CakeBites product family.

Quantifiable outcome

• Production capacity of 110,000 CakeBites packages per day
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Universal Partnerships & LicensingcoreOEM/ Whitelabel/ Licensing Partner · 26 November 2014Licensing agreement to manufacture decorated cookies and cookie kits based on Universal Pictures and Illumination Entertainment's Minions movie. Products available in summer 2015 in conjunction with film premiere.
• Illumination EntertainmentcoreOEM/ Whitelabel/ Licensing Partner · 26 November 2014Creator of Minions and Despicable Me franchise; partnered for decorated cookies and kits featuring Minions characters
• NickelodeoncoreOEM/ Whitelabel/ Licensing PartnerLicensed character partnerships for decorated cookies and gingerbread kits featuring Nickelodeon properties
• Warner BroscoreOEM/ Whitelabel/ Licensing PartnerLicensed character partnerships for decorated cookies featuring Warner Bros properties including Batman, Superman
• DreamWorkscoreOEM/ Whitelabel/ Licensing PartnerLicensed character partnerships for decorated cookies and gingerbread kits featuring DreamWorks properties
• UniversalcoreOEM/ Whitelabel/ Licensing PartnerMajor licensing partner for decorated cookies and gingerbread kits including Minions, Peanuts (owned by Peanuts Worldwide), Frosty the Snowman, Elf on the Shelf, A Christmas Story

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Pepperidge Farm: Campbell Soup subsidiary producing premium cookies (Milano, Chessmen), crackers, breads, and frozen baked goods. Directly comparable across Cookies United's premium cookie and baked goods portfolio, with overlapping retail channels.
• Mondelez International: Global CPG leader owning Oreo, Chips Ahoy, Ritz, and other flagship cookie and cracker brands. Highly comparable at the product-category level, though Mondelez operates at far greater scale and broader geographic scope than Cookies United.

Direct peers

• Famous Amos: Premium bite-sized chocolate chip cookie brand historically co-founded by Wally "Famous" Amos, who is also co-founder of Cookies United's parent United Baking Co. Highly comparable in premium cookie positioning and consumer brand heritage.
• Otis Spunkmeyer: Cookies and muffins brand distributed primarily through foodservice and c-stores, owned by Bridgford Foods. Closely aligned with Cookies United's grab-and-go, foodservice, and muffin-adjacent offering.
• Tastykake: Iconic East Coast baked goods and snack cake brand (Flowers Foods subsidiary). Comparable in regional-to-national snack cake distribution, licensed/seasonal product extensions, and c-store/foodservice channel mix.
• Mrs. Fields: Premium cookie and baked goods brand with retail and DTC channels. Comparable in premium cookie positioning, gift/celebration occasion marketing, and licensed co-branded product extensions.
• Archway Cookies: Heritage American cookie brand producing packaged cookies sold through grocery and convenience channels. Directly comparable mass-market cookie portfolio with overlapping grocery distribution channels.
• Voortman Cookies: Canadian manufacturer of cookies and wafers sold primarily through grocery private label and branded channels. Directly comparable in mass-market cookie manufacturing, retail distribution, and co-manufacturing operating model.

Emerging players

• Lenny & Larry's: Better-for-you cookie and baked snack brand sold across c-store, grocery, and DTC channels. Comparable in premium cookie positioning, foodservice and convenience distribution, and branded snack innovation pace.
• Crumbl Cookies: Rapidly scaling franchise cookie brand with rotating premium flavors and strong DTC/social media presence. Comparable in premium cookie positioning and consumer brand building, though primarily franchise-operated retail rather than wholesale manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/lovemycakebites
• YouTubeyoutube.com/channel/UCSSpyvzLUeN7-rtSqoPd1-Q
• Facebookfacebook.com/Cookies-United-LLC-126026460785615
• Instagraminstagram.com/theoriginalcakebites
• TikToktiktok.com/@theoriginalcakebites

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cookies United