Wedeko

What Wedeko does

Wedeko is the Digital Signage and Retail Technology brand operated by Bütema AG, a privately-held German Aktiengesellschaft headquartered in Bietigheim-Bissingen with a secondary office in Erbach (Donau). The company delivers vertical-specific retail digitalization solutions combining proprietary software (soviaDS CMS, InStore Assistant App, KIra AI shopping assistant, Digital Signage Software) with an integrated hardware portfolio (digital signage displays, LED walls, interactive terminals, self-checkout systems, mERP mobile-ERP hardware, digital steles, display cases, window displays, menu boards, and digital door signs). Over 1,000 customers have deployed the platform across fashion retail, food/grocery retail, healthcare facilities, municipal/government, tourism/hospitality, and corporate communications, with named enterprise clients including Galeria, Rossmann, Hugo Boss, Deichmann, Fielmann, Snipes, SSP, Edeka, BabyOne, Dallmayr, and hospitals such as Waldburg-Zeil Kliniken.

Revenue is generated across four streams: hardware sales, software subscriptions and licenses, professional services (consulting, project planning, installation, content/design agency), and managed-service rental (Mietmodell) for digital signage hardware. Pricing is quote-based and not publicly disclosed; the company operates a direct enterprise field-sales motion with consultative selling initiated through free consultation requests and software-demo bookings from the website. Geographic focus is the DACH region, Switzerland, Austria, and Italy, with primary demand generation through website conversion, industry events (Bütema Retail Summit in its 3rd edition in 2026, EHI techdays 2026), organic social (Facebook, Instagram, YouTube, LinkedIn), email marketing via Brevo, and SEO.

The underlying business model is a regional vertical integrator: Bütema AG functions as a single-source provider that consolidates vendor coordination, content creation, hardware procurement/rental, software licensing, installation, and ongoing support into a bundled customer relationship. Brand-level employee count is reported at 1–10, but the AG-level operating footprint is materially larger given multi-office operations, enterprise customer scale, and the breadth of the product and service catalog.

Name

Wedeko

Legal name

Bütema AG

Website

https://wedeko.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Wedeko is the Digital Signage and Retail Technology brand of Germany's Bütema AG, delivering integrated hardware, proprietary software (soviaDS CMS, InStore Assistant App, KIra AI), installation, and managed rental services to fashion, grocery, healthcare, municipal, and hospitality clients across the DACH region, Switzerland, Austria, and Italy.

Ownership category

akta.pro rank

Product category

Digital Signage and Retail Technology

akta.pro primary industry

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

Keywords

• Digital signage solutions
• Retail technology systems
• Point of sale displays
• Interactive kiosks
• In-store communication

Headquarters

HQ city

Erbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of Digital Signage displays, LED walls, interactive terminals, digital signage hardware components, and mERP hardware devices. Hardware is provided as part of comprehensive solutions with managed service options including rental models.
2. Software Subscriptions & Licenses: Proprietary software solutions including Digital Signage CMS, InStore Assistant App, and related desktop/mobile applications. Revenue generated through software licensing and subscription models.
3. Professional Services: Comprehensive services including consulting, project planning, installation, technical support, content creation, and design agency services. Complete 360-degree service offering from planning through ongoing support.
4. Managed Service Rental Models: Rental models for Digital Signage hardware providing customers with complete managed service solutions without upfront capital investment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wedeko sells digital signage hardware (displays, LED walls, interactive terminals, self-checkout systems, digital steles, menu boards, door signs, window displays) combined with proprietary software (soviaDS CMS, InStore Assistant App, KIra AI shopping assistant) and a 360-degree service offering covering consulting, installation, managed rental models, content creation, and retail media. The integrated bundle targets retail chains, healthcare facilities, municipalities, tourism, and corporate communications across the DACH region and select European markets.

Product overview

Wedeko, operated by Bütema AG, is a comprehensive Digital Signage and Retail Technology solution provider offering a modular platform architecture. The portfolio includes core hardware products (Digital Signage Displays, LED Walls, Interactive Terminals, Self Checkout Systems, mERP Hardware) and software solutions (InStore Assistant App, Shopping Assistant KIra, soviaDS Digital Signage CMS, Digital Signage Software). Additional products include specialized displays (Infosteles, Display Cases, Window Displays, Menu Boards, Door Signs). Services encompass consulting, installation, managed rental models, content/design agency, and Retail Media. The ecosystem integrates AI-powered assistance (KIra) with digital display hardware to deliver end-to-end retail digitalization, from hardware procurement through software management to ongoing support and content services.

Differentiator

Problem solved

Functional benefit

Brands

• Wedeko: Digital Signage brand operated by Bütema AG, offering digital signage solutions, displays, and retail technology products. The Wedeko brand is featured alongside Bütema branding throughout the website, including product pages, references, and social media profiles.

Products and services

• InStore Assistant App Mobile application that connects all processes at the point of sale and creates a seamless shopping experience for retail employees through integrated digital workflows.
• Shopping Assistant KIra AI-powered shopping assistant that supports retail teams with consultation, automation, and data analysis, providing generative AI and recommendation capabilities for improved customer service in retail environments.
• soviaDS Digital Signage CMS software upgrade providing modern content management capabilities for digital displays and retail technology solutions, enabling customers to change content within seconds.
• Digital Signage Displays Digital signage displays at the point of sale for dynamic content presentation and customer communication in retail environments.
• LED Walls and LED Stands LED walls and LED display stands for large-format digital signage and attention-grabbing visual communication.
• Interactive Terminals Interactive terminals for in-store digital communication and customer engagement at the point of sale.
• Self Checkout System Self-service checkout systems for retail environments enabling automated purchasing processes and queue reduction.
• mERP Hardware Certified reseller portfolio of modern mobile ERP hardware for daily retail operations, provided with complete managed service support.
• Digital Information Steles Digital information pedestals/steles for wayfinding and informational displays in retail and public spaces.
• Digital Display Cases Digital display cases for showcasing products and information in retail environments.
• Window Displays Window displays for digital product presentation and promotional messaging in retail storefronts.
• Digital Menu Boards Digital menu boards for restaurants and food service establishments enabling dynamic menu updates and pricing changes.
• Digital Door Signs Digital door signs for rooms and facilities enabling dynamic room labeling and availability status in corporate and healthcare settings.
• Digital Signage Software Comprehensive digital signage software platform for content management and deployment of digital displays across multiple locations.
• Consulting and Project Planning Professional consulting and project planning services for digital signage and retail technology implementations, providing tailored solution design for individual industries and applications.
• Digital Signage Installation Installation services for digital signage hardware and systems, providing on-site setup of displays, terminals, and supporting infrastructure.
• Content and Design Agency Creative agency services for digital signage content creation and design, supporting customers with professional content production for their displays.
• Managed Service Rental Models Rental models and managed services for digital signage displays, providing hardware and supporting services as a subscription without upfront capital investment.
• Retail Media Retail media solutions enabling brands to advertise on digital signage networks in retail environments as a media network offering.

Quantifiable outcome

• Over 1,000 customers rely on their solutions
• +1 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Signagelive: Signagelive is a SaaS digital signage CMS provider with global enterprise deployments in retail and corporate communications — a direct functional peer to Wedeko's soviaDS CMS offering.
• Raydiant: Raydiant delivers in-store digital signage and customer experience software for retail and restaurant chains — directly comparable to Wedeko's in-store communication and digital menu board offerings.
• BrightSign: BrightSign is a direct competitor in digital signage media players and CMS, serving retail and enterprise customers globally — closely matching Wedeko's hardware-plus-software signage stack.
• Broadsign: Broadsign provides digital signage and DOOH content management software for retail and out-of-home networks, overlapping with Wedeko's CMS and Retail Media capabilities.
• Scala (by Stratacache): Scala, now part of Stratacache, is a long-standing enterprise digital signage software provider serving global retail and QSR chains — a direct competitor in retail and food-service signage.
• Four Winds Interactive (FWI): FWI is an enterprise digital signage CMS vendor used by large corporations and healthcare systems — overlapping with Wedeko's enterprise and healthcare segment focus.
• Yodeck: Yodeck offers cloud-based digital signage software and media player hardware sold as a managed service to SMB and mid-market retail customers — directly comparable to Wedeko's rental/MSP signage model.

Broad incumbents

• LG Business Solutions (SuperSign): LG offers SuperSign CMS alongside its commercial display lineup, providing a vertically integrated alternative to Wedeko's hardware-plus-services model for retail signage.
• Panasonic Connect: Panasonic Connect provides professional displays, signage solutions, and retail technology for enterprise customers globally — a broad incumbent with overlapping retail and corporate signage offerings.
• Samsung VXT (MagicInfo): Samsung bundles VXT/MagicInfo digital signage software with its commercial display panels — a broad incumbent that competes with Wedeko's full-stack hardware-plus-software play at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/WedekodieDigitalSignageExperten
• Facebookfacebook.com/wedekogmbh
• LinkedInlinkedin.com/company/wedekodigitalsignage
• Instagraminstagram.com/wedeko_digitalsignage
• Xx.com/wedeko

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedeko